I collect gold fingers in the heavens

Chapter 375 Enemy Cooperation, Fair Competition

The self-media article "Blood and Tears Accused of Unfair Competition on Food Delivery Platforms, Forced Merchants to Choose One" said that [Lituan Waimai] and [Feixia Waimai] used their own market advantages to force merchants to [choose one]. .

The so-called [choose one of the two] means that some e-commerce merchants require merchants to provide goods or services on this platform, and are not allowed to operate on other platforms at the same time.

If the merchant violates the requirements of these two platforms, these food delivery platforms will impose unfair penalties on the merchant through measures such as search power reduction, traffic restrictions, technical obstacles, and deposit deductions.

In this self-media article, it is mentioned that a few merchants in a certain place are unwilling to accept the [choose one] of food delivery platforms. They want to develop in a balanced way. They want to use more food delivery platforms to do more business and earn more money. To support the family, the result was jointly blocked by [Lituan Food Delivery] and [Flying Xia Food Delivery], and could only operate on the [Eat Me] food delivery platform.

However, the market share of [Eat Me] is not as high as that of the other two platforms, so the current business is bleak, and it has reached the point where it can hardly continue to operate.

The author of the article believes that this kind of behavior is an obvious monopolistic behavior, with restrictions on *** behavior, which is a violation of laws and regulations.

He called on the society to pay attention to this matter, pay attention to the tens of millions of oppressed low-level businesses, and not let the corpses of low-level businesses bear the evil flowers of Internet companies.

After this article came out, with the help of some people, it quickly became extremely popular and caused extensive discussions.

In fact, on Weibo and other social platforms, many users have expressed their opinions, or exposed black information about the food delivery platform. The core is nothing more than accusing the monopoly behavior of the food delivery platform. Infringement of business interests.

There are constant discussions in the society.

Even the State Administration for Market Regulation was alarmed, announcing to the outside world that it would investigate the suspected monopoly operations of several food delivery platforms.

Market supervision departments in various places have also interviewed food delivery branches in various places and asked them to operate in accordance with the law.

For a while, several food delivery platforms, mainly [Flying Xia Food Delivery] and [Lituan Food Delivery], the two food delivery platforms also felt the pressure.

The top executives of the two food delivery platforms have held several meetings on this issue to discuss countermeasures.

They smelled a conspiracy in it.

Those who can reach the top are not fools, many of them are human beings.

They suspected [Have you eaten].

Even if they are enemies, it is possible to work together.

In order not to be used as a gun for others, I also don’t want [eat it] to be a fisherman.

Under the suggestion of [Leituan Food Delivery], the high-level executives of [Lituan Food Delivery] in the Beijing headquarters quietly went to the Beijing headquarters of [Feixia Food Delivery], and the executives of the two food delivery platforms had a closed-door meeting for a day. After a day of quarreling, an unwritten verbal agreement was finally reached.

The two food delivery platforms will no longer implement the so-called [exclusive policy] between each other. In other words, merchants are free to launch [Lituan Waimai] or [Flying Xia Waimai], but the two will join forces to provide for [Eating Food] What?] will be blocked, and merchants who have launched [Lituan Takeaway] or [Flying Xia Takeaway] will not be allowed to go online.

Of course, with this lesson learned, the two food delivery platforms will not simply and rudely ask the merchants to go offline [eat it], but will let the BD manager use hints or other cryptic methods to tell the merchants who went online [eat it] Remind them to let them give up going online 【Eat it】.

Without merchants to provide users with goods or services, even if it has a large subsidy, it will not help.

This is the bottom line.

In addition, [Leituan Waimai] and [Feixia Waimai] have also reached a consensus on subsidies, and will gradually cancel such large subsidies, no longer engage in price wars, and instead conduct market competition in a more fair way.

In fact, [Leituan Waimai] showed [Fei Xia Waimai] its determination, and let [Fei Xia Waimai] see that it is not easy to beat [Lituan Waimai] with subsidies alone, or even defeat [Lei Tuan Waimai] ], you have to pay an extremely heavy price.

In the past October 2017, [Lituan] raised US$10 billion.

Combined with other funds in bank accounts, it adds up to more than $50 billion.

And that's not counting his cash flow.

Wang Xing has already stated that even if all the 50 billion US dollars are spent in the food delivery field, he will not take a step back.

[Lituan Food Delivery] only dies on its battlefield, but will not be a deserter.

To be honest, the pressure to make this decision was enormous.

The pressure from investors will be like mountains, overwhelming people.

But when Wang Xing said this, he didn't hesitate at all.

Seeing the firm determination of [Lei Tuan] and [Lei Tuan Takeaway], Qi Tianlin of [Fei Xia Takeaway] agreed to [Lei Tuan]'s suggestion after careful consideration.

After all, compared with [Leituan], [Flying Xia Takeaway] is still a bit weaker.

Although Wu Siyuan and Qi Tianlin expressed their opinion that the support for [Fei Xia Takeaway] is not online, but Qi Tianlin is still hesitant.

The sunk cost of [Leituan Food Delivery] is too high, to the point where [Lituan Food Delivery] cannot give up.

[Fei Xia Takeaway] If you insist on going your own way and keep fighting the subsidy war, then even if you can win this war in the end, the price you pay will be extremely high. Maybe ten years of operation may not be able to recover the cost, so why bother!
Moreover, if we continue to fight the subsidy war, it means forcing businesses to choose one of the two, which is easy to attract the blow of the national regulatory authorities.

[Chaoqun Group] has always been very law-abiding, and Qi Tianlin doesn't want to drag down the company's image because of [Flying Man Takeaway].

This may cause him to lose points in Wu Siyuan's heart. He is only in his forties and still wants to continue to improve!

This is the main reason why Qi Tianlin agreed with [Leituan Food Delivery].

Since [Flying Xia Takeaway] cannot quickly burn out the king of the takeaway market through subsidies and scare away competitors, Qi Tianlin has to consider other methods.

Qi Tianlin flew back to Yangcheng, Yue Province, had in-depth exchanges with Wu Siyuan, Huang Yuping, and his immediate boss [King Kong], and already had some ideas.

As for [Lituan], seeing that [Flying Xia Takeaway] agreed to give up the subsidy war, they were also secretly relieved. After all, they were backed by the behemoth [Super Group], and they were really going to fight to the death. For the winner, but if he loses, Wang Hang's reputation will be completely rotten, and he will never be able to get involved in this industry in the future.

Fortunately, things didn't go to the worst they imagined, and [Fei Xia Takeaway] still had a little bit of reason.

In fact, [Lituan Waimai] has an advantage over [Feixia Waimai] in the absence of a subsidy war. [Lituan Waimai] has been working in this market for many years, and has multiple large-traffic entrances to attract traffic.

Even [Eat Me] has an advantage over [Flying Xia Takeaway], after all, [Eat What] also has the traffic blessing from [Ali].

As for [Flying Xia Food Delivery], there is only one APP entrance of its own. [Qiandu] previously said that it would package and sell the traffic portal to [Fei Xia Food Delivery], but it was rejected.

Under normal circumstances, [Flying Xia Takeaway] should not agree to this condition, it would be tantamount to cutting off both arms.Originally [Lituan Takeaway] thought that [Feixia Takeaway] would ask for some compensation, but I didn't want [Feixia Takeaway] to mention anything.

[Lituan Takeaway] Seeing [Flying Xia Takeaway] promised so readily, I was suspicious for a long time, thinking there was a fraud in it!
After much deliberation, I can't figure out the idea of ​​[Fei Xia Takeaway], and in the end it can only be attributed to the youth of Qi Tianlin, the person in charge of [Fei Xia Takeaway].

But in any case, this is a good thing for [Leituan Takeout], the senior management of [Leituan Takeaway] knew about this, and they were overjoyed in their hearts. if.

However, the most important thing at present is to deal with the pressure from the regulators.

After the two food delivery platforms reached an oral agreement.

Not long after, [Lituan Waimai] held a press conference. At the press conference, the spokesperson of [Lituan] said sincerely that [Lituan] respects catering merchants to independently choose various online platforms, operates in accordance with laws and regulations, and consciously Maintain a fair competition order and earnestly fulfill social responsibilities.

On the second day after [Lituan Waimai] held a press conference, [Flying Xia Waimai] also issued a notice to the outside world. Bring higher profit margins and bring better convenience services to consumers.

The quick response of the two food delivery platforms stunned the people who eat melons. They did not expect the two food delivery platforms to have such a strong desire to survive, and they all said that the two food delivery platforms were cowardly!

Seeing this, the National Supervision Bureau couldn’t help but laugh. It happened that the headquarters of the two food delivery platforms were both in the capital, so they interviewed the leaders of the two platforms and warned them to operate according to the law, but they did not impose penalties.

After all, only children who are disobedient will be beaten, and children who admit their mistakes will of course be treated with tenderness by the world.

…………………………………………………………………………………………………………………………………… ...........

After the two food delivery platforms issued notices to the public, their business policies were also quickly adjusted. [Flying Xia Waimai] received a refund of the deposit from the merchants, and the BD manager also informed these exclusive merchants that they can freely launch [Lituan Waimai] according to their own wishes. However, the BD manager also vaguely reminded merchants that if merchants launch more than two food delivery platforms at the same time, it will be difficult to get traffic support and subsidy support from the platforms.

Of course, [Flying Xia Takeaway] will not object to which takeaway platforms are launched by merchants!
[Leituan Takeaway] The BD manager's external remarks are similar.

For a while, the merchants were overjoyed.

Sure enough, as soon as the country makes a move, it will know if there is one.

On the last day of December 2017.

Many merchants have contacted [Lituan Food Delivery] and reopened [Lituan Food Delivery].

Many merchants contacted the BD manager of [Feixia Takeaway] and opened [Feixia Takeaway].

However, in 2018, [Eat Me], which lagged behind [Feixia Food Delivery] and [Leituan Food Delivery] in market share, was horrified to find that its online active stores dropped by a full [-]%.

And this downward trend continues.

[Have you eaten] was blocked by [Flying Xia Takeaway] and [Lituan Takeaway] together.

And [Eat it] wants to repeat the old tricks and complain to the outside world, but it will not work.

Because whether it is [Lituan Takeaway] or [Feixia Takeaway], there is no objection to merchants launching [Eat it].

It’s just that after the launch of [Eat Me], the exposure of its [Leituan Takeout] and [Flying Man Takeaway] has been reduced a lot, and the order volume has also dropped, while the orders that [Eat Me] can bring , and not much.

The owner of the catering business knows how to calculate in his heart, so he will naturally make choices with his feet.

[Have you eaten] The merchants on the website naturally fell off a cliff.

Without merchants providing services, there will naturally be no users enjoying services.

After many consumers opened [Eat Me], they saw that there was no takeaway from the merchant that they wanted to eat, shook their heads, and then quit, and turned to log in to [Feixia Takeaway] or [Lituan Takeaway].

Halfway through January 2018.

[Leituan Food Delivery]'s average daily order has exceeded the previous peak, reaching 2200 million, accounting for [-]% of the market.

The average daily order of [Flying Man Takeaway] is only 1500 million, accounting for [-]% of the market.

The average daily order of 【Eat Me】is only 400 million pieces, not even [-]% of the market share.

The management of [Have you eaten] saw it in their eyes and was anxious in their hearts.

The failure in the market made [Ali Group], the major shareholder behind [Eat Me], very dissatisfied. The pressure from [Ali Group] was increasing, and the follow-up part of the originally negotiated financing was not in place on time.

【Have you eaten】The capital chain is starting to get a little tense.

At this time, [Lituan Waimai] and [Flying Xia Waimai] also announced to stop such large-scale subsidy activities as [One Penny Control] to bring the market back to normal. Only newcomers and some special activities are subsidized .

【Have you eaten】The subsidy was not withdrawn immediately.

But even so, the total order volume of [Eat What] did not achieve an explosive increase. The order volume only doubled, reaching an average of [-] million orders per day.

After a few days, the order has increased to about 1000 million orders, and then it can't rise.

What makes the management even more desperate is that the number of merchants in [Eat Me] has never been able to increase, but it has only increased by about [-]% compared to before.

The management instructed the BD managers below to use large subsidies to negotiate exclusive operations with merchants.

As a result, [Lituan Takeout] and [Feixia Takeaway] sued [Eat Me] against the principle of fair competition and claimed 100 million yuan.

After the news came out, [Eat it] was punished in the society.

[Flying Xia Takeaway] and [Leituan Takeaway] are no longer exclusive, but you are turning back the wheel of history, where did the righteous words go!
[Have you eaten] I can only come out and apologize.

Its management already has a sense of powerlessness.

(End of this chapter)