Popular entertainment circle, you call it a little hobby

Chapter 616 "The Voice" sets another historical record

The ratings data detected by Yangcheng Satellite TV's data department is naturally impossible to be 100% accurate, but it is similar to the official statistics.

Another surprise to Yangcheng Satellite TV's executives is that "The Voice" is very popular on the Internet, and it is discussed all over the Internet.

No wonder, after all, this show is so amazing.From the stage to the equipment, from the instructor to the players, the content of the program is all top-notch.Just Zhu Quan's astonishingly fast advertisement scared many people.

Several amazing players, such as Jiang Daping, Wang Linlin, and Liang Fan's Qiandu Post Bar, have already been established.As soon as it was established, a lot of people poured in, and the number of friends in the bar quickly broke through 15. The "The Voice" program bar is even worse. As soon as the post bar was established, in just half an hour, there were more than [-] friends on the bar, all of whom were discussing "The Voice".

Many topics about "The Voice" have already rushed to the hot searches.After Zhou Xia appeared on the stage and sang the song, the top five most searched topics were all occupied by topics related to "The Voice".Among them, the topic of "the voice I have seen for a long time" rushed to the top of the hot search headlines with lightning speed.

It was Zhou Xia.

Zhou Xia's voice made many people unbelievable, and was called "Live for a long time" by many people.

It is indeed a long time to see.

After all, how could it be possible for a big man to sing and speak with a female voice?Wang Xuan had used a female voice to sing in "The King of Masked Singer" before, but it was just a cross-dressing. The female voice imitated through skill was very different from Zhou Xia's pure natural female voice.

It's just that Wang Xuan's voice is a little against the sky, and the female voice that is reversed is easily indistinguishable.

The first episode of "The Voice" has finished broadcasting, but the storm belonging to "The Voice" has just begun.

Tonight is destined to be a sleepless night.

Netizens are sleepless, and the topic of "The Voice" on the Internet has never stopped.

Yanjing Satellite TV was sleepless, watching the declining ratings curve of "Super Idol" detected by the data department, couldn't sleep at all, and didn't know what to do.

The executives of Yangcheng Satellite TV have no sleep. The program of "The Voice" and the ratings curve are so good that they see the hope of impacting the five David TVs. They are so excited that they can't sleep.The next day, the staff of Yangcheng Satellite TV were a little puzzled when they saw that many of the top executives were wearing panda eyes.

Merchants sleepless.

According to rumors, after "The Voice" was broadcast, the phone number of Yangcheng Satellite TV's investment promotion department was immediately ringing.

Wang Xuan slept soundly because the beauty was in his arms.Tonight, Chen Xueqi returned to Yangcheng from abroad to watch the premiere of "The Voice" with Wang Xuan, and then the two played a couple of games.

Early the next morning, Wang Xuan received a call from Yang Zheng: "Mr. Wang Xuan, I have two pieces of good news. The first piece of good news, according to statistics from our relevant departments, is that "The Voice" has exploded. The peak ratings are at least 2.4, and the average ratings are at least 2.1."

Wang Xuan nodded secretly when he heard the words.

The ratings did not surprise him. "The Voice" program, if there is no accident, the ratings will definitely break 4, and it will enter the ranks of phenomenal programs.But this is only the first episode. Before that, many people didn't know what "The Voice" was like, so the ratings at the initial stage couldn't be too high.

In fact, the ratings of the first episode of "The Voice" are already very high.Don't you see, the ratings of many programs are only a few tenths, and the average ratings of 2.1 are definitely the ratings that countless TV programs dream of.

"What about the second good news?" Wang Xuan asked.

"Last night, our investment promotion department received a lot of calls, all wanting to advertise "The Voice", because the advertising space is really limited, those advertisers have charged a high price, and now the advertising space is sold. But it is best The news is not this, but that many video sites contacted Taili last night, and they all want the exclusive broadcast authorization of "The Voice". Among them, four video sites have very high asking prices, but who will sell them to? Taili hasn't made a decision yet, and I want to ask you what you think."

The contract signed between Tianhai and Yangcheng Satellite TV is quite special. Although "The Voice" is a program jointly funded and produced by Tianhai and Yangcheng Satellite TV, the copyright is in Tianhai's hands, and Tianhai only licenses it to Yangcheng Satellite TV for free.

It is entirely up to Tianhai to sell the online broadcast rights to whom, so Yangcheng Satellite TV does not dare to make decisions without authorization and sell the online broadcast rights to other video sites.Of course, after all, Tianhai wants to share the dividends with Yangcheng Satellite TV in joint investment, sales of network broadcasting rights, peripherals, and other income.

It should be said that as long as it is related to "The Voice", Tianhai will share dividends with Yangcheng Satellite TV.

"Which video sites want the copyright of "The Voice"?" Wang Xuan asked.

"Tomatoes, watermelons, potatoes, and kiwis all want the exclusive online video broadcast rights of "The Voice". Among them, the price offered by Tomato Video is 3000 million yuan, the price offered by Watermelon Video is 3200 million yuan, and the price offered by Tudou Video is 3400 million yuan. It is 3500 million. The kiwi fruit is the highest, and the price offered is [-] million. Teacher Wang Xuan, what do you think?"

Wang Xuan nodded.Of the four video sites, Tomato Video has the most users, followed by Watermelon Video, Tudou is third, and Kiwi is fourth.Users are king, so the prices offered by the four video sites are somewhat surprising.Almost inversely proportional to the number of users.

However, Wang Xuan was not satisfied with the prices offered by the four websites.The highest of 3500 million was far lower than Wang Xuan's expectation.

This is "The Voice", 3500 million, who do you look down on?
"Wait first." Wang Xuan said.

When Yang Zheng heard this, he knew that Wang Xuan was not satisfied with the price.In fact, in his opinion, the price of 3500 million is already very high, because the price of the exclusive online video broadcast license can at least rank in the top five in the history of all TV programs.

It's just that the previous few blockbusters and even the nearly phenomenal programs are higher than "The Voice".

It's just that the copyright belongs to Wang Xuan, and it's hard for Yang Zheng to persuade him.

After hanging up on Yang Zheng's call, Wang Xuan quickly received a call from Shen Yue, the director of Tencent Video: "Mr. Wang Xuan, did you disturb your rest?"

"It's okay, what's the matter with Director Shen? Please tell me." Wang Xuan said.In fact, he guessed that Shen Yue's purpose for calling him was most likely for the exclusive online broadcast rights of "The Voice".

Sure enough, Shen Yue quickly said, "I want to ask, can you be the master of the exclusive online broadcast rights of "The Voice"?"

"Of course, all the copyrights of "The Voice" program are in my hands."

"That's great. Mr. Wang Xuan, we at Tencent Video are interested in the exclusive online video playback rights of "The Voice". Of course, we also know that compared with other video sites, our user base is still at a relatively large disadvantage. , so we are willing to invest 8000 million yuan to purchase the exclusive online video playback rights of "The Voice", what do you think?" Shen Yue said.

"Okay, you can come directly to Yangcheng Satellite TV and find Director Li Tao, and I will let him contact you." Wang Xuan said.

8000 million, this is in line with the ideal price in Wang Xuan's mind.There is one thing to say, in fact, for the exclusive online video playback rights of "The Voice", the bottom line price in Wang Xuan's mind is at least 6000 million.

Of course, the reason why the exclusive online video playback rights of "The Voice" was sold to Tencent Video is not entirely because of 8000 million, but because Tencent Video has been developing steadily, and the number of users has been rising steadily. In the website, it has been ranked fifth.

More importantly, Wang Xuan has internal channels to know that the channel between Tencent PP and Tencent Video has been opened. It is currently in the testing stage. As long as there is no problem in the test, with the massive user import of Tencent PP, Tencent Video It is estimated that it will soar to the first place in the industry in a short time.

After all, in this era when everyone is using PP, Tencent PP is a big killer.

After hanging up on Shen Yue's phone, Wang Xuan gave Li Tao a call: "Brother Tao, I have already negotiated with Tencent Video about the online broadcasting rights of "The Voice" program."

"How much did the other party open?"

"8000."

"How much?" Li Tao couldn't believe his ears.

"8000 million." Wang Xuan repeated.

After hearing it clearly, even Li Tao couldn't help but say "Fuck", almost dumbfounded.

After all, that's 8000 million!

Never before has a TV program sold so much for exclusive online video rights.Not to mention 8000 million, not even 5000 million.There was a phenomenal program released a few years ago, and the exclusive online video rights were only sold for 4800 million.

Of course, after all, it was a few years ago, and the 4800 million a few years ago is naturally not comparable to the current 4800 million.The problem is that "The Voice" sold 8000 million copies. Even though the price has risen a lot compared to a few years ago, the current 8000 million is definitely much higher than the 4800 million a few years ago.

Another point is that although prices are rising, the market for TV programs has been somewhat sluggish in the past few years.For many TV programs, the price of exclusive online video playback rights is not high.For example, this year's "The King of Masked Singer", the price of the exclusive online video playback rights that broke out, seems to have only sold for 4000 million.

You know, the ratings of the finals of "The King of Masked Singer" last season reached a phenomenal level, as high as 4.7.With a "phenomenal" bonus, the online video broadcast rights of "The King of Masked Singer" this season have only sold 4000 million. One can imagine how sluggish the market for TV shows is now.

Many TV programs and even the right to broadcast online videos cannot be sold.Or it's not that it can't be sold, but that the price offered by others is too low, so low that some TV stations would rather keep it in their hands than sell it.

As a result, the online video exclusive authorization of "The Voice" sold 8000 million copies.

It's really against the sky, it's no wonder that Li Tao is going to explode the international language.

"It's too strong, Brother Xuan, you're really too strong, just plan a singing talent show, and the exclusive licensing price of online video will break the industry's record by a large margin." Li Tao praised sincerely.

Wang Xuan smiled: "I've been planning this program for a long time, but I didn't plan it casually. I asked Tencent Video to contact you. You should prepare the contract and contact them. By the way, when signing the contract, it is best to notify Yangcheng The top executives of Satellite TV are by the side, witnessing together."

"clear."

When the top executives of Yangcheng Satellite TV learned that the exclusive online video playback rights of "The Voice" had sold for 8000 million yuan, they were all stunned.

Shocked, stunned, stunned, disbelieving, gasping...the list goes on and on.

"Fuck! 8000 million?"

"I'm dizzy!"

"Really? Really sold 8000 million?"

"Ah this..."

It is no wonder that the production cost of "The Voice" is 1.8 million, which is very high, setting a record in the history of program production funds.

Question: The naming fee of "The Voice" was sold for 6000 million yuan, and the rest of the special advertisements were sold for another 4000 million yuan. Now the exclusive online video playback rights are sold for another 8000 million yuan. Does it mean that the naming rights, special advertisements and The sum of the sales prices of the exclusive online video playback rights is enough for "The Voice" to recover its cost?Everything else is net profit.

If this is the case, Yangcheng Satellite TV and Tianhai will make a lot of money.

You know, the ordinary advertising price of "The Voice" is 1 per second!

Although only one episode is recorded and played once a week, one episode can still generate half an hour of commercial time.Half an hour is 30 minutes, 1800 seconds, and just one episode of ordinary commercials can make a net profit of 1800 million.
The "Good Voice" program will last for about three months, with 4 episodes played every month.
In other words, "The Voice" can make a net profit of 2.16 million from ordinary advertising revenue alone.

What is this concept?It's not so fast to go straight to rob a bank.

Of course, ordinary advertising spots have already been sold, and the price is 1 yuan per second. It has nothing to do with whether the exclusive online video playback rights are sold or not, and how much they are sold for.Before the question, Yangcheng Satellite TV was thinking that the production cost of "The Voice" was 1.8 million. Although the advertising price was high, after deducting the production cost, it is estimated that it would not make much money.

But now, in the case of naming rights, special advertisements, and exclusive network broadcast authorization to recover costs, the 2.16 million is particularly dazzling.

Let's put it this way, not to mention a single program, even if all the programs of Yangcheng Satellite TV are added up for the entire Saturday, it will not earn 2.16 million in three months.And "The Voice" has done it in one program, do you think it's scary or not?
Moreover, the 8000 million exclusive online video playback authorization has already broken the industry's historical record by far.The previous TV show, the one with the highest exclusive online video broadcasting rights, only sold 4800 million. "The Voice" suddenly raised the record to 8000 million, almost doubled.

crazy!

Yangcheng Satellite TV is crazy!

The "Voice" column team is crazy!

Tianhai went crazy.

After the news broke out, people in the TV industry went crazy!

Following the production costs, naming fees, and ordinary advertising prices, the exclusive online video license price of "The Voice" once again broke the highest record in the history of variety shows!
"

(End of this chapter)