Counterattack 1988

Chapter 1477 Unsellable Products
Wang Lin said indifferently: "I just heard it, so let's just listen to it! Your company is Crouching Tiger, Hidden Dragon, with many talents, and you must have your own judgment on market and trade matters."

Mo Keke gave his brother Mo Zifeng a look, and then smiled at Wang Lin: "Thank you, Mr. Wang, for telling us this important information. May I ask Mr. Wang, will your company's products increase the price?"

Wang Lindao: "The price of our products has always been set relatively high. We are doing foreign trade business at the Canton Fair, and we earn money from foreigners. There is no need to set the price too low. Moreover, the foreign trade business has changed too much, and the price is too high. Low, if you are not careful, you will not make money. Why bother?"

Mo Keke said thoughtfully: "Mr. Wang, your words make sense."

Wang Lindao: "Your factory is located in Huacheng. The wages and expenses of the employees here are not lower than those in Shencheng, right?"

Mo Keke said: "It should be about the same! The salary here in Huacheng is slightly higher than that in Shencheng."

Wang Lindao: "Then, can your profits be guaranteed?"

Mo Keke said: "Mr. Wang, that's what we think. Because it's a new company, we want to attract customers with low prices. Let's establish a foothold first."

Wang Lin smiled slightly, you can make it up!You deliberately set low prices just to beat your peers.

After the food and wine came to the table, the waiter opened a bottle of red wine and filled it up for several people.

"Mr. Mo, it's fate to meet you here today. Let's have a drink." Wang Lin picked up the cup, "Thank you Mr. Mo for your hospitality."

Next, Wang Lin only talked about some unimportant current affairs and news, talking nonsense from all over the world.

After the meal, Mo Zifeng and Mo Keke bid farewell and left.

After getting into the car, Mo Keke said, "Brother, I think we should ask someone about what Wang Lin just mentioned?"

Mo Zifeng shook his head disapprovingly: "What's the matter? The increase in shipping prices? It's all groundless and far-fetched. Do you believe it? It's not just our company, thousands of companies are selling things at the Canton Fair, isn't it? At that time, if the shipping price rises, will it be a loss?"

Mo Keke said: "Brother, what Wang Lin said is right, we do foreign trade and earn money from foreigners, so there is no need to sell at a too low price."

Mo Zifeng said: "You listen to his nonsense! He has no good intentions and wants us to raise the price on purpose! If our price is not set lower, do you think we can get so many orders? Wang Lin used to make a fortune , It’s just luck. I don’t think he has any real skills.”

Mo Keke said: "Brother, you underestimate the enemy."

Mo Zifeng said: "Ke Ke, you are right. Underestimate the enemy! First of all, he must be our enemy, so I can underestimate the enemy, right? Wang Lin is playing tricks, trying to break through our defenses, let us mess up first You must not be fooled by him."

Mo Keke said: "There is no reason for it. It may not be without reason. Since Wang Lin said so, I'm afraid there will be something to say."

Mo Zifeng said: "If it's a domestic matter, and you say that Wang Lin knows some inside information, then I believe him. This is international shipping! It's not a matter of any shipping company saying it will go up. Could it be that Wang Lin still Can control the price of international shipping? I don't believe it."

Mo Keke said: "Let's find out, there is no harm."

Mo Zifeng said: "There are thousands of companies in the Canton Fair, you go and ask them, who has such news? That's why Wang Lin is making a fuss here."

"..."

Let's say that in the Garden Hotel, Wang Lin and Deng Dabao took the elevator upstairs.

After Deng Dabao sent Wang Lin into the room, he told Mr. Wang to have a good rest, and then went back to the room.

Wang Lin drank some red wine, and his head sank again after returning to his room.

He just had a cold, so he had a great time with Guo Lingling and Li Jiaxin. Today, he drank alcohol again and his head hurts.

Falling asleep, I heard the phone ring.

Wang Lin woke up suddenly, and reached out to pick up the big brother on the bedside table.

Li Wenxiu called and asked if he had a better cold?

Wang Lin didn't talk about the company's affairs, and Li Wenxiu rarely asked. She knew how much she was worth, so she wouldn't give Wang Lin random advice.

She only cares and pays attention to her husband's physical health and personal safety.

Wang Lin heard his son's immature cry from the phone: "Father!"

Immediately, he became much more energetic, and the illnesses of the past few days were swept away, and he said with a smile: "Wenwen, have you finished your homework?"

"It's done!" Wang Wendao, "Dad, I miss you."

"Daddy misses you too! Be good, listen to mommy, daddy will be back in a few days."

Wang Lin really missed his son.

He didn't feel this way before, but as his son grew up, Wang Lin and his son became more and more attached to each other. Every time they were separated for a while, he would miss his son.

For parents, children are the most wonderful inheritance of life, a process of returning to childhood memories, and a sweet burden that knows how to take responsibility.

Wang Lin chatted with his son.

The son's childish words became a good cure for all his pains.

This night, Wang Lin slept soundly.

The Canton Fair is halfway through.

As expected, Mo Zifeng did not increase the price of the product. In order to promote the promotion, they launched a publicity campaign with great fanfare.

Wang Lin's Aixiu Group is proceeding steadily.

After receiving the analysis reports of all similar competing products in the market, Wang Lin felt confident.

Although Anfang Factory produces mid-to-low-end products, the market is huge, which is also in line with Wang Lin's original idea, otherwise he would not have bought Anfang Factory.

The market is vast and there is no problem with product quality.

The only possible existence is the means of sale.

Price is of course also one of the most important factors.

But Wang Lin did not intend to lower the price.

At the Canton Fair that day, Wang Lin called Zhou Boqiang and others to have a short meeting.

"This Canton Fair, our company always has the most vice presidents." Wang Lin looked at everyone and said, "If you come to supervise the battle in person, if the turnover is not good, you will lose face! In the next few days In time, can Anfang Factory fight a counterattack? It depends on everyone. Please work together and find a way to increase sales!"

He called the name first: "Mr. Deng, you are the vice president of marketing, so please tell me first."

Deng Dabao cleared his throat and said: "Mr. Wang, participating in the Canton Fair is to show our product knowledge, characteristics, superiority and design to many domestic and foreign enterprises, which means the strength of the enterprise. I think that Anfang Factory is the first time Participating in the Canton Fair, as long as we can get the approval of the first batch of customers, it means that our products are successful and will definitely get better and better in the future.”

Wang Lindao: "Let's be honest! I want to increase the turnover of this Canton Fair. Is there any other way?"

Deng Dabao said: "Mr. Wang, apart from allowing us to conduct on-site transactions, the Canton Fair also has another important function, that is, to develop and collect a large number of high-quality overseas customers. This saves a lot of time and economic costs compared to developing customers through other channels. .Many of the customers we have received this time, although they have not yet placed an order, are more interested in our factory and products and are willing to have an in-depth understanding.”

The competition at the Canton Fair is very fierce.

Some customers will make deals on the spot.

In addition, some customers have a transaction intention, but need to go back and continue to confirm the price, specification, packaging, delivery date, etc., which is usually called a follow-up transaction.

The follow-up transaction volume of Aishu Group is also relatively high.

Wang Lindao: "Mr. Deng, I understand what you mean. Do you want to say that we have done well enough? There is no need to do other publicity and advertisements?"

Deng Dabao said: "An Textile Factory is now displaying the brand of Aishiu Group. I think this is the best advertisement. All the advertisements that our headquarters invest in the Canton Fair will bring turnover to An Textile Factory."

Zhou Boqiang said: "Mr. Wang, what Mr. Deng said is very true. The Ann Textile Factory has just been rebuilt, and I think it is enough to achieve the current results. Customers need to be cultivated slowly, especially for big customers."

Everyone discussed for a long time, but they couldn't come up with more constructive opinions.

After all, it is nothing more than the old three routines: distributing leaflets, holding placards on the spot, and printing promotional slogans.

As for more advertising investment, it is not cost-effective, after all, there is only half of the schedule left for the Canton Fair.

Li Jiaxin said: "I have an idea, I wonder if it will work?"

Wang Lin asked: "What do you think? But it's okay to say."

Li Jiaxin said: "At the Canton Fair, there should be a lot of businessmen from Southeast Asia, Hong Kong and Taiwan, right?"

Wang Lindao: "Of course."

Li Jiaxin said: "We can give certain discounts to this part of the customers. The orders of these merchants will not be affected by the price of international shipping."

Wang Lindao: "Yes, this is also a way!"

Li Jiaxin said: "When entertaining and negotiating, if the salesperson knows the delivery address of the other party, he can give them some discounts. No matter what, price and discounts are always the magic weapon for a deal."

Wang Lin said approvingly: "Mr. Li has a quick brain! This idea is very good."

Tian Jinsheng and Liu Xixian basically didn't say anything.

Wang Lin didn't expect much from them either.

If they were really good, the Anfang Factory would not have fallen into this situation.

The reason why Wang Lin appointed them to continue to manage Anfang Factory was because he wanted a smooth transition.

Although Tian Jinsheng and Liu Xixian lack management skills, they are both very smooth and powerful in dealing with others, which is also their strength.

The degree of openness in the mainland is not as high as that of the coastal areas. Enterprises and government agencies are inextricably linked, and they are more dependent on local policy changes.

So Wang Lin needed talents like Tian and Liu.

Fortunately, Tian and Liu admired Wang Lin very much. Although they did not accomplish enough, they did not fail.

After the meeting, Wang Lin found Tian Jinsheng and Liu Xixian.

"President Wang." Tian Jinsheng said with a face of shame, "We are holding back the company!"

Liu Xixian said: "That's right! Halfway through the Canton Fair, Anfang Factory has only received more than 5000 million orders. Compared with the company's order volume of more than 50 billion, we are simply unsightly!"

Wang Lindao: "Our goal for this session of the Canton Fair is 120 billion, of which the task I gave you to Anfang Factory is 20 billion. It seems that it will be very difficult to complete!"

Tian Jinsheng said: "Mr. Wang, before we came here, we were full of ambitions. We thought that we would be able to make a great comeback and repay Mr. Wang's kindness. I didn't expect such a result. I'm ashamed!"

Wang Lin saw that when Tian Jinsheng said this, the corners of Tian Jinsheng's mouth twitched and the corners of his eyes trembled. He seemed really guilty.

"Victory or defeat is a common matter in military affairs." Wang Lindao, "It's not the end yet! It's not the time for you to criticize me. In the next few days, you two must work hard!"

"Yes, Mr. Wang." Tian Jinsheng said, "Let's go to the exhibition area now."

Wang Lin waved his hand: "Go!"

Several vice presidents are still leading people to do research work.

The Canton Fair gathers many excellent counterparts at home and abroad, understands competitors, understands customer needs, and can design and produce better products.

When Wang Lin was free, he just sat around in several exhibition halls, watching his subordinates promote products.

Sometimes he also goes into battle to receive clients in person.

After closing shop this afternoon, Wang Lin asked An Textile Factory about the harvest, but he was disappointed in the result.

Today, only more than 600 million orders have been placed.

If it is a small company, with millions of orders a day, it is already crazy.

But for the reconstructed Ann Textile Factory, this order is not enough.

Wang Lin, who has always been going smoothly, did he really take a wrong step?

In order to win Anfang Factory, Wang Lin invested a lot!
And Wang Lin's biggest bargaining chip is on the Canton Fair.

If the Canton Fair fails, what is the way out for Anfang Mill?
After returning to the hotel that day, Wang Lin stayed in the room alone, smoking a stuffy cigarette, and his thoughts were heavy. Even the phone rang for a long time, but he didn't answer it.

The phone kept ringing, finally alarming Wang Lin.

Shen Xue's worried voice came over: "Wang Lin, are you alright?"

Wang Lin said: "It's okay, how are you?"

"I'm fine. I can eat and sleep. I'm afraid I'm going to gain weight again. You won't be able to hold me anymore." Shen Xue laughed and said, "I weighed myself, and it has exceeded [-] catties."

Wang Lin laughed and said, "You are so tall, a hundred catties is not too heavy!"

Shen Xue said: "Don't forget, I'm a dancer. One hundred catties is my limit, and I absolutely can't gain any more flesh."

Wang Lin smiled and said, "No, you are very good at controlling your figure."

Shen Xue said softly: "I didn't know you had a cold when Wenxiu came here to play today. Are you feeling better?"

"It's been good."

"Now you are separated from me, and you don't tell me about such a big thing as a cold. I call you every day, but you don't tell me."

"It's just a cold, what a big deal? Talking about it will only make you worry."

"Is the business good this year? Can Anfang Factory sell well?" Shen Xue asked.

"Aixiu Group's order is okay. Anfang Factory is a little bit worse. In recent years, the international competition for low-end and mid-end products has been too fierce."

Shen Xue said: "If international trade is not easy, why don't you try to switch to domestic sales? I heard that many people do business in the inland provinces and make a lot of money. Perhaps, have we neglected the market share of the inland provinces? Our country's more than one billion People, there must be a market!"

Wang Lin was stunned: "Oh, Shen Xue, you are really my lucky star! You saved me again!"

Shen Xue smiled and said, "I just said something casually, how did I save you?"

Wang Lindao: "You reminded me! You are right, our country is the largest market for middle and low-end products! I only focus on international trade, but forget the interests under my nose! I miss you!"

Shen Xue said: "Well, I miss you too. When you come back, come and see me!"

"Of course, you take care of yourself and take care of your children."

"I know, the child is my life, and the child and I are at home waiting for you to come back to see us."

But I don't know how Wang Lin will switch to domestic sales?

(End of this chapter)