I was born again with 100 million

Chapter 291 Make up for Little Ma!

Lianzhong's complete defeat was beyond the expectations of the Huaxia Internet industry, and even Lin Xiao himself was a little surprised.

If Lin Xiao had to sum up the reason, he thought it was the result of his advanced consciousness as a reborn person and Lianzhong's series of self-digging.

But for other people in the Huaxia Internet industry, they obviously don't think so. In the eyes of most people, this is another treasure that Eternal Network has gained after "Stone Age", and that is QQ!

This series of actions by Eternal Networks made China's Internet industry realize for the first time the power of QQ as an instant messaging software.

Although everyone does not know that this is because of the role of QQ's social attributes, it does not hinder everyone's interest in it.

This is something that did not exist in the previous life, because at this stage in the previous life, no one in Huaxia Internet had valued QQ.

Going through the Internet, Xiao Ma took the initiative to find Lin Xiao.

"Mr. Lin, QQ has shown great energy this time. Maybe some Huaxia Internet companies will soon want to get involved in this field. I think we need to be well prepared for this."

Lin Xiao smiled immediately after hearing this, "Preparation is indeed to be done, but our opponent is not these potential domestic companies, but... MSN!"

"Boss Lin, what are you talking about?" After hearing this, Brother Ma was a little stunned.

MSN?That's Microsoft's instant messaging software.

Lin Xiao smiled, "Of course, I'm not talking about the present, but the future. One day in the future, we will eventually fight MSN."

Brother Xiao Ma was shocked in his heart at this time.

Before this, he had never thought about comparing his QQ with MSN, but Lin Xiao's words made him feel so reasonable.

QQ and MSN are used as communication software, and MSN is also used by many people in China. It seems that there will be an encounter between the two.

It's just that at this moment, brother Ma still doesn't understand what Lin Xiao's words really mean.

Lin Xiao didn't continue to expand on this topic. There is really no need to think about this issue now. A seed was planted in Xiao Ma's heart. Lin Xiao then changed the subject and said to the other party:

"Let's talk about why in China, you don't have to worry too much about some companies posing a threat to QQ."

At this time, Xiao Ma also restrained his mind and began to listen to Lin Xiao seriously.

"First of all, you should still remember the remarks I made at the Internet Conference in December last year. Winter is coming. This is not alarmist talk. According to my exchanges and discussions with some people in the industry, this bubble may not take much time. It's about to break.

Once this happens, there is a high probability that other companies in the industry will not dare to expand easily, so even if they really look good in the field of instant messaging software and have some eyes, I am afraid they will not dare to jump in at will. "

For this point, Lin Xiao is convinced.

The power of the Nasdaq crash is too great, and it won’t take a year or two to recover. At this stage, most Internet companies can only stay in their existing fields and dare to enter new fields. There are very few companies that develop new products.

And, even so, a handful of Internet companies went bankrupt.

Of course, it is impossible for Lin Xiao at this time to explain the matter to brother Ma in such detail, but he can choose to make up lessons for brother Ma from another angle.

Under Xiao Ma's still worried eyes, Lin Xiao continued to say:
"Second point, as an instant messaging software, QQ's biggest advantage lies in its social attributes."

After Lin Xiao finished speaking, Brother Ma immediately asked in a daze, "Social attributes?"

"Yes, social attributes." Lin Xiao explained to Brother Xiao Ma, "Simply put, our current portals and forums belong to online communities, which can be understood as communication between strangers."

"The goal of QQ is to build a social network platform. To put it simply, it can be understood as a communication circle between acquaintances."

Brother Xiao Ma thought about it seriously after listening to it, he felt that he had vaguely grasped something, but it seemed that he didn't understand it very thoroughly. A new point of view Lin Xiao put forward today was a bit too much for him. strange.

Although Brother Xiao Ma is the best boss in domestic social products in later generations, but at this stage, there is inevitably a gap in understanding. Lin Xiao did not expect that Brother Xiao Ma would immediately understand the huge energy represented by the word social.

With the step-by-step development of QQ, Brother Ma will definitely understand this in advance.

And what I have to do now is to let Brother Ma find this path earlier, and then lead QQ to achieve faster and greater development.

Therefore, Lin Xiao continued: "Based on our current 1000 million registered QQ users, every QQ user is actually equivalent to having their own social circle on QQ. As long as we can stabilize the user's social circle and strengthen their With communication and interaction, the social circle will become more and more stable, and the scale will also become larger and larger.”

"If other companies want to launch this kind of software, it must have very powerful functions that can quickly help users establish a similar social circle."

Brother Xiao Ma nodded with bright eyes. Lin Xiao felt that he understood better when he said this.

At this time, Lin Xiao continued to say to Xiao Ma: "Around the understanding of building a social circle, what QQ needs to do is to allow users to have more interaction, to allow acquaintances to communicate more, and to make unfamiliar users can become more acquainted with each other.”

At this time, Xiao Ma took up the conversation: "The more acquaintances a user has in the QQ product, or the more he communicates through this software, the less easy it is to replace this product."

"That's what it means." Lin Xiao nodded, and simply continued on.

He turned to Brother Xiaoma and asked, "Do you still remember the value-added services I mentioned when you and I were talking about profitability?"

Brother Xiao Ma nodded, and Lin Xiao continued at this time:

"This is actually a direction of value-added services. If we can find a model that enables more interactions between QQ users, and this model can be charged, then QQ will also have a profit point. If this model only It can only be used on QQ, so this can become a unique profit model of QQ itself.”

After listening to Xiao Ma, his eyes immediately changed. After joining Eternal Network, although QQ has achieved rapid development, the problem of its own profitability has not been resolved.

During this period of time, due to the newly launched QQ games and the surge of QQ users, a lot of money was burned. If it weren't for the good source of funds of Eternal Network itself, the speed of burning money like QQ would definitely be unbearable.

On this point, Lin Xiao is very supportive. Gengu Network has invested a steady stream of money into the QQ project, but using the money earned from the original Gengu Network project to fill the hole in QQ has always been a pony A thorn in my heart.

Brother Xiaoma knows better that if QQ does not solve the problem of profit model, even if the user scale develops very well, it will be unfavorable for integrating into the entire environment of Eternal Network.

After all, other products of Eternal Network are all profitable.

Lin Xiao saw that brother Ma fell silent, as if he was thinking about something, so he prepared to end today's conversation.

At this time, brother Ma, who had been silent for about half a minute, suddenly said:
"Mr. Lin, in fact, I have been thinking about a model through continuous observation during this time. I just followed your train of thought and found that it seems to be applicable. Maybe we can find a profit model for QQ."

"Let's take a look." Lin Xiao also said with interest at this time.

In fact, Lin Xiao has not taken the initiative to tell Xiao Ma and others how to make money from QQ products, because the profit model of the products can indeed be regarded as a threshold.

In the previous life, Brother Xiao Ma and others crossed this threshold by themselves, and then ushered in a healthy development later on. Lin Xiao is not sure if he artificially removes this threshold, will it be beneficial to the growth of Brother Xiao Ma and others? people influence.

And for Lin Xiao, expanding the number of QQ users in the previous stage was obviously more important than finding a profit point.

However, now that the number of QQ users has reached 1000 million, this is another matter. If Xiao Ma has an idea to try, he can indeed support and explore how to achieve profitability.

So at this time, Xiao Ma said that he had an idea, and Lin Xiao was very concerned.

At this time, Xiao Ma rationalized his thinking and began to speak: "My idea is to find cooperation with mobile phone operators, such as China Unicom. Users register a mobile QQ number on China Unicom's system. This QQ number and our QQ are interoperable. Yes, if a friend sends a message, the user can receive it on the text message, and at the same time can send a message to his friend through the mobile phone text message."

"Users open this mobile QQ and pay a certain fee every month. If they want to send messages to friends, they will be charged according to the normal SMS. This fee will be shared by us and the operator according to a certain ratio."

This is it!As soon as Lin Xiao heard it, he had a very familiar sense of sight. This is actually the Monternet model that saved China's Internet industry. It's just that China Mobile has not yet become independent from China Telecom. , so the example Xiao Ma gave is China Unicom.

This model can be understood not only as the value-added service of the Internet, but also as the SMS value-added service of the operator.

This text message value-added service is actually unique to Huaxia. In the previous life, after the Internet bubble appeared, the income brought by this service supported most Internet companies through the difficult period, but in later generations when many Internet people criticized Teng Xun When it is not original, it selectively ignores that this model was first proposed by Teng Xun in China.

Because when Teng Xun proposed at that time, China Mobile had not yet been separated from China Telecom, so they first found China Unicom, and China Unicom was just trying, so there was no charge, and it did not bring revenue to Tencent.

Later, China Mobile was spun off from China Telecom, because at that time China Telecom was a highly profitable monopoly with an annual revenue of more than 2000 billion yuan. Those who were spun off to China Mobile were young people who had just joined the company and were engaged in marginal businesses. They paid more attention to the Internet. Found this cooperation model between QQ and China Unicom.

Then Pengcheng Mobile signed a cooperation business with Teng Xun, and began to implement the "Instant Messenger-OICQ" service, which was then extended to the entire Guangdong Province, and a few months later, the mobile head office began to launch the mobile Internet service brand on the entire network ——"Monternet", and eventually became the life-saving straw for many Internet companies in China after the bubble burst.

Calculated in this way, the suggestion that brother Ma is making now is about the same time as the previous life.

At this time, Xiao Ma continued to explain his plan.

"Mr. Lin, this should be in line with what you said about increasing QQ user interaction and providing value-added services. During this period of time, I chatted with many QQ users in Internet cafes, and found that when they actually have no access to the Internet, there are some who want to chat about QQ. idea.

If we can persuade operators to cooperate, this is equivalent to improving the communication and interaction of QQ and adding value-added services to QQ users. Do you think this model is feasible? "

In fact, Brother Xiao Ma's words can be understood as Lin Xiao's own question to himself, should he follow the way of the previous life?
After pondering for a while, Lin Xiao still made up his mind to do it!
To be honest, there is a better profit model for QQ Lin Xiao, but since this is the idea that Xiao Ma has come up with for two generations, and it can indeed make money, I still have to support it.

In addition, this model not only supported the survival of Tencent in the previous life, but also supported the survival of many Chinese Internet companies. If he does not push this model now, or pushes this model later, Lin Xiao is really not sure whether he will More Huaxia Internet companies will die in the coming cold winter, which is obviously not what Lin Xiao wants to see.

Facing Brother Xiao Ma's expectant eyes, Lin Xiao nodded, "I think this model is good, it can be done!"

With Lin Xiao's approval, Xiao Ma immediately had a slightly excited expression on his face, "Boss Lin, do you really think it's okay?"

"I think it's okay. Let's talk to China Unicom first. If the other party is willing, we will cooperate with them. I got news that in a month or two, China Telecom will spin off the mobile business to form a new company. Since the new company is specialized in For the mobile business, I think that will be a better partner for our cooperation."

After Lin Xiao answered, Xiao Ma immediately said happily:
"Okay, then Li Qing and I will write a proposal."

With that said, Brother Xiao Ma walked out of Lin Xiao's office quickly.

And Lin Xiao also began to think at this time, it can be done, but if he is there, he will naturally not stumble like Teng Xun in his previous life.

In the previous life, Xiao Ma first found Pengcheng Unicom to cooperate with. Not only did he not make any money, but he did not really spread it out.

Now with the influence of Eternal Network, it should be smoother if they want to cooperate with China Unicom.

Moreover, if China Unicom wants to get free wool from its own side, then it will not work.

(End of this chapter)