I was born again with 100 million

Chapter 338 One hundred million versus ten billion!

Lin Xiao's future investment has become the single largest shareholder of Google.

Larry Page and Sergey Brin obviously also realized this, so at the moment the agreement was signed, the eyes of the two were also a little complicated.

After all, it is a company founded by the two of them with hard work. Although I know that most companies that need venture capital always have a large share of investment institutions, at this moment, I still feel a little sour.

Seeing the mood of the two of them at the moment, Lin Xiao said with a smile at this moment: "Both of you, don't worry about your own shares. The purpose of sacrificing some shares is to obtain long-term funds for the company's development, which will bring you even greater wealth."

Larry Page and the two nodded. They understand this truth. Most of the Internet companies in the United States have to go through such a stage, because no company can have such a big ability at the beginning of its establishment and obtain sufficient funds. to grow.

Almost all Internet companies need to go through round after round of financing to solve the funding problem in the development process.

Because of this, when they heard that the company founded by Lin Xiaoxin could be profitable, they felt envious in their hearts.

Putting this matter aside, Larry Page couldn't wait to ask Lin Xiao: "Lin, now that the agreement is officially signed, can we listen to your suggestions for the company's development?"

Lin Xiao nodded with a smile, "We should really talk about the company's development, two, actually I also have a search engine company in Huaxia."

"Lin, you also have a search engine company?" Larry Page frowned, "Then this means that there will be competition between the two companies."

"No, my company is now purely doing Chinese search, and there is no competition with Google. Moreover, in terms of technology application, maybe the two companies can also communicate and share to a certain extent." Lin Xiaoyi pointed out.

Hearing Lin Xiao's answer, the two were relieved. From the current point of view, the US Internet market and China's Internet market basically do not have much overlap.

Google has not yet gained a firm foothold in the United States, and the current development center is naturally the American market, so they didn't take it seriously when they heard Lin Xiao say that his search in China was focused on Chinese searches.

Instead, Page asked curiously at this time: "Lin, how is your search engine developing?"

"The development is very good!" Lin Xiao said with a smile, "It has been online for more than 20 days, less than a month, and currently accounts for about 80% of the domestic search market."

"what?"

"80%?"

After Lin Xiao finished speaking, Page and Brin immediately exclaimed.

Lin Xiao nodded. In the past 20 days, Baidu Search not only signed service contracts with NetEase and China.com, but also got contracts with Sina and Sohu. The four largest portals in the country were wiped out.

Not only that, second-tier ChinaRen, 263 and other medium-sized portal websites also took the initiative to find them.

Coupled with the search box that comes with hao123, and the simple Baidu page that has gradually been known and used by more people, Baidu has captured 80% of the domestic search market in a short period of time.

However, this data is somewhat conservative.

Page and Brin didn't know the background of Baidu's launch and its subsequent operations, so they felt incredible at this time.

"Lin, how did you do it?" Paige asked Lin Xiao excitedly and puzzled after being surprised:

"Huaxia has a portal website, and I believe there will also be companies that provide search services. Even if your company develops a leading search engine technology, it is impossible for everyone to know and use it in such a short period of time."

Page refers to his own Google search, he believes that his search technology is ahead of all search engines in the United States, and the user growth rate is also good, but it has been almost two years, let alone 80%, even if it is 10% of the market, there is still no occupied.

Lin Xiao explained with a smile: "On the one hand, it is naturally because of the small competition. There are already many mature search engine companies in the United States, and they have become large companies, while China's Internet has very few search services. This makes my Search engine companies face very little competition."

"On the other hand, I took advantage of the publicity opportunity of my last nationally famous TV program, coupled with moderate operation, it became an instant hit!"

Lin Xiao gave a brief introduction to the general situation after the launch of Baidu Search. After listening to Page and Brin, they probably knew what was going on, but they still didn't understand it.

After all, they are not from China, so they don't know that programs like hot spots have great influence. They know that Lin Xiao is very popular in China, but they don't know what kind of status Lin Xiao is in China now.

After Lin Xiao finished speaking, he also said to the two of them: "You two, I am telling you this, not to ask you to copy Baidu Search's promotional operation model in China, the situation in the two countries is completely different, so there is no possibility of copying. "

"I tell you this because I want to tell you that for expanding the user base, promotional operations are very important, and I am very good at this."

Page and Brin both nodded. Both of them are technical backgrounds, so they are not good at this. In fact, Google has developed to the present, more than two years ago, they have never done an advertisement, whether it is TV It's still an Internet advertisement.

On the one hand, this is naturally because funds are relatively tight, and they are not the kind of people who take investors' money and squander it.

On the other hand, neither of them knew how to promote it more appropriately, and they insisted on getting the technology right first.

And this is exactly why Lin Xiao had the idea of ​​buying Google before.

This kind of technology-focused company has accumulated considerable technical strength.

"Lin, what are we going to do now?" Paige asked curiously and ignorantly.

Lin Xiao also began to attack the two of them at this moment.

"There is no doubt that the next Internet will face a cold winter. Of course, people will still use or even rely more on the Internet, because it will slowly become a part of our lives. But the bursting of the Nasdaq bubble will make A large number of Internet companies have fallen. In fact, you have said before that this is an opportunity for development, so where is this opportunity?"

Lin Xiao looked at Page and the two of them. While they were thinking, he continued, "One of the most important is the plummeting cost of attracting users! Or it can be understood as the plummeting cost of advertising."

"Before this, because of the false prosperity of the Internet, those companies that only focused on hype would adopt a money-burning strategy to place various advertisements, which led to the high cost of Internet advertising in the United States."

Hearing this, both Page and Brin nodded. The cost of Internet advertising in the United States is very high, which is why they were unwilling to do it before.

"But now, when these companies go bankrupt, no one is willing to pay high prices for Internet advertising, so advertising costs will first return to rationality."

"Of course, it's not just that. When the business of those advertising websites and companies is shrinking sharply, they will most likely make a choice to quickly reduce prices to attract more customers."

"This means that the cost of advertising to attract new users will be lowered rapidly than before. If you didn't pay attention to advertising before, then you have to do it next. Of course, what I'm talking about is not immediately, but two or three Months from now, maybe six months from now, when all the things I said before have happened."

Lin Xiao explained to the two, and Page nodded immediately, "This requires us to pay attention to the dynamic changes in the market."

"Yes!" Lin Xiao responded, and then said: "But before that, you still need to do one key thing."

"Find a gimmick that can be promoted! Let everyone intuitively know that Google is good!"

Page and Brin frowned slightly. Compared with other search engines in the United States, Google does have some advantages in terms of response speed, but the advantage is not the most obvious, because other search engines in the United States are also very strong in technology .

The strongest advantage of Google is the precision rate, which is different from the response time. Unless users actually use it, it is difficult to understand and describe it.

This kind of comparison is not intuitive, and it is difficult for ordinary users to judge.

When Paige expressed his thoughts, Lin Xiao suddenly smiled and said, "Since it is difficult for users to compare, let professional people do the comparison and use the comparison results as publicity points."

Without asking the two of them to ponder too much, Lin Xiao immediately said: "To do search services on other websites, although I don't think it will bring great economic benefits to the company, it can achieve very good advertising effects. .”

"Which Internet company is the most influential in the United States?" Lin Xiao asked Page.

The latter answered without hesitation, "Yahoo!"

Lin Xiao nodded. He noticed that Yahoo's market capitalization reached 1250 billion yuan at its peak. In the year 2000, such a scale is indeed very large.

He then asked, "Is Yahoo's search service their own or someone else's?"

"Yahoo's search service is provided by Inktomi, which has a market capitalization of 100 billion yuan and is the largest search engine company on Nasdaq."

This time it was Brin who answered. Obviously, both of them are very familiar with the status quo of the industry.

"How is Gu Ge's search technology better than Inktomi?" Lin Xiao asked.

"There is no doubt that Google is better!" Page and Brin replied in unison, their tone full of confidence.

"Then go defeat Inktomi and snatch Yahoo's search service from the opponent!" Lin Xiao said firmly.

"If we can do this, it will bring huge advertising benefits to Google, whether it becomes the search service provider of Yahoo, the largest Internet company, or defeating Inktomi, the largest search engine company, it will give Google enough Highlights!"

"Even, this is a big advertisement!"

"Beat Inktomi and get Yahoo's search service." Page and Brin looked at each other, with a little excitement in their eyes.

Not just because it would bring fame to Google, but just doing it would make their blood boil!

Lin Xiao continued to encourage and said at this time: "Yahoo's founders, Jerry Yang and Ferro, if I remember correctly, are also Stanford computer science students. You should be alumni of the same major. I think as alumni, you should be able to win An opportunity to introduce or try out."

"Maybe we can really try!" Page continued at this time: "The company's current vice president of marketing, Cordestani, is also an alumnus of ours, and he, Yang and Ferro are classmates."

Lin Xiao really didn't know about this before, and when he heard it, he immediately smiled and said, "That would be even better, wouldn't it? Let's go to Yahoo, beat Inktomi, get Yahoo's search service right, and Google will usher in a big development! "

At that time, if I casually recruit and do publicity, Google's development speed will definitely far exceed the previous life!After all, if Google, with a market value of 1 million yuan, can win the competition with a company with a market value of [-] billion yuan, it will be a very influential thing.

Lin Xiao continued at this time: "You can refer to Gpod's performance in the MP3 competition with Suoni, if it can beat the products of big companies in the direct competition, the impact will be huge.

"First of all, it is the recognition of people in the industry, which will have a demonstration effect. Many other companies may take the initiative to seek cooperation from Google."

"Secondly, as a publicity point, this event will attract the attention of many ordinary Internet users, so the result of this may not be just defeating Inktomi in this competition, but killing Inktomi directly!"

Page and the two thought about the scene where Gpod was the only one in the United States at this time, nodded heavily, and said excitedly: "Okay, Lin, we will act as soon as we return to the United States, as long as we can compete at the same starting point." , we have enough confidence that Google's technology is definitely the best."

"Our goal is to defeat, no, kill Inktomi!"

Both Page and Brin were a little excited. Before that, although they were confident that Google's search technology was better than other search engines, they couldn't find a way to break the game because of their lack of reputation.

After all, several major search engine companies in the United States have been established for 5 or 6 years, and they are all listed companies. They have almost divided up the search market in the United States.

Now Lin Xiao pointed out a way for them. If this way can go through, there is a possibility of breaking the situation.

Lin Xiao really has a set!
Thinking of this, Page couldn't wait to ask Lin Xiao at this time: "Lin, what about the new business and profit model you mentioned earlier?"

"No hurry!" Facing the eyes of the two, Lin Xiao didn't directly tell them the answer at this time.

"My model requires Google's user scale to reach a certain level, and there are requirements for market share. You should first concentrate on getting Yahoo and expanding the user base."

You can't feed too much at once, and sometimes you have to hang up when you should hang up.

Hearing Lin Xiao's words, Page and the two were a little disappointed.

Lin Xiao went on to say at this time: "Larry, if the user scale is not large and the market share is not high, if the model I mentioned is used first, it will be easily imitated by competitors."

When Page and Brin heard this, they immediately withdrew their disappointed expressions, their faces stunned.

After Lin Xiao saw it, he encouraged the two of them and said, "So, let's focus on expanding the user base. As long as the user scale increases, it will be very easy to make money."

"Okay! We got it!" Page nodded immediately, thinking that Lin Xiao was thinking more deeply.

Immediately thinking about competing with Inktomi, a giant with a market value of tens of billions of dollars, the two began to feel vaguely excited again.

(End of this chapter)