Counterattack 1988

Chapter 784 Storms at the Canton Fair

Before Wang Lin entered the home textile industry, he had a certain understanding of this industry.

Domestically, the peak sales season for home textile products is mainly concentrated on Labor Day, National Day and New Year's Eve, which is the peak period for shopping, wedding, housewarming and daily replacement.

The peak season in foreign countries is similar to that in China, and Christmas and New Year in the West are also concentrated in the second half of the year.

Aixiu Home Textiles chose this time to participate in the Canton Fair, which can be said to be the right time.

The design and decoration of the booth is very eye-catching. In addition, all four booths are open, and the location is very spacious. Foreign businessmen passing by can be attracted in just by looking at it.

There is an endless stream of foreign businessmen coming into the store. Many foreign businessmen came from there. They were going to visit the exhibition hall opposite, but after taking a look at the exhibition hall of Aixiu Home Textiles, they were immediately attracted in.

When Wang Lin saw several foreign businessmen coming in, the shopping guide immediately stepped forward to introduce and sell the products of Aixiu Home Textiles to them.

Because Mr. Wang was present, all the staff in the exhibition hall worked extra hard.

Wang Lin has trained the shopping guides long ago. When promoting sales, we must not rely on words alone, but must guide consumers to experience the value of products with their own hands, eyes and senses.

The shopping guides have done this very well.

Wang Lin has been observing from the side, just to find out the problem.

He quickly discovered the problem.

The shopping guides hired by the home textile showroom are all selected from within the company.

Before coming to participate in the exhibition, Wang Lin taught these shopping guides.

But he ignores the fact that these people have average English communication skills.

The shopping guides he chose were staff who knew some English.

When Wang Lin conducts training, he naturally speaks in Chinese.

Although these shopping guides know some English, they will get stuck when doing professional translation. When they encounter words they don't understand, they will replace them with other words.

The design of home textiles pays attention to rich and varied colors and unique design concepts. If the translation is not accurate, some colors and fabrics will not be clear, and the meaning conveyed is completely different.

The explanations of pigments, fabrics, colors, crafts, and Chinese styles contain a lot of professional vocabulary.

Wang Lin ignored this point!
Fortunately, he found it in time.

He didn't scold those shopping guides, nor did he immediately hold a training session for them.

Because it's too late!
It is not easy for a person to learn so many professional vocabulary.

Wang Lin waved to Deng Dabao.

Deng Dabao came over, leaned slightly and said with a smile, "Mr. Wang."

Wang Lindao: "Hurry up and find some good English translators for me, who must understand textile materials! No matter how expensive it is, you can invite me here."

Deng Dabao was stunned for a moment: "Do you understand the English translation of textile materials? Where can I find this?"

The Canton Fair invites translators, most of whom are local English-speaking college students.

College students are also willing to work part-time. It is not a problem to deal with ordinary communication. They can make money and exercise their abilities.

But these college students are really just ordinary college students.

Require them to understand textile materials science?

Is this really too demanding?
So Deng Dabao was very embarrassed.

These days, it is not satisfactory to hire an English translator, but you also need someone to understand textile materials?

It is estimated that university professors are not necessarily so powerful.

When Mr. Wang gave the order, Deng Dabao could only bite the bullet and agree: "Mr. Wang, I will find a way."

"Wait a minute." Wang Lin felt that this matter was also difficult, so he said with a smile, "Where are you going to invite me?"

"I'll invite you to the foreign language school! Please bring the English teacher!" Deng Dabao laughed.

Wang Lindao: "The teacher may not be willing to come. How about this, I will think of a way. You can find some tape recorders. If you don't have any, buy them now. Go to the mall and buy five new tape recorders."

"It's easy to do, I'll ask someone to buy it."

"Don't buy the big ones, buy the small ones."

"Understood, Mr. Wang."

Deng Dabao didn't know what Wang Lin wanted the tape recorder for, but since Mr. Wang had spoken, he was of course obliged to order the staff to buy a tape recorder immediately.

Zhou Boqiang heard it from the side and asked, "Mr. Wang, what are you going to do with the tape recorder?"

Wang Lindao: "I have to train these shopping guides well. That's what I think. I'll prepare a set of salesmanship skills, record them all, give each of them a tape recorder, and let them go back to their room to study hard at night. Memorize it by rote!"

Zhou Boqiang understood the meaning: "Mr. Wang, you mean that there is something wrong with our shopping guide?"

He used to be the director of the No. [-] factory, and was also responsible for the sales of the No. [-] factory's fabrics.

The sale of fabrics is relatively simple, each fabric and color is fixed, and the translator who has done one session of the Canton Fair can basically be competent for the next task.

Therefore, although Zhou Boqiang was shrewd, he did not expect that there was a problem with the English level of the shopping guide.

Wang Lin nodded calmly: "Director Zhou, the translation of home textiles is very complicated, especially when it comes to the design styles of various countries, the characteristics of fabrics, and the skin-friendly effect, the shopping guides are not very clear about it."

Zhou Boqiang said, "So that's how it is!"

Wang Lindao: "This Canton Fair is very important to Aishiu Home Textiles. We must get overseas orders."

Zhou Boqiang said: "That is."

The textile products of developed countries such as Europe and the United States are mainly imported, and my country is also a major textile exporter.

It can be said that our domestic cross-border sellers have innate resources backed by the origin.

In developed countries such as Europe and the United States, the consumption of home textile products is large, the product life cycle is short, and the frequency of repurchase is high.This situation is caused by national legislation and living habits.

For example, some states in the United States expressly stipulate that drying in the sun is illegal, and washing requires additional sewage treatment fees.Moreover, European and American consumer groups are very concerned about the decoration and arrangement of the home environment.As a result, many products are disposable.In this way, compared with our country, home textile products are similar to fast-moving consumer goods abroad.

In China, home textiles are a type of durable consumer goods. A four-piece set can be used for three to five years, and some can even be used for more than ten or decades!

The export price of home textile products is much higher than the domestic sale price, and the profit is much higher.Foreign trade products that are expensive to us due to high wages abroad are still cheap to them.

This is also the reason why Wang Lin must open up the European and American markets.

Domestic home textile consumption, like the business of sanitary napkins and diapers, is still in its infancy.

Wang Lin occupies the market during this period and can become the big brother in this industry.

While occupying the domestic market, it is Wang Lin's consistent strategic policy to actively explore foreign markets.

The 90s was not only the era of getting rich in stocks, but also the era of getting rich in foreign trade!
It's just that many people don't know how to do foreign trade business.

Moreover, the Canton Fair in the 90s was not open to private companies. Private companies that have just started, if they want to do foreign trade, they can only find their own channels, which is relatively very difficult.

However, Wang Lin has a favorable situation, he can bloom both at home and abroad.

"Then do a training session?" Zhou Boqiang said, "Let me just say, there must be something wrong. Such a good product, such a good style, why won't the foreign businessman place an order?"

Wang Lin originally wanted to hire another high-level interpreter, but he was in a hurry, where could he find a good interpreter?

It is better to conduct some training for the existing employees, which will be used in every Canton Fair in the future.

Therefore, Wang Lin said: "Tonight, in the small meeting room of the Dongfang Hotel, we will conduct an important training, and all exhibitors of the home textile company must participate."

Deng Dabao said: "Then I will find a hotel to book a conference room now."

Wang Lin said: "Okay."

After making arrangements, he went to inspect other booths.

What makes Wang Lin happy is that both sanitary napkins and diapers have received orders for a good start. An overseas buyer purchased 20 billion wing-shaped sanitary napkins and 10 billion diapers!
This news made Wang Lin very excited!
The application of bamboo fiber technology has won unanimous praise from foreign businessmen.

Whether it is the concept of environmental protection or the effect of actual use, bamboo fiber products can conquer foreign businessmen.

People in western developed countries like to talk about high technology, environmental protection, pure nature, and comfort.

And Wang Lin's products just meet the needs of Westerners.

This big order made Wang Lin extremely happy, and the depression in the home textile exhibition hall just now was swept away by it.

The foreign trade of raw materials has been very stable.

Many foreign countries do not produce these "low-end" products themselves. In their countries, land and labor costs are sky-high, and it is not cost-effective to produce these low-end products.

The raw materials of Aishiu Group are of high quality and low price, and soon opened up foreign sales markets.

Wang Lin came to the clothing exhibition hall again.

Li Wenjuan shouted: "Brother-in-law! Good news!"

Wang Lin smiled and said, "Wenjuan, what's the good news?"

"Our sports brands, especially sports shoes, sell very well." Li Wenjuan smiled happily.

"How many orders have you got?" Wang Lin asked.

"More than three million dollars! Great, isn't it?"

"Not much, converted to less than [-] million RMB, you still have to work hard!"

"Oh, I got it." Li Wenjuan said with a smile, "I just came here! Starting tomorrow, our clothes will definitely be on sale!"

"Come on!" Wang Lin patted her on the head.

Li Wenjuan asked, "Brother-in-law, how is the home textile business doing?"

"I haven't billed yet!" Wang Lin waved his hand, "But don't worry, with me here, our home textile products will definitely sell well in Europe and America!"

Wang Lin came to the exhibition hall of Shenfang No. [-] Factory.

As soon as he came, he saw Li Wenxiu getting angry and reprimanding several employees.

Wang Lin stood by and listened.

It turned out that during the two days that Li Wenxiu hadn't come, Shenfang Factory hadn't opened a single order!

This situation is rare.

Shenfang Factory is different from Aishiu Group. It is an old-fashioned textile enterprise. It has participated in the Canton Fair for decades and accumulated a large number of old customers.

In the past, whether it was the Zhou Boqiang era or the Zhou Congee era, Shenfang Factory could bill on the first day, and there was never a day when it did not bill.

No wonder Li Wenxiu became so angry.

What made Li Wenxiu even more angry was that because of her absence, the exhibitors were sneaky and cunning, they were late for work, and they gathered to play cards after work, and no one even noticed that the samples were lost!
After Li Wenxiu arrived, he made an inventory and checked the check-in records, and immediately discovered the problem.

The people who can come to the Canton Fair are all elites selected by Li Wenxiu. I didn't expect their attitude to do things so perfunctory!

Li Wenxiu pointed at those people, her pretty face sank, and she said, "You guys will pack up and go back to Shencheng tomorrow! You won't be working in the factory anymore! What's your attitude? Do you still think this is the era of big pots? I see you You usually perform well, so I chose you to come on a business trip, but I didn't expect you to treat work like this! It seems that your previous performance in front of me was all superficial!"

A young man with a three to seven hairstyle used his fingers as a comb to straighten his thick hair. He laughed and said, "Director Li, why are you doing this? Didn't we just play cards for two days? Not only people in our company play cards, other people have nothing to do in the hotel, they just play cards. Business, when it should come, it will come naturally, and this is not something we can force. Don’t you think so?”

Li Wenxiu sneered and said, "Are you reasonable? Did someone else lose something? Didn't someone else issue a bill? Don't learn from the good ones, and learn from the bad ones!"

The young man said: "Director Li, do you want to fire me? You can't! My uncle is the deputy director, and he is at the same level as Zhou Boqiang!"

"Don't say that your uncle is the deputy director, but the director! I'm going to fire you today!" Li Wenxiu didn't say anything.

What she hates the most in her life is this kind of guy who uses relatives to oppress others at every turn.

"Li Wenxiu, others are afraid of you, but I'm not afraid of you!" The young man flipped his hair coolly, "If you offend me, let me tell my uncle that you, the factory manager, don't have to do it. Even Wang Lin You can't keep your job."

Li Wenxiu said: "Whether I can keep my job, I will talk about it later, I will fire you first! Yu Dajun, you were not on my list, but you were added later. I said how could you come to the Canton Fair?" , So it was your uncle who arranged to come in, didn’t you? We were a group of people who were doing well, but you ruined it! It’s really a piece of mouse droppings, ruining a pot of porridge!”

Yu Dajun frowned, and snorted coldly: "Okay, if you want to be fired, then I won't do it! I came to Huacheng for fun! I happened to go shopping! Hehe, after returning to Shencheng, Look at whether I will sue you or not! Let alone you, even your man, I will sue!"

Wang Lin snorted: "What are you going to sue me for?"

Yu Dajun was startled by his sudden appearance.

Yu Dajun turned around and saw the tall and handsome Wang Lin standing behind him.

Wang Lin's sharp eyes glanced at Yu Dajun coldly. His gaze seemed to carry a sharp weapon that could penetrate people's hearts. He could see through Yu Dajun's layers of armor and see through his inner world.

Yu Dajun was not afraid of Li Wenxiu, because she was a woman, but he didn't dare to show his power in front of Wang Lin, but he would not admit that he was cowardly in front of so many people, not to mention that Li Wenxiu had fired him in public, so he was fine. I was so scared, I raised my neck and said, "What are you suing? Hehe, you will know when the time comes!"

Wang Lin said in a deep voice: "You have already been expelled, as for you want to sue, you can do whatever you want!"

A cold smile flashed across Yu Dajun's mouth: "Wang Lin, do you think no one knows about the things you did? If I break out, it will probably be a big news, right?"

Wang Lin said proudly: "I really don't have anything to do, I'm afraid you will reveal it! I'm afraid that your energy is too small to reveal a shocking secret!"

Yu Dajun opened his mouth to say something, but after thinking about it, he changed his mind and said, "Wang Lin, you forced me to do this! You wait, go back to Shencheng, I want you to look good! Let's read the libretto on a donkey, and wait and see." All right!"

(End of this chapter)