I collect gold fingers in the heavens

Chapter 374
"Damn, it's not like our parent company [Chaoqun Group] doesn't know, it's very tough!"

"In a market as big as South Korea, if you don't want it, you don't want it, and you earn billions of dollars a year. Do you think your small store will be seen by others? They are very serious. They will think, I gave you a big A subsidy, in exchange for your exclusive listing on my platform, but you betrayed your promise, like being stabbed in the back. This kind of business without good reputation, no matter how good the business is, they will not cooperate."

"You can try to fight against our company. Give it a try." Ronaldinho laughed.

"Crazy, your company is all crazy." The young man scolded, "Okay, I have now closed the online stores of [Lituan Waimai]."

Finally, the young man asked again, "Will there be any impact?"

"Maybe. The company's current system is very smart. You have breached the contract now. The system may give you some signs, and it may pay attention to your store for a long time. In addition, in In terms of rankings and subsidy activities, it may not be as good as those reputable stores." The BD manager of [Flying Xia Takeout] said indiscriminately.

He didn't know what the impact would be, but it didn't affect him intimidating the shop owner in the name of the company.

"Then what should we do?" the young man asked with some concern.

"Open the store well, don't be petty. After a period of time, your problem will not be serious, and you will be able to make up for it soon." Ronaldinho said nonsense.

"Okay." The young man said, "By the way, can you check my credit in the background? Is it like Sesame Credit?"

"No, it's very troublesome to apply to the higher authorities. You just need to open the store, don't keep doing these things, because of you, I was scolded by my supervisor for half an hour. Brother, I will call you brother, Don’t do this in the future. Otherwise, it will be really difficult for me to do this. We signed an exclusive, so we will do it well. If we don’t want to sign an exclusive, our company will not force it.”

"Yes, it's not forced. Of course, we won't sign up for subsidy activities." The young man said.

"Fart! You want to get all the benefits without paying anything! It's so good, the company is for you, you start it."

"Okay, when will it be transferred? Where can I sign?" The young man laughed.

"Go to Beijing by yourself! I really convinced you!" Xiao Luo really couldn't help him, his voice turned serious, and said, "To be honest, don't do this in the future, or it will really hurt your feelings."

"Don't worry. I promise you, this year, no matter how much [Lituan Food Delivery] comes to me, I will not cooperate with them. However, the premise is that my business can't be too bad, after all, I have to eat. "The young man recognized the seriousness in Ronaldinho's tone, and Xuan also assured him earnestly.

"En." Xiao Luo nodded, said a few more words, and hung up the phone.

Then he approached several other bosses who had been broken, and used various methods to intimidate and lure them, and finally got them to close down the fake store that [Lituan Waimai] launched.

This kind of situation didn't just happen to Ronaldinho, it also happened to thousands of [Flying Xia Takeaway] BD managers.

Some BD managers are softer.

Some BD managers are tougher.

In the end, about [-]% of independent merchants closed their fake stores on [Lituan Waimai] and returned to [Feixia Waimai].

So far, [Flying Xia Food Delivery] has obtained about one-third of the high-quality exclusive customers in the market, [Lituan Food Delivery] has less than two-thirds of exclusive customers, and [Eat Me] has the fewest exclusive customers .

Driven by [Flying Xia Takeout], the three food delivery platforms crazily smashed subsidies, and re-entered the era of Three Kingdoms Killing in the food delivery industry.

[Lituan Waimai] Relying on subsidies and traffic portals brought by [WeChat], orders have been rising steadily, from an average of more than 1000 million orders per day to more than 1800 million, returning to the peak period.

After [Eat Me] accepted the strategic investment from [Ali Group], although there are traffic portals such as [Taobao] and [Alipay], the order volume has never been able to increase. It has increased from more than 700 million to more than 1000 million.

However, according to the real-time monitoring of the intelligent system of [Flying Man Takeout], it is found that this data is still very watery. There is an official default ordering behavior. The real order may only be [-] to [-] million, which is the lowest among the three food delivery platforms. .

As for [Flying Man Takeaway], the order volume has also been falling, with an average daily order of more than 1200 million.

The entire food delivery market has been expanded again, with an average daily order approaching more than 4000 million.

Although orders for [Flying Xia Takeaway] have dropped, the top management is not in a hurry. On the one hand, they guard the exclusive customers in the market, on the other hand, they develop brand customers, and they have practiced their basic skills.

Although the order volume has decreased, the corresponding subsidies have also decreased.

The burden of [Flying Xia Takeaway] has also been reduced a lot.

As for [Leituan Food Delivery], although the orders for takeaway food are increasing rapidly, the subsidy is like a flood flooding out.

A loss of one or two hundred million yuan a day.

Even if [Leituan]'s group buying business is already profitable, it can't help the endless burning.

After burning like this for a week.

[Leituan Takeaway] My face is turning blue, and I am starting to limit the amount of subsidy for stores.

But even so, the amount of subsidy going out every day is still as high as mountains and seas.

[Lituan Waimai] has further restricted subsidies, only subsidizing exclusive users.

Non-exclusive users are no longer eligible for subsidies.

With this method, [Lituan Waimai]’s daily subsidy of hundreds of millions has been effectively controlled, but correspondingly, orders have declined significantly.

[Flying Xia Takeaway] There are a lot of chicken thieves, and it still does not refuse anyone, but the system sent a notice to those non-exclusive customers. After a week, they have to choose whether to become the exclusive user of the platform. Only the exclusive user of the platform, in order to continue to enjoy the subsidy.

In fact, [Flying Xia Food Delivery] and [Lituan Food Delivery] have joined forces to allow customers in the market to choose one of the two.

For those non-exclusive customers who cannot get subsidies from [Lituan Waimai], their orders on [Lituan Waimai] will naturally plummet. In this era when subsidies are king, without subsidies, one or two orders may be paid in a day. Orders are not necessarily available.

And they are still subsidized on [Flying Xia Takeaway].

In seven days, there will be a stark contrast on the two delivery platforms.

At that time, if merchants were allowed to choose to sign an exclusive food delivery platform, wouldn't the answer be ready to come out?
【Leituan Takeout】was made very uncomfortable by the action of 【Flying Xia Takeout】.

[Flying Xia Food Delivery] behaved completely indifferent to money, which made it difficult for [Lituan Food Delivery] who was eager to go ashore.

So far, [Flying Xia Takeaway] has burned more than [-] billion yuan.

In just one month, the more than [-] billion yuan raised by [Flying Xia Food Delivery] has been burned down to less than [-] billion yuan.

[Lituan]'s Wang Xing, although he has fought many business battles, has a mentality of not being surprised by honor or shame, and has experienced many subsidy wars, but facing such an opponent, Wang Xing still couldn't help but curse, "Crazy!" !"

However, Wang Xing is also a hero. Although [Flying Xia Takeaway] is coming fiercely and burning so fiercely, Wang Xing is not so easily intimidated. [Lituan] has actually set a strategy, which is to guarantee himself at the lowest price. market position, to ensure that I can continue to be on this track, and then let [Fei Xia Takeaway] burn money to the greatest extent, and drag [Fei Xia Takeaway] step by step until the other party can’t burn. At that time, this The track will usher in a real winner.

[Chaoqun Group] Although rich, Wang Xing doesn’t believe it. If [Flying Xia Takeaway] becomes a bottomless pit, then [Chaoqun Group] is willing to continue to burn, or stop loss and leave like the previous [Qiandu] .

Wang Xing has already notified [Leituan]'s previous investors, telling them that due to changes in the market environment, the original listing commitment may not be completed on time, and he asked for a delay in listing, otherwise, [Lei Tuan] I have no confidence to win this takeaway battle.

If investors do not agree, [Leituan] will have a great possibility to fall into business difficulties and enter the stage of bankruptcy.

In fact, to put it bluntly, Wang Xing told investors that there are too many spoilers in the market [Flying Xia Takeaway]. If you still ask me to go public in 2018 as promised before, then I will go bankrupt in minutes. At that time, the real money you invested before will be completely lost.

But think that this kind of thing will not happen, and don't think that signing the gambling agreement must be implemented.

There is nothing new under the sun.

In 2017, that is, this year, a well-known real estate company—Yongda Group, in order to promote the restructuring of Yongda Real Estate’s A-share listing, Yongda Real Estate introduced strategic investors three times.

After the completion of the three rounds of capital increase, investors have invested a total of 1300 billion yuan in capital to Yongda Real Estate, and will obtain about 36.54% of the enlarged equity of Yongda Real Estate. The total valuation of Yongtai Real Estate has been raised to 4252.3 billion yuan.

When Yongda introduced three rounds of investors, there was a gambling agreement. If the restructuring agreement has not been completed before January 2021, 1, Yongda has the obligation to repurchase the equity.

And a few years later, in September 2020, seeing that the deadline for the VAM agreement was approaching, the regulatory authorities still had not approved the restructuring of Yongda Real Estate. Yongda immediately clarified the screenshot of the company's report on the situation of the company's request for support of major asset restructuring projects, but it is undoubtedly that Yongda has already been in debt at this time.

Fortunately, Boss Xu of the Yongda Group has strong mediation capabilities, and due to the excessive gambling debts, the war investment has been tied to Yongda, and the two parties finally shook hands to convert debts into common shares.

In other words, Yongda Group paid 1300 billion war investment for nothing.

However, the strategic investors of the Yongda Group had no choice but to be threatened by the Yongda Group in turn.

Those who owed money became uncles!

Now [Lituan] is going to blackmail investors like them in turn.

Either continue to support me, support me with greater intensity, or watch me die and watch your investment fail.

A new king emerges and eats up all the markets.

And the new king has nothing to do with investors like them.

In the end, the winner was successfully listed, and every penny he earned had nothing to do with investors like them.

Most of the investors of [Leituan] expressed their dissatisfaction to Wang Xing, but so far, none of the investors said that [Leituan] must resolutely fulfill its original promise.

Investors are smart people, and they all know how much they have lost after the collapse of [Leituan].

They are still under internal evaluation and external research.

……………………………………………………………………………………………………………………………………… ……

In fact, in this food delivery battle, the most uncomfortable thing is not [Leituan Takeaway], but the former second child, and now the third child——[Have you eaten]!
Originally, Zhang Xuhao from [Have you eaten] entered the arena with great ambitions to fight, but this subsidy battle was too intense.

Moreover, the capital utilization efficiency of [Eat Me] is the worst among the three food delivery companies. A large part of the subsidy is not actually given to consumers, but is eaten away by internal personnel.

[Have you eaten?] It's only been half a month since I joined the subsidy war, but the money burned is more than two billion.

Previously, [Eat Me] took [Alibaba]’s G round of financing, which was about 12.5 billion U.S. dollars, which was converted into about 78.75 billion yuan.

Now there are only about 40 billion yuan left in hand, and it is estimated that it will burn for another month.

But that's not the worst part.

It is the [Exclusive Subsidy Cooperation] jointly created by [Flying Xia Food Delivery] and [Leituan Food Delivery]. ], [have you eaten] will die like this.

The boss and the second child fought, and the third child died quietly.

[Eat it] It is also very difficult to follow up and adopt [exclusive subsidy cooperation].

Because in this case, there are very few merchants who are willing to become the exclusive users of the market's youngest [eat it].

[Have you eaten] There are few online stores, and there are no stores that consumers want to eat. Over time, consumers' desire to open is very low.

Consumers don't open it anymore, and merchants naturally don't have many orders.

Merchants do business to make money, and if merchants have no orders, they will naturally lose.

Under the vicious circle, [Have you eaten] can’t finish thinking about it.

I heard that [Feixia Food Delivery] has spread rumors of financing, [Ali Group] has already connected with Qi Tianlin of [Fei Xia Food Delivery] through the channel of [Super Group], intends to make a strategic investment with [Fei Xia Food Delivery] In-depth strategic cooperation.

If [Ali Group] has given up on [Eat Me], then [Eat Me] is really desperate.

[Eat What]'s high-level executives have held meetings for many times, sometimes discussing all night long, trying to come up with a way to break the situation.

The conference room was filled with smoke, like a fairyland, reflecting the participants' bloodshot pupils, thick dark circles, and excited spirits.

Finally they discussed a way.

A few days later, an article titled "Blood and Tears Accuses Food Delivery Platforms of Unfair Competition and Forces Merchants to Choose One" was widely circulated on the Internet.

(End of this chapter)