Popular entertainment circle, you call it a little hobby

Chapter 509 Who is it?Who in the end won the overseas endorsement of Huayao mobile phone! !
"It's really good. It seems that Mr. Wang Xuan has a lot of research on branding." Yu Chenghai said with emotion.

"I understand a little bit. Since Mr. Yu mentioned branding, he should understand what I just said." Wang Xuan said.

Yu Chenghai nodded.

The reason why he gave up all the famous international celebrities after listening to the song "Dream It Possible" and appointed Chen Xueqi as the overseas spokesperson is because "Dream It Possible" has a high probability of branding Huayao's mobile phone, making Huayao Huayao mobile phones are deeply rooted in the hearts of foreign people.

Let's put it this way, if Huayao Mobile chooses Ronaldi, Ainaer, and Phoenix as overseas spokespersons, Huayao's overseas mobile phone sales will definitely be very good, but these sales are entirely brought by Ronaldi and others. What the reader looks at is the face of Ronaldi and others, not the Huayao phone itself.One day when the endorsement contracts of Ronaldi and others expire, or if they are no longer popular, the overseas sales of Huayao mobile phones may show a sharp decline.

And if you choose Chen Xueqi as the overseas spokesperson, Chen Xueqi's popularity can feed back the sales of Huayao mobile phones, not to mention, because Chen Xueqi also brought the first theme song "Dream It Possible" of Huayao's overseas version of mobile phones. As long as this theme song becomes popular, From now on, the moment the melody of this theme song sounds, people will think of Huayao mobile phone.

The hotter the theme song, the more popular Huayao mobile phone is.This is the brand effect of the theme song on product blessing, which is fundamentally different from the effect of spokesperson blessing.

Take China Unicom as an example.Unicom chose Xu Yang as the spokesman for the trend of the times, and Xu Yang sang the theme song "My Site" of the trend of the times, "My Site" became popular, the fire was very popular, and Xu Yang was also popular, so what do you think? "My Site" plays a big role in supporting the trend of China Unicom era?Or is Xu Yang, the spokesperson, a big blessing to China Unicom?

Obviously, it's My Site.

It is "My Site" with the slogan "The trend of the times, I am the master of my site", which made Unicom's era trend card deeply rooted in the hearts of the people and achieved the effect of branding. If only Xu Yang is relied on, how can China Unicom surpass mobile and become the communications industry? Oligarch version exists?
I don't even look at how popular Xu Yang is.

And now, "Dream It Possible" and "My Land" are actually the same.The biggest reason why Yu Chenghai chose Chen Xueqi as the overseas spokesperson of Huayao Mobile is the theme song "Dream It Possible".

As Wang Xuan said, Dream It Possible itself is a very good advertising solution.Of course, this advertising plan alone is not enough, it must be accompanied by a theme song of the same name based on this advertising plan.

As long as "Dream It Possible" becomes popular, the theme song and the advertising program "Dream It Possible-huayao" will definitely make Huayao mobile phones deeply rooted in the hearts of the people and achieve a branding effect.

Will the song "Dream It Possible" explode?The answer is yes!This song itself is very good, with the ability to explode, and with Huayao's promotion, it's no wonder that this song is not popular.Don't underestimate the promotion ability of Huayao, a top company in the world's top [-].

As for Chen Xueqi, the spokesperson, for the time being, it is secondary to Huayao mobile phone. It will be almost the same when Chen Xueqi becomes an international queen like Ainar, otherwise her overseas bonus to Huayao mobile phone is really limited.

Anyway, Yu Chenghai is very optimistic about Chen Xueqi's future, which is another reason why he agreed with Chen Xueqi to become the overseas spokesperson of Huayao Mobile.Since Wang Xuan could compose English songs, and Chen Xueqi's English singing talent was so good, he didn't believe that Wang Xuan would ignore Chen Xueqi in the future.

Thinking of this, Yu Chenghai smiled and said, "Teacher Wang Xuan can rest assured. I asked Minister Liu to keep you, so I meant to cooperate with Ms. Chen Xueqi. I have already prepared the endorsement contract. The endorsement price is 6000 million for three years. No objection?"

Chen Xueqi's current endorsement price is about 1800 million per year, Huayao's asking price is 6000 million for three years, and the average is almost 2000 million per year, which is considered a premium.After all, Chen Xueqi's popularity is mainly concentrated in China, and she has almost no reputation abroad, and she is now cooperating with Huayao Mobile for overseas endorsements.So Wang Xuan didn't have any objection when he heard the three words.

"Since there is no objection, then we can sign the contract now. But after signing the contract, Mr. Wang Xuan will tell us your follow-up plan in detail."

"That's for sure." Wang Xuan said, he didn't mention the follow-up plan before because he wanted to keep some cards.What if it was revealed, Huayao didn't choose Chen Xueqi as a contemporary spokesperson, but copied his MV idea?
That MV idea is also worth a thousand dollars.

"One more thing, Mr. Wang Xuan, can you sell your song "Dream It Possible" directly to us in the form of a buyout? As long as you are willing, we will definitely give you a satisfactory price. To tell you the truth, we I like this theme song very much, and I want this song to become the exclusive theme song of our Huayao mobile phone."

"As long as the price is right, it's not impossible. But you want this song to be the exclusive theme song of Huayao's mobile phone, and I also hope this song can become Kiki's unique song, so after the buyout, you can't authorize it to other singers Singing. Of course, any adaptation is needed, as long as you can only sing, Kiki will cooperate with you."

In another time and space, the original singer of "Dream It Possible" was Delacey, but after Huawei bought out the copyright of the song, it authorized Jane Zhang to sing the Chinese and English versions, and then someone mistakenly thought that Jane Zhang was the original singer of the English version of the song. Sing.

Wang Xuan didn't want Chen Xueqi to be in such an embarrassing situation, so he specifically raised this condition.

"This..." Yu Chenghai hesitated, he was thinking, if he agreed to this condition, would it be considered that they had bought out the copyright of this song?
"If you agree to this, the price can be reduced. At the same time, I will give you a Chinese version of "Dream It Possible". Of course, the Chinese version of "Dream It Possible" will also be sung by Kiki." Yu Chenghai hesitated, and Wang Xuan stepped up.

Yu Chenghai was taken aback: "Is there a Chinese version of this song?"

"Naturally. This song itself is a song that combines Chinese and English versions. It's just that we are really an overseas endorsement, so we only released the English version." Wang Xuan said.

"How about the Chinese version?"

"Almost." In comparison, Wang Xuan prefers the English version of "Dream It Possible", but it is undeniable that the Chinese version of "My Dream" is also a very good song.

After hearing the words, Yu Chenghai finally agreed, but he was in a dilemma when it came to the buyout price.

After thinking for a while, he said, "I remember the theme song "Prelude to the Dead" that Mr. Wang Xuan made for Bingxue Company before. The buyout price given to you by Bingxue Company is 8000 million, right? You see, how about " How about I give you 8000 million for the buyout price of the Chinese and English versions of Dream It Possible?"

Guo Hong and Chen Xueqi were a little surprised when they heard the words: No way?8000 million for a song?The price is too high.

Although he knew the song was worth it, Wang Xuan was a little surprised.Considering another time and space, it is normal for Huawei to spend 8000 million to buy out the copyright of this song.I can only feel that they are all rich and powerful masters.

"Yes." Wang Xuan said.

Yu Chenghai nodded and asked someone to win the prepared endorsement contract first. After both parties confirmed it, they both signed their own names. Chen Xueqi signed it with her hand and her fingerprint, and Yu Chenghai's hand signed it with the official seal of Huayao's mobile phone.

Since then, the overseas endorsement of Huayao mobile phone has really been won by Chen Xueqi.

After signing the endorsement contract, Yu Chenghai asked Huayao Mobile's legal department to prepare the song buyout contract.Of course, the reason why it can be drawn up so quickly is because Huayao Mobile's legal department had previously had a template for a song buyout contract, just change it.

After Wang Xuan checked it and confirmed that the price and various details were correct as he had just discussed with Yu Chenghai, both parties signed their own names, stamped their fingerprints and stamped their official seals. From then on, the Chinese and English copyrights of "Dream It Possible" It was also completely bought out by Huayao Mobile at a price of 8000 million.

"Teacher Wang Xuan, happy cooperation!" After signing the contract, Yu Chenghai said, and extended his right hand to Wang Xuan.

"Happy cooperation." Wang Xuan also said, shaking hands with Yu Chenghai.

"Mr. Wang Xuan, the contract has been signed, can you tell me your follow-up plan?" Yu Chenghai asked.

"Of course. It's actually simple. I will create a story related to family affection and dreams for "Dream It Possible". It tells the story of a girl named Anna's growth process in pursuit of her piano dream, and film this story into a story. Sexually complete MV short film.

The short film will use the method of film to reproduce the many life scenes of Anna and the whole family on the road of chasing dreams.From the family piano room to school classrooms and restaurant performances, from an ignorant girl with musical dreams, with the company and support of her grandfather and family, through unremitting perseverance and hard work, she finally boarded the stage of the Vienna Concert Hall and realized her dream life dream.

Dreams seem so far away before they come true, but just the right kindness from family members can always make dreams shine in the most difficult moments.That's probably what this video is about. " Wang Xuan said.

"Do you have any more details?" Yu Chenghai was at a loss when he heard the words.

"The details are enough. To put it simply, we can regard the design of this MV as a brand image packaging method. With the appeal filled in the pictures, background music, and story structure, it warmly presents the story of an ordinary pursuit. The condensed life of the dream girl. With family affection and dreams, it touches the softest part of everyone's heart and resonates with people.

At the same time, Huayao's corporate culture is also deeply rooted in the hearts of every user through this MV, which enhances users' awareness and sense of identity with Huayao mobile phones.Tell consumers that although Huayao started with technology, it is more willing to start from the heart of consumers and provide consumers with products and services that they really need and like.

Compared with the bluntness and coldness of technology, such intentions are soft and warm.It is definitely not enough for a brand to have technology alone, but also to have affinity and penetrate into the hearts of consumers.

And this MV will undoubtedly enhance the brand affinity of Huayao Mobile.By combining the profound experience of persistent pursuit of dreams, supplemented by warm factors such as family, relatives, and music, we can get closer to the inner world of consumers, communicate with them on a spiritual level, and subtly establish communication and resonance with consumers to complete the effect of branding. . "Wang Xuan explained in more detail.

This time Yu Chenghai roughly understood.

But can an advertising MV really achieve such an effect?If other people said this, Yu Chenghai would definitely feel that the other party was bragging.But the person who said this is Wang Xuan, combined with Wang Xuan's past achievements, the credibility is quite high.

Anyway, Yu Chenghai knew that if they shot this MV, it would definitely not have such an effect.

So he said: "It sounds very good, but Mr. Wang Xuan, even if we are creative, we don't know how to shoot it. You see, why don't you help us shoot this MV? We pay for the shooting cost, what do we need?" We will fully cooperate with you. I don’t know how to pay even your remuneration fee. How about giving you 300 million?”

"Alright." Wang Xuan nodded.

With Wang Xuan's current appearance fee, 300 million is definitely not enough, but the commercial MV itself is one of the means Wang Xuan uses to help Chen Xueqi compete for endorsements, so Wang Xuan doesn't intend to haggle with Huayao's mobile phone.

Another point is that this MV actually has a great addition to the song "Dream It Possible". The Huayao mobile phone must always be worth the money spent, right?
Since cooperation requires a win-win situation, unilaterally profitable cooperation is doomed to be short-lived, and it is easy to lose friends.So even if Yu Chenghai didn't ask, Wang Xuan would help film the MV of "Dream It Possible".

Now Wang Xuan talked to Yu Chenghai about the various needs of shooting the MV.

"Teacher Wang Xuan, it's a pleasure working with you." Yu Chenghai praised after listening.I feel in my heart that Wang Xuan is really reliable in his work, and the latter went so far to plan to shoot the MV abroad for Huayao's mobile phone.

But in fact, this MV really had to be shot abroad to achieve the best results.After all, Huayao's mobile phone is developing overseas markets. If it is filmed in China, all the people from Hua country will appear on the stage. Not to mention that it cannot resonate with foreigners, but the effect will definitely be worse than filming abroad.

Wang Xuan smiled.

"You need a visa to shoot an MV abroad, does Mr. Wang Xuan have a visa?" Yu Chenghai asked.

"Yes." Wang Xuan nodded.The last time he went to Lantern City, he applied for a visa, which expired later.Years ago, considering that Chen Xueqi would occasionally go abroad to work, Wang Xuan and Chen Xueqi applied for a visa, which is valid for one year and has not expired yet.

"Then when does Mr. Wang Xuan plan to help us shoot the MV? The one you just said can be ready in two days." Yu Chenghai asked again.

"Let's wait two days. The sooner the filming is finished, the better. I still have "Legend of the Condor Heroes" to film." Wang Xuan said.

"Well, I forgot about this. I heard that the production team will spend 10,000+ a day without turning on the machine. In this way, in order to thank Mr. Wang Xuan for taking time out of his busy schedule to help us shoot the MV, during Mr. Wang Xuan's MV shooting, The daily expenses of the crew of "Shooting the Condor" are all counted on our heads, do you think it's okay?" Yu Chenghai said.

"Mr. Yu doesn't need to be so polite. In fact, this MV won't take long. As long as everything is ready, the filming will be finished in about 3 days."

"I'm not being polite, it's a different matter. You delayed the shooting of "Shooting the Condors" in order to help us shoot the MV. We should let us pay the money." Yu Chenghai insisted.

"It's okay." Wang Xuan nodded, feeling very emotional in his heart.

Being able to achieve this position really has a way of dealing with people.Although Wang Xuan didn't care about the cost of "Shooting the Condors", hearing Yu Chenghai's words made him feel very happy.

That's how things settled down.On the same day, Wang Xuan and Chen Xueqi returned to Shanghai, packed their luggage, and prepared to fly to Vienna the next day.

Also on the same night, all the parties who came to compete for the overseas endorsement of Huayao mobile phone received a reply text message from Huayao mobile phone on their mobile phones: "Mr./Madam, thank you for your kindness, thank you for coming to Huaguo from a long distance. Submit your endorsement plan. After comprehensive consideration, Huayao Mobile has selected the most suitable spokesperson. I am sorry and regretful that you were not selected. I hope there will be another opportunity to cooperate next time.

To express our apologies, Huayao mobile phone will give you and your team a three-day and two-night trip to Huaguo. You can choose to visit any scenic spot in Huaguo. Mobile phone bear, I wish you a good time. "

It was expected for other people to receive this information. After all, compared to the proposals submitted by Ronaldi, Ainaer, and Phoenix, their proposals were quite inferior.

But Ali, Lily and Casey were stunned when they received the text message.The plan they submitted was so perfect, but they were unsuccessful, which was beyond their expectation.

"So who is it? Who actually won the overseas endorsement of Huayao mobile phone?"

(End of this chapter)