Rebirth of the era of struggle

Chapter 276

Xu Xiuyun poured out all the snacks in the handbag and piled them up on the table to form a hill. Lu Yang picked up a bag and looked at it. The packaging was not bad, the red outer packaging was very conspicuous, and there was a chubby dog ​​on it. little bear.

In terms of product packaging design alone, Lu Yang thinks it is pretty good, at least if he sees it in a supermarket, he might buy two packs and try it out.

"Our company mainly produces small nut foods, as well as dried meat, dried fruit, and puffed snacks... The name of the company is Jinling Bear Food Co., Ltd."

Xu Xiuyun introduced.

Lu Yang did not know this information before.

"Oh."

Hearing her introduction, another company came to Lu Yang's mind.

Three squirrels.

This company can be regarded as a marketing miracle in the future small food market.

As far as product positioning is concerned, Xu Xiuyun's bear food is very similar to the three squirrels. The only difference is that Xu Xiuyun is currently mainly engaged in offline wholesale, and the online business has not yet started operation, but the three squirrels started from the beginning. , product positioning is a pure Internet sales strategy, which can be called an Internet brand food enterprise.

This company seems to have not been established yet.

Lu Yang thought about it, he didn't seem to have heard of this brand of products in the past year, he tore open the packaging bag in his hand, poured out the hickory kernels inside and tasted a few, the taste was not bad...

As far as this taste is concerned, Xu Xiuyun said that the quality is good, so it should not be bragging.

Xu Xiuyun originally wanted to wait for Lu Yang to evaluate the taste, but unexpectedly, Lu Yang returned to his office directly. Lu Yang opened the computer webpage and searched for "three squirrels."

The result was blank, no news about this product, only pictures of squirrels from all over the world.

Lu Yang pondered for a moment.

just said.

"Mr. Xu, your idea is good. It is difficult to spread sales on a large scale solely by relying on offline sales, but with the help of the Internet, your company should be able to break through the current bottleneck and reach a higher level..."

When talking about business, Lu Yang also changed his address.

Public is public, private is private, this still needs to be separated.

Xu Xiuyun understood the meaning of Lu Yang's words, and said, "Boss Lu, what do you mean, you can cooperate with our company?"

"Cooperation is of course possible, but I am not without conditions."

Lu Yang returned to the sofa and sat down, taking a sip of tea.

"tell me the story."

Xu Xiuyun looked very interested.

She came all the way to Green City for the purpose of seeking cooperation. Now that she has this opportunity, she will naturally not let it go. No matter what the conditions are, these are negotiable.

Lu Yang put down his teacup and said cautiously: "First of all, the development route of e-commerce at Station C will not change, but you can sell your products as the surroundings of Station C, such as printing the logo of Station C or writing The words that are exclusively available on Station C."

"That's easy to say."

As long as their company's trademark is not erased, it doesn't matter, it's just a new packaging, it's not a difficult thing, of course, Lu Yang's request can't be so simple.

"and also."

Lu Yang continued.

"I don't care about offline, but online products must only be a partner of our C station e-commerce, that is to say, you can't open an online store on Taobao, JD.com, or other e-commerce platforms."

"This one……"

Xu Xiuyun did not immediately agree.

Although I haven't opened an online store before, since I plan to use e-commerce to break the deadlock, naturally the more platforms the better.

"Does it matter?"

"Of course there are." Lu Yang said with certainty, we put your company's bear snacks on the C station, so, to a certain extent, this kind of snacks, like other our products, will be branded by our users on C station, if It can also be sold on other platforms, which will definitely have an impact on the development of e-commerce at Station C.

"Of course, we can also guarantee that, apart from Xiaoxiong Food, our e-commerce platform at Station C will not have any similar products on the shelves. This is much more valuable than a Taobao account with hundreds of thousands of followers."

"Will it be written in the contract?"

There was no joy on Xu Xiuyun's face, but there was excitement that could not be concealed in those bright eyes.If station C only lists their small snack, then the users of the entire station C e-commerce can be counted as their potential users to a certain extent.

"That's for sure." Lu Yang nodded: "Although there is a relationship like Xu Shiran, but it's business, and everything is subject to the outside of the contract. I will let a professional person connect with you."

"And after one year, if the sales of the products fail to meet the expected standards, or if there is a major failure in your supply, the contract between us can be terminated at any time... As for other aspects, I don't know very well, everything goes to the e-commerce side normal process."

"can."

Xu Xiuyun nodded.

Compared with human relations, she prefers this business-like attitude.

"Also, as Xu Shiran's older brother, I have an immature suggestion. I wonder if you want to hear it." Lu Yang said with a smile.

Xu Xiuyun glanced at her daughter, wondering what the brother meant, and after a while, she said, "What suggestion."

Lu Yang picked up another bag of snacks, looked at the packaging on it, and said, "The Internet is different from offline. The name Xiaoxiong Food is okay as a company name, but it is unavoidably too solemn to market it as an Internet product." It's..."

"You mean, change the name on the package to make it more youthful? Network?"

Xu Xiuyun thought for a while and understood what Lu Yang meant.

"Yes."

Xu Xiuyun looked into Lu Yang's eyes and said softly, "Do you have any suggestions?"

"It's good to call three little bears. The bears on the packaging have changed from one to three, and the drawings are more cartoonish and honest." Lu Yang smiled: "Actually, I didn't just say it casually. The professor of the play, when I went to his house during the Chinese New Year, I chatted about some things in the circle. There is a powerful animation team in Pengcheng. They are making an animation about bears. It should come out soon. That team It's very powerful, and the capital behind it is also very strong. When the animation comes out, it will definitely be a hit across the country. Maybe it can drive the sales of your company's food, right..."

"Why is your teacher a professor of acting? Don't you go to school in Greentown?" Xu Xiuyun was surprised.

Lu Yang smiled and said: "A screenwriter who doesn't want to be a boss is not a good screenwriter. In fact, I am still a film and television screenwriter. If there is no accident, you may be able to see my work by the end of this year."

"You..." Xu Xiuyun was too surprised, she felt that Lu Yang was too perfect, looked at her daughter, Xu Xiuyun felt a little worried, that silly daughter didn't seem to realize the seriousness of the problem.

With Lu Yang's current status, there is no need to joke with her about this kind of thing, so what he said is true.

She sighed: "Now I completely believe that there are really geniuses in this world."

After sighing, Xu Xiuyun continued, "Should we all have the same name for the three bears?"

"What do you think?" Lu Yang asked back.

Xu Xiuyun thought for a while and said, "Call it Xiong Da, Xiong Er, and Xiong San."

"Just to my liking."

Lu Yang laughed, the name was really a coincidence.

After reaching a simple agreement with Xu Xiuyun, Lu Yang handed over the rest of the matter to Lu Xiaoyu and Tang Jing, and just told them the part he had discussed.

Efficiency is fast.

On the company side, Lu Yang has all the strength to make a decision, and Xu Xiuyun's side is also a sole proprietorship company. As long as the two have no objections, the next step is to go through the process.After discussing the details of the cooperation, Xu Xiuyun took the signed contract and set foot on the road back to Jinling with Xu Shiran the next day.

In Lu Xiaoyu's office.

Seeing Lu Yang who was chewing jerky, Lu Xiaoyu curled her lips and said, "Boss, you may have fallen in love with Xu Shiran's mother, right?"

Lu Yang was taken aback by the bold words, accidentally bit his cheek, hissed in pain, rubbed his face, then said to Lu Xiaoyu: "Lu Xiaoyu, are you showing off your head? , I just want to be Xu Shiran's brother, not her father."

"Humph."

Lu Xiaoyu turned the fountain pen in his hand and said, "Then why are there so many profit margins?"

"No, it's just a win-win cooperation."

Lu Yang sat across from Lu Xiaoyu, crossing his legs.

In fact, this is also an attempt by Lu Yang. He wants to see if the successful experience of the three squirrels can be replicated on Station C. If it succeeds, it will also be a big hit for Station C’s e-commerce. Promotion, and without mentioning it, they get a cut of it.

"Xu Xiuyun is a person who does things. It's just that the company is still too small. If she is allowed to go this way, the company will definitely expand. When financing is needed, we can invest a little."

The most difficult part is the beginning part. If it fails, it’s fine. Station C doesn’t have much loss, but it’s a success. It’s not bad to invest a sum of money in the future. If Xu Xiuyun really makes it public, then it will definitely It is a return of tens or hundreds of times.

It's not a big deal to put new items on the e-commerce side, Lu Xiaoyu teased a few words, and then passed, she asked: "When do you plan to leave."

"The day after tomorrow."

Today is June No. 30, and tomorrow is July [-]st, Caring Moon will go back to his hometown by car, and Lu Yang and Liu Qingqing will set off for Kuncheng by plane the day after tomorrow.

"Well, you have fun, if there is anything, I will call you."

It was rare for Lu Xiaoyu to speak seriously.

Lu Yang got up, and when Lu Xiaoyu didn't react, he grabbed her face, and quickly ran away, saying, "Student Xiaoyu is the best."

"Lu Yang, you!"

Lu Xiaoyu got up angrily.

But Lu Yang had already fled away.

Looking at the embarrassed figure outside the door, Lu Xiaoyu pouted slightly, but said unhappily, "I'll forget you if you're exhausted."

……

The morning of July [-]st.

At the gate of Greentown University of Finance and Economics, Guan Yue and Luo Fang took the bus to the train station.

Looking at the tickets printed out from the automatic ticket machine, Luo Fang smiled and said, "Guan Guan, Lu Yang must have changed our tickets because he was worried about the safety at night. He is really kind to you now."

"He was fine before."

Caring month checked the ticket and got the date and time right.

Luo Fang couldn't help but rolled her eyes at her best friend and said, "You are the beauty in the eye of a beholder. In high school, many classmates said that the two of you would not last long. Lu Yang loves to play too much. At that time, the two of you were not suitable."

Caring Moon shook her head: "That's because you guys are inaccurate in judging people."

(End of this chapter)