return to bolang life

Chapter 126 Going to Xinyou again, it's over
April 4th, Tuesday, cloudy, no wind, comfortable outside temperature.

It is a rare good weather after heavy rain and light rain during the Qingming Festival.

In Bolang's general manager's office, Wen Liang was flipping through some reports.

Now the competition on the Three Kingdoms card mobile game is completely crazy.

From operations to public relations to products and research and development, Bolang is also very busy.

However, after a few days of fierce competition, Bolang's original plan to launch a new game has arrived.

Now there is only one last necessary process to go.

It can be regarded as Mingxiu plank road secretly hiding Chencang.

Now that the outside world generally looks down on Bolang's mobile game business, who would have thought that Bolang has already completed the pre-launch preparations for the second mobile game.

Flipping through the report, Wen Liang's right hand habitually grabbed the direction of the water cup.

The touch is different from usual. Out of the corner of your eye, you can see that the commonly used mug has been replaced by a dark thermos mug with a handle.

Unscrew the lid, and a light scent of wolfberry comes out.

Wen Liang muttered in his heart: "Why did you put wolfberries on?"

After tasting it, the taste is really just right again.

It is estimated that the number of goji berries in the cup will be very particular.

Blowing on the hot air, Wen Liang drank a few more sips, feeling a little okay.

A few days ago, Wen Liang gave Wan An the work of meeting minutes, and Wan An seemed to feel relieved immediately.

Originally, Wen Liang thought that Wanbi might be a little complacent, but he didn't expect that he was more attentive than before at the level of his perception.

"Is it a giving personality?"

While thinking about it, Wen Liang's eyes refocused on the report.

In the morning, Li Ze submitted the detailed operation report of "War God" in April.

The layout is clear and clear at a glance.

This kind of basic skills of summarization has become more and more proficient in the mastery of Nongmei Aze.

There isn't much to focus on.

One is that "War God" is still the best-selling No. 2 on the iOS dual-end App Store, and all dual-end No.[-]s have changed hands, from "Coming" to "Three Kingdoms";
And, according to the comprehensive analysis of the data, the gap between "Three Kingdoms" and "War God" is very small. If you make a wave, you may take the first place from "War God".

The second is that according to the comprehensive analysis, Tianmei Yiyou actually does not have many resources, and there are even fewer resources that can be used to favor "Three Kingdoms".

Namely: Not to mention Goose Factory, even Goose Factory’s game business department didn’t take Bolang and Radiant seriously, thinking that one mobile game studio can kill two of them.

This is not surprising.

If Tianmei Yiyou makes more waves, "War God" must not be the best-selling iOS dual-end for a long time.

It was not a player of size.

No matter how small Tianmei Yiyou is, its grandfather is a goose factory after all.

The current market value of the parent company Goose Factory is more than 3000 billion Hong Kong dollars, or more than 500 billion U.S. dollars.

According to a private placement, the highest valuation of Bolang is still only 3.5 million US dollars.

One is the valuation, the other is the market value, and the difference is more than 150 times, which is really incomparable.

However, no matter what the situation is, Bolang will take the initiative to the end, and winning or losing is very important to Bolang.

Losing doesn't affect the cash cow plan anyway.

Really tempered, Bolang sent one to the other party and tried the other?

Winning is of course achieving more strategic intentions.

……

In addition, Sun Baoyin submitted the instructions for the internal test invitation for the official launch of the new game without deleting files.

After reading the two reports roughly and carefully, Wen Liang also thought about it, and then mentioned the meeting before the launch of the new game.

It is the result of the gradual improvement of various processes since Bolang's regular operation.

For example, the launch of the new game now will include simulated peak user demonstrations before the launch of the new game, the finalization of the promotion and operation strategy, and public relations preparations.

Now that every online project of Bolang is launched, it is not the same as Xiaocheng Shu, which will go through effective and formal review and other processes.

Otherwise, if there are major problems after going online, the impact will be greater, and some manpower and material resources will be wasted. It is obviously an ideal state to eliminate the problems that can be found before going online.

Fortunately, this process is extremely efficient within Bolang.

Because the heads of the main departments are all co-founders, Wen Liang's core leadership position has been thoroughly implemented since his rebirth, and there will be no buck-passing and conflict between departments.

Soon, Wan An notified the people who needed to attend the meeting according to Wen Liang's intention, and asked the administration department to prepare the large meeting room.

……

Wen Liang finally walked into the big conference room with a notebook between his hands.

Sun Baoyin, Li Ze, Tang Pu, Xin Dai, Wang Wanyu, and Li Xia attended the meeting, recorded by Wan An.

Wen Liang glanced at him, made a gesture, and said directly: "Let's get started."

Then the curtains of the floor-to-ceiling windows facing Wen Liang were slowly closed, and the projection showed a picture.

Sun Baoyin operated the computer he brought over.

The introduction at the beginning: "The official name of the new game is determined to be: "Why Chase Me"."

"Part of the planning refers to a foreign game called Temple Run. The type is a single-player action adventure. The main plot design incorporates a lot of Chinese historical elements..."

While introducing, Sun Baoyin also put the game screen on the test phone in his hand on the projection.

Let everyone see the game content more systematically.

The idea of ​​general direction planning is provided by Wen Liang, and it is also a simple mobile game that cuts corners.

Incorporated a lot of creativity.

There is Temple Run, this game has not been represented by domestic companies yet, its Chinese name is [Temple Run];

There are also parkour games such as Tiantiankurun later.

It also made a personalized design, incorporating a large number of Chinese historical elements in the scenes and characters.

For example, the scene material is mainly drawn from the Great Wall.

There are male historical celebrities and female historical celebrities to choose from, mainly animation Li Bai, Du Fu, and a few poetic masters such as the female character Li Qingzhao.

Character skills have operations similar to poem reciting acceleration.

The setting of the scene is similar to the straight line form of cool running, but the difference is that it will visually show ups and downs similar to the Great Wall.

The game is free.

Prop charges.

Still that operation, free is the most expensive.

In fact, just from the idea that the name comes from a certain brainwashing TV commercial, it can be seen that it is another mobile game that does not break away from the element of "just bad money".

For example, you can pay to buy mounts, and the numerical planning has a certain acceleration effect, but the main thing is to look good~
In terms of defrauding Krypton, Wen Liang's previous life has been influenced by him for many years, so he can do it.

Sun Baoyin played manually for a few minutes by himself, and also demonstrated the stability of the entire game framework by simulating the peak players online at the same time.

In the end, Sun Baoyin made a conclusion: "After the previous packaging and testing, we found that some straight full-screen smartphones on the market do not have a good experience, and there may be some problems with the screen technology."

"In addition, if the phone still uses a resistive screen, the gaming experience will be quite poor!"

The so-called resistive screen is the kind of screen that still needs to rely on the stylus most of the time. It is definitely not used in new smartphones, but it is not guaranteed that some old machines still use this screen technology.

After listening to Sun Baoyin's concise introduction, Li Ze took the lead to express his opinion: "I have also taken time to experience the new game in the past few days. I think I have the conditions to go online, and I should iterate efficiently to end the closed beta!"

"My opinion is to avoid the term 'invite internal testing' in the promotion and publicity."

Tang Pu then stated: "During the game's beta test period, the operation and maintenance data show that the background operation is very stable, and the rendering mainly depends on the user itself. The pressure on the operation and maintenance level is very small, and there is not much pressure to go online."

Later, Wang Wanyu expressed her opinion from a financial perspective: "According to the financial plan for online promotion, we conducted financial calculations through relevant models, and the figures proposed in the plan were lower than the calculations."

As she said that, Wang Wanyu looked at everyone: "My opinion is that in order to avoid increasing the follow-up workload, we can add financial expenses in advance."

The voice fell, and there was a slight commotion in the meeting room.

Xin Dai also looked at Wang Wanyu calmly from the corner of her eye.

Of course she was aware of Wang Wanyu's abilities, but in her experience, there were very few finance ministers who took the initiative to suggest an additional budget.

Wen Liang thought for a while, then made a decision: "No problem, follow Mr. Wang's opinion, it's nothing more than more refunds and less compensation."

In fact, the opinions put forward by Wang Wanyu are just the basic skills of an excellent financial manager.

An excellent finance team will analyze the multi-level financial data of the company's income and expenditure, and give professional reference opinions.

It will not save money where it should not be saved, nor will it spend more money in the province, both of which are to avoid causing more financial expenses.

Decision-making is the boss's business, and Wang Wanyu will not overstep it.

Wang Wanyu really has reason to look down on Bo Lang.

Generally, in small companies, the boss directly decides on the expenditure items. If you can do it or not, you can do it by force. The finance can just follow orders, and there is no right to make suggestions. It is better to say that it is a senior accountant than a finance.

But Bolang didn't come out. Wen Liang never regarded Bolang as a small company, and he himself was eager to promote the more regularization of Bolang as soon as possible.

……

In this way, the main review of the game's launch has been finalized, and it is confirmed that it will be launched at a later date.

Therefore, Wen Liang looked at Xin Dai: "Manager Xin, the current external environment is not ideal, please tell me the opinion of your public relations department."

Hearing this, Xin Dai opened the notepad: "With the aggressive nature of Tianmei Yiyou, and our company's competitive relationship with them, the new game may face sniper siege when it goes online, and the launch of plagiarized competing products and other means;

Because Tianmei Yiyou is a goose factory studio, there are more wait-and-see parties during this period, and there may be other manufacturers launching competing products;

Our department has established a crisis response plan through risk pre-plan deduction. "

"We believe that Neixinyou should complete the closed beta today and switch to the public beta if conditions permit."

"External pressure will definitely come today. Competition in game content is okay. We must shift the focus at the level of public opinion..."

"..."

At the end, Xin Dai turned on her computer, projected a Gantt chart, and made loose and extreme plans for the things that should be completed in each timeline after the launch of the new game.

That is: the former requires that it is best to complete at time point ①, and the latter requires that it must be completed before time point ①+X hours.

Li Ze quickly read the chart, and immediately said: "No problem, the time is relatively loose."

"There is no problem with our research and development." Sun Baoyin said calmly, obviously full of confidence.

Seeing this, Wen Liang got up straight away: "I'll leave the matter of launching the new game to everyone."

Then he added: "I would like to emphasize one more thing. In the operation of Xinyou, we must do our best to guide users to establish universal accounts. The universal account system is the core competitiveness in the future."

Everyone nodded: "Understood."

…………

Later, "Why Chase Me" landed on Android and iOS at the same time.

Carry out preliminary promotion directly through Xiaochengshu.

At the same time, internal test users accumulated in "War God" were invited to conduct online internal testing.

Half an hour later, the relevant operational data was collected by Wen Liang.

Compared with other game manufacturers, Bolang also has a unique advantage: a relatively fixed group of college students for internal testing, and it has gradually spread from Huagong to nearby schools such as Huanong, China Normal University, and Jinan University.

Therefore, although the first batch of promotions is not high, the data is not bad.

Within half an hour, 3.9 users logged in to the game, 75% of whom were old users, and they logged in with one click through their existing accounts of "War God"-of course they were guided.

The extra 25% is not easy to distinguish. There may be old users who have registered new users, or they may be brand new users.

In any case, a total of 3.9 players have logged in in half an hour, which is a good start.

Other statistics seem to be relatively mediocre, such as the average game time is less than 6 minutes, but this has little effect.

Wen Liang weighed it for a while, and immediately made a decision to transfer directly to the public beta, spreading promotion resources across the board.

In the end, I did not forget to say to Li Ze on the phone: "Don't worry about it, it's over!"
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:Gantt chart: Use bar charts to show the internal relationship of projects, schedules and other time-related system progress over time.

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(End of this chapter)