I collect gold fingers in the heavens

Chapter 376 Trillion Level Market

The rules of the game have changed.

When the subsidy cannot become a coercive merchant to become an exclusive user in order to build a moat for the food delivery company, the subsidy loses its meaning.

[Lituan Takeaway] and [Feixia Takeaway] can be like watching monkeys, watching [Eat Me] continue to burn money to cultivate the market, until it can't burn it in the end, and then easily grab these markets.

[Have you eaten] There is no need to continue investing in subsidies.

If it goes on, it's just a dowry for others.

But the most important point is that 【Eat it】doesn't have enough money to start a subsidy war.

In more than a month, [Eat it] burned more than 60 billion yuan.

The previous financing of 12.5 billion U.S. dollars has burned down to less than 20 billion yuan.

So much money was burned, but there was no result.

The patience from [Ali] is also getting low.

They believe that there is a problem with the management of [Eat Me], and the [Eat Me] brand has been ruined.

The field of local life is very important to [Ali], and [Ali] cannot give up easily.

The [Ali] people have already started to move. They contacted other investors in [Eat What], planned to [change coaches], and went off to fight in person.

In other words, [Ali] intends to completely eat [Eat Me] and completely incorporate [Eat Me] into [Ali]'s corporate matrix.

It is also consistent with what they did in another time and space.

The reason why [Ali] has a special liking for [Eat Me] is because [Eat Me] is a vital piece in its ecological closed loop, and it is to realize its strategy of deploying offline life service platforms .

[Ali] chose [Eat Me] because it wants to combine its established status and advantages in local life services with its own [Koubei] APP to form an integrated local life service provider, online and online. Combined with local distribution services, it will further promote its expansion of the ecological circle.

In addition, [Eat Me]'s mature delivery system and 300 million hummingbird delivery staff are also an important factor attracting [Ali]. If [Ali] incorporates [Eat Me] rider team into its delivery system, it can It makes up for its shortcomings in intra-city logistics, thereby reducing its cost in the industrial chain and better creating a new retail layout.

So since 2016, [Ali], after finding out that it could not control [Lituan], invested in [Eat Me] many times, and gradually gained a controlling stake.

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[Eat What] under the leadership of Zhang Xuhao failed to achieve the expected results in this food delivery war, and suffered heavy losses, which gave [Ali] a chance to explode.

After many public meetings, quarrels, and private transactions, [Ali] finally issued an ultimatum to Zhang Xuhao, intending to acquire [Eat Me] in its entirety at a valuation of 50 billion US dollars.

In another time and space, [Ali] offered [Eat Me] a price of 95 billion US dollars.

It's almost halved now.

Originally, Zhang Xuhao could take away 85 billion yuan, but now it is less than 45 billion yuan.

But even so, Zhang Xuhao has directly entered the stage of wealth freedom.

After several days of painful struggle, Zhang Xuhao also looked away and accepted the result.

This result came more than 4 months earlier than the other time and space.

[Flying Man Takeaway] The influence of flapping wings will become bigger and bigger.

And the major institutions that invested in [Eat What] can also get back their previous investment funds, so they won't be in vain.

Therefore, although investment institutions are not very satisfied, their opinions are not so great.

After [Ali] acquired [Eat Me], it first changed the name of [Eat Me] to [Taobao Waimai].

[Alibaba]'s top management thinks that the [Eat Me] brand has been spoiled by the original management, and consumers have formed an inherently bad and low-end image of it.

Changing the name can effectively change the inherent image of consumers, and also express the determination of Nirvana, and at the same time, it can better leverage the momentum of [Ali].

Of course, there is still a rumor in the market that the reason why [Ali] changed the name of [Eat Me] was because some executives took [Flying Xia Takeout] as an example, saying that [Qiandu Waimai] was not very popular in the past, but was rejected After [Chaoqun Group] changed its name to [Flying Man Takeaway], it soared into the sky, and at one point put [Lituan Takeaway] and [Have you eaten] behind.If [Eat What] also changed its name, maybe it could become bigger and stronger.

As a result, this suggestion was adopted, and after some discussion among the executives, the name was decided.

[Have you eaten?] The last trace left by the founder is also obliterated.

After [Eat Me] changed its name, [Alibaba] continued to adjust its structure non-stop, which is very common for [Alibaba], which has always emphasized the corporate value of [the only constant is change].

[Ali] officially established a local life service company, [Taobao Waimai] merged with the original [Koubei], and further developed from the two scenarios of [Daojia] and [Daodian], [Taobao Waimai]'s local life service resources and instant delivery Capabilities, together with [Word of Mouth] business service system and consumer insights, will, as a whole, promote the comprehensive digitalization and Internet-based upgrade of the local life service market with catering as the main body.

Transferred from [Ali], Wang Lei, the CEO of the new local life service company, said in an interview that the previous competition was [Leituan] standing on the second floor and fighting on the first floor, and [Taobao Waimai] integrated into [Ali]. , it is necessary to go to the second floor from the sixth floor, and the [Feixia Takeaway] without the traffic entrance of [Qiandu] is still on the first floor.

The speech of the new CEO is full of confidence. After all, this is a well-known company that is keen to send "excellent talents" and "blessings" to the outside world.

However, the [Lituan] who was named did not miss him.

Wang Hang, the controller of [Lituan], restarted the new financing. Although there are still billions of dollars lying in the account, [Lituan], which has stopped subsidies, has been able to achieve a profit and loss balance, and has a strong hematopoietic ability.

But for [Lei Tuan], which has a strong sense of crisis, this is far from enough. Unlike [Ali] who despised [Fei Xia Takeaway], [Lei Tuan] attached unprecedented importance to [Fei Xia Takeaway].

Although [Flying Xia Food Delivery] currently only has, and only the food delivery business conflicts with [Leituan], and the food delivery business is only one of the many businesses of [Leituan], [Lituan] also has group purchases, wine travel, payment, taxi , short-term rental, cat movies, Lituan Cloud and other businesses have long been a small giant.

But the sense of crisis brought to Wang Hang by [Flying Xia Takeaway] is much stronger than the so-called [Taobao Takeaway] and [Word of Mouth].

After all, [Feixia Takeaway] is backed by [Superior Group]. This is a mysterious, powerful, and elusive opponent, which makes Wang Hang feel uncertain.

Therefore, before winter really comes, store as much food and ammunition as possible for the winter.

Wang Hang has repeatedly stated in public that the domestic Internet has entered the second half.

In the past, the development of the domestic Internet relied largely on the demographic dividend. Whether it is the rapid increase of early PC Internet users or the surge of mobile Internet users in the past few years, it doesn’t matter if everyone’s development method is rough or expensive. , because users are growing rapidly, and hundreds of millions of smartphones are sold every year, and everyone's business is also rising.

But now it can be seen that this era has passed, the annual sales of smartphones have not increased, and the growth of overall Internet users has also slowed down significantly.At this time, there are two paths: either you need to develop overseas markets, and there may be more users; or you have to work intensively to serve the original users better and create more value through each user.

But neither path is easy.

So in the second half of the Internet, who can do better and create more value can really go to the end.

Wang Hang and his [Lei Tuan] are silently preparing.

And the line of sight returned to [Fei Xia Takeaway].

Although after the end of the subsidy war, [Feixia Takeaway] seems to be the weakest among the three takeaway platforms.

The current drop in orders also proves this point.

But Qi Tianlin, who is in charge of [Flying Man Takeaway], is not panicked at all.

He fought well in the first battle of [Flying Man Takeaway], and got the approval of the big boss Wu Siyuan and his immediate superior [King Kong], proving himself.

The Internet Information Technology Department of [Chaoqun Group] also got the opportunity to be upgraded, and became a subsidiary of the same level as [Bikong Environmental Protection Business Development Co., Ltd.] — [Metaverse Internet Technology Development Co., Ltd.].

All Internet-related projects within the group belonged to this new company, including the [Audition] project with the highest profit within the group, and [Flying Man Takeaway], which burned more than [-] billion yuan in just over a month.

Huang Yuping, the executive vice president of [Chaoqun Group], also serves as the chairman of [Metaverse Internet Technology Development Co., Ltd]. Qi Tianlin who has proved himself.

As the chairman, Huang Yuping thinks more about the strategic direction.

Qi Tianlin is responsible for the daily management of [Metaverse Internet Technology Development Co., Ltd.].

And Qi Tianlin's first task in taking office is to raise enough funds for the next step of development of [Fei Xia Takeaway].

[Superior Group] is rich, but in this world, not all problems can be solved with money.

Some relationships are difficult to get through with money for a while.

Sometimes, sharing some benefits can clear the customs faster.

[Flying Xia Takeaway] sent invitation letters to the top domestic investment institutions, many of which are well-known in the country [Sequoia Capital], [Golden Sands Venture Capital], [Jingwei China], and even [Ali], [Penguin], [Lei Tuan] and [Qian Du] also came to participate, and Qi Tianlin did not refuse any comers.

So, at the end of January 2018.

In a large conference room in the capital, a sharing and investment session on [Flying Xia Takeaway] was held here.

Investors stand together in twos and threes, some confronting each other with hidden murderous intentions, some chatting like old friends, and some are beating around the bush to test the opponent's purpose and bottom line.

Qi Tianlin, as the CEO of [Metaverse Internet Technology Development Co., Ltd.] and the chairman of [Feixia Takeaway], naturally acted as the host of this sharing session. Wearing a checkered shirt, jeans, and sneakers that are incompatible with investors, he walked on the stage. On the podium, for all the elites present, we will talk about the financing plan of [Flying Man Takeaway].

In this financing report, Qi Tianlin said bluntly from the beginning that the goal of [Flying Xia Takeout] has never been to be a leader in food delivery, and does not pay attention to the average number of daily catering orders, the unit price per customer, or the delivery time.

The reason why I entered the food delivery industry is just to use it as an entry point.

The real vision of [Flying Xia Food Delivery] is to provide life delivery services and create an instant intra-city logistics platform.

Some investors who heard this couldn't help showing a contemptuous smile.

When [Qiandu Waimai] was looking for financing, it also said this to investors.

However, few investors at the time believed it.

Because of this real-time intra-city logistics platform, [Qiandu Waimai] can do it, but can’t [Lituan Waimai] and [Eat it]?
On the contrary, [Lituan Waimai] and [Eat Me] each have their own strengths, and the advantages are even greater.

If the financing plan of [Flying Xia Takeout] is just like this, then it is really at the end of the rope.

Some investors have no fluctuations on their faces and look very serious, but they think so in their hearts.

But no, Qi Tianlin's next words instantly changed his mind.

Qi Tianlin said that through the operation, the current [Flying Xia Food Delivery] operates more than 500 cities, and the total number of full-time and part-time delivery riders exceeds 150 million, which has reached the conditions for opening the second stage.

[Flying Xia Takeaway] will revolve around [clothing], [food], [housing], and [travel] as the core, with delivery service as the connecting bridge, connecting users at one end and businesses within three kilometers at the other end. The two are closely linked.

The investors attending the meeting were all moved, and they really became serious.

Qi Tianlin said, I don't need to say more about [food], it is the food and beverage takeaway that everyone guessed.

As for [clothes], it is the takeaway of [clothing stores]. Clothing merchants can go online on our platform, and consumers can see nearby clothing stores based on positioning technology. After embedding the [audition] function, consumers You can directly open the online clothing store and try on the clothes online. If you like the clothes you like and are suitable, you can place an order online, and our delivery riders can go directly to the store to pick up the clothes under the mobilization of the artificial intelligence allocation system. , delivered to consumers within [-] minutes.

In terms of [living], we will provide users with the real situation of renting and selling houses within three kilometers, as well as information on merchants and companies within three kilometers, including recruitment information, and create an online viewing and online recruitment function.

The last [travel] aspect will enter the travel market. Long-distance travel will have a taxi business, while short-distance travel will be supplemented by shared bicycles.

In other words, in the future, the riders on our platform will not only be limited to delivering food, but also deliver clothes, documents, medicines, and daily necessities...

This is a vast trillion-dollar market with unimaginable prospects.

(End of this chapter)