I have a talent market

Chapter 148 Strict Requirements
When Yang Jianzhou was about to leave, Zhang Xu handed him a list.

"A few people are from the "Peter Pan" side. You go back and investigate later. If you have no complaints, pay them their wages and let them go!"

Yang Jianzhou took the list handed over by Zhang Xu and did not speak, because this happens every month.

Looking at Zhang Xu's folder, there were several such papers, and he knew that the rest belonged to other branches.

He also didn't know what method the boss had to penetrate the grassroots. The people on these lists were more or less misbehaving, corrupt, bribery, and deceitful... people.

Anyway, you can search according to the names on the list, and none of them has been wronged.

Zhang Xu: "This trend must be stopped. Ability is ability, and morality is morality. We must not want people who are talented but not virtuous. We would rather be stricter at this time than some strong man cut off his wrists in the end."

Yang Jianzhou agrees.

If there is a lack of virtue, the stronger the ability, the greater the harm.

After talking about the expelled personnel, Zhang Xu turned the topic back to Taodiandian,

"Ali made such a big move. Although we don't follow up, we must be prepared to subsidize this."

Yang Jianzhou was puzzled: "What do you mean?"

Zhang Xu: "We have to consider, if there is a company with a strong ability to push the ground and take the initiative to set off a war of burning money and subsidies, how should we deal with it at that time."

Yang Jianzhou was stunned.

This kind of company definitely exists, not to mention other things, if Ari takes it seriously, the pressure it will bring will be suffocating.

Burning money subsidy is the strongest means of customer acquisition.

Zhang Xu: "Subsidies can't be avoided, and they can't be done in a rough manner. It requires high skills. You also know that customers bought with money have no loyalty."

As long as there are discounts, there will be behaviors of plucking wool.

Yang Jianzhou nodded: "Which platform has discounts, users can use which platform to pay. There is no loyalty at all, and more subsidies are useless."

Zhang Xu agrees that starting from himself, he can also understand users.

Isn't it a fool not to take advantage of the advantages?

And this kind of behavior of several companies fighting each other and earning customers from each other is crazy:

If you dare to subsidize 2 yuan per order, I will pay 3 yuan.

When the 3 yuan subsidy activity is over, the price will be increased to 3.5 yuan immediately.

4 yuan, 5 yuan, 6 yuan, rising steadily.

……

In the end, we will see who can't hold on first.

The company with a broken capital chain went bankrupt directly, while its talents and market were quickly annexed and occupied by the remaining companies, and then a new round of war began again.

Until the last enemy falls, the one remaining is the final victor.

He can exclusively enjoy this vast territory, and the fruit after victory is the sweetest.

Talking about user loyalty in this case is just wishful thinking.

Zhang Xu: "We need a way to increase the stickiness of users while increasing the number of users."

Yang Jianzhou: "We can increase the switching cost of users."

Zhang Xu: "Switching costs?"

Yang Jianzhou: "Yes, in the Internet product industry, there is a famous formula: the motivation of users to change products = (value of new product – value of original product) - switching cost, and switching cost is the price of betrayal."

Zhang Xu was stunned.

According to this formula, the reason why users walk away without looking back is because the cost of betrayal is too small.
Yang Jianzhou continued: "This is just a rough idea of ​​mine. How to do it? You need to explore more in practice."

"Ah."

Yang Jianzhou: "In practice, there are three kinds of switching costs: procedural switching costs, financial switching costs, and relational switching costs."

Zhang Xu "hmm" for a moment,
Yang Jianzhou failed in takeaway before, so it is not surprising that he can sum up his experience now.

Yang Jianzhou briefly explained to Zhang Xu: "Procedural switching costs are the "time and energy" that must be paid to replace products. For example, people who are used to the Apple system and then use Android will need a certain learning cost. Our technical department also We are working on optimization in this area, and hope that the design of Peter Pan is different from other companies."

Zhang Xu suddenly,

Yang Jianzhou went on to say, "But we can't give too much hope. We compete. In the eyes of homogeneity, no matter how good the UI design is, others will soon copy it."

Zhang Xu didn't mind mentioning this.

Business competition is inherently unscrupulous. Besides, when "Peter Pan" started, it also copied a lot of hungry models.

Zhang Xu: "Yes, the problem of plagiarism is difficult to solve."

Yang Jianzhou: "We focus on financial and relational aspects."

"Oh?"

Yang Jianzhou: "We can let the company launch a membership system to retain customers through points, discounts, red envelopes, etc. Others use "10-8" discounts. We propose to do a good job of recharging 100 to get 50, and recharging 1000 to get 600 to increase customer satisfaction. financial switching costs.”

Zhang Xu nodded after thinking about it. This method is very good.

He praised Yang Jianzhou: "This method is good, users want to leave? Think about the points you get from consumption, the discounts you get from recharging, and the time and energy spent on membership upgrades."

Yang Jianzhou: "That's the truth. It also involves relationship switching costs, establishing a strong relationship with users, and quantifying the emotional issue of loyalty. The more users invest in our platform, the more reluctant they will be to switch platforms. , and can even lead to feelings of emotional betrayal.”

Zhang Xu really admired Yang Jianzhou for this.

He is simply a master of insight.

Sometimes, we can't let go of something, or even a certain person, perhaps not because the other person is too good, but because we invest too much in ourselves.

How did the licking dog come about?

Zhang Xu smiled faintly: "These are directional things. You should think more and explore more in practice to find the most suitable method, not only for users, but also for businesses."

Now the main means of checking and balancing merchants is the exclusive agreement. If you sign Peter Pan, you can't sign another goose.

All current takeaways are in this mode.

Zhang Xu hopes to explore some flexible methods as an aid in addition to rigidity. The so-called rigidity is easy to break, and exclusive monopoly agreements have always been the point of attack that has attracted criticism.

Yang Jianzhou nodded vigorously when he heard the words, "Okay, boss."

This report was not in vain. The amount of information he got was huge, and it took him a long time to digest it.

Option rewards, employee guidelines, membership system...

Zhang Xu: "There's nothing else, go get busy."

After Yang Jianzhou left, others came to Zhang Xu's office one after another.

Yang Zhenxin: "Boss, the game is running very well, and the revenue is expected to reach 1200 million. We can develop new games."

Zhang Xu: "Yes."

Chen Xuezhong: "Boss, here are a few very good new companies that need funding, can you take a look?"

Zhang Xu: "You arrange it, let them come to me for an interview, and then vote if they pass."

………………

(End of this chapter)