Counterattack 1988

Chapter 316 Achievements 【Subscribe】

To Wang Lin's surprise, although Aiqingrou sanitary napkins have not yet been advertised in Guangzhou, they are actually well-known, and the sales work of each business point is doing well!
Yesterday, salesmen from various business points went to the retail terminals in the district to sell. General retail stores heard that it was Aiqingrou sanitary napkins, and they were willing to accept this product for sale in their stores!Some stores get the goods in boxes and boxes!

When Deng Dabao reported to Wang Lin, his face was slightly excited!
He was appointed by Wang Lin, and Guangzhou was the first city he personally managed and developed. The performance here is directly related to the proof of his personal ability!
Wang Lin is kind to Deng Dabao!
Therefore, Deng Dabao worked hard and wanted to make some achievements. He went south to Guangzhou. He was full of impassionedness to charge into battle, and also a tragic color of a soldier who died for his confidant!
If the Guangzhou market cannot be opened, what face will Deng Dabao have when he meets Wang Lin?

The 2000 million pieces of sanitary napkins sent from the Shencheng factory were distributed to eight business points, and each business point distributed an average of 250 million pieces.

Yesterday, some districts, such as Yuexiu and Tianhe, had already sold 200 million pieces!The sales in other regions are also more than 100 million pieces!

Today, Deng Dabao called the Shencheng factory to urgently allocate 2000 million sanitary napkins!
The South China region has rented its own warehouse. After the sanitary napkins arrive, they can be stored in the warehouse first, or directly distributed to eight business points.

Hearing such a record, Wang Lin was also inspired!

Of course, these sanitary napkins have only arrived in various retail stores, can they be sold well?How long will it take to sell out?After it is sold out, whether people will replenish it or not depends on the follow-up progress.

Deng Dabao laughed and said, "Mr. Wang, I didn't expect our sanitary napkins to be so popular in Guangzhou!"

Wang Lindao: "It's hard to say now. We are equivalent to factory direct sales, and retailers get goods from us. This situation can only show that businessmen in Guangzhou are bolder and smarter. They are willing to try new products. Brands are also willing to promote new brands, because they can obtain greater profits! But in the end, it depends on whether consumers buy it or not.”

These words were like a basin of cold water, extinguishing the high enthusiasm of Deng Dabao and the others.

Deng Dabao nodded and said, "President Wang is right! We still have to work hard."

Wang Lindao: "Mr. Deng, wait for Zhang Yulan and President Zhang to come over. Let's go to her advertising company to see. If possible, we will cooperate with her. After the advertisement is negotiated, we will launch it immediately. Months to see the effect. If it’s good, continue, if it’s not, think of other ways.”

Deng Dabao asked: "Mr. Wang, are you planning to return to Shencheng?"

Wang Lin smiled and said: "The affairs here are almost done. I have been out for half a month! There are also a lot of things waiting for me to deal with in Shencheng. We need to build a raw material production base and expand the sanitation system." The production capacity of the towel and garment factories. If the production capacity cannot keep up, what is the use of us expanding our territory?"

"Yes," Deng Dabao said, "Then I'll stay in Guangzhou and take root here first."

"Okay," Wang Lin also had the same intention, and said, "South China is our top priority. Whether our annual sales target can be achieved depends on the South China region! After the opening of the Guangzhou market, we will expand immediately. During our advertising period, we must first cover the entire Guangdong Province with sales channels!"

"Mr. Wang, shall we participate in this spring Canton Fair?" Mao Jinshan asked, "Canton Fair is the highlight of import and export!"

Wang Lin smiled and said, "Our sanitary napkins are exported? Do you think there's a joke?"

Mao Jinshan said: "Mr. Wang, the foreign businessmen who came to participate in the exhibition are mainly Japanese businessmen, Southeast Asian businessmen, and Asian and African businessmen. Our sanitary napkins may not be comparable to similar products in developed countries, but we have price advantages. For developing countries and backward regions, it is still very competitive! I think you can try it!"

Wang Lindao: "The current Canton Fair is divided into exhibition areas based on provinces and cities?"

Mao Jinshan said: "Yes, Mr. Wang, we must have a large exhibition area in Shanghai, and it is a relatively good exhibition area! Our company is a state-owned enterprise, so we can definitely participate in the exhibition!"

The Canton Fair is not yet fully open to private enterprises, and only a very small number of particularly outstanding private enterprises can participate in the Canton Fair with provincial and municipal groups.

Those who participate in the Canton Fair are all big companies with the national prefix!
The resources and focus of the Canton Fair are also tilted towards state-owned enterprises.

This pattern will not change much before 2000.

Wang Lin pondered for a while and said, "Well, after I return to Shencheng, I will discuss with the leaders of Shenfang Factory. Our sanitary napkins and clothing will be exhibited together with Shenfang Factory! Our sanitary napkin and clothing industry can also be regarded as The downstream industry of the Shenfang Mill. Many of the raw materials we use are produced from the Shenfang Mill.”

"That would be even better! A factory as big as Shenfang Factory has a pivotal position in the Canton Fair! Especially in the light textile industry, Shenfang Factory has the right to speak about domestic imports and exports!" Mao Jinshan laughed. "Then on our side, we can make arrangements in advance and make relevant preparations for the exhibition."

"Okay! That's it! Let's take a ride with Shenfang Factory and do import and export trade!" Wang Lin waved his hand boldly, "Mr. Before, we happened to implement the work here, and together with Mr. Mao, we also took care of the affairs of the Canton Fair. After May [-]st, we have completed the production capacity layout, and we can go to Beijin! Beijin radiates the whole country , once we take root in Beijin, it will be equivalent to making efforts nationwide!"

Deng Dabao and Mao Jinshan agreed at the same time: "Okay, Mr. Wang!"

They discussed their careers and looked forward to a bright future, all full of energy.

At [-]:[-] in the morning, Zhang Yulan and her son Han Qiming arrived and invited Wang Lin to inspect her advertising company.

The inspection is just a show, but the real purpose is of course to talk about advertising cooperation.

Both sides are well aware of this.

Wang Lin took Deng Dabao and Li Wenjuan there.

Han Qiming drove a Santana car.

Zhang Yulan must ask Wang Lin to sit in the front row.

Wang Lin smiled and said, "Mr. Zhang, you don't have to be polite. The three of us are familiar with each other. It's not awkward to sit in the back row. Besides, the space in the back row is not crowded."

Only now did Zhang Yulan sit in the passenger seat.

The car went quickly, and within a short while came to Zhang Yulan's advertising company in Tianhe District.

Tianhe District is the future core CBD area of ​​Guangzhou.

Wang Lin opened a Xiuzhilin clothing store near Tianhe Road, and the Tianhe District business branch of the Sanitary Napkin Factory was also established here.

Zhang Yulan's advertising company is quite powerful, and rented a three-story building with a big signboard, and wrote "Qi Ming Advertisement" in four characters.

Wang Lin thought to himself, parents really dote on their children, and even use their son's name for the company name.

Compared with other advertising companies that only have a hotel office, Zhang Yulan's company can be said to be very formal and grand.

Qiming Advertising Company has its own client department, creative department, planning department, production department, and media department.

After the visit, Wang Lin was very satisfied with the company's qualifications and strength.

But he didn't show it, his face was always calm.

His maturity and prudence made Zhang Yulan unable to figure out his cards.

At noon, Zhang Yulan couldn't bear it any longer and expressed her willingness to cooperate with Wang Lin.

"Mr. Wang, you have seen the strength of our company. Even in the big city of Guangzhou, our Qiming Advertising ranks first in the industry. We have partnerships with many media in the province and the city. , no matter which media Mr. Wang wants to advertise on, we can help you get it."

"Well, I know." Wang Lin pondered slightly, and said, "I found that Guangzhou's public transportation system is very developed. I want to place advertisements on all the buses. I wonder if Mr. Zhang can help me realize it?"

"Advertising on the bus?" Zhang Yulan asked with a smile, "What is the specific method of advertising?"

Wang Lindao: "It is to use the space of the bus body to display our advertisements."

"Bus body? How do you make this advertisement?" Han Qiming smiled and said, "Mr. Wang, we really don't have experience in this area."

Wang Lin asked, "Do you have any inkjet printers?"

Zhang Yulan said: "Inkjet printer? I have heard of it, but this kind of machine is very expensive. The production cost is also sky-high, more than [-] yuan per square meter! We will only go to Xiangjiang or Shenzhen if there is a demand from customers." Find someone to make it, otherwise, we don't recommend it."

In the early 90s, inkjet printers were introduced into China.At first, due to the lack of equipment and high production costs, more than [-] yuan per square meter, the response was not great.

Even inkjet painting is a luxury thing, let alone the adhesive process!
This kind of advanced technology is not something that Wang Lin can have if he wants it.

Wang Lin pondered for a while and said, "Then how about using hand-painted display boards and hanging them on both sides of the bus? Fix wooden boards or glass steel plates on both sides of the bus body, and draw the advertisement content by hand, or directly paint on the bus body. ad content."

Zhang Yulan said: "This will damage the paint of the bus itself. I don't know if the bus company will agree! The advertising cost is not low! Mr. Wang, why don't you put in more newspaper ads!"

Wang Lindao: "I think bus advertisements are closer to the common people. What we are doing is low-profit products, which are close to the common people. And those who squeeze the bus are our target group. Advertising in this way is more effective. "

Zhang Yulan said: "Is that so? Then let's try and see if we can convince the bus company."

In Wang Lin's impression, the advertisement of spraying the bus body with paint may not appear until the mid-90s.In this era when bus advertisements have not generally started, I am afraid that the bus company may not agree to this approach.Only after the bus companies have tasted the sweetness from the advertising revenue will they be willing to make changes and cater to the requirements of advertisers.

"Mr. Zhang, I have another idea, which is to print banners. Hang a banner on the bus body, print the slogan on it, and tie the two ends of the banner to the door or handle to fix it." Wang Lin laughed, "This way the head office right?"

Zhang Yulan said: "This is definitely possible! It will not damage the overall appearance of the bus, and it can be hung on for as long as you want, and it is also convenient to replace!"

Car body advertisements such as banners are hardly designed, let alone beautiful, and can only play a simple role in informing information.

In the era when newspapers, radio, and television media are popular, such advertising forms have limited appeal, which also leads to the slow development of the bus advertising industry.

Wang Lindao: "Of course, in addition to car body advertisements, we also need to place TV drama advertisements, as well as advertisements in newspapers and radio broadcasts."

Zhang Yulan thought that Wang Lin was very stingy, and only wanted to make a fuss on the bus, and what he did was such a small fuss as pulling banners!Hearing what he said, he laughed: "Mr. Wang, shall we make an advertising budget for you to see?"

Wang Lindao: "How about this, I will quote a price, and then you will make an overall advertising placement plan for me based on my quotation. Mr. Zhang, our friendship is friendship, but business is still business. To be honest, I will choose I will choose three advertisers, and with the same advertising cost, I will choose whoever has the most economical plan and the most effective advertising effect. Please forgive me for this point.”

Zhang Yulan said: "It's human nature for Mr. Wang to do this. We will definitely give you the most favorable plan. I wonder how much Mr. Wang plans to spend on advertising?"

Wang Lin raised his right index finger and said in a deep voice, "One hundred thousand!"

Zhang Yulan's eyes lit up, and she said with a smile: "Mr. Wang, it really is a big deal! We must succeed in your business! Please rest assured, Mr. Wang, whether it is the overall advertisement placement or the advertisement of the bus company, we will definitely win it for you. , and give you the most favorable combination plan.”

Wang Lindao: "Then thank you, Mr. Zhang."

When Han Qiming heard that a big project worth [-] yuan could be negotiated, he was also delighted. He picked up his wine glass and kept urging Wang Lin to drink.

Wang Lin said with a smile: "Mr. Han, I have a limited amount of alcohol, so let's do as we please. Real business doesn't need to rely on drinking. As long as you have a good advertising plan, I will definitely give priority to your company."

Han Qiming said: "Boss Wang looks like he's the one who does great things! Unlike some corporate bosses, they can't sign a contract if they don't drink until they lie down, or if they don't drink until their stomach bleeds!"

Wang Lindao: "Come on, let's have a toast. You don't need to persuade the following wine. If you can drink, you can drink two more glasses. If you can't drink, you can do whatever you want, okay?"

Han Qiming laughed and said, "Okay, then listen to Mr. Wang!"

After dinner, things were settled, Zhang Yulan sent Wang Lin and the others back to the hotel, and left on their own.

Wang Lin said to Deng Dabao: "Brother Dabao, Wenjuan and I will return to Shencheng tomorrow, and I will leave matters here to you."

Deng Dabao said: "Mr. Wang, please rest assured! We are here!"

Wang Lindao: "You find two more advertisers and talk about it. Anyway, it's a budget of [-] yuan! After the plans of the three advertisers come out, you can call me and report to me. Which one has the most favorable price and plan? We will choose whoever is the most reasonable. In business, there is no face to talk about."

"I understand." Deng Dabao said, "I can fax a copy to you for your review then."

Wang Lin hummed.

A group of people talked and went to the office on the third floor.

As soon as I got outside the office, I heard the noise inside.

Someone yelled inside: "Call out your President Wang, I want to confront him personally! How can there be such a reason in the world? We helped your manufacturers open up the market and broaden the sales of your products. , what we have achieved! Your manufacturers come down to pick peaches by themselves? Then what do we dealers rely on to make money?"

Deng Dabao frowned and said, "Who is this?"

But Wang Lin understood in his heart that this was the distributor of Aiqingrou sanitary napkins in Guangzhou before!That is Bao Laishun's friend!
He had expected a long time ago that once the dealers become bigger, they can use the channels to make manufacturers!
This is also the reason why he must build his own channel!
It's just that he didn't expect that the dealer in Guangzhou, who only helped him sell tens of millions of sanitary napkins, would dare to come to the company to make trouble?Dare to defend your rights?

Ha ha!

Wang Lin sneered and strode into the office!
(End of this chapter)