Popular entertainment circle, you call it a little hobby

Chapter 617 Hot discussion among the people, a sign of a phenomenal program (Happy New Year's Eve)

There is no wind that cannot pass through, and it is impossible to hide the news that the exclusive online video playback rights of "The Voice" sold 8000 million.In other words, no matter Tianhai, Yangcheng Satellite TV or Tencent Video, they never thought of hiding it.

Why hide it?This can increase the popularity of "The Voice".

After obtaining Wang Xuan's consent, Tencent Video made a high-profile announcement that it invested 8000 million yuan to purchase the exclusive online broadcasting rights of "The Voice of Huaguo".

One stone stirred up a thousand layers of waves, and the Internet immediately boiled.

"Fuck!! 8000 million?"

"Sold 8000 million yuan for an online video broadcasting right? Isn't that awesome!"

"Is Tencent Video so rich?"

"There must be money. After all, it is backed by Tencent Group. In the past year, Tencent Video has developed very well and made a lot of money. The question is, is "The Voice" worth the price? After all, this is only an exclusive online video broadcast Right."

"That's right. "The Voice" has only aired one episode, and the ratings haven't even come out yet. Isn't it a bit risky to spend so much money?"

"That's right, we should wait for the ratings to come out."

"You know a hammer. When the ratings come out, what if the ratings explode? As long as you watched "The Voice" last night, you know it is possible. If the ratings of "The Voice" exploded, then , do you think 8000 million can still buy the exclusive online video playback rights of "The Voice"? Even if it is possible, there must be more competitors, and it may not be possible to get Tencent Video. After all, in the field of online video, Tencent Video Still a brother."

"Heroes see the same thing. The so-called soldiers are expensive and fast. It is estimated that Tencent Video will charge a sky-high price all of a sudden, just to seize the opportunity and gamble on "The Voice"!"

"But it's crazy. I've never seen a TV show sold for 8000 million for the Internet rights."

"Of course you haven't seen it. This price has far exceeded the previous record. But it is crazy."

"I can't understand it either. This is no longer the world I know. In terms of fantasy novels, it's like suddenly coming to another plane."

"The production cost of "The Voice" was 1.8 million. Before, I thought Wang Xuan was stupid, and he would definitely not be able to recover the cost. But now, just for the naming rights and exclusive online video playback rights, "The Voice" has sold 1.4 million. Nima, it turns out that the clown is actually me!"

"Regardless of the ratings, "The Voice" can be said to be a great success! At present, it seems that the profit of this program is at least more than [-] million."

"Awesome! Robbing a bank is not so fast!"

"The key is that the market for TV shows is not good right now. Many variety shows are at a stage where they can't even afford enough food and clothing. The advertisements are either unsubscribed or the prices are very low. If you don't lose money, you can have Tuo Mi. The results of "Good Voice" What about "? Before the recording started, the naming rights were sold at a record-breaking high price. When the first episode was broadcast, someone squinted and sent a lot of money to it! It's the same program, why is there such a big gap! It is said that " The exclusive online video broadcast rights of Super Idol were sold to Tudou Video, and they only sold 3000 million copies.”

"It's incomparable. For those who have watched "Super Idol" and "The Voice" at the same time, "Super Idol" and "The Voice" are not on the same level."

"Yes. Although this program is very popular abroad, in terms of program content, "The Voice" is more innovative and interesting."

"Wang Xuan is too good. Let's not talk about writing lyrics and composing music. This guy is even so good at program planning, he is simply invincible!"

……

The industry was shocked, and the people who ate melons were in an uproar. They were all shocked by the sale price of the exclusive online video playback rights of "The Voice".

Only Wang Xuan was not particularly surprised.

This is "The Voice".In another time and space, the ordinary advertising price of "The Voice" sold for 15 yuan for 50 seconds, which is scary.

At around 10 o'clock, the director of Yangcheng Satellite TV personally called Wang Xuan: "Mr. Wang Xuan, you have helped our Yangcheng Satellite TV fight this time!"

Because it was too Buddhist before, Yangcheng Satellite TV has always been at the bottom of the industry in variety shows.Even if a lot of money has been spent in the past two years, the effect is not obvious. It is still at the bottom of the industry, worse than some backward provinces.

Now, Wang Xuan's arrival has turned the situation around for Yangcheng Satellite TV, almost turning the tables on their own!Judging from the current situation, the program "The Voice" is likely to make Yangcheng Satellite TV's variety show jump from the bottom of the industry to the upper middle level, or even the top level.

Wang Xuan's abilities are too strong, and he has never disappointed anyone.

Check out the ratings numbers now!

As for the ratings of "The Voice", Yangcheng Satellite TV also has an estimate in mind, the deviation will not be too large, it depends on the exact number.

Wang Xuan heard the director's words and smiled: "You are welcome, I just did what I should do. Besides, this is not only for your station, but also for our Tianhai program department. Speaking of it, I have to Thanks to your station for trusting me, allowing "The Voice" to be played on your station."

He was telling the truth.

Not only Yangcheng Satellite TV's variety shows are at the bottom of the industry, Tianhai's program department is also at the bottom of the industry.If it weren't for Yangcheng Satellite TV's eagerness to increase its ratings, it would have been difficult for "The Voice" to find a suitable partner.

Although Yangcheng Satellite TV has always been tepid, but it is the provincial TV of the country's largest economic province after all. It has a lot of potential audiences, and it needs money and connections.It is not impossible for Yangcheng Satellite TV to pull down one of the five David TVs if it gets aggressive.

The head of the station nodded: "Okay. Teacher Wang Xuan, I won't say polite words. I will give credit to you later, and to the entire column team of "The Voice"!"

After hanging up the director's call, Wang Xuan's phone rang again soon, and it was Li Tao calling.

"Brother Xuan, an advertiser contacted me to buy the first-class special advertisement of "The Voice"."

Wang Xuan was taken aback.

"Aren't Yangcheng Satellite TV doing the advertisements? How can advertisers contact you?"

"He said that Yangcheng Satellite TV has been busy on the line and couldn't get through, so he contacted me and asked me if there was still a place for the first-class special advertisement of "The Voice". I didn't know about this, so I contacted Yangcheng Satellite TV again , I learned that this advertiser was interested in the special advertisement of "The Voice" before, but the price offered was too low. Yangcheng Satellite TV opened 400 million, and the advertiser directly cut it to 200 million. He also said that if Yangcheng Satellite TV did not Promise, the first-class special advertisement of "The Voice" will not be sold. In the end, haven't you obediently found it now?"

"What did Yangcheng Satellite TV say?" Wang Xuan asked.

"Yangcheng Satellite TV said that there are still five first-class special commercials left for "The Voice", and it is not a problem to sell one to this advertiser."

"Then you go tell Yangcheng Satellite TV that the current first-class special advertisement will be sold for 500 million if you want to sell it."

"Ah?" Li Tao was stunned for a moment, "The question is, will they agree to the price of 500 million? After all, this is a full increase of 100 million, and the show has already aired one episode, which means that they have one less advertisement. "

"No, your idea is wrong. If you think about it this way, the "The Voice" program was not broadcast before, and everyone didn't know what the "Voice" program was like. Not to mention, there are still many people in the industry who are bad-mouthing our program. , our price must not be set too high. After all, the price of 400 million is already very high. There is one thing to say, before that, it takes a lot of money to dare to spend 400 million to buy the first-class special advertisement of "The Voice" Fortitude and courage.

But now, "The Voice" program has been aired, and the response has been very good, and there is a high probability that it will explode.They came to the door again, and they must have seen that "The Voice" is going to explode.At this time, I still want to buy the first-class special advertisement of "The Voice" with 400 million yuan. How can there be such a cheap thing?
Just 500 million, not a single cent.Otherwise, it would be unfair to those advertisers who spent 400 million to buy the first-class special advertisement.

People took such a big risk and spent 400 million to buy the special advertisement of "The Voice". The show became popular and there is no risk. Other advertisers can also enter the show for 400 million and enjoy the same treatment. Do you think it is fair?Will people be happy? "

"That's right, then I'll go talk to Yangcheng Satellite TV."

"Well. At this price, you can tell Yangcheng Satellite TV that all advertisements will increase the price by about 30%. We don't have to worry about not being able to sell it!"

"Understood." Li Tao said, feeling full of energy.

How should I put it, in fact, as far as TV stations and entertainment companies are concerned, advertisers are the parents of food and clothing, and they usually have to coax Wang Xuan.

Li Tao has been in the industry for so many years, when has he seen such a situation?
When Li Tao went to the investment promotion department of Yangcheng Satellite TV, he knew why Wang Xuan was so strong.

Li Tao stayed in Yangcheng Satellite TV's investment promotion department for about an hour, and the phone calls never stopped, all asking about the advertising space of "The Voice".Those advertising spaces that could not be sold before life or death, have increased their prices by [-] to [-]% from the original basis, and they are all sold out!

All sold out!

It's so hot!

Many advertisers don't even have a link. As long as Yangcheng Satellite TV offers a price, they will agree directly there. I am afraid that if the agreement is too late, the advertising space will be taken up by others first.

After some advertisers finalized the cooperation on the phone, they were still not at ease, and sent a team to Yangcheng Satellite TV to sign the contract that day.

In fact, not only the phone of Yangcheng Satellite TV's investment promotion department kept ringing, but Wang Xuan's personal phone also kept ringing, all congratulating and praising "The Voice".

No, just after Wang Xuan hung up Wang Gui's call, Zhang Zheng called.

"Mr. Wang Xuan, the "Voice" you planned is really good. Because of our relationship, why didn't you think of our Suning Satellite TV." Zhang Zheng joked.Said it was a joke, but it was actually from the heart.

Although "The Voice" only aired for one episode, the popularity on the Internet is very high, and the word-of-mouth is very explosive.This program is likely to be even more popular than "The King of Masked Singer", so how could Suning Satellite TV not be envious?

"Didn't I see that Tianhai's program production department is a bit idle, so I can find something for them to do? I didn't expect "The Voice" to become popular. If I find you, you will cooperate with me because of favors, and the program will end I cheated, didn't I cheat you?" Wang Xuan said.

The real reason is naturally not this, but if Wang Xuan asked Suning Satellite TV, "I am planning a singing talent show, are you interested in cooperating?", the answer would be absolutely negative.

After all, Suning Satellite TV already has "The King of Masked Singer", which was a popular show last season, and it is also a singing variety show, so why would they be interested in another singing talent show?
Moreover, who would have believed that Wang Xuan could plan such a popular program?There are even many doubts in Tianhai.It's just that Yangcheng Satellite TV is more courageous.

As one of the five David TVs, Suning Satellite TV is absolutely unwilling to take this risk.

This is the real reason why Wang Xuan did not contact Suning Satellite TV.

"What? Teacher Wang Xuan, when have you ever disappointed people? Anyway, next time you plan a new program, you must think of our old friend Suning Satellite TV." Zhang Zheng said, this is why he contacted Wang Xuan real purpose.

The program "The Voice" allowed them to see Wang Xuan's amazing planning ability, so Zhang Zhengcai showed his presence in front of Wang Xuan's eyes, so that he would think of them next time when Wang Xuan planned a new program.

"No problem. Next time if I have a new idea, I will definitely ask you first." Wang Xuan readily agreed.

After hanging up Zhang Zheng's phone call, Wang Xuan's parents called.

"Son, I watched "The Voice" with your dad last night. The show you planned is really good and beautiful. Some contestants sang really well, especially the last Zhou Xia, whose voice was amazing. Really I didn't expect a boy to have such a voice." Wang Xuan's mother said.

"Yes." Wang Xuan smiled.

"Did the ratings come out?" Wang Xuan's father interjected.

"Nope. It probably won't come out until noon. Why do you pay attention to the ratings of "The Voice"? Do you know what the hell is the ratings?" Wang Xuan laughed.

"Of course, don't underestimate your father, okay?" Wang Guojun said.

"And your mother. My son is planning TV shows, so I naturally want to know all about the TV shows, and the ratings are the most important thing. But now, we are not the only ones concerned about the ratings of "The Voice", countless Everyone is paying attention to the ratings of "The Voice". Didn't you see that the guests of our hotpot restaurant are all discussing it. I was walking on the street with your mother, and the pedestrians were also discussing "The Voice". Curious about "The Voice" What is the ratings of The Voice?" Zhou Yulan said.

"There is also Weibo. Now the top ten most searched are "The Voice". Among them, the topic of "How many ratings does "The Voice" have?" has rushed to the top three. They are all under discussion." Wang Guojun interjected again.

"Okay." Wang Xuan nodded, chatted with his parents for a few more words, and then hung up the phone.

Then he opened Weibo, and sure enough, the top ten most searched topics were all occupied by the topic of "The Voice".

["The Voice", Yangcheng Satellite TV's counterattack]

[So this is "The Voice"]

[The amazing "The Voice", the amazing contestant]

[How is the ratings of "The Voice"?Can Wang Xuan have the last laugh? 】

【The Voice of Huaguo: A Feast of Music】

[A good voice is born out of nowhere!Or start a new mode of singing talent show]

[The exclusive online video authorization of "The Voice" sold 8000 million copies]

【Wang Xuan recreates the myth】

The ratings of the first episode of "The Voice" have not yet come out, but there is already a heated discussion among the people.

　I wish you all a happy new year's eve, welcome the new year, make a fortune, and all the best

　　
　
(End of this chapter)