Go back to the past to be the fishing king

Chapter 306 The bold customer

"Cut! How can you confess your love to a girl like this, without even a bouquet of flowers! I can't just agree casually.

Whether or not to establish a relationship with you still needs to be inspected and inspected, and the decision can only be made based on your performance! "

"Hey hey, just inspect casually, you must perform well!" Wang Yan nodded with a smirk, his heart was already full of joy.

Before coming here, Zhang Yang, the second sword, had given Wang Yan a love EQ class. As long as he didn't explicitly refuse, it was a joke. Looking at it now, it is obviously a drama.

After piercing this layer of window paper, the next two people were obviously more relaxed than before. YOYO took Wang Yan to the hotel to settle down, and then went to the famous local snack street to eat and stuff.

When he came out of the snack street after eating and drinking, Wang Yan secretly glanced at YOYO next to him out of the corner of his eye several times, saw the opportunity, and went to hold his hand cheekily.

YOYO just resisted symbolically, and was obediently surrendered. The two of them are more and more like young couples who have just established a relationship, both in terms of mentality and appearance.

After eating and drinking, I got bored at the smoothie bar for a while, and before I knew it, it was past two in the afternoon. Since I had an appointment with Lao Qian in the afternoon, I naturally got busy with business first.

So before three o'clock in the afternoon, YOYO drove Wang Yan to the unit in a pink Jimny, and went straight to Laoqian's office in the investment promotion department through the employee passageway.

Tuk tuk, YOYO's slender knuckles tapped on the office door, making a crisp sound.

"Come in!" Old Qian's calm greeting came from the room.

"Mr. Qian, this is Wang Yanwang, the manager of the famous fishing tackle company I mentioned to you. This time, he is here to discuss the contract with you on behalf of the company!"

"Mr. Wang, this is Mr. Qian from the investment promotion department of our TV station. He can make all the contracts on advertising placement!"

When we met for the first time, YOYO gave a formal introduction to both parties.

Faced with this kind of occasion, Wang Yan didn't hesitate at all, he shook hands with the other party naturally, and then nodded.

"Let's talk about the specific details slowly. I still have some work in the office, so I will withdraw first!" YOYO made a random introduction and left the office with an excuse.

In the huge office, only Wang Yan and Qian Tianqing were left.

"Sit down and chat casually! Since you are a friend of YOYO, you are also my friend! You don't have to be too cautious when it comes to me! What kind of tea do you want? Black tea or green tea?"

"Black tea! I can do it!" Wang Yan nodded, and took advantage of the opportunity to sit on the chair opposite.

"Seeing that you are not very old, being able to sign a contract on behalf of a fishing tackle company shows that your ability must be outstanding!

If you have any demands, or what effect you want to achieve through advertising, I will give you advice first, fully communicate and understand, and then we will determine the specific cooperation method! "

Qian Tianqing chatted with Wang Yan while washing the tea set and making tea.

People in their 50s are indeed much higher than young people in their 30s and [-]s.

Wang Yan clearly knew that the other party was in urgent need of this advertising contract, but the other party showed a calm and calm state, and did not see the urgency at all.

Since the other party was holding it, Wang Yan didn't mind communicating a few more words, so he said from the beginning to the end: "In fact, it didn't take long for our company to develop from its establishment to the state of development!

At the beginning, our boss just started as a village fishing tackle shop, and gradually achieved the current scale!

And I was the first group of people to join the team, so now I have a little right to speak in the company.

You have a lot of work every day, and you may deal with the first-line brand manufacturers all day long. You don’t know much about new fishing tackle companies like us, so let me introduce a few more words!

Our company started out not with products, but with self-media short videos and outdoor live broadcasts!
When the WeChat public account first started two years ago, we made a series of fishing videos in the Heikeng Jianghu series.

Taking this as an opportunity, the company launched familiar products such as the classic bait small yellow noodles and the famous four gentlemen additives, and quickly occupied the market share, which is regarded as the first pot of gold.

If it develops to the present, the company's fishing tackle products have spread to dozens of categories, almost all product types, and have begun to take shape!

In fact, from my personal point of view, we are half of the same industry. In addition to making products, the company also has a matrix of self-media accounts. Online traffic is relatively easy to squeeze, and a series of layouts have been made in advance.

At present, our company has a series of matrix accounts such as Famous Tianxia Fishing Live, Xiudi Selection, Ximeier Fishing, Dawuqing Fishing, etc. The number of fans on the bus has exceeded 500 million.

However, if you want to achieve brand advancement, investment in the direction of traditional media is inevitable, so I come to you! "

When Wang Yan introduced the situation of his company and the strength of the self-media, Lao Qian's expression was calm, but his heart had already turned into a huge wave.

Seeing that the other party is not very old, I thought that I could rely on experience to make a move, and if I did well, I could add a big bargaining chip to my performance.

Unexpectedly, in addition to being a fishing tackle company, they are also engaged in self-media business peers, which makes the preparations prepared by Lao Qian basically completely useless.

He is a practitioner of the media. If you talk about how precious exposure is and how scarce the market is, you will take him for a fool.

"Hehe, I thought you were a fishing tackle company, but you also worked as a media company! You are awesome! You are awesome!!
Since you are all insiders, I will not go around the circle, let's get straight to the point, what is your main appeal? What is the approximate advertising budget? "

"Appeal? To warm up the new additives and new products on the market. The advertising budget is mainly based on the promotion effect, and there is no cap for the time being! I don't know if Mr. Qian has any good recommendations or plans!"

Hearing the words "no capping", Lao Qian's heart skipped a beat again.

The old saying is quite true, only the rich can be strong, and it is obvious that this is a master who is not short of money.

"If it is a single product recommendation, we have fishing tackle evaluations, new fishing tackle discoveries, and we can also customize and plan new plans according to the actual situation!
Later, I will give you an advertising plan with different duration and promotion intensity. How about you choose it according to your own needs? "

"Why turn around...Give us a copy of the existing cases and we can discuss them on the spot! We have time! I come here on behalf of the company, and I have the right to make decisions. I don't need to apply for a report with the company!"

"Mr. Wang is so quick and resolute in his work! It's okay, this is an advertising case we have cooperated with recently. You can take a look at the approximate cost and effect!"

Seeing that Wang Yan didn't want to waste time, Lao Qian directly opened the file cabinet, took out some previous cooperation cases and handed them to Wang Yan.

Before coming here, Wang Yan had already learned about the general situation through the spy YOYO, so looking at these cases is just a formality.

After a few pretentious glances, Wang Yan raised his head again: "Then what, I think this new fishing tackle is quite good, and the price is 65 yuan? Can we still discuss it!"

"If it is a single contract, there is basically not much room for fluctuation in this price!

If your company can consider a long-term contract or even a strategic cooperation, the quotation can be negotiated again! "

Sure enough, YOYO's previous judgment came true.

"Long-term contract? Is it the kind of fixed advertisement every year?"

"Yes! In this case, the advertising fee can be discounted by [-]%!

For a powerful emerging brand like your company, if you can sign a long-term contract or even a strategic cooperation, the TV station can endorse the product quality, which will be very beneficial to your brand growth! "

"Hearing what you said, it's not impossible, but I have to see the actual effect of the advertisement before deciding whether to sign a long-term contract!

How about this, first come to a new discovery of fishing tackle, then sign a long-term contract letter of intent, agree on the promotion effect in the contract, if the agreement can be achieved, sign a long-term contract for long-term cooperation!

Seeing that we are so sincere, we still have to make some offers!What do you say Mr. Qian? "

This is the plan that Wang Yan came up with after communicating with Zhang Yang and the others. It is similar to the gambling agreement signed by some commercial companies. If the expected effect is achieved, the follow-up contract will be signed, and the letter of intent will be voided if it fails to achieve it. It's not good or bad for the kind of business method that has certain guarantees for both parties.

Lao Qian originally thought that it was just a case of 50 million yuan, and it would be good to sign a small section of fishing tackle evaluation, but he didn't expect that the other party really expressed his opinion when he mentioned it casually.

Laoqian had also done a background check on Zhang Yang's company before, and had determined the other party's business conditions and product strength.

Originally, they already have a certain brand foundation, and finding traditional media to advertise is just icing on the cake. This kind of cooperation can easily achieve the agreed goal.

Thinking of guaranteeing a medium-sized advertising case, and signing a long-term contract after playing well, Lao Qian was faintly excited.

This little girl YOYO is capable, she even brought such a benefactor father to the unit.

"Okay! When it comes to this, I will give in! [-]% off is [-]% off! In terms of promotion effect, the average market growth of previous cases should be used as the standard! What do you think?"

"can!"

A contract involving hundreds of thousands of advertising fees was finalized in such a short period of time!

Usually when discussing contracts and cooperation, it may require back and forth communication, see-saw, and even ink-blot bargaining to apply again and again.

As for the client Wang Yan brought by YOYO today, he just made a simple communication, and the other party made a decisive decision without any hesitation.

Even though Lao Qian has been working in the industry for so long, he rarely meets such a generous client.

Being bold in doing things shows that you have strength. If you think about it this way, the possibility of a follow-up long-term contract will be even greater.For a moment, Lao Qian's breathing was a little heavy.

"I'll ask the legal department to draw up the contract as soon as possible! It should be about the same tomorrow morning! Do you see any problems?"

"No problem, the contract is signed, and the payment will be in place immediately!"

"Haha, Mr. Wang is bold!"

"You are welcome!! Now that the business talk is over, I will come back tomorrow morning! I have other things to do, so let's leave first!"

"Okay, I'll arrange a car to take you!"

"No, just be busy!"

……

When Wang Yan walked out of Laoqian's office with a wave of consummation, YOYO was waiting anxiously at the corner of the corridor!
"How was the chat?"

Wang Yan grinned and gave YOYO a reassuring look: "Don't worry! Sign the contract tomorrow, and then you can talk to Lao Qian about salary and promotion as soon as possible!"

"Hey, Brother Yan, you are so kind!" YOYO took the initiative to hold Wang Yan's hand, his eyes were full of little stars!
"You can work with peace of mind, I'll leave first! I'll come to see you after get off work, and invite you to have dinner and watch a movie together in the evening!"

"Okay, I'll send you downstairs! Otherwise, you won't be able to get out! You can drive my car first, and come pick me up later in the evening!"

"ok!!"

……

In this way, Wang Yan drove YOYO's Jimny and left the TV station, and YOYO, who had basically finalized the contract, was in a good mood at the moment, and even hummed a little song on the way back to the office.

"Sister YOYO, you won the lottery, so happy!" Xiaowen, the assistant in the same office, asked curiously.

YOYO grinned: "Don't inquire about the affairs of Jianghu! Is there any good movie that just came out recently? Recommend one for me, and watch it when you have time!"

"Watching movies? Didn't you not like this in the past? Oh, I know, it can't be because you have a boyfriend, handsome or not? What are you doing?" Xiaowen's fire of gossip suddenly ignited.

"No, go and see for yourself! My sister is in a good mood today!"

……

At six o'clock in the evening, Wang Yan drove YOYO's Jimny to the downstairs of the TV station on time. YOYO obviously touched up her makeup, and stepped on the small high-heeled shoes and came down with a click.

"surprise!!!"

As soon as I opened the door, I saw a large box of red roses on the back seat. The back seat of the car was not spacious at first, but now it has completely become a sea of ​​roses.

"Wow! There are so many roses, you are crazy!" YOYO was completely shocked, so many flowers cost a lot of money!

"Get in the car! Otherwise, I don't care if someone sees you!"

The effect of Wang Yan's words was very obvious, and YOYO immediately shut up and got on the co-pilot.

"Go eat Western food first, and then watch a movie! No problem?"

"Okay! Listen to you!"

From the moment the little girl saw the pile of roses, she fell completely!
……

The main theme was finalized, so I won't go into details about the following dates. The steak Wang Yan in the western restaurant didn't taste much at all, and I didn't remember the plot of "Big Fish and Begonia" in the movie theater at all.

The memory of dating is only the pair of bright eyes beside me.

The next morning, Wang Yan went to Laoqian on time to sign the advertising contract, and then the company's financial payment, and the production and shooting of TV commercials began to be put on the agenda.

For the next three days, Wang Yan would go to the studio of the TV station every day to discuss program details and shoot video materials. After a series of tasks, he quickly finished the part of the film advertising materials.

Taking advantage of Wang Yan's stay in Changsha for the past few days, the two went to work separately during the day, and went out on various dates after work in the evening.

The footprints of two people have been left in the large and small places in the city.On the night before Wang Yan planned to return to W City, the two of them drank some red wine like a ghost, and then what should have happened and what shouldn't have happened, all happened.

Successfully winning YOYO, Wang Yan's goal of coming to Changsha was successfully completed. After staying in Changsha for five days, he got on the plane back to W City.

(End of this chapter)