I was born again with 100 million

Chapter 420 The Worship of the Bosses!

"It looks like this at first glance."

After hearing Li Yanhong's words, Lin Xiao said with a smile.

"But after careful study, there are two big shortcomings in the double-click company's model."

"First, for the website, cooperating with Double-Click means adding a channel in the middle, so corresponding to the cost of the three links I just mentioned, this model actually increases the cost of the second sales link."

"The second and most critical issue is accuracy. Because Double-Click Company cannot know the content of the website and the needs of Internet users during the advertising process, its advertising is actually random, which leads to their actual effect. not good."

When Lin Xiao said this, Larry Page immediately said:
"Yes, from some information we have received, manufacturers are not satisfied with Double-Click's advertisement."

Lin Xiao also answered:

"In fact, since the Nasdaq bubble started, we can see that more and more websites choose to put similar image ads and pop-up ads, but obviously these ads are not targeted."

"Moreover, such advertisements greatly affect the user experience, which is not conducive to the construction and development of the website in the long run."

This made both Larry Page and Sergey Brin nod.

In fact, after Google became famous and the number of users began to increase, in addition to Double-click, other companies came to the door, hoping to make pictures or banner advertisements on Google's website, but they still chose to refuse.

So at this time, they became more and more curious about the advertising model Lin Xiao was talking about.

Especially Larry Page, he has actually been thinking about this issue recently. After Lin Xiao sorted it out today, he vaguely felt that he had grasped something, but it was not clear.

So at this moment, he couldn't help but asked Lin Xiao, "What are we going to do?"

Lin Xiao didn't let it go either, and while continuing to flip through the PPT, he said to everyone:

"From the previous models, we can see that if we want to make more money through advertising, first we need to reduce links and costs, and second, we need to improve accuracy."

"The first link obviously cannot be reduced, whether it is the operating cost of the media or the operating cost of our website, it is necessary, but we can completely remove the latter two links."

Lin Xiao talked about the key point, and several people listened more seriously.

"Larry, we need to develop a system! An advertising system, and it's architected for this purpose."

"Or its function needs to achieve such a goal. When a customer wants to place an advertisement on our search page, he logs into the advertising system, fills in the keywords and advertisement content he is interested in, and then fills in the amount he is willing to pay every day. Then our system automatically places ads and deducts fees.”

"And when our system places advertisements, we only need to place the prepared advertisement content on the pages with similar keywords in the search results according to the keywords of customers, so that precise matching can be achieved, thereby improving the effectiveness of advertisements. Effect."

Just as Lin Xiao said this, the eyes of Larry Peiting and Sergey Buson began to light up.

"Yeah, key word, why didn't we think of that!"

Larry Page shouted directly, "This is actually the same as search technology."

At this time, Wang Zhi couldn't help but interjected and asked: "If this is the case, are they all text advertisements?"

Following Wang Zhi's question, everyone turned to Lin Xiao.

Lin Xiao nodded and said, "That's right, that's exactly what I need to say next. This mode sounds very simple, but if it is to be completely automatic, many problems need to be solved."

While talking, Lin Xiao continued flipping through the PPT, and began to tell you some key points of this system.

"The first point I just said is whether all the advertisements are written in text. The promise is yes, because only in this way can we ensure that the advertisement design does not require manual intervention, but directly adopts the customer's own advertisement content, because the graphics cannot identify the key word."

"I think this is a good thing." Larry Page immediately added: "Although the text is not as vivid and intuitive as the graphics, our webpage can be cleaner, which is what we have been pursuing."

Lin Xiao nodded, this is what he wanted to say, so he continued:

"Secondly, in order to satisfy customers with the effect of advertising, we'd better be able to charge for clicks. Of course, the cost will be higher, so we need to prevent malicious clicks."

"The third point, it must realize automatic charging, so there needs to be a payment system that can effectively identify invalid credit cards and bank accounts."

"Fourth point, you must control the rhythm of each advertisement..."

……

Lin Xiao went on to say one by one, while Larry Page and others wrote down each and every one of them very seriously. While writing down, they either looked stunned or thoughtful.

When Lin Xiao finished explaining the functions of the entire advertising system and some key points, Larry Page and others were all excited.

"If this system can really be established." Larry Page's eyes lit up.

"This means that when our Google continues to develop, it will occupy a large enough market in the search field. A small company can also advertise nationally or even globally."

Lin Xiao nodded, "The lowering of the threshold will greatly expand our customer base. Although the fee per click will definitely be higher than other websites, the better effect will definitely attract more small and medium-sized enterprises and even individuals. Become our advertiser."

He glanced at Larry Page, Sergey Brin, Li Yanhong and others, and said in a passionate tone:

"If this system works, it is foreseeable that it will become a money printing machine!"

Larry Page and other famous bigwigs from the previous life looked at Lin Xiao in admiration!
Although this system still has some technical problems to overcome, and it is not easy to develop this system.

But this does not prevent everyone from being shocked and admired by Lin Xiao's entire model.

When many Internet companies are still groping for a profit model, and even a company like Yahoo has not yet found such a good business model, Lin Xiao was able to figure it out.

Moreover, the whole operation mode is so maturely thought out, and even the details are thought out so well...

At this moment, there is only one thought in everyone's mind, take it!

(End of this chapter)