Go back to the past to be the fishing king

Chapter 63
Lang Junfeng took a sip from his wine glass: "I know it's difficult, so there's nothing I can do?

If this continues, the loss of high-quality customers in the store will be too great, and I will be hurt!
Yesterday when Lao Zhou was drinking tea, he mentioned to me about Zhang Yang’s brown sugar cream! "

Lao Zhou is a die-hard fishing friend in Lang Junfeng's store, and spends at least ten to twenty thousand on fishing in the store every year. Even he pays attention to the single product of brown sugar paste and mentions it when drinking tea. Other loyalty is not so High customers, there is no guarantee!
"I called my friend to ask about this brown sugar paste, but he doesn't have this flavor! I don't know where Zhang Yang got it from!" Li Chunsheng shook his head.

"What can I do? Let him improve his word-of-mouth thoroughly, and I will feel uncomfortable!" Lang Junfeng was worried.

"There must be an impact, and it can even be said that most of his profits are cut from your original market share, but there is no way, business competition is like this.

In terms of core competitiveness, Zhang Yang does have something unique. I can tell from the fact that he brought out the upgraded formula bait in a short period of time when we pulled out the bottom line last time!
However, you don't have to be overly underestimating yourself and being overly nervous. He can't take away most of the market share. After all, the size of the store is here, and there are so many needs that he can't satisfy!
Now there are two directions you can consider!

The first one is to organize the team to maintain the frequency of fishing and expand the influence of the black pit. Even if he suffers a loss, don’t be discouraged. Victory and defeat are commonplace, and the most important thing is to sum up experience and learn something.

The last time you were fishing, you had a problem with your response, otherwise it wouldn't have been so miserable.

In the end, I will personally help him go to the fishing ground to try his bottom line, and then summarize and learn later.

Fishing, the black pit is the same as playing a game. Only by summing up experience and understanding the situation of the fish can you catch well. He may not be able to explode in the first game!You didn't notice it when people worked hard on research!

The second direction is that you have to give full play to your own advantages! "

"What advantages do I have?" Lang Junfeng interrupted his brother and asked.

"Of course it's the product line and the size of the store! You have so many brand agents in your hand and sell so much water every year, is it for nothing!
Discounts are just the lowest level of means. If you want to expand your popularity and influence, find brands to sponsor you, and organize fishing competitions, you can do it!
Zhang Yang is just a small shop with a small scale and a weak foundation. He can only play personal heroism, but you are different. Behind you are major brand manufacturers!

You have done a good job in the marketing of the brand, and the agent is in your own hands. Even if the customer wants to buy it from Zhang Yang, he will come back to you obediently if he is out of stock!

In addition, he publicizes his high skills in playing black pits, and he may not be good at fishing small crucian carp according to Taiwan fishing rules.

I just call a few good people to help you, and then take the opportunity to promote a wave of products, which can help you restore a lot of word of mouth and attention.

And the two paths I mentioned don’t necessarily have to choose one or the other, it’s completely possible to do both!After a set of combined punches, the situation is absolutely stable! "

After Li Chunsheng made such an analysis, Lao Lang felt that he had a bottom line in his heart, and his head, which had been clueless, finally had some direction.

"That's fine, I'll listen to you! Let's grab it with both hands, and we must be strong with both hands!

It just so happens that the agency's sponsorship quota for this year's competition has not yet been used!Come back and have the right opportunity, organize a fishing competition! "

"You, you haven't figured this out after you've opened the store for so many years! I doubt how you made such a big stall in the past two years!" Li Chunsheng was a little speechless towards his junior.

Lang Junfeng scratched his head: "The fishing gear market was good in the past two years, as long as you caught a decent brand agent, you could make money. Unlike now, if you want to maintain customers, you have to fish yourself!
It’s not that you don’t know about my ability. If it’s really about playing library fishing, I will definitely not lose the chain, but I really have no experience in this pole pit! "

"Okay, don't be tense, you will sign up for the next fish, and I will secretly go to observe and find out your problems! You can't become fat in one breath, so take your time!"

"Okay, senior brother, I offer you a toast!"

……

After a short meal, Li Chunsheng pointed the old man in two directions. The old man, who had been in a bad mood, finally accepted the fact.

After all, robbing other people's customers depends on core competitiveness. Zhang Yang has some, but he doesn't have them for the time being. He can only accept the reality and find opportunities from his own strengths.

After another two days, it was soon time for the next fishing trip. Lao Lang, who had failed twice in the Youfang fishing ground, invited several fishing friends to sign up again.

The difference is that this time Li Chunsheng also drove to the fishing ground ahead of schedule.

Li Chunsheng didn't go fishing with his pole, but played the role of an intelligence officer, wandering around the fishing grounds in a low-key manner, helping his junior to collect information on various fishing methods of Zhang Yang and others.

This time Lao Lang didn't provoke Zhang Yang, and the fish catch that day was not bad. He caught a lot of fish with the technique of playing double nests and bowling bait last time. He sold 68 catties of fish in the middle of the night and successfully landed and turned around.

Originally, Lao Lang was quite happy to go ashore and turn the corner today, but when he returned to the store, he found his brother Li Chunsheng's expression was a little dignified.

"Brother, what's wrong?"

"This Zhang Yang really has two skills! Are you sure he only knows how to play black pits and has never played a game?" Li Chunsheng asked.

"Sure! I've already asked several fishing friends I know. This guy's shop has only been open for less than three months. He just graduated from high school last year. He is still selling wine, rice and boxed lunches in the Wenhe wild this spring!
Besides, you are familiar with our local fishermen chasing competitions!How could he have this number! "

Having said that, Li Chunsheng nodded, that's right, if it is really a fisherman chasing the game, Li Chunsheng is familiar with it.

"At first I thought you could wrestle with him technically, but now let me see, it's too much!

This guy's basic skills are very solid, and his tactics are very strong in all aspects. Even if you fight head-on, you can't make cheap money even if you play bait (Explanation ①)!

This road won't work! "

"That……"

Hearing his brother's comment, Lang Junfeng's heart sank, and he felt a little uncomfortable.

"However, I found a new situation. Let's study it together. Maybe we can take advantage of it!" Li Chunsheng changed the topic.

"Say!"

"This cheating boss, Diao Changhe, doesn't look like a person with too much principle and bottom line! Can you operate it, partner up to set Zhang Yang up, or blackmail him?"

"Huh? How?"

"Simple, don't they like to occupy the middle?

Sprinkle camphor balls on the fishing position in advance to ensure that the fish school hides far away, and not a single fish comes. See if the magic bait and medicine in his hand are still working! "

When talking about this bad move, Li Chunsheng narrowed his eyes slightly, and he had already foreseen the foreseeable ending in his mind.

"Just for this matter, we can do it by ourselves! Why are you looking for the boss!"

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Explanation ①Picking public baits: a form of rules for fishing competitions. In addition to other basic competition rules, it is particularly emphasized that fishermen use uniform public baits for fishing. bait.

This form of competition is generally more common in competitions sponsored by certain brands. It minimizes the difference in the performance of the bait in the hands of fishermen, and tests the fishermen's own fishing skills and on-the-spot response.

(End of this chapter)