Go back to the past to be the fishing king

Chapter 268
On May 2016, [-], Kuaishou officially opened the function of bringing goods by the small yellow car.

The perfect combination of the online traffic portal and the interactive display of the live broadcast, coupled with the trust of fans brought by many professional anchors and strong personalities, made the live streaming function module become the hottest focus of the entire platform once it was launched.

It can be said that the small yellow cart is a creative business idea, which is also the most important function of Zhang Yang. It seems to be just a functional component, but it actually affects the entire live broadcast ecology of the platform.

Seeing this concept, many people may dismiss it, isn't it just to bring a yellow car and sell goods casually?Can this thing affect an entire platform?

To be honest, yes!

When we talk about this topic, we have to start from the current situation of the webcast platform.

The rise of the live broadcast industry was first on the PC side, and the representative one is YY live broadcast, which mainly focuses on games, singing and dancing talents.

Later, with the improvement of mobile network speed, mobile live broadcast has a living environment.The major live broadcasting platforms have sprung up like mushrooms after a spring rain to staking the land.

During this process, the anchor's main profit point, in addition to the signing fee given by the platform, is almost only the rewards from the live broadcast room.

The official platform for rewarding gifts takes half of the rewards, which seems to be a lot, but behind the prosperity of the website is countless high expenses such as network bandwidth and personnel costs. It is difficult for this single profit-making project to support operating costs.

Just like the previous Inke live broadcast, it seems to be glamorous and prosperous, but investors’ money is burned behind it. Once the flow is blocked and the increase decreases and enters the competition for stock, these disadvantages will be completely exposed.

And what about the little yellow car that brings goods live?This is like a doll that originally needed a blood transfusion from the donor's father to survive. Having the ability to make blood is very important for the healthy development of the entire business system.

After talking about the big truth, let's be more specific and realistic.

Take fishing live broadcasts as an example. Most of the previous fishing live broadcasts were at a loss, and the income was not high.

It's not a high-traffic live broadcast content, and the gift income is far inferior to those female Bodhisattvas who sell legs, murder, and meat. Relying on a bunch of stingy men for rewards, the anchor needs to have a very strong personal label.

Even Zhang Yang, who started planning early on the track, earns only a thousand yuan in rewards for a game. For ordinary small anchors, there are very few people who watch them, let alone rewards.

Without income, there will be no motivation, and without motivation, there will be no enthusiasm to polish the live content.

Many phishing anchors who entered the live broadcast industry for the first time stopped broadcasting after they couldn't find a suitable way to make money, and disappeared into the vast network.

Even Chen Xiu, who is gifted with a keen business acumen, can only rely on private domains to divert traffic to offline WeChat groups to make some money secretly. The situation of ordinary anchors can be imagined.

But when the function of the little yellow car is launched, it becomes another matter.

The sneaky offline transactions before have turned into an aboveboard platform support behavior. Those who have been fishing for a long time have not ordered a recipe that others do not know.

No matter how bad it is, the little yellow car can make a little money by hanging some big-name bait on the market.

Not to mention that fishing is inherently an industry that lacks standardization, with ambiguous pricing power, formula metaphysics, fishing techniques, small medicines and baits, etc. Because of different fish conditions, it is difficult to verify the authenticity and effect.

Threesomes must have my teacher. This kind of individual content difference has allowed some small fishing anchors to find a living space.

With the idea of ​​making money, the small fishing anchors who were the first to smell business opportunities have sprung up on the platform like mushrooms after rain.

At this time, it can be seen that Zhang Yang has a lot of foresight. He has laid out Kuaishou nearly a year in advance, and now he has close to 60 precise fans.

In terms of the number of fans, in the outdoor fishing track, it can definitely be regarded as the No.1 level existence, and it is the best.

With the function of the small yellow car to bring goods, the next Kuaishou outdoor fishing track began a period of rapid development of the flurry of gods and demons.

Fishing masters who are active on other major platforms have turned to Kuaishou live broadcasting. These professional anglers who have already completed their original accumulation, in order to complete the initial fan activation faster, they are almost everywhere to buy gifts to increase their fans.

As Zhang Yang, who has close to 60 fans, he has become Tang Monk's favorite meat at this moment. Every time the daily broadcast starts, before he even says a few words, various gifts start to be frenzied like they don't want money.

Swipe gifts and pay attention, a set of small procedures has already been mastered by Zhang Yang.Taking this opportunity, Zhang Yang also got acquainted with a large number of industry insiders who wanted to start a live broadcast account, and many of them even had shallow friendships.

Zhang Yang keeps his word, if the outside anchors want to attract fans, get gifts and pay attention, that’s all. When they signed the contract with Chen Xiu, they also made a promise to him. As long as the broadcast starts every day, Zhang Yang will privately send a WeChat message to greet the other party. In other words, if you just come and get a symbolic gift of over [-], Zhang Yang will work very hard to help introduce a wave, and call a wave of attention along the way.

With Zhang Yang's help, Chen Xiu's number of fans has grown rapidly. In less than three months, the number of fans has broken through the [-] mark. Now she can be regarded as a well-known fishing anchor wherever she goes.

On this day, just after Zhang Yang's live broadcast, Chen Xiu's wechat call application rang.

Zhang Yang glanced at it and picked it up casually.

"Hello? Brother Xiu, what instructions?"

"Hey, boss, don't pick on me! How dare I tell you!" Chen Xiu's attitude towards Zhang Yang was extraordinarily respectful, and he didn't treat Zhang Yang as his peers at all. This tone of voice was completely talking to the leader. The tone of the conversation.

"Just finished the broadcast, and I'm going to have a meal! Tell me what's going on, don't keep it!"

"Uh, so what! Now the official has also hung up the little yellow car, and everything you told me before has been verified! I was quite shocked. What you told me when signing the contract was not fooled at all! Our official really has people! !" Chen Xiudong was rambling, talking about other things, but he didn't get to the point.

After this period of contact, Zhang Yang has basically figured out what kind of personality this guy is, but if he calls, it is definitely not nonsense.

So Zhang Yang said bluntly: "Stop beating around the bush, and get straight to the point! What do you want to do?"

"Hey! Didn't you say last time that as long as I broadcast well, you can tell me a way to make a lot of money! You see, I have worked so hard recently, and now the number of fans has also increased. I am thirsty!" Chen Xiu no longer Holding it, he explained his intentions in a low-pitched way.

"Oh, this matter! I thought you were going to quit!" Zhang Yang heaved a sigh of relief.

"I'm not an idiot, why would you change jobs with such a good salary! You knew about the little yellow car so long in advance, and there are some policies on the platform behind, so it's not clear!"

"Okay, although it hasn't reached the agreed time yet, you have performed well since you signed the contract. It's okay to tell you in advance! On Taobao, there is a Taobao guest function! It is also called Tuike Union. To put it bluntly, it means that merchants Send Twitter tasks on the above, and ask Twitter to help recommend sales. Every successful sale will get a commission! This business only needs to be checked when you choose the product, no delivery is required, and no cost is required. Lightweight operation! Many tweeting tasks are for the purpose of brushing sales and grabbing rankings, and merchants earn traffic at a loss. As long as you choose carefully and maximize the cost-effectiveness of products, you can make money without hurting the trust of fans! Kill two birds with one stone. !
With your mind, you can take good care of those rich money owners on Taobao and Tmall every month, and make a lot of money! "

"Taobao, Tuike Union..." Chen Xiu muttered to himself, firmly remembering this field that was still completely unfamiliar to him.

"That's right! Taobao Ke, also known as Tuike Alliance! You will understand after researching it yourself! I would like to remind you that the next six months will definitely be in a state of chaos, and there must be a bottom line for making money! Don't just do it for a few quick Qian, you have ruined your reputation in the fishing circle, and the company is still counting on you at critical times!" Zhang Yang especially warned.

Why did Zhang Yang mention this alone? The main reason is that in his previous life, Chen Xiu had earned some unconscionable quick money at this stage. As a result, he had always been tainted and affected his subsequent achievements. I won't let him take a detour!

"Remember, I hung up the call and went to research about this Taobao customer!"

"If there is nothing else to do, let's do this first, and do it well!"

"Okay, goodbye, love you!"

"piss off!"

……

After hanging up the call, Chen Xiu didn't waste a second, directly turned on the computer at home, and searched for this Taobao tweeter business through the almighty Du Niang.

People with flexible brains and business acumen, it is not difficult to study this kind of business with a very simple model. After searching the information from the beginning to the end, and then went to the official website to read it again, Chen Xiu basically understood what was going on. .

To put it bluntly, this Taobao customer is equivalent to a foreign salesman. You only need to use the dedicated link to sell the product, and you can get the commission from the father of the gold master. Depending on the nature of the product sold, the income of one order It ranges from a few cents to a few tens of dollars.

In 2016, online Taobao stores for fishing gear products still had a relatively high profit margin. If you just push a fish guard or something, you can get a few dollars for the deal!For other bait nesting materials and so on, the commission is also reasonable.

In the afternoon of that day, Chen Xiu found some relatively reliable orders from the platform and placed the order by herself. According to Zhang Yang's reminder, she first bought a sample and came back to check it out, and was thinking about bringing the goods.

In the next few days, various samples that Chen Xiu bought from Taobao arrived one after another. This guy used his eyes as a fisherman to refer to the cost performance of the products, and selected some products with the highest cost performance and relatively high commissions.

After choosing the product, Chen Xiu began to toss about it in a hurry.

In the offline fan WeChat group, all the Taobao product links on the small yellow car in the live broadcast room were arranged. While looking for places to live broadcast fishing, I started the road of bringing goods to the society.

……

Let’s talk about Zhang Yang, the company and the live broadcast room are basically on the right track. One, three, five, Wang Yan and the others broadcast the black pit, and two, four, six, Zhang Yang and Han Qiang broadcast the reservoir. Occasionally, when the weather or fish conditions are not good, Zhang Yang will also open an indoor live broadcast. Bragging with water friends for a while.

With this kind of stable and high-intensity continuous output, the number of fans and online influence of Famous World are constantly increasing.

As the helm of the company, Zhang Yang is an idler most of the time except for the daily broadcasting. He lives a leisurely and relaxed life.

However, such good days didn't last long. On May 14th, Zhang Yang was drinking tea with fishing friends in the shop and bragging, when he suddenly received a call from Meng Fan.

"Hello? You guys are back, Xiaofan? How are your grades?"

The moment he picked up the phone, Zhang Yang asked about the opponent's game results. Meng Fan and his six sons had gone out to chase the game, and they had been away for several days. Today happened to be the day when the results of the game were announced, so Zhang Yang was very concerned.

"Don't mention Brother Yang, I'm embarrassing for you!" Meng Fan on the phone was depressed, with an undisguised frustration in his tone.

"What's wrong? Didn't play well, screwed up?" Zhang Yang frowned, a little unbelievable.

Since the spring of the year when the temperature has warmed up, Meng Fan and the six brothers have gone out to chase several games, won a championship, and most of them can enter the top five in a few games. In Zhang Yang's view, this performance has already Even if you have passed the entry stage, as long as you continue to accumulate experience, it is only a matter of time before you get results.

No matter whether he played well or not before, Zhang Yang had never heard Meng Fan so depressed.

Could it be something else?

"Before the game, I was a little high-profile when I was familiar with the venue and pinching fish. As a result, during the game, I was deliberately ruined by someone! Three games scored one point, and one game was eaten, and the result didn't even make the top ten?" Meng Fan said truthfully.

"Who? Is the opponent who cheated you an individual or a small group? What's his name?" Hearing being bullied, Zhang Yang clenched his fists subconsciously.

When Zhang Yang went out to play in his previous life, the most annoying thing was those fishermen who had no bottom line in order to win the game.

Destruction of the nest, malicious release of water, these are the dark sides of competitive competitions. Even if the publicity mentality has undergone a great change in this life, when hearing these things happen to one of us, he still loses control of his emotions.

"Qian Wenjun! There are five or six of them in a group. They seem to be members of Dongxing Fishing Tackle! It's fine if they cheat me, and they deliberately provoked and mocked after the award ceremony! Don't let me meet this grandson again, next time When it comes time for our boss to compete, I will definitely give him a good look!" Meng Fan said through gritted teeth.

"Dongxing Fishing Tackle, Qian Wenjun? Okay, I see, come back first, pay attention to safety on the road, and study slowly when you get home!" Zhang Yang didn't continue to say anything, and after a few words of advice, he ended the call.

After hanging up the phone, Zhang Yang muttered something: "Dongxing? It's Dongxing again! It's not that enemies don't get together!"

Zhang Yang looked so calm at the moment, but a small flame had already risen in his heart. In his previous life, Zhang Yang suffered from the loss of these grandsons and missed the championship prize of 3 yuan. In this life, he never thought that his team members would meet them again.

(End of this chapter)