Counterattack 1988

Chapter 151 Willful!
Jin Yue understood Wang Lin's helplessness, and said, "Mr. Wang, the sales of sanitary napkins are very poor, and the situation is very serious."

Wang Lin said in a deep voice: "What's going on specifically? Why can't our products sell? Is it because the display on the shelves is not eye-catching enough? Or is our price not competitive?"

Jin Yue lowered her head: "I'm sorry, Mr. Wang, I'm not very familiar with this situation. How about we arrange colleagues from the marketing department to investigate?"

The factory has only been open for a week, and everyone is busy like a spinning top. Jin Yue doesn't understand the market, so it's not her fault.

Wang Lin thought about it for a while, and thought that sending people down was just to get a rough idea, he might as well find out by himself, there must be a reason for the poor sales.

Only by finding out the reason can we prescribe the right medicine.

Wang Lindao: "I have one thing to tell you, you should do it right away, check how much stock is left in our factory, and the total number of products we sent to the Supply and Marketing Headquarters this week, before you get off work today, you have to give me a summary. "

"Okay, Mr. Wang." Jin Yue responded and walked out.

Wang Lin picked up the car keys and went downstairs.

It suddenly occurred to him that he was a big man, and when he went to the supply and marketing agency to look at the sanitary napkin counter, he was afraid that he would attract strange looks, so he thought of calling a female colleague to go with him.

At this time, he saw Shen Xue coming down from the training room on the second floor.

"Shen Xue! Aren't you going to work?" Wang Lin asked.

"Anyway, it's practice. It's practice in the regiment, and it's practice here. The conditions here are better! I asked for leave from the regiment to practice."

She now has an annual salary of [-] yuan, a bonus for meeting the enrollment requirements, and extra income from performances. The salary of a hundred yuan in the song and dance troupe is already dispensable to her.

"Wang Lin, where are you going?" Shen Xue walked towards him.

"You came just in time, go out with me." Wang Lin smiled and pulled her young man.

Shen Xue didn't ask him where he was going or what he was going to do, and said with a smile, "Okay, I just have a rest now."

Wang Lin asked her to get in the car and drove to the supply and marketing cooperative near the Shenfang Mill.

Shen Xue smiled and asked, "Do you want to buy something?"

Wang Lindao: "Go in and have a look, you can accompany me."

Shen Xue hummed, and accompanied him into the supply and marketing cooperative.

In such a huge supply and marketing cooperative, because there are so many things for sale, each item can only occupy a small space.

Wang Lin said to Shen Xue, "Wait, ask the salesperson to buy two packs of sanitary napkins."

"Ah?" Shen Xue blushed with embarrassment, "I don't need it now, I didn't come for that."

Wang Lin rubbed his chin in embarrassment, and said, "I'm here to investigate the market, not to ask you to buy it. Just ask about the situation."

"Oh! You should have said it earlier!" Shen Xue pursed her lips and chuckled.

She waved to the salesperson, "Comrade, where are the sanitary napkins?"

"This way." A male salesperson pointed to a corner.

Shen Xue asked, "I want to buy two packs. How do I sell them?"

The male salesperson brought over two packs, put them on the counter, and said, "One pack costs ninety-five cents, two packs cost one nine dollars."

Wang Lin looked at the brand, it was a brand produced by a state-owned enterprise.

He took the opportunity to ask: "Comrade, are there any sanitary napkins of the Aiqingrou brand for sale?"

The male salesperson said: "No matter what the brand is, aren't they all sanitary napkins? It's the same no matter which one you buy."

Chen Xueyan smiled and said, "Comrade, I just want the brand Aiqingrou. Is there any?"

"Ai Qingrou? Let me take a look." The male salesperson saw the beautiful woman with a different attitude, turned around and looked for it on the shelf, and said, "It really is. It costs twenty-five cents a pack, and two packs cost two. $[-]."

It turned out that all the sanitary napkins were piled up together, regardless of the state-owned or private enterprises, and regardless of the brand, they were just mixed together, but each pack of sanitary napkins had a separate price posted on it.

Shen Xue said, "Okay, I'll buy this."

The male salesperson said: "Aren't the sanitary napkins the same? Why buy the expensive ones? Two packs cost 4 cents more!"

Wang Lindao: "It looks the same on the outside, but the products inside are different. Aiqingrou uses raw materials imported from Japan, and they have been sterilized before leaving the factory. They are soft and delicate, more absorbent and more hygienic."

"There are so many details? I don't understand. Okay, if you want to buy this, just buy this, two yuan and forty cents." The male salesperson shook his head, with a rich and willful expression on his face.

Wang Lin took out two yuan and forty cents to pay the bill.

Walking out of the gate of the supply and marketing cooperative, Wang Lin said speechlessly: "Now I know why our products can't be sold. The supply and marketing cooperative's sales are all based on luck and fate! The salesperson will sell whichever brand he gets! "

Shen Xue smiled and said: "That's right! If the buyer doesn't care about the brand, then the chance of getting Ai Qingrou is very low. You didn't see that the salesmen always sell the low price first, and they think they do this Still think about the customer!"

With his hands behind his back, Wang Lin looked at the blue sky and said, "What should I do? What should I do? I can't sell it! This business is not as easy as I imagined. Opening a clothing factory, I can also build a store and open a specialty store by myself." .This sanitary napkin, I can’t build a specialty store on the street, can I? Then I’m not crazy?”

Seeing that he was worried, Shen Xue said, "Don't worry, your factory has just opened, and your brand is not well-known. Just start slowly."

Wang Lin nodded: "I originally thought that I could rely on the big tree of state-owned enterprises and sell products through supply and marketing cooperatives, which can make a big splash and save a lot of advertising costs. Now it seems that the big picture can't be made big. ! This advertising fee can’t be saved! If the brand is not well-known, customers will have no recognition, and no one will buy your account!”

Shen Xue said: "If you need my help, just say so."

Wang Lin nodded: "Thank you, let's go to other places to see the situation of other supply and marketing cooperatives."

"Okay, anyway, I'm not tired when I'm in your car." Shen Xue said with a smile, "It's just as if you were shopping with me. This is very rare."

"I usually go shopping with you, right?" Wang Lin chuckled.

"In my impression, we only visited Xinhua Bookstore together."

Thinking of the sweet time when they went to the bookstore together, a smile appeared on the corner of Shen Xue's mouth, which was as bright as the autumn sun.

Wang Lin took her and inspected several supply and marketing cooperatives. The results were without exception. Aiqingrou sanitary napkins were buried in a pile of sanitary napkins.

For supply and marketing cooperatives, it is right to put all the things of the same category together. Who cares what brand you are?
When people sell sugar, they sell a lot of sugar mixed together!Because in the eyes of the salesperson, these candies are all the same, they are all wrapped in paper.

Do you still want to buy only one kind?Or just buy a certain brand?Then go find it yourself!

The state-run ones are so capricious!
Their willfulness deeply hurt "Ai Qingrou" and Wang Lin.

Wang Lin must seek change as soon as possible!

If you don't change your mind, the warehouse will be full of goods!
Once there is a backlog of products, he will kill a lot of money in it!

Once the capital chain is broken, the factory will die!
Wang Lin must not walk into this dead end!
When visiting the supply and marketing cooperative, Wang Lin bought a few packs of each of several brands of sanitary napkins available in the market.

After returning to the office, he took apart these sanitary napkins one by one and put them on the table for comparison with his own products.

He found that the advantages of Aiqingrou are very prominent, whether it is the production process, the degree of sterilization, or the softness of the cotton, it is obviously superior to the products of other companies.

This year, because of the sudden rise of "Anle" sanitary napkins, and the fact that the threshold of this industry is relatively not too high, a factory can be built for hundreds of thousands or millions of dollars, so the domestic swarms are like With the investment and construction of factories, various sanitary napkin brands have sprung up like mushrooms after rain.

In addition to private companies, there are four relatively large state-owned brands!

In the supply and marketing cooperative, it is these four state-owned brands that compete head-on with Ai Qingrou.

By the 80s, women in our country were still using backward sanitary belts. Toilet paper or plant ash was placed on the bound cotton cloth to absorb water, while the cotton cloth had to be recycled and reused.

In 1982, my country introduced the first sanitary napkin production line from Ruiguang Co., Ltd., a well-known Japanese machinery manufacturer for nursing products. This kind of disposable menstrual products has gradually come into everyone's sight.

For women at the time, such soft, white, and high-end products were somewhat inconceivable.However, due to the high price, the penetration rate is not high.

This is also my country's first state-owned brand of sanitary napkins.

According to statistics, by 1990, there were 5 million school-age women in my country, but they only consumed 20 billion pieces of sanitary napkins every year, an average of 4 pieces per person per year!
This is a very huge market!

But this market is far from being tapped.

Wang Lin has heard a very classic business story.

Two well-known shoe factories each sent a business representative to a certain place in Africa to develop business.

Not long after, two business representatives returned.

One of them reported to the company boss: "People in this area don't wear shoes. There is no need for us to enter this area because there is no market at all."

Another person reported to the headquarters in surprise: "No one here has shoes to wear, and there is a huge shoe market here! We must enter this area as soon as possible to prevent others from being ahead."

In this way, the brand captured the shoe market in a certain part of Africa in one fell swoop and achieved great success.

my country's sanitary napkin market at this stage is like the African region that has not yet worn shoes. What Wang Lin sees is a wealth of business opportunities!

Wang Lin held a meeting immediately, and all the company's management personnel attended the meeting.

At the meeting, Wang Lin took out several kinds of sanitary napkins that had been unpacked, let everyone have a look, asked them to touch, and then asked, "Can any of you tell me which one of these sanitary napkins is the best?"

Everyone pointed to Ai Qingrou's sanitary napkin: "This one is the best."

Wang Lin smiled and said, "Do you associate with your own brand every day, so you recognize it when you see it?"

Everyone laughed.

Wang Lindao: "Everyone with a discerning eye knows that our brand is better. However, sanitary napkins are packaged in bags, and consumers can't see what the products inside look like at all. For the vast majority of women comrades , They also don’t have brand awareness, and they don’t know that when buying sanitary napkins, they need to be divided into types, brands, and good or bad. When they go to the store to buy, because they don’t make their own choices, most of them don’t make choices, and they feel ashamed , often just buy it casually and leave.”

The participants stopped laughing.

Wang Lin pointed out the reasons for the unsalable sanitary napkins.

Wang Lin brought all the workers diverted from Shenfang Factory to this side.

Engineers such as Zhang Han, Li Wenming, Gao Peng, Ma Hongcai are also here.

These engineers, Wang Lin, will be of great use, so I hope they are familiar with the entire production process of the sanitary napkin factory and the garment factory. In the future, senior management personnel who can manage the overall situation can be selected from these four people.

Among the four engineers, only Zhang Han had met Wang Lin a few times.

Every time they met, Wang Lin left a deep impression on Zhang Han.

The first Spring Festival started, and there was a mechanical failure in the workshop of Shenfang Factory. Zhang Han, Zhao Weiguo and others failed to troubleshoot the failure. As a result, Wang Lin became famous in the first battle. Since then, Zhang Han has remembered Wang Lin.

The second time was the [-]th Festival Skills Contest, Wang Lin won the prize, which once again made Zhang Han look up to him with admiration.

The third time was when Liu Yu made a fuss in the workshop. Wang Lin and Li Wenxiu rushed over and slapped Liu Yu, which stunned Liu Yu and woke her up, breaking her coquettishness and affectation.

It can be said that Zhang Han and Liu Yu are now able to achieve a positive result and are scheduled to get married at the end of the year, thanks to Wang Lin's slap in the face.

Zhang Han is a humble person, he admires all capable people!

Wang Lin undoubtedly has super strength.

He grew from a mechanic to the deputy director of Shenfang No. [-] Factory. Many people were not convinced, but Zhang Han was convinced!
Liu Yu knew the story of Wang Lin making money, and would tell Zhang Han about it.

Although Liu Yu's words were all sarcastic, Zhang Han keenly grasped that this Wang Lin was a talent, a business genius!
Everyone has a specialization in surgery, and Wang Lin is amazing, not only in machine repair skills, but also in business operations!

Therefore, when Zhang Han saw that Wang Lin was so successful and became the boss and deputy director of the factory, he felt really happy for Wang Lin.

Wang Lin's successful ascent to the position is enough to show that as long as you are willing to work hard, even if you are a grassroots with nothing, you can still achieve success!

Wang Lin's success made Zhang Han see the hope of his future success!
This time, Shenfang No. [-] factory was diverted. When Zhou Boqiang asked Zhang Han for his opinion, he calmly agreed to come to the branch factory, because this is the factory that Wang Lin is leading!Maybe in another pond, he can also jump over the dragon gate with a carp like Wang Lin!
Hearing Wang Lin's concern about unsalable sanitary napkins, Zhang Han raised his hand to speak.

"Zhang Gong, please speak up if you have something to say." Wang Lin has always been courteous and corporal to those who are capable.

Zhang Han said: "Mr. Wang, please forgive me. The sales model of the supply and marketing cooperative is not suitable for the sales of branded goods like ours. The supply and marketing cooperative is like a big pot of rice. As long as it is made in China, it will be put on the shelves for sale! And big pot of rice Same, lost personality."

Wang Lin nodded slowly: "What Zhang Gong said is very true. I invite everyone to come, just to ask everyone to work together to come up with a clever plan to turn losses into profits and bring them back to life! Our products have just been produced, but they are so unsalable. How can we change the status quo? Now that state-owned products and private brands have taken over the market, how can our Aiqingrou brand make a breakthrough? Everyone can speak freely if they have any ideas!"

(End of this chapter)