Popular entertainment circle, you call it a little hobby

Hearing that Wang Xuan actually wanted to compete for endorsement with a commercial song, the managers of the international big names didn't take it seriously, thinking that Wang Xuan was too naive.

But it's normal, after all, even Liu Jiang thinks Wang Xuan is a bit whimsical, doesn't he?

But Yu Chenghai, who learned that Wang Xuan had made a commercial song, took it very seriously.

He studied Wang Xuan.

As long as it is the theme song composed by Wang Xuan, all of them have received very good results.The song "The World" made the box office of the movie "Smoke and Sand in Half a City", which was already in decline, explode again.

A song "corssFire" made the game "CorssFire" popular again.

A "Dead Prelude" almost increased the number of "Warcraft" players by [-]%.The song "I Caught a Cold in That Corner" made the sales of super music mobile phones skyrocket.

The most frightening thing is that the theme song "My Site" written for China Unicom's new card not long ago actually made China Unicom surpass China Mobile and become a communication oligarch.

In front of such outstanding achievements, how dare Yu Chenghai underestimate Wang Xuan's theme song?Doesn't Wang Xuan know what kind of competitor Chen Xueqi is facing?

How can it be?

Wang Xuan is not a fool, how could he not know what kind of competitors Chen Xueqi is facing?
Now that he knew that Wang Xuan dared to come up with a theme song to compete for this endorsement, then this theme song must be extraordinary.

So Yu Chenghai immediately asked Liu Jiang to suspend the meeting.

Of course, instead of suspending the meeting, all parties were asked to wait in the conference room for a while, while Liu Jiang went to Yu Chenghai's office with the theme song provided by Wang Xuan.

In addition, Yu Chenghai also notified the person in charge of all kinds of music in Huayao Mobile to come to his office and listen to the theme song provided by Wang Xuan.

In the conference room, all parties looked at each other in blank dismay.

No need, right?

In their view, there is no need to listen to Wang Xuan's theme song on Huayao's mobile phone, it is a waste of time.

Both Guo Hong and Chen Xueqi were a little nervous.

Wang Xuan was at ease, holding Chen Xueqi's hand with one hand, and drawing Yaya on Chen Xueqi's leg with the other.This made Chen Xueqi's pretty face flush, and she quickly grabbed Wang Xuan's hand to prevent him from making trouble.

But after Wang Xuan's mischief, Chen Xueqi's nervousness disappeared.

On the other side, Yu Chenghai's office is full of people at the moment.Except for Yu Chenghai and Liu Jiang, almost everyone in Huayao Mobile who has made some achievements in music came here.

"Mr. Wang Xuan composed a theme song for our overseas mobile phone. It is of great importance. Let's listen to this theme song together." Yu Chenghai said, and opened the USB flash drive provided by Wang Xuan.

There was only one song in sight, but Yu Chenghai was a little surprised by the name.

"Dream It Possible, could it be that the theme song composed by Wang Xuan is an English song?" Yu Chenghai's eyes lit up, the more he thought about it, the more likely it was.

After all, what Huayao mobile phone needs this time is an overseas spokesperson, and Wang Xuan must consider this factor.If the theme song provided is a Chinese song, the Chinese song will definitely have no effect on foreign audiences.English songs are different. This is called doing as the Romans do.

Of course, the name looks like an English song, but it is not an English song until you have heard it.In the past, some people in the Chinese music scene used the English name of the song in order to be different, but the song was a pure Chinese song.

Thinking of this, Yu Chenghai clicked on the song and turned it on.Soon, the faint sound of the piano sounded, and the soothing and gentle melody made everyone on the scene close their eyes.

After the prelude, Chen Xueqi's equally soothing singing sounded:
"I will run, I will climb, I will soar
I run, I climb, I fly
I'mundefeated
never give up

Jumping out of my skin, pulling the chord
Break free from the shackles of ego, pluck the strings
Yeah I believe it
Yeah, I believe"

In order for Yu Chenghai and others to better understand the meaning of the song, the song recorded by Wang Xuan was specially accompanied by a Chinese translation.

For a moment, everyone's eyes widened.

Chen Xueqi's singing voice is so beautiful, it is somewhat hoarse but not lacking in ethereal singing, as if it can penetrate people's souls and sing directly to people's hearts.But it wasn't this that made everyone's eyes wide open, but the English song sung from Chen Xueqi's mouth.

"I'll go! English song?"

"Wang Xuan can compose English songs? This is too awesome!"

"Wang Xuan has never released an English song before. I didn't expect to give us a big surprise when he released an English song."

"One more thing, I didn't expect Chen Xueqi to sing English songs so beautifully, with a relaxed, slightly magnetic, ethereal and distant voice. Oh my god, listening to it makes people pregnant."

After listening to a paragraph, the scene was in an uproar.

Yu Chenghai frowned slightly, paused, and said, "Quiet, listen to the song first before expressing your opinion."

As soon as these words came out, everyone at the scene immediately fell silent.

Yu Chenghai continued to play, and Chen Xueqi's singing echoed again.

"The past, is everything we were don't make us who we are
History decides the past, but not the present of you and me

So I'll dream, until I make it real, and all I see is stars
So I'll keep dreaming 'til dreams come true and I see the sky full of stars
Its not until you fall that you fly
Don't be afraid of falling, know the moment when you spread your wings and fly high"

As soon as this passage came out, everyone at the scene couldn't help being amazed again.But this time Yu Chenghai didn't say anything.Because he couldn't help but wonder.

It sounds really good!
"When your dreams come alive you're unstoppable
When dreams come true, you're unstoppable
Take a shot, chase the sun, find the beautiful
Flying wings, chasing the sun, looking for beauty
We will glow in the dark turning dust to gold
We'll shine a light in the dark, turn a stone into gold

And we'll dream it possible
we hope dreams come true
possible
A dream come true
And we'll dream it possible
We will dream come true”

The climax came, this climax, it was an explosion.The explosion caused everyone to forget Yu Chenghai's words, and screamed involuntarily.

"Wow, wow, this sounds too good."

"I can swear, this is definitely the best English song I've ever heard, if not, at least it can be ranked in the top five."

"Awesome! I never thought that Wang Xuan could compose English songs of this level."

This time, Yu Chenghai also didn't stop the commotion from the crowd, because at this moment, he was also a little emotional.

Seeing the lyrics of this song, Yu Chenghai seemed to see Huayao's past.The connotation of this song is simply the development history of Huayao.

The world's top communication giant, the world's top [-] top companies, the current Huayao is undoubtedly very prosperous, but how many people know that the original Huayao was just a small company with no reputation?

From a little-known small company to the world's top communications giant, the world's top [-] top companies, who knows what Huayao has gone through?How many setbacks and cold eyes have you experienced?

How many crises has Huayao experienced?How many people are not optimistic about Huayao?But Huayao just relied on tenacity and persistence, and walked step by step to today in the face of indifference and ridicule.

This song fits Hua Yao to the limit.Yu Chenghai is very fortunate now, he didn't reject Wang Xuan outright, but gave Wang Xuan a chance.

Just like what Wang Xuan said, giving Chen Xueqi a chance is actually giving Hua Yao a chance.

After the song finished playing, Yu Chenghai had already made a decision in his mind.However, he still asked for other people's opinions: "After listening to the song, what do you think?"

"Perfect, this song is so perfect, Mr. Yu, you must buy this song."

"I also think that we should buy this song at all costs. With the help of this song, our Huayao mobile phone will definitely be able to open up overseas markets in one fell swoop."

"I just recalled it again, and I'm sure and definitely, this song will definitely rank in the top ten of all the English songs I've heard, and it's sure to be popular."

"There is another point and the most important point. This song is an inspirational song. There is an inspiring force in the song. It is very suitable for our Huayao. It is very suitable to carry our Huayao's brand spirit: Believe in yourself, dare to Challenge and chase your dreams."

"Wang Xuan is too powerful, and he deserves his name as a theme song professional."

Yu Chenghai nodded secretly after hearing this.Said to Liu Jiang: "The others are gone, Mr. Liu, you go and bring Mr. Wang Xuan and the three of them over, and tell the others by the way, let them go back and wait for the news, Huayao will send them a text message later Reply."

Liu Jiang was shocked when he heard this.Knowing that Yu Chenghai had already made a decision, he chose Chen Xueqi as the spokesperson.As for asking others to go back and wait for news, it actually means refusal.It's just that they are all famous people, even if the Huayao Group is not afraid of these international big names, it's not easy to refuse them face to face, so that others can't get off the stage.

Unexpectedly!

Before that, Liu Jiang really did not expect that Chen Xueqi would win in the end.Wang Xuan undoubtedly created another miracle.

After understanding what Yu Chenghai meant, Liu Jiang naturally knew what to do.After entering the meeting room, he said: "Okay, we have read all the proposals of everyone, sorry, the matter is very important, we can't reply to you in the first time, we need to go through comprehensive consideration. Please go back and wait for the news, probably There will be results tonight."

After speaking, he signaled Wang Xuan and the others to stay with his eyes.

Seeing that Wang Xuan understood, Liu Jiang heaved a sigh of relief.

The others had no objection, and thought that Hua Yao really had to think about it before giving a result.After all, the solutions provided by everyone just now have their own advantages and disadvantages, and it is really not easy to make a decision immediately.

As for Wang Xuan and Chen Xueqi, from the beginning to the end, everyone ignored them at all, and did not believe that they could win the overseas endorsement of Huayao mobile phone among the international big names.

All parties at the scene left one by one, Wang Xuan deliberately slowed down, and turned back after seeing the others leaving.Sure enough, he soon saw Liu Jiang.

"Mr. Liu, I don't think I misunderstood what you mean?" Wang Xuan said with a smile.

"I understand correctly, come with me, Mr. Yu is waiting for you in his office." Liu Jiang smiled.

Guo Hong and Chen Xueqi were surprised when they heard this.

Just now when Wang Xuan was about to return to Huayao mobile phone headquarters, Guo Hong and Chen Xueqi were a little strange, but now they realized that they had won.

Soon, Wang Xuan and the others met Yu Chenghai in Yu Chenghai's office.

"Teacher Wang Xuan, it's a pleasure to meet you." Yu Chenghai took the initiative to say hello, and extended his right hand to Wang Xuan.

"It's a pleasure meeting Mr. Yu!" Wang Xuan shook hands with Yu Chenghai.

"Miss Chen Xueqi, you are much prettier in real life than in the camera. Standing with Teacher Wang Xuan, you really look like a man and a woman. No wonder people like Teacher Wang Xuan are eaten to death by you." Yu Chenghai wanted to say hello to Chen Xueqi again.

"Mr. Yu praised it very much." Chen Xueqi responded generously.

"This should be Sister Hong, right?" Mr. Yu looked at Guo Hong again and said.

"Wow? Mr. Yu actually knows me."

"That's for sure. Although we haven't met before, I have admired your name for a long time. Sister Hong's ability is too outstanding. I don't know how many big-name stars she has brought out, and many of them have business contacts with our Huayao. I Can you not know? I didn’t say anything, Sister Hong, just tell me what kind of treatment you need, so you are willing to join our Huayao mobile phone.” Yu Chenghai laughed.

"Hey, hey, Mr. Yu, is it really okay not to bring someone like this, who digs me in front of me?" Wang Xuan naturally could see that Yu Chenghai was joking, so he also made a joke.

"Look, Mr. Wang Xuan is in a hurry." Yu Chenghai smiled, and led a few people to sit down, "Come back to business, Mr. Wang Xuan, I ask you to stay because the song "Dream It Possible" you just provided is very amazing. We just passed by Discuss and unanimously decide to buy this song, how about you make a price?"

"Just bought it?" Wang Xuan asked.

Yu Chenghai also understood what Wang Xuan meant.

In fact, if possible, he naturally hopes to buy this song, and then give the overseas endorsement to those few international celebrities just now, which will help Huayao Mobile to open up overseas markets.

But I also know it's unrealistic.

Sitting opposite is Wang Xuan.They made it clear that the song "Dream It Possible" was made to help his girlfriend win the overseas endorsement of Huayao mobile phone, so how could he agree to only sell the song?
The main people do not lack your money for a song.

Don't get too fancy.So Yu Chenghai said: "Of course not. It's just that this song is very suitable for our Huayao, I just want to buy it. Forget it, let's talk about the song, let's talk about the endorsement. You said earlier, "Dream It Possible "It's just one of the plans you offered, I want to hear about your other plans."

"Other solutions are actually very simple. If you choose my Qiqi as the overseas spokesperson for your Huayao mobile phone, this song "Dream It Possible" can be sold to you, and I will also shoot a commercial MV based on "Dream It Possible". Help Huayao mobile phone penetrate into overseas hearts." Wang Xuan said.

"Are there any specific points?"

"To be more specific, Mr. Yu may have to make a decision. However, isn't the song "Dream It Possible" not enough?
Has Mr. Yu ever experienced that when he heard a certain melody by chance, he would think of a certain scene?Listening to the background music of the battle in a certain movie, feel like the protagonist is possessed?Feel more confident when you walk in a certain piece of clothing? …

Thinking about it, Mr. Yu should understand that these are actually psychological effects, and they are also related to the emotionalization of the brand: a brand with excellent emotionality can make consumers think that as long as they own the brand's products, they will get the brand's publicity. value propositions that consumers crave or resonate with.for example:
Just DO IT - Nike.
Think Different－Apple.
Welcomehome－Airbnb...

The highest pursuit of every mass consumer goods brand is to find the emotional positioning of the brand itself. In addition to the "functional value" given to consumers by physical products, it also uses a specific value proposition to give consumers "emotional value".In an industry with a relatively mature life cycle, differentiation in product function value has little advantage, and brands need emotional value to maintain or achieve differentiation.

And "Dream It Possible" can provide Huayao with emotional value and realize the difference from other products.

Dream It Possible-Hua Yao.

As the only company in the world's top 500 that is not listed, Huayao told the world that nothing is impossible.Just the name of the song is a very good advertising plan, isn't it? "