I was born again with 100 million

Chapter 564 Be a Booster!
"Laptop sales start tomorrow!"

Even thinking about the headquarters, Yanagawa Zhi and others didn't know that Eternal Technology was planning to make efforts in desktop computers at this moment, and he was arranging a promotion for laptop computers at the moment.

"Okay, Mr. Liu, starting tomorrow we will go to various railway stations and major universities to start publicity."

"Okay! This time we must be loud!"

Yanagawa Zhi said in a deep voice: "Tell those agents that the event must be organized well. If anyone loses the chain at this juncture, don't blame me for being rude! I will have to think carefully about the cooperation with Lian Xiang in the future."

"Okay!" After Yang Yuanqing finished speaking, he smiled and said, "Mr. Liu, don't worry too much."

"We are the number one computer brand in China even if we want to say it. Coupled with the vigorous promotion, we will definitely be able to overwhelm them with Eternal Technology!"

Hearing Yang Yuanqing's words, Yanagawa Zhi's face turned pale, and his tense face relaxed a little.

Indeed, this time he also made up his mind and made a special promotion for college students.

With their student ID card, freshmen can directly get more than 2 purchase discounts with their admission letter.

If students buy it, the final purchase price will be 8900 yuan, which is 99 yuan cheaper than the latest computer price launched by Eternal Technology.

Coupled with the brand effect of Lianxiang, Yanagawa Zhi also believes that the sales should be better than that of Eternal Technology.

Of course, for Lian Xiang, such a price is a bit like making a profit at a loss.

Even with a direct sales channel like the Eternal Technology retail experience store, if you ship at this price, you can barely make a profit.

But Lianxiang has not yet established a national direct sales store for computers, so it is all major agents and partners who are doing it. If they can't make money at this price according to the original Lianxiang's shipping price, these partners are naturally not Ken.

So Lian Xiang secretly lowered the ex-factory price to ensure the cost of the major agents.

This price is even lower than Lian Xiang's cost price.

Not to mention that doing such an activity itself requires a lot of publicity and promotion costs and labor costs.

Because of this, Yanagawa Zhi just emphasized that if something goes wrong, he will not be polite.

After all, this is Lian Xiang paying back money to compete with Eternal Science and Technology.

But Yanagawa Zhi also has his own pressure, the pressure comes from the sales of Eternal Technology laptops!

Although Yanagawa Ji couldn't get the sales data of Eternal Technology's notebook computers, it is not difficult to know the shipment situation of Eternal Technology's laptops if he pays attention.

After he went to Zhonghai Electronics City and met Lin Xiao, Yanagawa Zhi let Lian Xiang's salespeople in various places get to know him better.

It is found that not only the retail experience store of Eternal Technology is booming, but also the computer attention of Eternal Technology is relatively high in major computer cities.

It was based on this pressure that Yanagawa Ji planned this event.

After all, it is a product that has just been put on sale, and it is not good to lower the price immediately, which will cause chaos in the market.

So Yanagawa Zhi and others discussed it and launched a discount activity for students.

On August 8th, at the same time that Eternal Technology officially started the desktop computer Internet cafe special fund project, Lianxiang's notebook promotion activities also officially started.

Lin Xiao got the news on the afternoon when Lian wanted to launch the event.

As soon as Yang Guanbin got the news, he came to Lin Xiao's office to report and discuss.

After learning about Lianxiang's promotional activities in detail, Lin Xiao pondered slightly: "Let's not be in a hurry and observe the situation."

"Boss Lin, this event that Lianxiang is planning will have a certain impact on our notebook sales." Yang Guanbinbin said in a deep voice.

He did not expect that Yanagawa Zhi would use such a loss-making method to compete head-on with Eternal Technology.

As someone who came out of Lianxiang, Yang Guanbin is very clear about Lianxiang's sales channels and models, so he only needs to do some mental calculations to know that Lianxiang is posting money for activities.

Lin Xiao nodded, "It may cause a little impact, but maybe the impact is not as big as imagined, and it may not even be impacted."

After hearing this, Yang Guanbin asked with some doubts: "How do you say that?"

According to Yang Guanbin's thinking, Lianxiang's reputation is still quite high after all, and now Lianxiang's purchase discounts for students should still attract some students to buy.

As for the group of students, they actually support the products of Eternal Technology. If some of these customers are poached, it will naturally have a certain impact on the sales of Eternal Technology's products.

Lin Xiao analyzed at this moment: "First of all, Brother Yang, do you think college students who can afford a computer worth nearly 9 yuan will easily change their minds because of 99 yuan?"

After Yang Guanbin listened, he immediately realized that it seemed to make sense.

As for the student group, most of them are loyal supporters of Eternal Technology and Lin Xiao.

Under such circumstances, will these people easily change their minds because of 9 yuan when they shell out 99 yuan?

"If Lian Xiang is really courageous, if it falls below 8500, it will really cause some impact."

After Lin Xiao finished speaking, he smiled again and said, "Of course, for Lian Xiang, they may think that the drop of more than 2200 is already a lot, but in fact, their price does not have an absolute advantage for us, and we cannot move. Our roots, that's one."

Hearing that Lin Xiao said it was one of them, there should be more to say later, so Yang Guanbin didn't answer.

At this time, Lin Xiao really continued to say: "Brother, in fact, laptop students pay more attention to it, but those who really buy it, even if our price has dropped to this stage, how many people can afford entry-level ones?"

"We position the E1 as an entry-level laptop for home use. In fact, the main purchasers are office workers with a middle-income level."

After speaking, Lin Xiao smiled, "What I said next is a bit interesting."

"You said, even if you want to organize activities for students, what do they think of this part of the main purchasers? Will they give up completely if they are still a little bit excited?"

Yang Guanbin's eyes lit up after listening.

"So, we're still using net braking for now."

Lin Xiao said with a smile at this time: "Look at the situation, even thinking about it this time, maybe stealing chickens won't make you lose money!"

"And what we have to do is to strengthen the publicity and reports on user experience during this period, completely dispel the concerns of some onlookers, and let them know that the quality of our computers is absolutely guaranteed! The price-performance ratio is high!"

"As long as this kind of reputation is really established, then the sales of our laptops and even the entire computer should usher in a wave of growth in the future!"

For this, Lin Xiao is also confident.

After all, the computer of Eternal Technology has just been launched for sale, and the price is still so low, there must be some people who will choose to wait and see.

When the word-of-mouth and performance of Eternal Technology's computers are recognized by consumers and everyone's worries are dispelled, these people who are waiting and watching are very likely to enter the market.

And even thinking about it, is it telling the market that laptops can be so cheap now, and it doesn't mean that they are cheap or of poor quality.

From this point of view, perhaps Lian Xiang is now acting as a booster?
(End of this chapter)