I haven't been a boss for many years

Chapter 701 China Wants
Zhang Guobin was sitting at the coffee table, serving tea with Want Want Senbei, with a few packs by his hand, opening one pack after another.

"When I was on a business trip in Taipei, I ate products from Want Want Company."

"I like senbei, snow cakes, and Wangzai milk." Xianbei paired with tea is beautiful but not greasy.

Wang Yongqing smiled: "That's even better."

"Xiao Cai wants to invest in factories in the mainland and sell products in the mainland, so he came to Xiangjiang to ask Mr. Zhang for advice on inward investment."

"Mr. Zhang is an expert."

However, Zhang Guobin threw the question to Cai Yanming: "Cai Sheng, where do you want to invest?"

Cai Yanming was very happy to see that Zhang Sheng liked Want Want's products, and he said with a smile on his face: "I want to build a factory in Shencheng, but I am afraid that Shencheng will not appreciate the investment scale of Want Want."

Want Want is only a medium-sized enterprise in Taiwan.

The ceiling of the food factory is there. If it were not for global companies like Coca-Cola, Nestle, and Lipton, a regional market would not be able to support a large company.

Want Want Group was formerly known as "Lanyi Food Factory" in Taiwan, which was established in 1962. It specializes in canned food OEM and export. It was first run by a friend of Cai Yanming's father, Cai Ashi. In 1976, Cai Ashi took over. At the age of ten, Cai Yanming, who only graduated from junior high school, began to join the management of food factories.

Entrepreneurs will pack up after success, saying that "Cai Yanming" volunteered to take on the important responsibilities of the company. In fact, the son who dropped out of school and stayed at home has nothing to do.

But Cai Yanming is not a genius in business. He was an unloading worker in the factory at the beginning, helping the family to keep accounts. The next year, his father was unable to go to the factory due to illness. Cai Yanming had to take up the banner and became the general manager to manage the factory. He is not willing to take the position in a hundred.

Because, after he became the general manager, the shortcomings of lack of business vision were exposed. The "Langwei Squid Shredded" product that he withdrew in the second year caused the company to lose [-] million Taiwan dollars, and the Yilan Food Factory fell into bankruptcy crisis.

At the age of [-], Cai Yanming owed more than [-] million yuan in loans from the bank. Under the pressure that this age should not have, he went all out to reorganize the Lanyi Food Factory and established the "Want Want Brand". At the beginning of the track, we are finally optimistic about the rice cracker products of Ridao.

Taiwan Island has experienced the Japanese colonial era, and food tastes have changed. All food factories have more or less cooperation with Japan Island Food Company.

Taidao companies also like to imitate Ridao and follow suit to make a wave of money. Rice crackers are a general term for "rice noodle" products, including fried snow cakes and senbei, as well as ginkgo nuts and rice cakes sold on the street.

Cai Yanming finally approached the Japanese rice and fruit factory Iwazuka as an OEM, obtained the technical authorization of Iwazuka and launched "Want Want Senbei" which was a great success. The market share was once as high as 95%, forcing Uni-President and Yimei to quit the competition one after another.

In 1983, the trademark was named "Want Want", and the Want Want Group was established, reborn as the leading snack food in Taiwan. By combining marketing techniques with folk beliefs, new products such as "Langwei Xian", "Want Want Snow Cake", "Want Want Snow Cake" and "Want Want Snow Cake" were launched. Wangzai Steamed Buns", "Wangzai Milk" etc...

Five years, five years!
Want Want has transformed from a food factory on the verge of bankruptcy to become a leader in Taiwan's food industry. Cai Yanming's youngest five years were also his most painful five years.

In the past five years, he has grown from a reckless young man to a food boss with a net worth of [-] million yuan. The difficulty of stumbling is directly related to his low education.

But the chance of success is also related to the personality of perseverance and never giving up. When Yanzuka Technology refused to authorize the technology of Want Want Company.

Cai Yanming would wait at the entrance of the company building, pleading day after day, and finally persuaded Yanzuka Technology to authorize. Lost hundreds of millions to waste.

Gratitude will be rewarded!

This is also one of Cai Yanming's deep-rooted personalities. When the shares of Want Want Group are listed in the future, the listing name will be "Want Want China"!
This is the only Taiwanese company in the world that puts the name of the country first when it goes public, not to mention the Want Want Group donating money, energy, and materials during historical natural disasters and national crises.

Later, Want Want Group acquired Taiwan Media Company and established "Zhongtian Media". However, "Zhongtian Media" was revoked because of its red stance and unified culture.

Taiwan Island's "Investigation Bureau" rushed directly to "Zhongtian Media" to search for documents, hoping to find illegal documents and pass through the secret documents in Beijing.

Zhang Guobin is not familiar with Cai Yanming, but he is very familiar with the cute "Wang Zai". At the same time, he is a good person who is stamped and recognized by the poisonous bugs. He is born with a sense of intimacy.

What's more, "Wang Zai" is a company that shouts "I am a Chinese boy" and makes money with patriotism, and also donates money for patriotism.

Cai Yanming and Guo Taiming are almost two opposites of a Taiwanese businessman. How much he disliked the surname Guo at the beginning, but now he is so happy with the surname Cai!

He nodded and said bluntly: "Shencheng has no shortage of small and medium-sized investors now, and Shencheng is adjacent to the port. Every piece of land and every policy has many competitors."

If Want Want had built a factory in the mainland three to five years earlier, it would have been easy to get a piece of land in Shencheng and get a discount, but now Shencheng is almost fattening up for Hong Kong businessmen.

There are so many projects waiting to be admitted, and Want Want factories have to queue up.

Cai Yanming had self-knowledge and said with a wry smile, "Then there is no other way but to put the factory in Fujian Province."

Zhang Guobin raised his teacup, took a sip, rinsed his mouth, and all the packs of crackers at hand had been wiped out.If it weren't for the ugly business talk, I would have sucked two fingers anyway, and it would be a waste to wipe it with a rag.

"Fujian Province has a lot of policy support for Taiwanese businessmen, but the plain area of ​​Fujian Province is small, and it is famous for its eight mountains, one water and one field. Before the transportation network is not perfect, it is unwise to put factories in Fujian Province."

"For the same freight distance of 100 kilometers, the freight cost in the northern plains is 150 yuan, in the south it costs 300 yuan, and in Fujian province it costs more than [-] yuan!"

This is the reason why Taiwanese businessmen only build tea mountains in Fujian Province, grow flowers, engage in breeding, and by the way set up some clothing foundries.

Not sold inland at all.

Intangible has also cultivated very good manufacturing technology, allowing Licheng to develop several domestic brands.

"If you just want to export your products, there is a port in Ludao, Fujian Province, which can meet your needs. I believe you will also welcome you."

"But if you want to fully develop your products in the mainland market and sell them to our people, you can put the food factory in the north. Now the north lacks industrial investment, and the scale of Want Want Group is definitely a big customer. Pick a big city in the Yangtze River Basin, Logistics costs are low, and factory construction is convenient.”

He pointed out a bright way.

Cai Yanming's eyes immediately brightened: "Chinese food factories must produce food that Chinese people like to eat most. It is a dream to be able to open up the market in the mainland."

"It is definitely the best choice to build a food factory in the north. Thank you Mr. Zhang for your advice. What do you think of Xiangjiang Changsha?"

Zhang Guobin loosened his shoulders and said with a happy smile: "Fengshui treasure land, celebrities come forth in large numbers, it is very suitable for you."

Cai Yanming nodded quickly: "Thank you Zhang Sheng."

He took the initiative to get up and lifted the teapot to pour a cup of tea for Mr. Zhang, and then poured tea for Boss Wang. He looked like a junior in a shopping mall, not like the boss of a big food factory.

In the restaurant, the waiters have already served all kinds of dishes.

Zhang Guobin lightly tapped the table with his fingers, nodded and said: "Mr. Cai, you are welcome. We are destined to meet each other. I want to help you a little bit, which is what I want to do."

"In this way, I will make a phone call to my friends in the mainland and pass on the news that Want Want will build a factory in Xiangjiang, so you can get approval sooner."

in fact.

Just now, Cai Yanming's thoughts revealed his lack of strategic vision. Want Want came to the mainland to build factories late, and Shenzhen City and Guangdong Province are no longer suitable.

If it weren't for the wave of Taiwanese investment in the mainland, and the fact that labor in the mainland is really cheap and profitable, Cai Yanming might have missed this opportunity.

However, people are in the tide of the times, and they may themselves be swept by the tide. Wangwang's going north to build factories is an inevitable trend, and sometimes it is really hard to tell.

Are people making the era, or the times making people.

But Wang Yongqing slammed Xiao Cai's leg under the table with his hand, and shouted loudly: "Xiao Cai, a phone call from Mr. Zhang, your trip to the north will be smooth sailing."

"To be a man, you must know how to be grateful..."

Cai Yanming understood and bowed deeply: "Mr. Zhang, Wangwang Company will definitely remember your kindness. I know the rules of worshiping the dock."

"Want Want is willing to take [-]% of the mainland company's shares, please accept it, Mr. Zhang."

Zhang Guobin happily picked up the chopsticks, and was about to greet his friends for dinner, he frowned suddenly, and said displeasedly: "Cai Sheng, what do you mean?"

Cai Yanming looked at the senior hesitantly, and got a hint from Boss Wang, turned his head and said, "Twenty!"

"Twenty percent!"

With the escort of Mr. Zhang, [-] shares will definitely not be a loss, but if there are more, Wangwang Factory will be working for nothing.

Zhang Guobin straightened his face and said in a serious tone: "Cai Sheng, I think you have misunderstood me. I, Zhang Guobin, am a businessman, not Du Yuesheng!"

"It's mine, and I will take it if others don't give it to me. If it's not mine, I won't ask for a penny. I didn't contribute to Want Want Company, and I didn't invest in it. Why should I take the shares?"

"Are you pumping water?"

He said angrily: "That's something only the head of the society can do. Don't mention it again in the future. I just hope to make a friend with you."

Cai Yanming was terrified and moved when he heard it. He raised his glass and said, "Mr. Zhang, you are the best big guy I've ever seen... Ban! I toast you."

"Come!"

"Cheers!" Zhang Guobin didn't care, and raised his glass with a smile.

room.

Cai Yanming said: "Sheng Zhang likes our Want Want products. After that, I ask the staff to send a box over every month... I will give Zhang Sheng a taste of any new products as soon as possible."

"Hahaha."

Zhang Guobin said politely: "That's not acceptable. In just a few months, my face is rounder than Wang Zai's. How can I come out to mess around? Do the employees of the company praise me for being cute?"

"Hahaha." Boss Wang laughed when he heard the words: "Mr. Zhang loves telling jokes the most."

Zhang Guobin suddenly remembered something, and suggested: "By the way, the Chinese New Year will be around in two months. Since I met Boss Cai, I have to order a Wangwang gift package with Boss Cai."

"The quantity is a bit too much, [-] copies, can you get it?"

Cai Yanming didn't know what the "Want Want Gift Pack" was at all, but he still smiled and agreed very readily: "No problem!"

"Zhang Sheng, may I ask what to do with your big gift bag?"

Yo, can you order it?Zhang Guobin smiled inwardly.

(End of this chapter)