Counterattack 1988

Chapter 871 Foreign brands enter!

The shout came from behind Li Wenjuan.

Li Wenjuan was thinking about something on her mind, but didn't pay attention to the shout.

There are so many people calling Mr. Li, who knows who he is calling?

However, Bai Lan was surprised to see a well-dressed gentleman walking over.

The young master went straight to Li Wenjuan and stood still: "Mr. Li, are you ignoring me?"

Only then did Li Wenjuan raise her head, and said with a chuckle, "Mr. Tang, why are you here?"

This person is Tang Hua.

Li Wenjuan stood up and looked at Tang Hua's side: "Are you alone?"

Tang Hua smiled slightly: "I came to Huacheng to do something. Our company has developed a big customer in Huacheng, and I came to sign the contract. Mr. Li, are you here to participate in the Canton Fair? Where is Mr. Wang?"

"He has something to do." Li Wenjuan said with a smile, "Mr. Tang, you are here for dinner too. Why don't we come together?"

"Okay!" Tang Hua nodded and looked at Bai Lan, "This is your secretary?"

"No, she is a friend of mine. We managers only have assistants and no secretaries. When I come to the Canton Fair, my assistant stays in the company to handle official business."

Li Wenjuan's assistant is Fang Hong, who used to be the manager of the flagship store on Nanjing Road.

Tang Hua put the briefcase on the chair next to him, sat down, and said with a smile, "As soon as I entered the door, I saw you, Mr. Li. I will never forget your back view."

He used to like Li Wenjuan so crazily, but Luo Hua was intentional and ruthless.

Although Tang Hua is good, she is not Li Wenjuan's favorite.

Both Li Wenjuan and Tang Hua have changed greatly compared to before.

Tang Hua has become more mature and stable, and his clothes are more business-like. He is dressed in a decent high-end shirt and trousers. Although he does not wear a tie, he looks a little more chic.

Li Wenjuan has shed her childishness. In the past few years, because of being a manager and studying for self-examinations, she has gained a special temperament, and she has become more graceful, with more feminine charm between her eyebrows and eyes.

Seeing Li Wenjuan holding the menu, Tang Hua asked, "Have you ordered yet? Let me come. I'll treat you."

Li Wenjuan said: "You are a guest from Xiangjiang, so I should treat you here. Don't be polite. When we go to Xiangjiang, thank you for your hospitality."

Tang Hua said with a smile: "Okay, let's have Mr. Li's meal."

Li Wenjuan ordered five dishes and one soup, plus four snacks, a bottle of red wine, and three bottles of drinks.

The dishes are barbecued pork in honey sauce, baked lobster in soup, boiled geoduck, steamed Dong Xingban, and poached chicken. The soup is chicken soup wrapped in pork belly.

Bai Lan silently calculated that this meal would eat up her previous month's salary.

Li Wenjuan asked Tang Hua, "Miss Tang is in Shanghai, do you want to go to Shanghai?"

Tang Hua said: "I've just finished my work here, and I'm going to go to the Canton Fair for two days, let's talk about it then!"

As soon as the food was served, Tang Hua opened the wine bottle very gentlemanly, poured wine for the two ladies, and asked, "How is your Canton Fair this year? Is the business going well?"

"Not bad," Li Wenjuan said, "This year's market is better than last year."

Tang Hua said: "I heard a news that there is a brand of sanitary napkins in the United States, and it is preparing to enter the mainland market. I don't know if it will affect you."

Li Wenjuan asked, "What brand?"

Tang Hua said: "Hu Shu Bao!"

Li Wenjuan said: "Hushubao? I know, my brother-in-law asked us to buy various brands of sanitary napkins to study, and one of them is called Hushubao. Mr. Tang, how about this brand?"

Tang Hua said: "This is a sanitary napkin brand under P&G in the United States. It was established earlier than your Ai Qingrou. It seems to have been established in 1983."

Li Wenjuan said: "Procter & Gamble? I heard that this company is very good, right?"

Tang Hua smiled and said: "How should I put it? This is a large company with a history of 150 years, and it is one of the world's largest consumer goods companies. They have a branch in Huacheng, and many brands and products have been introduced into China. They may see that the domestic sanitary napkin market has grown, so they are planning to introduce the brand of Hushubao.”

"Oh!" Li Wenjuan asked, "Then is this company big?"

"Big! Of course big!"

"Is it a Fortune [-] company?" Li Wenjuan often heard Wang Lin say that she wanted to develop Aishu Group into a Fortune [-] company, so she remembered this data.

Tang Hua said with a smile: "Procter & Gamble is included in the ranks of the world's [-] largest companies in the ranking of the Fortune Global [-] companies, and it is the second company with the longest history among these [-] companies."

Li Wenjuan rolled her eyes: "So powerful! Have you entered the top [-] companies in the world?"

"That's right!" Tang Hua laughed, "So, the introduction of the sanitary napkin brand Hushubao may have an impact on your sanitary napkin sales."

Li Wenjuan curled her lips: "Hmph! We are not afraid of him! We opened up the market, and they came to pick up ready-made ones! They still want to compete with us for the market! It's too much!"

Tang Hua said: "There is no way. The domestic consumer market with a population of one billion is also the largest consumer market in the world. Almost all of our company's business now comes from the mainland. The economic growth rate of the mainland far exceeds The imagination of foreigners. Procter & Gamble has opened a branch in China, so of course it knows how big the domestic market is. If the country wants to develop, the market must be open. In an open market, you cannot refuse other brands to enter.”

Li Wenjuan said: "Then let's compete!"

Tang Hua said: "Yes, the next thing is to compete! The only sanitary napkin brands that can be sold in China are your Aixiu Group and Hengan Company."

Li Wenjuan said: "Our advantages are still obvious."

Tang Hua said with a smile: "P&G is rich and powerful, they are not an ordinary company. The methods you use to deal with other small brands are not suitable for P&G."

Li Wenjuan said in a daze, "Then what should I do?"

Tang Hua shook his head lightly: "If I knew what to do, my business would have grown a lot! Mr. Wang is stronger than me, so he should be able to deal with it."

Li Wenjuan said: "Well, I also believe that my brother-in-law can handle it."

Tang Hua said: "There is something, you have to remind Mr. Wang."

"what's up?"

"Procter & Gamble is the best at fighting M&A wars."

"A takeover war? How to say?"

"It's an acquisition. Whichever company they fancy, they will pay for it! Offer a price that makes your heart beat, and there are not many people who will not sell it."

"It is impossible for my brother-in-law to sell the brand of Aiqingrou, nor is it possible to sell the Aixiu Group."

"So, they are going to fight a merger war. If you don't sell it, they will use a series of means to suppress your brand. This is a normal business war. Whoever can't stand it first will lose!"

Seeing that Li Wenjuan was interested in Procter & Gamble, Tang Hua talked more about this company.

As early as 1980, Procter & Gamble's sales exceeded the US$100 billion mark. Since then, it has entered a stage of rapid development and opened a global shopping model.

Next, Procter & Gamble purchased the Richardson Vicks company to expand into the pharmaceutical healthcare market.The company also purchased three brands of Mefumucil, Dramamine and Icy Hot, becoming the largest manufacturer of over-the-counter retail over-the-counter pharmaceuticals.

Procter & Gamble acquires the Blendax line of products in Europe, including Blend-a-med and Blendax toothpaste.This is the largest international acquisition in the company's history.

Immediately afterwards, Procter & Gamble purchased Noxell and its Cover Girl, Noxzeme and Clarion brands and entered the cosmetics and fragrance business.

Last year, it expanded its men's personal care business with the purchase of Shulton's Old Spice product line.

This year, Procter & Gamble purchased Max Factor and Betrix, further expanding the company's cosmetics and fragrance business.Procter & Gamble purchases Rakona and establishes its first branch in Eastern Europe.In the same year, branch offices were established in other Eastern European countries.

The quickest way to occupy a country's market is to acquire local brands. In this way, the market will naturally exist.

For such a large international capital, it is too easy to occupy the market.

Tang Hua said: "They have a lot of funds, and ordinary small businesses can't beat them. Selling the brand and company seems to be the best way."

Li Wenjuan was dumbfounded.

Aixiu Group is Wang Lin's life!

If it is really overwhelmed by foreign brands, isn't Aixiu Group really about to go bankrupt?
Li Wenjuan suddenly thought that on the flight to Huacheng, Wang Lin inadvertently said a word: "What if the Aixiu Group goes bankrupt?"

Crow mouth!
Is it really going to be a prophecy?

Li Wenjuan suddenly became impatient, and wanted to see Wang Lin as soon as possible and tell him about this important matter, so that he could make plans in advance.

Tang Hua said: "If Procter & Gamble wants to acquire your brand, you can charge a high price. Selling it may be a good choice. Aixiu Group has other businesses!"

Li Wenjuan shook her head: "It is impossible for my brother-in-law to sell this brand. This is the first brand he established after he started business."

Tang Hua said: "Then we must prepare for the battle."

Li Wenjuan said: "Procter & Gamble is so powerful! Isn't our Aixiu Group very dangerous?"

Tang Hua said with a smile: "You don't have to worry about it. Aishu Group is not a small company now. Your annual sales can reach tens of billions of yuan, right?"

Li Wenjuan said: "Even if it reaches 1980 billion yuan, it is far from P&G's opponent! Their sales in 100 exceeded 500 billion US dollars! Now it is not [-] billion US dollars?"

Tang Hua said with a smile: "What is their current sales? I really don't know. But there are always two or three billion US dollars."

Li Wenjuan said: "Even if it's only 300 billion US dollars, that's 1650 billion yuan! My God! It's equivalent to the size of 17 Aixiu groups!"

Tang Hua nodded and said, "It's so big!"

They chatted while eating.

Bai Lan couldn't insert her mouth at all.

I ate for a while.

Tang Hua looked at the time and said, "I have to meet a client tonight, so let's make an appointment tomorrow? Where do you live?"

Li Wenjuan said: "I live in the Garden Hotel next door."

"Okay, I'm going to the Canton Fair tomorrow, and I'll talk to you guys then."

"Well, goodbye, Mr. Tang."

Tang Hua nodded: "Thank you Mr. Li for your hospitality today."

He picked up his briefcase and got up to leave.

Li Wenjuan took out her mobile phone and called Wang Lin.

Maybe the signal in the area where Wang Lin is located is not good, so he couldn't get through.

Li Wenjuan knocked on the big brother: "Useless things, there is no signal at a critical moment! What use do I need you?"

Bai Lan chuckled and said, "Why are you hitting it? It's because Mr. Wang has no signal!"

Li Wenjuan bit her lip and frowned, very anxious, as if Procter & Gamble had already carried a machete and was about to enter the Aixiu Group.

Bai Lan said: "Mr. Li, don't worry. Procter & Gamble is strong, but we are at home. I think those players are better at home. Last year's Asian Games, our country won the most medals!"

Li Wenjuan said: "This is a commercial war. How can there be home and away games? If people have money, they can use money to hit us. They can fight price wars, invest a lot of money first, and do loss-making business in order to occupy the market. Wait until all After defeating all competitors, they can sell at a high price! They have a lot of capital, and they can afford to lose for a year or two. How can we lose for so long? Isn’t it dead? We don’t have to wait for them to buy it, we can do it ourselves closed first."

Bai Lan said: "So cruel? They are also in business, how can they lose so much money to open up the market?"

Li Wenjuan waved her hand: "Oh, you don't understand! The things here are very complicated. Our company fought a price war with other companies last time, but our company is rich and powerful, and our products are good and the cost is low. , This is how we beat other domestic brands.”

Bai Lan said: "Mr. Li, it's useless to be anxious now. When Mr. Wang comes back, we can discuss it with him. Mr. Wang is so powerful, I believe that nothing can trouble him."

Li Wenjuan said with a smile: "That's true! My brother-in-law is amazing!"

Bai Landao: "Think about it, Procter & Gamble has been established for 150 years, and our Aixiu Group has only been established for 3 years. Their company was established 50 times longer than our company! But their size is only our company's. 17 times, so calculated, they are not very good! Isn't it? Our boss Wang is still very good!"

Li Wenjuan said: "It makes sense!"

Bai Lan said: "Shall we go back to the hotel and wait for Mr. Wang to come back? Or should we go out and visit the night market?"

Li Wenjuan originally planned to go shopping, but now she has no interest at all.

"Forget it, let's go back to the hotel! It's not safe for us two girls to go outside at night." Li Wenjuan looked out the window, "I don't know where my brother-in-law is?"

Li Wenjuan settled the bill.

She only drank half of the bottle of red wine, and she packed the remaining half and brought it back.

After arriving at the hotel, Li Wenjuan asked Bai Lan to go back to her room to rest first. She brought the wine to Wang Lin's room and waited for him to come back.

Li Wenjuan entered Wang Lin's room and turned on the TV to watch.

The red wine is on the coffee table.

The cork is randomly inserted inside.

Li Wenjuan pulled it apart casually.

Holding the wine bottle, she took a sip and licked her red lips.

"Why hasn't brother-in-law come back?"

Li Wenjuan looked at the time, stretched her legs, sat on the sofa, put her head between her knees, watched TV, and took a sip of wine from time to time.

An hour passed, but Wang Lin did not come back.

Two hours passed, and Wang Lin still didn't come back.

Li Wenjuan drank half a bottle of wine.

Li Wenjuan got a little drunk, she got up and turned off the TV, staggered into the bedroom, opened the curtains, looked at the lights of Wanjia outside, and murmured: "Brother-in-law, where are you? I miss you very much I feel so lonely without you at night."

She turned around, fell on Wang Lin's bed, and fell asleep.

(End of this chapter)