I was born again with 100 million

Chapter 419 Money Printing Machine! (4K)
It has been nearly half a month since Google took over Yahoo's search service. During this half month, Larry Page and Sergey Brin really felt what rapid user growth is.

As the number one Internet company in the world, Yahoo has a large enough influence.

That's why when they chose Google as a search service instead of Inktomi, Inktomi's share price will be leaked like this.

Correspondingly, Google's reputation is completely blown out.

With the help of media reports, the name Google began to move from Silicon Valley to the whole of the United States.

At this point, Lin Xiao knew that Google's development was on the right track for the first time. Relying on its technological leadership, Google's market share will continue to expand as time goes by.

It is foreseeable that in the next half a year or so, Google will not only defeat Inktomi in cooperation with Yahoo, but will completely suppress Inktomi in the entire search service.

This is also Lin Xiao's request to Page and the two of them.

Correspondingly, Lin Xiao is going to tell them in advance the advertising model that Larry Page and others have explored for a long time, and give them another kick to help accelerate their development.

In the previous life, Google's advertising system was considered a money printing machine, and its model was better than that of Yahoo and Baidu's PPC, and thus gained a better reputation.

In this life, Lin Xiao plans to let Baidu adopt this model together. For this reason, Lin Xiao specially called Li Yanhong to Silicon Valley together.

Li Yanhong didn't come by himself, Wang Zhi and several technicians were with him.

On the evening of the second day after Gplayer went live, a group of people came to Silicon Valley, and Lin Xiao went to the lobby of the hotel to wait for them.

Li Yanhong is naturally familiar with the road, after all, he has been in Silicon Valley for so many years.

For Wang Zhi and several other technicians, it was the first time for a big girl to get on the sedan chair.

So when he saw Lin Xiao, Wang Zhi muttered excitedly: "Lin Xiao, I never thought that I would still have the chance to go abroad in this life."

"I'll call and talk to my parents later, they must be very happy."

After hearing this, Lin Xiao asked in surprise, "Didn't you tell your parents that you are coming to America?"

"No, hey, I'm planning to surprise them when I arrive in the United States." Wang Zhi laughed.

Lin Xiao was shocked when he heard this: "It's okay, you go out of the country and don't talk to anyone, you have to go to the United States to waste the phone bill."

"Who said that? I told Song Wei..." Wang Zhi couldn't help but lower his voice when he said this.

But Lin Xiao still listened, and immediately asked: "Who are you talking about?"

Wang Zhi scratched his head when he heard Lin Xiao's questioning, but still said: "My girlfriend, we met through QQ chat. I was afraid that you would laugh at me, so I didn't tell you."

Lin Xiaoze didn't care about this, but stared at Wang Zhidao: "I didn't ask this, I mean, what's the name of your girlfriend you said just now?"

"Song Wei."

"You are from?"

"It's from Hongdu, the capital of our Jiangyou Province."

After listening to Wang Zhi's answer, Lin Xiao's expression suddenly became very strange.

Seeing Lin Xiao's appearance, Wang Zhi asked in puzzlement, "What's wrong?"

"It's nothing." Lin Xiao shook his head, and said with a normal face: "I knew an acquaintance before, also called Song Wei, but it was from another province. I thought it was her just now."

"No wonder, you scared me." Wang Zhi immediately relaxed after hearing this.

Lin Xiao smiled, did not speak, but was filled with emotion in his heart. Fate is indeed a wonderful thing.

In the previous life, Wang Zhi's wife was called Song Wei, and she also met through online chat, and she was also from Hongdu.

If there is no accident, in this life, Wang Zhi actually found his wife in the previous life, which undoubtedly made Lin Xiao feel the magic of fate.

Lin Xiao also knew that in the previous life, although Wang Zhi also showed some signs of strict wife control, the relationship between the two was very good.

So at this time, Lin Xiao was more than relieved, because of his unexpected rebirth, although Wang Zhi's career development must be completely different, but emotionally he still went back to the right course.

After several people checked in, Wang Zhi happily went back to his room and called his family. Lin Xiao thought about it, and then called his parents.

Lin Aijun and Liu Lanzhen no longer went to the town every day, but came to the county seat. Lin Aijun proposed to open a supermarket in the county before, and Lin Xiao strongly supported it at that time.

At the beginning of July, when Lin Xiao was injured, it coincided with the opening of Yongchang Supermarket in the county.

Lin Aijun and Liu Lanzhen no longer have to look at the store in front, and both have their own offices.

At first Liu Lanzhen said that she wanted to go to the cash register, but Lin Xiao directly persuaded her.

This is not like opening a small supermarket in the town, and the proprietress needs to be in charge in person.

In the end, under Lin Xiao's suggestion, Liu Lanzhen was still in charge of finance, but for specific management, under Lin Xiao's suggestion, a special financial supervisor and accountant were hired.

On the one hand, Lin Xiao was really worried that it would be difficult for his mother to be in charge of specific management with her experience. On the other hand, Lin Xiao also hoped that her parents would have more free time and not be bound by the supermarket.

As for Lin Aijun, he is still in charge of the management of the entire supermarket. Similarly, under Lin Xiao's suggestion, he also hired a store manager who is in charge of management, and entrusted the professional work to professional people.

When Lin Xiao called, Liu Lanzhen and Lin Aijun had just arrived at the office and happened to be together.

Hearing that it was Lin Xiao calling, the couple were immediately overjoyed.

In fact, there was nothing particularly important about making this call, it was nothing more than chatting about family affairs, and then both of them asked Lin Xiao when he would go back.

Lin Xiao thought for a while, and replied: "I will return to China in two or three days. Then I will stay in Yanjing for a day or two. If there is no urgent matter, I will go home and stay for a while."

"Okay, your work is important." The parents said so, but the tone was involuntarily happy and come quickly.

At the end, Liu Lanzhen suddenly remembered something, and said, "By the way, your classmate Liu Yu, the little girl is really capable. She has been very busy with the opening of the business these days, and she has been of great help."

When Liu Lanzhen mentioned this, Lin Xiao remembered that Liu Yu went to the supermarket to help.

Back then, Lin Xiao had actually mentioned to Liu Yu that she should stay in Yanjing and work part-time in the company, and her income was not too low.

But Liu Yu felt that her father was alone at home and needed to go back to accompany him, so she insisted on going back to her hometown.

Lin Xiao also understood this very well. A deaf-mute person would really miss his daughter when he was at home.

Later, when Lin Xiao thought that the supermarket at home just opened, he asked Liu Yu if he would like to help, and this time Liu Yu agreed without hesitation.

There are cars from the county town to her village in the morning and evening, so Liu Yu can take care of her family even if she goes to the supermarket every day.

Thinking of Liu Yu's family background, Lin Xiao immediately said to Liu Lanzhen: "Mom, her family's conditions are not good, you can pay her more money then."

"I know, didn't you tell me before, I remember this matter." Liu Lanzhen answered straight away.

The family of three chatted for a while before Lin Xiao hung up the phone.

At night, Lin Xiao stayed in the hotel and sorted out the whole advertising system again.

This is a money printing machine. What I have to do next is to tell the working mode of this money printing machine. As for how to make this money printing machine, I will leave it to Larry Page and Li Yanhong.

Early the next morning, Lin Xiao brought Li Yanhong, Wang Zhi and others to Google.

Several people are old acquaintances, and they have met in Yanjing before, so after a few simple greetings with Larry Page and others, Lin Xiao went straight to the point and said to everyone:

"Larry, I said a little over two months ago that search was easy to monetize, remember?"

"Yes, Lin." Larry Page said, a little excitedly: "You once said that if we can win Yahoo's search service and the users grow massively, you will share this model."

"So it's finally time to start today?"

"That's right." Lin Xiao nodded, and then opened the PPT that he had prepared a long time ago.

"Today let's talk about the profitability of search services."

Although everyone already had some ideas about the purpose of today's meeting, but after hearing Lin Xiao's words at this moment, they still couldn't help but look forward to it.

Lin Xiao didn't give a damn, and continued: "The profit of the search website is actually one thing in the final analysis, advertising!"

"There are two specific methods, one is bidding ranking, which is to rank customers according to their payment level, and the ones with the highest payment are placed first.

The advantage of this model is that it is simple, but the disadvantage is that there will be a lot of advertisements that have nothing to do with the content of the search, because some companies can use high-paying keywords to buy keywords, and then let users click on their advertisements. "

"If this model is used for a long time, it will not only reduce the user experience, but also reduce the trust of the enterprise."

When Lin Xiao said this, he took a special look at Li Yanhong. It was precisely because of this problem that Baidu in the previous life caused a sharp decline in word-of-mouth. It can be said that most of the controversy surrounding Baidu in later generations stems from this. bidding mode.

However, at this time, Li Yanhong obviously didn't think so deeply, and he didn't even have the idea of ​​bidding ranking.

And out of trust in Lin Xiao, when Lin Xiao finished speaking, he nodded along with everyone, it seemed that he would kill this idea in his heart.

As for Larry Page and Sergey Brin, it is even more so. I have to say that they still have ambitions. The "don't be evil" concept they set up for Google is exactly the same as the model Lin Xiao just mentioned. There is a natural opposition.

At this moment, Lin Xiao continued: "Since this is the case, we need another model, a model that can be recognized by both merchants and users who purchase advertising services."

"Before that, let's take a look at the current operating model of traditional media advertising."

Lin Xiao said, and clicked on the next PPT, because there are many people sitting here today, and everyone has different foundations and understandings, so Lin Xiao has to break these contents into pieces.

"Advertising has always been the main income of the media industry. In fact, Yahoo's business model is the same. There are about three links in the initial operation of the media advertising industry that generate costs.

The first is operating expenses, such as newspaper printing, paper, and distribution costs; the second is the cost of the sales process, the share of sales channels, and the salary of sales staff, etc.; the third is the management costs of various advertising orders, including Find ads and schedule ads. "

Lin Xiao did not learn in vain in the past two years at school, not to mention that he has consciously read a lot of books on business, and it is not difficult for him to explain these things by combining the information he has mastered in his previous life and the knowledge he has learned in this life. .

"It can be seen that, except for the first item, the other two items are labor costs, and the labor efficiency is low. Under the condition that this model remains unchanged, every time an income is increased, some labor costs must be added. , so it is difficult to reduce the cost.”

"This model has led to the fact that only large companies can afford big media, and it also makes it very difficult to advertise on big media. Some small businesses cannot afford to advertise on media with a wide readership. These people are search The key customer groups that the website needs to target first!"

Lin Xiao finally talked about the first key point of the whole model, but obviously everyone present hadn't quite reacted yet, so everyone continued to listen carefully.

At this time, Lin Xiao turned to Larry Page and asked, "Larry, do you know how Yahoo's advertising works?"

After thinking about it, Larry Page nodded and said, "I probably know something."

"If you follow the three links you just mentioned, their basic operating costs are server and broadband costs, which are equivalent to the printing costs of newspapers. The second link seems to be absent, because they are directly facing customers."

"As for their advertisements, there are also advertising departments, or commissioned advertising wholesalers, and the placement of advertisements is semi-manual. Yahoo has a dedicated data management library to manage advertisements, but which advertisements are placed on which pages and where position, which requires manual work.”

"It seems that you understand it very carefully." Lin Xiao said admiringly after hearing this. Larry Page has sufficient understanding of this area, which means that he is very likely to have been thinking about this issue himself.

For this, Lin Xiao is not surprised. After all, Google's advertising system in the previous life was built by Page and others.

Just when Lin Xiao was thinking this way, Larry Page said again:
"Lin, I know that the best profit model for Internet sites is still advertising, so I have indeed learned about it in depth. In addition to Yahoo, there is currently a company in the United States that specializes in Internet advertising, called Double-Click Company. His advertising model is the same. It’s relatively new, and we even thought about collaborating with them.”

Lin Xiao smiled. This company was actually the next example he wanted to cite, but since Page had spoken, he simply clicked on the introduction about Double-click Company in the PPT, and then motioned Page to tell everyone.

In fact, Double-Click's business model is also a replica of traditional media, except that it is an advertising agency.

As for the model, it is not complicated. Double-click the company will have many salespeople go to the manufacturer to pull advertisements, and then build an advertisement library.

In this advertisement library, Double-Click Company makes advertisements into different display methods according to several templates, such as banner graphics advertisements, pop-up advertisements, embedded audio advertisements, etc. that can often be seen on various websites until later generations.

When a website wants to find an advertisement, Doubleclick will make different types of special links from the advertisements in the advertisement library to the website according to the needs of the website, and the website will insert the link into its own web page.

In this way, when a user clicks on a webpage, double-clicking the company's advertisement database will randomly display advertisement feedback on the webpage according to different types of links, all of which are automatic.

After Li Yanhong introduced the double-click company's model, Li Yanhong on the side couldn't help but said:
"If this model is followed, wouldn't the double-click company have already realized the fully automatic delivery of the last two links? Then they are the optimal model?"

(End of this chapter)