Go back to the past to be the fishing king

Chapter 169 Olive Branch

After one and a half hours of embarrassing fish, after Wang Yan adjusted the fishing group and fishing method, he embarrassed a few more fish one after another. Seeing that there was no fish, today's live broadcast came to an end.

Zhang Yang glanced at the time, and said: "Brothers in the live broadcast room, the fish grabbing period is over, and the embarrassing fish basically has nothing to say.

This is the end of our first live broadcast today, and finally we will call for a wave of attention, ten free welfare screenshots will be given away!Get dry! "

Taking advantage of the short time before the screenshot, Zhang Yang took a look at the total number of fans in the background, 20131, less than three hours of live broadcast time, increased by almost [-] fans, this fan growth rate is stronger than expected.

In the noisy atmosphere of the water friends, Zhang Yang took screenshots after drawing prizes, and showed a wave of live fish in person. After the pit boss weighed them, Zhang Yang said hello and closed the live broadcast.

Relaxed from the state of live commentary, Zhang Yang unscrewed the bottle of mineral water and took a big gulp, taking a rest.

"Wang Yan, pack up your equipment and go back to the shop for a meeting!" Zhang Yang said sharply.

"A meeting? Oh!" Wang Yan was slightly taken aback, nodded and quickly packed up the fishing tackle and equipment.

An hour later, a total of seven people from the Heikeng Jianghu team and the Wild Fishing Jianghu team came to the second floor of Zhang Yang's fishing tackle shop.

This place has been converted into a temporary activity room by Zhang Yang. There is a small studio near the window, and a large long table is placed in the rest of the space. Water dispensers are all available. Usually, the team members chat about relatively formal things. If you are not in the company meeting room, you will come here.

After the seven people had assembled, Zhang Yang cleared his throat: "Everyone should know about the situation of the first live broadcast in the morning! Let me briefly summarize it!
On the whole, the effect of the live broadcast is much better than I expected. When we started the official account, we accumulated a lot of die-hard fans with high stickiness. From the official account platform to the live broadcast account, the conversion rate is good!
For the few live broadcasts in front of Heikeng Jianghu, I will personally check and control the rhythm of the live broadcast room.

But I still have other things to do. Later, Brother Qiang and Brother Zhou, you will take turns appearing on the scene and act as interactive commentators for the live broadcast!

The explanation is as important as the fisherman, there are a lot of words and precautions in it, I will summarize it later, take a strategy and find out for yourself!

The third thing is that although the live broadcast is done, the video updates of the official account are still uninterrupted. The fan base of the official account is our root, and we cannot give up in a short time!

Xiao Yi and Xiao Liu should pay attention to one thing when they are cutting the film. After each update, we will post an advertisement for our live account to guide fans to pay attention to the live account!
The last thing, in order to increase fans most efficiently, I will ask the company to allocate part of the funds to give benefits to the anchor in the live broadcast room to guide the atmosphere!

These benefits cannot be saved, but the distribution must be absolutely fair!
That’s about it in summary. If you have any questions, you can raise your hand and speak! "

As soon as the words fell, Wang Yan was the first to raise his hand.

Zhang Yang glanced at him: "Wang Yan, tell me!"

Wang Yan scratched his head: "Boss, we made 21 servings of small yellow noodles in one live broadcast. According to the market price, 1000 catties, [-] servings is [-] catties, plus shipping costs more than [-] yuan!
This is not a small amount of money, isn't it a bit too much.

With this headline, the appetite of the fans is getting bigger and bigger. Isn't this digging a hole for yourself? "

"Yes, captain, I also think it's a bit too much! I haven't made any money yet, so let's throw out more than 1000 yuan first, and then the live broadcast room will not be full of woolen wool!" Han Qiang also echoed.

Zhang Yang smiled and shook his head: "If you invest a thousand yuan, you can exchange for 1 fans, there is no cheaper deal in this world!
How difficult it was to increase the number of followers on the official account by [-], and the manpower, material resources and energy cost more than [-]!
It doesn't matter if you don't understand this matter for the time being, but you must deliver the benefits according to my requirements with quality and quantity, and keep the fans who enter the live broadcast room!

Do you have any other questions? "

Meng Fan also weakly raised his hand and said, "I want to ask, Brother Yan and his team have made their live broadcast debut, so how about we go fishing in the rivers and lakes? Should we broadcast it or not?

Heikeng fish are easy to touch, and you can always find a suitable place if you are willing to spend money, but in this wild fishing lake library, the live content is difficult to deal with! "

Meng Fan's mind is smart, and he has already considered that the fish in the black pit are different from those caught in the wild.

What he said is very realistic. Live fishing requires fish. If you are unlucky in conventional wild fishing, you may not be able to catch a few fish in a day. It is really meaningless to bite the bullet and start an awkward chat.

Zhang Yang grinned: "I've considered this issue, and I'm asking Lao Zhao to contact a suitable small reservoir.

Find a place, let's build a small venue dedicated to live broadcasting! "

"Set up a venue? Find a place, sprinkle fish, and pretend to be wild fishing? Isn't this a lie?"

Meng Fan didn't speak after listening, and Han Qiang, who was outspoken, couldn't hold back and opened his mouth to ask directly.

"Hiding the truth to fishing friends is indeed called cheating, but what if we tell the truth! We're not doing shady things, so there's no need to cover it up!" Zhang Yang said confidently.

"Uh...seems to be right!" Han Qiang was holding back a lot of emotions for the last second, and he was speechless after hearing Zhang Yang's explanation.

Zhang Yang continued to add with a smile: "To be precise, I will find a way to turn this live broadcast venue into a dream fishing spot in the eyes of fishermen!
The common crucian carp, carp, grass carp, silver carp and bighead carp, herring, if the density is not enough, you spend money to buy them and put them in the warehouse, just to present the most enjoyable fish feast!
The live broadcast is just a way to show the style of the anchor. On the premise of not deceiving the water friends, it is most important to create more gimmicks and highlights!

As for whether this thing is man-made or purely natural, the audience doesn't care!
If you think about it carefully, isn't it a kind of 'fake' in disguise to find out the punctuation of the fish or go to a private reservoir to shoot a video?Essentially there is no difference!

Did the fans feel dissatisfied or complained after watching the previous video? "

"Understood! Live fishing is not the same thing as my usual fishing, so you can understand it this way!" Meng Fan nodded and said.

Zhang Yang grinned in satisfaction: "Yes! Act on the stage, be a man off the stage!

Our appeal is to use the tool of live broadcast to promote the company's brand awareness and fishing culture. What we want is the result, not the process! "

"How will the follow-up live broadcast schedule be arranged?" Zhou Chu, who had been silent all this time, raised his hand and asked, seeing that the others were silent.

Zhang Yang thought for a while: "Heikeng Jianghu, three fishermen, a photographer, a total of four people, divided into two groups, the photographer shoots a single person, and uploads fishing videos normally!

Another group of people is divided into fishermen and commentators, and different roles are rotated regularly.

Based on your current understanding of fishing, it is enough to handle the ordinary fishing friends in the live broadcast room if you show the surface of the technology casually!

Wang Yan's personality is relatively lively, and he can also give full play to his advantages and create a character set with some personal charm! "

"Okay, just do as you say!"

In the conference room on the second floor, in less than half an hour, the follow-up arrangements were made.

While Zhang Yang was having a meeting with his team members to summarize today's first live broadcast, the backstage technology department of Inke Live was also keeping an eye on the platform's various data.

As a new software platform that has just been launched, there are many things in the background of the website, and various small bugs that were not found in the internal test need to be counted.Reporting and repairing, the anchors of various partitions need to keep an eye on them at all times to prevent serious illegal acts.

Leaving aside these trivial matters for now, the busiest ones are a bunch of bosses in the backstage operations department.

Inke Company Operations Office.

A 27-year-old young man handed a stack of printed materials to the head of the operations department.

"Boss, this is the live broadcast data of the platform anchors that you asked me to pick up from the data side! Do you want to focus on training these people?" the boy asked.

The operation director glanced at the printed information and said: "Send a letter to the legal department and ask them to draw up a contract template for signing the anchor! Our platform has just started to go online, and if we want to operate stably in the future, we must have our own The head anchor!"

"You mean, the anchor who puts the data in the head, signs a contract with the platform?" The guy said very cleverly.

"Go and get it, I will personally follow up on the communication!"

"okay!"

When the subordinate left the office, Director Liu patiently flipped through the collected information, and quickly took out his mobile phone to make a call.

At 01:30 in the afternoon, Zhang Yang was resting on a recliner in the fishing tackle shop for his morning break when his cell phone rang suddenly.

Zhang Yang didn't think too much, and picked it up casually.

"Hello, who are you?"

"Hi, I'm the head of the operation department of Inke Live. My name is Liu Xingyun. I'm taking the liberty to call you and ask if you are the owner of the Heikeng Jianghu account? I found it through the information we bound and registered. your phone number!"

When Zhang Yang heard the two key words of the operation director and Inke live broadcast, a clever idea came to his mind, and he immediately woke up.

"It's me! I don't know what instructions Minister Liu has?" Zhang Yang asked calmly.

"Over there in the technical department, I saw from the backstage that the live broadcast data of the account Heikeng Jianghu was very good, so I reported it to me!

That's why I took the liberty to call you to talk about platform development, account positioning and operation!
I don't know what to call you, do you have time to chat on the phone! "

"My name is Zhang Yang! I have time, I don't know what you want to talk about!" Zhang Yang said.

"First of all, I have a few questions and I want to check with you! It is related to the comprehensive evaluation of the platform, I hope you can tell the truth!"

"can!"

"Does our Heikeng Jianghu account belong to individuals, or to the company? Have you signed a contract with the MCN brokerage company?"

Zhang Yang: "The account is owned by our Mingyang Fishing Tackle Company. I am a legal person of the company. To put it simply, the account belongs to me! I have not signed any contract with any third-party company."

Liu Xingyun's heart skipped a beat when Zhang Yang said that he didn't sign a contract with an Internet celebrity brokerage company and that it was the main account of the company.

It’s a good thing not to sign with mcn, which means that there are still opportunities on the platform, but the other party is the main body of the company, which shows that the other party is not fighting alone. The anchor of the computer-side live broadcast platform has had many contract disputes with his old club before. It is much more difficult to fool around signing a contract and binding to the platform with a few words.

However, to be a senior executive, Liu Xingyun is naturally not an ordinary person, and there was no fluctuation in the tone of the follow-up.

"Okay, the second question, from the background technical data, you only live broadcasted one game. Before the live broadcast, your newly registered account had 187 fans. The live broadcast lasted 10039 minutes and gained [-] followers. All fans are new registered users!
To be honest, this data is very exaggerated, far more prominent than the top anchors in the entertainment area and the appearance area!Only a few famous Internet celebrities who jumped over from YY had similar results!

Has the account Heikengjianghu been operated on other platforms before?Or in the industry, have a very high reputation and influence? "

Zhang Yang sat up straight: "Not to mention the influence, but the popularity is somewhat!

Our company is relatively early in the self-media. The two vertically classified fishing official accounts, combined, probably have a fan base of less than 100 million!
All the fishing friends came here because of the notice I posted on the official account! "

"Forehead……"

Now it was Liu Xingyun's turn to be confused.

A WeChat official account with millions of followers?

As an industry insider, Liu Xingyun's understanding of the difficulty and commercial value of an account with millions of fans is far beyond that of ordinary people.

No wonder the stats of the first live show are so perverted, it turns out he is a big boss.

"Is there any problem? My two accounts are called Heikengjianghu and Yediaojianghu. If you have any questions, you can use the query tool to look them up!" Zhang Yang added.

"Oh, no, you misunderstood! I was a little confused when I heard that you are an Internet celebrity with millions of followers!"

Liu Xingyun's posture lowered unnaturally, and many of the drafts that had been typed before the call were naturally unusable.

"Fishing anchors are different from other anchors. I'm not an internet celebrity! If you have any questions, you can continue to ask!"

"The last question, have you considered signing a contract with the platform and becoming a contracted anchor on the platform?

The platform has just been launched, and now is the critical stage of cultivating representative anchors. Big guys like you who have a huge fan base are the type that the platform is very willing to cooperate with.

If you can sign a contract with the platform, in addition to the expensive signing bonus and salary, you can also get a lot of promotional traffic on the platform!

In time, it will not be a problem to become the top anchor of the track! "

After laying the groundwork for so long, Liu Xingyun still expressed his final thoughts.

Zhang Yang subconsciously narrowed his eyes when he heard the other party mention the signing of the platform.

If Zhang Yang is a poor boy with nothing now, this invitation is undoubtedly an olive branch.

But now that Zhang Yang wants money and people, how could he sell himself to the platform just because of a little signing fee and invisible and intangible traffic?
What's more, although Inke live broadcast was the first to go online, the outdoor fishing track, the later platform live broadcast ecological development is not good.

By the end of 2016 and after 2017, Kuaishou and Douyin are the places where fishing anchors get together.

To give a phenomenal example, in 2021, Master Deng Gang Deng of Wuhan Tianyuan has more than 2000 million fans on Douyin.As for Yingke, he was left far behind.

"Uh, there may be something you don't quite understand!

The account of Heikeng Jianghu is not broadcasting by me alone. According to our internal positioning, there will be a live broadcast team of four to five people appearing on the scene!

I don't know much about signing contracts, otherwise, let's forget it! "

After understanding the other party's intentions, Zhang Yang casually found an excuse and declined.

(End of this chapter)