Counterattack 1988

Chapter 152 Kicking the Zijin Crown Backward 【Subscription】

Zhang Han proposed to do advertising: "Mr. Wang, we now have the goods in the warehouse and the production capacity. What we lack is sales. Now we cannot do sales without advertising."

Wang Lin nodded and said: "About the form of advertising? Which one is the most cost-effective?"

Zhang Handao: "Some data, without research, I believe we can also know that the people who buy and use sanitary napkins are a group of urban working class, and they are intellectuals. The intellectuals I mean are intellectual women with a high school education or above. .”

Wang Lin said: "So?"

Zhang Handao: "Most of these people watch TV, follow some popular dramas, and some popular newspapers and magazines, such as popular movies and bosom friends, are also their favourites."

Wang Lindao: "So, we have to promote it from two aspects? One is the TV station? The other is the fashion newspaper?"

Zhang Han said: "That's right, only by investing in advertising accurately can we achieve the greatest cost performance."

Wang Lin took his notes and asked, "What about other people's opinions? Comrade Li Wenming, let me talk about your thoughts."

Li Wenming is a graduate student studying management!

This degree is regarded as the highest degree in Shenfang Mill.

Wang Lin wanted to hear his opinion very much.

Li Wenming had been pondering for a long time. At this time, seeing the boss roll call, he said: "Generally speaking, I think the current sanitary napkin market is in a situation where supply exceeds demand. Although there are many domestic manufacturers, there are only a few big manufacturers with real qualifications. There are several, apart from the four established state-owned enterprises, there are only Anle from Hengan, and Aiqingrou produced by our factory."

Wang Lin listened carefully to what he said.

Li Wenming said: "Just now Zhang Gong also mentioned the need to advertise. Only by advertising widely can we increase our popularity and let consumers know that our brand exists. Besides, I think the most important thing is the channel. Establish."

Wang Lin straightened his body, thinking that someone finally had something to say.

Gao Peng said: "The supply and marketing cooperative is our channel, and this channel spreads all over the country."

Li Wenming said: "The disadvantages of the supply and marketing cooperatives, Zhang Gong also mentioned just now, are like a big pot of rice. Instead of expecting the supply and marketing cooperatives to make changes, we might as well retreat and form a network and develop our own channels."

Wang Lin asked: "What do you mean by independent channels?"

Li Wenming said: "It has been ten years since the reform and opening up! In addition to the supply and marketing cooperatives, there are also many private stores such as shopping malls, convenience stores, grocery convenience stores, etc. They also sell various goods, including sanitary napkins. My wife buys sanitary napkins. I buy it nearby, and I seldom go to the supply and marketing cooperative.”

Wang Lindao: "You mean, we can cooperate with these convenience stores, shopping malls, and convenience stores?"

"Yes, Mr. Wang," Li Wenming said, "I thought that these are the main force of sales terminals now, and supply and marketing cooperatives are more suitable for selling products that are purchased and sold together, such as pesticides and fertilizers, commercial grain and oil, etc. Of course, We have to keep the channel of the supply and marketing cooperative, and when our brand is well-known, there are still people who are willing to go to the supply and marketing cooperative to name and buy our products."

Ma Hongcai said: "The supply and marketing cooperative gives the common people the feeling that it is a state-owned unit that will not sell fake products or Sanwu products. This point is incomparable to the commissary."

Wang Lindao: "Multiple channels simultaneously! Then, how do we build the channel of private convenience stores?"

Li Wenming said: "There are two ways to establish independent channels. One is to find wholesalers or distributors to cooperate with. We supply them and give them certain sales incentives. For example, every [-] boxes they sell , we give them a bonus of [-] yuan. Encourage them to help us distribute goods and open up channels for us. We only need to maintain the relationship with wholesalers or distributors. If we do this, our products must go through middlemen , or even two or three layers of intermediaries to reach consumers."

Wang Lindao: "What about the second method?"

Li Wenming said: "We build our own channels, directly dispatch business representatives, spread out people in different regions, set up business points in cities, counties, and districts, and set up a director in each region. The sales work of the entire region is fully delegated to each region. Responsible for the business point."

Wang Lin was refreshed when he heard this: "One is a shopkeeper, and the other is a shopper! Interesting! Continue!"

Li Wenming said: "Our headquarters vertically manages business points across the country. Sales representatives only have meager salaries and mainly rely on sales for commissions. As long as the sales in a certain area can be maintained at a certain level, their wages will also be reduced. It can be maintained at a certain level, the more they sell, the higher their wages, forcing them to develop new businesses in the region, and also forcing them to maintain the sales outlets they have developed.”

Gao Peng said: "For the second method, we need to send a large number of business personnel from our headquarters? Even if only five representatives are sent from each region, the total number is astonishing!"

Li Wenming said: "Let's use Shencheng as an experiment first, and try which method can get more customers."

Zhang Handao: "I support Comrade Wenming's opinion, especially the second model. I think it's very good and you can try it. Practice is the only criterion for testing truth!"

Wang Lin also felt that this method was okay, so he said: "Shencheng has more than 20 districts and counties, each district and county has a business point, and each business point has five people stationed, one of whom is the business director, which also requires more than a hundred People. We do have workers. Shenfang No. 100 Factory is still diverting employees out. For these hundreds of people, even if each person earns [-] yuan a month, the monthly salary is only [-] yuan. I think it can be tried for a period of time, subject to three months. If there is no effect by the end of the year, then we can consider abandoning this model.”

Li Wenming said: "Every business point must record in detail all the canteens and convenience stores in the area under its jurisdiction, and summarize the data to the headquarters. Which stores sell our products? What is the daily sales volume? Those stores do not sell our products. ? Why don’t people put it on the shelves? We have to grasp these data in real time every week. In this way, it is more conducive to our refined management.”

"Okay!" Wang Lin glanced at Li Wenming approvingly, thinking that he is indeed a student of management, and he really has a way of managing enterprises.

"What's your opinion on the advertising ideas for publicity?" Wang Lin asked again.

Zhang Han said with a smile: "Advertising creativity is the most important thing. A good idea is worth [-] publicity fees."

Wang Lindao: "Mr. Zhang is right! Let's see, creativity is not a short-term thing. It will happen if it is said. I will give you three days to think about it. Within these three days, you can come up with any good ideas. I will have an interview, or write it out and put it in my office. I promise everyone here that once a good creative idea is adopted, I will pay you [-] yuan as a bonus, as an intellectual property fee."

"Okay!" Everyone's enthusiasm rose instantly, and they were all eager to try.

Wang Lindao: "Today's meeting will be held here first, and the meeting will be adjourned."

The director responsible for managing the production work in the workshop was named Bao Laishun. He was the workshop director when he was working in the Shenfang Factory. He was also recommended to Wang Lin by Li Wenxiu after a secret investigation.

Bao Laishun did not leave immediately, but asked Wang Lin, "Mr. Wang, is the production line shut down? The warehouse will be full soon."

Wang Lin pondered: "Stop working for now! Continue production! If our advertisements are effective, the products will sell well, and I'm afraid the supply will be in short supply."

Bao Lai said by the way: "Okay, then continue production."

Wang Lindao: "If Baichang's existing warehouses can't be piled up, they can be put to Shenfang Factory or Lanchang. The warehouses of Lanchang are all empty now."

He also used to call the sanitary napkin factory "White Factory" and the garment factory "Blue Factory" together with the workers. Not to mention, this name is simple and easy to understand.

Bao Laishun agreed and went to work.

After Wang Lin finished the meeting, he returned to the office, saw the door inside was open, and walked over. He saw Shen Xue picking up clothes inside. A good figure can be seen at a glance.

"Shen Xue!" Wang Lin coughed lightly.

"Yeah." Shen Xue turned her head and smiled, walked over, supported the door frame, and said, "You go out first, I'll take a shower and change clothes, my exercise uniform is completely soaked."

Wang Lin chuckled, closed the door and walked out.

After a while, Shen Xue changed clothes and came out, and said, "When I came up, I saw you were in a meeting."

Wang Lindao: "Well, about the sales of sanitary napkins. If we don't open up the situation, my funds will be crushed to death in these products."

Shen Xue said: "If you want to make a promotional video, you can ask Chen Xiaoxu for help, she is a big star."

Wang Lin pondered for a while, thinking that Chen Xiaoxu could of course shoot, but would he be willing to accept an advertisement for this kind of sanitary napkin?We are considered her friends. If she doesn't want us to say this, but it's hard to refuse, then it's going to make things difficult for her.

"Shen Xue, I have an idea." Wang Lin suddenly had an idea, and he had an excellent idea, and said with a smile, "I want to invite you to shoot a set of advertisements."

"Ask me? I'm not a star. How can I have any appeal? Someone needs to watch it?" Shen Xue pursed her lips and smiled.

"Forget it if you don't help me, I'll ask Zhao Bailing to take the picture." Wang Lin wanted to catch him.

Sure enough, Shen Xue smiled and said: "You say that, I feel ashamed. When did I say that I won't help you with the filming? I was afraid that the filming would not be good and no one would buy it."

Wang Lindao: "Listen to my idea first, if you think it's good, you agree to make it, okay?"

"Okay, let's talk about it." Shen Xue said.

"It's like this, don't you know how to jump and kick the golden purple crown upside down? Sister Lin can also kick that. I saw you two playing together last time."

"Well, although this movement is difficult, for us professional dancers, it is only a basic skill. Dancing is like this. For laymen, you will be surprised by any dance movement and think it is difficult to do it. Actually, yes For us professionals, many of them are basic skills.”

Wang Lin smiled and said: "I'm an amateur! Just watch the fun. I think that kicking the Zijinguan upside down is quite powerful."

Shen Xue said: "And then? Do you want me to kick it for you?"

"It's kicking for audiences all over the country!" Wang Lindao, "The idea of ​​my advertisement is that a black stage background is suddenly lit up, and then you are wearing a red training suit, jumping several times and kicking the purple gold crown upside down. Then The slogan of the advertisement is: "Love beauty, love sports, love Qingrou. Love Qingrou brand sanitary napkins, on special days, take care of your beauty and health!" At the same time, our advertisement protagonist will appear on the side, That is our Aiqingrou sanitary napkin."

Shen Xue's eyes lit up: "Hey, this advertisement is creative and very artistic!"

Wang Lindao: "Darkness represents the days when a woman's menstruation comes. When you wear red clothes, it means that the menstruation is coming, but you can jump and dance. Why? Because you used our love Qingrou brand sanitary napkins. The entire advertisement does not take too long, but through several large color blocks, it brings a strong visual impact to the audience, with a clear theme and full of dynamics."

Shen Xue said with a smile: "You have already agreed, then of course I am obliged. When will we shoot?"

"Don't worry." Wang Lin said, "I'll discuss it with everyone and finally decide on the plan. Anyway, you just need to be prepared. We love Qingrou's first commercial. The heroine is none other than you. You won't Do you mind?"

Shen Xue said: "I'm not a big star, what qualifications do I have to mind?"

Wang Lindao: "You can't say that, some people would mind shooting this kind of commercial."

Shen Xue said: "This kind of advertisement is just a few simple actions. You can find anyone to shoot it, but you said that it must be me, which shows that you value and take care of me. I am not a person who doesn't know what to do. You Don't worry, I will try my best to shoot this advertisement well! In order to shoot it well, I have to practice kicking Zijin Guan first."

"I think this movement is very beautiful, it can especially show women's figures, especially the softness and strength of your dancers!"

"I think so too. Although you don't know how to dance, you know how to appreciate it, and you know what moves look good."

"Of course, if I can't even tell the difference between beauty and ugliness, then I'm not a fool?"

Chen Xue smiled sweetly.

She has just taken a shower, does not wear makeup or perfume, and has an elegant and quiet fragrance on her body, which is refreshing.

The two were chatting, and the time flew by unknowingly.

Factory assistant Jin Yue knocked on the door and said with a smile, "Mr. Wang, are you still off work? We all came over after dinner."

Wang Lin looked at the time, it was almost noon, and said with a smile: "Shen Xue, I wasted your time, how about this, I invite you to have a meal together. Chinese food or Western food? You order."

Shen Xue said: "I'm casual. I suddenly want to eat a bowl of Yangchun noodles, can you treat me to it?"

"Yangchun noodles? Good!" Wang Lin said with a smile, "Do you know which restaurant's noodles are delicious?"

"Next to our song and dance troupe, there is an old noodle shop. The Yangchun noodles there are very authentic. I used to eat there often."

"Okay, let's go then."

Shen Xue got up and smiled, "I ran so far just to eat a bowl of noodles, I'm afraid your car's fuel costs are enough to buy noodles!"

Wang Lin said with a smile: "It's hard to buy a beautiful smile, as long as you are happy. Besides, I still have to ask you now!"

The old noodle shop next to the song and dance troupe is actually a canteen of a nearby state-run unit, facing the street and open to the public.

Wang Lin first went to the window to buy two face tickets, then went inside and handed the tickets to the master.

After a while, two bowls of Yangchun noodles sprinkled with chopped green onions and fragrant with green onions were served.

Yangchun noodles are also known as smooth noodles, clear soup noodles or "clear soup smooth noodles". The soup is clear and delicious, light and refreshing, and does not contain meat. No wonder Shen Xue likes to eat it.

Wang Lin finished eating with a few chopsticks.

Shen Xue asked with a smile: "Are you not full? Can you order another bowl of noodles?"

Wang Lin was really not full and was about to get up to order food when he saw a man and a woman walk in. It was Fu Fangmei who stole Shen Xue's heroine twice in a row, and her boyfriend Qin Jianbo.

(End of this chapter)