Counterattack 1988

Chapter 1148 A Special Gift【Please subscribe for a monthly pass】

Dongyangren's brand of sanitary napkins and diapers entered my country, although it was later than Procter & Gamble, but they also accounted for a clever example.

Procter & Gamble's positioning of sanitary napkins has gone wrong, and their products have failed miserably.

After the Dongyangren brand came in, they learned how to be good, and they will not follow in the footsteps of Procter & Gamble.

After Procter & Gamble came in, it sharpened its sword and pointed at the largest brands in the mainland - Aiqingrou sanitary napkins and Aixiu diapers. However, it was defeated in the struggle with Axiu Group and became a joke.

Toyo Brand analyzed the reasons for the failure of the Procter & Gamble brand, and effectively avoided these sinkholes. After their brand came in, they did not make a big splash and did not directly conflict with the Aixiu Group.

Wang Lin pays more attention to these foreign brands, and he knows which brands have entered.

Knowing yourself and knowing your enemy can help you win a hundred battles.

In Wang Lin's subconscious mind, he never regarded domestic brands as his opponents.

To put it in a fashionable way, compared with Wang Lin's Aixiu Group, those colleagues in the mainland, I am not targeting anyone, everyone here is rubbish.

Because if there is no accident, in the next few decades, most of the domestic sanitary napkin and diaper market will be occupied by national brands.

Foreign products are expensive, but there are people who buy them.

It doesn't matter if you say that other people worship foreigners or that foreign brand advertisements are popular, and that's the fact that their sales are there.

Domestic brands do not live up to expectations, and none of them can compete. Who can blame this?

Speaking of it, whether it is aunt towels or paper diapers, the technology is not complicated. How much difference can the products produced by the same technology and the same production line be?
But these two commodities are different from other products.

One is used in the privacy of a woman, and the other is used in the privacy of a child.

A woman and a child are places where a family is particularly willing to spend money.

Chinese people would rather spend money on expensive ones and buy famous brands as advertised, so as to buy one with peace of mind.

Foreign brands have a history of decades or even hundreds of years. They have funds, means, and capabilities. When entering an emerging market, they can use overwhelming advertising to attack the hills and positions.

When citizens turn on the TV, all the advertisements they see are foreign brands. When walking on the street, they can see all the advertisement signs of foreign brands. If others don’t remember foreign brands, what else can they remember?
Vanity?
And who doesn't have a little bit?

A well-known brand, no matter where it is, will always give people a sense of security.

It's no wonder that foreign brands are so popular.

After Wang Lin entered this industry, he set his ambition to make the brand of Aishiu Group a well-known brand, so that everyone who loves vanity will fall in love with it!
In order to cater to the mentality of some people who worship foreigners, Wang Lin devoted all his efforts to create another brand "Bright Red".

Yan Hong, a domestic brand from Hong Kong and Taiwan, is the same as the foreign brands in Japan, Europe and the United States, and can win the love of foreigners.

Brands in Hong Kong and Taiwan, like foreign brands, are synonymous with high-end and quality in the minds of many people.

As a business person, there is no need to criticize other people's mentality. Whether others admire foreign countries or favor foreign countries, Wang Lin cannot change it. What he has to do is to use his own strength to make his own brand well, so that everyone can recognize it. They buy.

In Wang Lin's impression, the domestic sanitary napkin market did not explode like a blowout until after 1995.

But the current world is roughly similar to the world in Wang Lin's cognition, but there are some differences.

Toyo's Kao brand officially established a branch in Shanghai this year.

This is the first year that the Kao brand officially entered my country.

It is not surprising that Kao will choose Shanghai.

After the old man visited Shanghai, the development of Shanghai has changed from what it used to be.

After Kao Shencheng branch is established, which brand will they choose to go public first?

Wang Lin has also paid attention to this opponent, and has a certain understanding of this opponent.

Kao Co., Ltd. was established in 1887. The predecessor of Kao was the Western grocery store "Nagase Store".Kao products involve more than 600 kinds of cosmetics, most of which are polymer chemicals.

Brands familiar to many consumers, such as "Miaoershu", "Leerya", "Jieba", "Biore", "Curun", "Meishulu", "Sofina", etc., belong to the Kao's banner.

Although Kao is a century-old store, it attaches great importance to the application of information technology. Among its more than 6000 employees, the proportion of research and development personnel is as high as 28%. The software development department alone has more than 200 system analysts and programmers.In the early 80s, the establishment of office automation and electronic information systems had begun.

It's a formidable opponent, and one that keeps up with the times.

Wang Lin once reminded Deng Dabao to pay attention to the Kao company.

If nothing else, in the next few decades, the biggest competitor of the Aiqing and Aixiu brands will be Kao.

Procter & Gamble has a wide range of businesses. Its main products in China are daily chemical products. They blamed the disastrous failure of sanitary napkins on the fact that the mainland market is not open enough.

The domestic people's acceptance of sanitary napkins is indeed not very high.

Otherwise, with the huge volume of hundreds of millions of women of the right age in China, it would be more than this sales volume?
Procter & Gamble conducted a survey of domestic cities and concluded that more than 70% of women of the right age do not use sanitary napkins.

Ever since, Procter & Gamble decided to focus on daily chemical products, and as for the business of sanitary napkins, let it be like this for the time being!

Procter & Gamble probably never imagined that in the field of daily chemicals, although they did not meet such a strong opponent as Wang Lin, they would soon encounter another god-level opponent, that is - Yang Fei!
[Friendly reminder, this is another good-looking business war story, the title of the book is "The Richest Man Yang Fei"]

Having said that, Wang Lin and Deng Dabao talked about work, and asked him if he had any good strategies to deal with the possible sales frenzy of foreign brands?
Deng Dabao said: "Mr. Wang, we want to build up the brand's international reputation. In this battle, we can learn from PepsiCo's strategy, increase investment in advertising, and invite superstars to endorse."

Wang Lindao: "Which superstar please?"

Deng Dabao said with a smile: "There is a superstar who is most suitable, and that is the sweet song queen of Taiwan Province."

"You mean Deng Lijun?"

"It's her! I'm still at home with her! I really like listening to her songs."

Wang Lin laughed loudly and said, "Sister Deng has always been our partner."

Deng Dabao said: "She is only doing advertisements for Xiangjiang, which is not enough. We can ask her to be our brand's global spokesperson."

Wang Lindao: "You can consider it, I will talk to her."

Deng Dabao said: "Mr. Wang, we will only choose Deng Lijun as our spokesperson, and we will only use her in the future. In this way, our brand will have loyalty. We have loyalty to our spokespersons, and consumers have loyalty to us. Brands also generate loyalty.”

Wang Lindao: "I want to too!"

Deng Dabao said: "What's the matter? She still doesn't want to? At worst, we can give her some more endorsement fees."

Wang Lindao: "That's not what it means, alas!"

The news of Comrade Lu Yao's illness made Wang Lin feel a deep awe and fear of the direction of history.

Everything is fate, and it cannot be controlled at all.

If everything will inevitably happen, then Sister Lin and Sister Deng will inevitably approach the day when they will disappear!

Especially Sister Deng, her time is coming to an end, right?

When a person knows that another person's life is about to enter the countdown, but he can't say it out, and he can't tell the other person, and the other person is still the one he loves!
For Wang Lin, isn't this a kind of torment?
Of course Deng Dabao didn't understand what Wang Lin was thinking.

He also thought that Wang Lin had other secrets, or that Deng Lijun's asking price was too high?Or people don't want to be the image spokesperson of this product?
It is possible!

Deng Dabao said: "Mr. Wang, why don't we look for it again? Find a star with more world influence!"

Wang Lin said: "Let me handle this matter!"

Deng Dabao said: "Okay, Mr. Wang. Also, we should launch a more appealing slogan to attract the new generation of young people to buy our products."

Wang Lindao: "In this way, we can hold an event to collect slogans from all over the country and even the world. This is also a good way to promote the brand. We can set a higher prize money, and even take out a car as a prize. Who would have thought of it?" The advertisement was hired by us, and you can get a car as a reward."

Deng Dabao said: "Mr. Wang, this is a good idea. It is a stroke of genius. This idea is great! Call for slogans and reward a car! Such an event will definitely attract tens of thousands of people to participate. Our brand Influence can also be greatly improved."

Wang Lindao: "You plan carefully and see how to carry out this activity."

"Okay, Mr. Wang."

The two chatted for half an hour before Deng Dabao left.

Zhou Boqiang immediately came over to report on his work.

The harvesting work in the cotton area is going on intensely.

Fortunately, God opened his eyes this year, there is no rain, and the cotton harvesting work is very smooth.

Wang Lin is also very concerned about this matter, and often communicates with Jin Ling on the phone.

"Boss Zhou," Wang Lin said, "Comrade Jinling suggested to me to expand the planting area of ​​the cotton area. What do you think?"

"That's ok, the cotton bolls are seconded by us. While she is still in office, let her help us build a large cotton area! In the future, we only need to send someone to manage it."

Wang Lindao: "Comrade Mianling can stay?"

Zhou Boqiang said with a smile: "President Wang, you have to discuss this matter with her personally. You must hurry up on this matter, otherwise the three-year period will come soon."

Wang Lindao: "Yes, I have to find some time to talk to her."

Zhou Boqiang said: "This fashion week, you can invite her to watch it. Women like to watch this kind of fashion show."

Wang Lin said: "Okay."

When he was about to get off work, Wang Lin glanced at the calendar on the desktop and saw the notes he had made yesterday. Then he remembered that he had promised Zhang Xiaowan that he would celebrate her birthday with her today.

ashamed!

Wang Lin didn't order a birthday cake for her.

However, young people in this generation are not so eager to eat birthday cakes, so it shouldn't matter.

What kind of gift should I just give her?
Wang Lin has no time to buy gifts.

He opened the drawer and searched.

Usually, he also receives gifts from many people, and sometimes he just stuffs them in the drawer and ignores them.

Sometimes he bought gifts for his confidante, but he didn't send them out for various reasons, and they would stuff them in the drawer.

Wang Lin searched in the drawer, saw a beautiful box, and took it out.

At this moment, there was a knock on the door.

"Come in!" Wang Lin said.

"Brother Wang Lin!" Zhang Xiaowan smiled sweetly and walked in, "It's time to get off work!"

"Hmm! Xiao Wan, here is a gift for you. I wish you a happy birthday." Wang Lin didn't know how old she was, and she couldn't ask her age, so she didn't say anything too specific.

Zhang Xiaowan pursed her lips and smiled, "You don't need to be so polite!"

Wang Lindao: "You call me brother, isn't it normal for me to give you a gift? Accept it quickly, and don't look outside."

Zhang Xiaowan just took the box and looked at it curiously: "Brother Wang Lin, can I see what it is?"

Wang Lin smiled and said, "It's for you, of course you can read it."

He didn't have time to open it to see what it was, but based on the size of the box, he guessed it might be a watch?
What Wang Lin was wearing was always the Shanghai watch that Shen Xue gave him.

He doesn't need or even unpack the watches that other people give him.

He vaguely remembered that someone gave him a good watch, and it was stuffed in a drawer in the office.

Zhang Xiaowan's pretty face was filled with a happy smile.

No matter what gift Wang Lin gave her, she would feel happy.

She happily opened the box.

In an instant, it was as if a meteorite had been thrown into the calm lake!
Excitement and excitement poured out from her heart like a flood that broke a dike.

Zhang Xiaowan's heart was extremely excited, her happiness could no longer be expressed in our superficial language, it seemed that every hair on her body was beating happily!

The lid of the box faced Wang Lin, covering the contents of the box.

Wang Lin didn't see what was inside, so he took it for granted that it was a watch.

Girls like Zhang Xiaowan, of course, have never used a luxury watch. At first glance, even if they don’t know what brand it is, they know it’s worth a lot, so why are they so excited?

Wang Lin smiled and said, "Do you need to do this? Isn't it just a small gift? I think you are more excited than getting married?"

A touching blush flashed across Zhang Xiaowan's clean and flawless face.

She tried her best to tighten her lips, but the smile still couldn't stop rippling to both sides, and gradually fainted, like a rose gradually blooming.

Wang Lin was stunned, because her expression was really too, too that!
It's like the feeling of a first love girlfriend!

Yes, it is a girl who suddenly encounters the surprise, shyness, and excitement of love!
How could this be?
"Brother Wang Lin! Isn't this gift too precious? Can I, can I accept it?" Zhang Xiaowan's teeth chattered.

Wang Lin thought to himself, as expected, it was because the gift was too precious, so he smiled and said, "Of course I can accept it! This is specially given to you by me."

Zhang Xiaowan hummed heavily: "Then I accept it, this is the most precious gift I have received in my life, and it is my favorite gift! There will never be another person who will give me such a moving gift !"

Wang Lin laughed and said, "Don't say that, it's rare that you like it, try it on?"

Zhang Xiaowan responded tenderly, and then took out the gift from the box.

Now it was Wang Lin's turn to be dumbfounded!
What was contained in the box was actually a diamond ring!
(End of this chapter)