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Chapter 127 Bolang's Core Competitive Advantages

"It's over!"

At the same time, in the multimedia room on the 8th floor, Li Ze also yelled from the hung up phone.

"Immediately roll out promotional resources in an all-round way."

Next to Tang Pu, he said: "I will always pay attention to the operation and maintenance of the background and arrange the work for the people below."

Right now, Li Ze and Tang Pu's main scope of work is still mostly execution, but their execution is to execute gentle decisions.

Fortunately, they are also striving for success. Since the beginning of this year, they have become more and more proficient in how to reasonably allocate the workload of the department's internal personnel.

That's why Li Ze was beaten up by Wen Liang a few days ago.

Looking at it now, Li Ze and Tang Pu are very slick in their actions when they say that they want to fully promote the promotion.

For example, Li Ze said something to Tang Pu, looked at the various movements on the display wall, and quickly arranged tasks for Deng Pei's "Peixuan", asking them to fully publicize according to the established plan.

And assign various affairs to the subordinate employees.

Coordinating the overall operations in an orderly manner.

Same goes for Trump.

Of course, at the same time there are other departments to cooperate.

For example, with colleagues from the public relations department, Xin Dai also set up a crisis public relations response team specifically for Xinyou to share some of the external pressure that will be brought about by the full-scale promotion.

However, most of the staff in Bolang are still busy with their own affairs step by step as usual.

For example: recruitment, optimization of human resources system, operation/iteration/new function development and polishing of Xiaochengshu, "War God" continues to withstand the pressure of "Three Kingdoms",...etc.

Bolang's radical and crazy expansion has played its due effect under the coordination of Wen Liang's center and helm.

It is no longer like before, where the whole company needs to go all out for a project.

……

Soon, the comprehensive promotion of "Chasing Me" led by Li Ze began to produce results.

The operation department's copywriting operation 'Powan' took the lead in formulating the new tour promotion copywriting, and the high-quality big Vs under the two labels of Xiaochengshu#游戏#手游 were promoted externally, forming a round of diffusion.

External promotion follows the source on Xiaochengshu, disseminates low-quality self-compiled soft articles in batches, and spreads the spread to a wide range of cyberspace.

Led by Li Ze, the first round of publicity closed loop was completed.

Then the second round of publicity began non-stop.

Li Ze coordinated product and R&D to launch the first round of benefits of "Chasing Me", and simultaneously started the second round of promotion and diffusion to attract more users.

It was also at this time that the patient and steady development of Xiaochengshu, the core of the social ecology, once again showed a strong advantage in the early stage.

Xiaochengshu, which ranks among the top ten domestic community websites in daily life, has a stronger dissemination ability than all game forums including nga.

It has a similar effect to all social platforms including Weibo in terms of news coverage.

If there is any disturbance, a certain trend of public opinion will be formed, and then most of the target user groups will discuss it accordingly.

Without too much guidance, some users of Xiaochengshu will spontaneously carry out more in-depth discussions.

Layer upon layer.

For example, a blogger raised a question similar to the Zhihu model:

[What do you think of the new mobile game "Why Chase Me" launched today? 】

A large number of active users came over in minutes.

Uncle Qin Menfang: "Thank you for the invitation, before making an objective evaluation, let the old man complain, after seeing the name of this game, my mind is full of anxious syrup, wow!

I can only say that I can really play.

………Dividing line………

Objectively speaking, "Chasing Me" has the potential to attract people to change their smartphones.

The operation is simple, but it can make people unconvinced again and again. This is already the core of success (but I seem to have seen a game with similar planning ideas somewhere)
With the current configuration of mainstream smartphones on the market, it is already very good to be able to achieve such a level of resources.

Advantages: Simple operation, easy to use, rare with national style - this is really rare! ! !
PS: I really like Li Bai's [Raise a Glass to Invite the Moon] skill, which is available for free for a limited time. It's really cool when you click it. I really didn't expect this effect to be achieved on my mobile phone.

Disadvantages: Simple operation, simple gameplay - you read that right, simple operation is the shortcoming of this game, simple means that it is not rich enough, for an advanced player like me, it's just a way to pass the time.

It's a good thing that the mobile game industry is getting more and more prosperous. For me, there is one more option to pass the boring time!

above. "

Naturally, this reply quickly became a hot comment.

Reply to the comment area below is very hot, half playing memes, half echoing.

"See you again, sir, the job of guarding the door is quite idle, and the game that just came out is so well played."

"Master, is the concierge fun? Do you still accept people?"

"Hello, sir, goodbye, sir."

"..."

"My uncle's comment is quite pertinent. This game has been made hard."

"For the current mobile game market, this shortcoming is actually not a shortcoming, because the hardware conditions of the mobile phone are like this, and it is estimated that more resources will not be able to carry it. In addition, the special effects are blown up! Du Fu's limited-time free skill [will be Ling Juding ] There is no one left!"

"It's different for me. I boasted about Li Qingzhao's [Born as a Hero] skills, and I was shocked!"

"..."

Then it was also top-rated:
The evening wind is like a cloud: "Come here uninvited, the mobile game market this month is really lively, first there are three Three Kingdoms card-type mobile games that will fight to the death.

Tianmei Yiyou has made such a big noise, but it still failed to take the first place in "War God". It can only be said that a mobile game studio still can't handle Bolang;

Unexpectedly, a well-made parkour mobile game appeared in a short period of time, which combines adventure and action, which is rare!

After searching the whole network, I determined that the planning and design of this game refer to a foreign game called Temple Run. Of course, there are some differences in the implementation methods, and there are also big differences in the operation interaction logic;
What moves me the most is the national style elements of this game... Although they are all foreign game agents now, who doesn't want us to make localized high-quality games.

I very much hope that "Bo Lang" can continue to stick to the road of localization. "War God" has done a good job, and "Why Chasing Me" has also done a good job of ingeniously integrating ancient elements, come on!
Finally, I wish a big sale! "

"..."

The tendencies of the two highly praised comments are not the same, which basically summarizes the core selling points of the game "Why Chase Me".

Naturally, it was quickly spread, triggering a lot of discussions among netizens on different platforms.

A group of people focused on the limited-time free skills of the three main anime characters of "Why Chase Me", blowing up the special effects.

Of course there are pushers behind it.

It is the core element in this round of comprehensive promotion.

Let's put it this way, the three characters set a total of seven or eight skills, and sacrificed at least 300 strands of hair from each developer.

It is quite difficult to produce qualified special effects with limited resources. Bolang also invited foreign aid to help.

Another group of people focused on discussing the unified users of the mobile game business guided by Bolang:

"Zhuo! I said that when I registered an account on Tama, I was reminded whether to create a unified user. I thought I was poisoned. It turns out that Tama can log in with one click;
Just now, I felt sorry for Bo Lang for a while, "War God" is facing tremendous pressure, and a new game is coming to divert resources. It is a waste of my feelings to be on a horse!Take Lao Tzu's blessing and hurry up to continue developing new games! "

"I'm so fucked, it's actually produced by Bo Lang, @波浪, you came out to explain what you are doing when you step on a horse. Didn't you develop and operate Xiaocheng Book? Aren't you playing in the community? ? You have big eyebrows and big eyes, but you are so good at playing games? Are you still so active?"

"After playing for a long time, you told me that I can unify the accounts? Then you should put more reminders on the login page?! Spicy Bolang, do you think I can still play your next game!"

"Is there no one who cares about Tianmei Yiyou? I feel sorry for him. In the past few days, a lot of resources have been wasted visible to the naked eye. "War God" is still the best-selling iOS game. As a result, Bolang released a new game after changing hands. A completely different type, what a dog! But why do I want to laugh so much! Hahahahahaha..."

"Before I saw You Bolang, I only felt that there was a movie to watch. I have indeed watched a movie these days, but now it seems that Bolang has a lot of tricks. This company can deal with it. He can really handle things, and he has the ability to do it for a short time. Develop new games in-house!"

"..."

In the past few days, netizens have seen Tianmei Yiyou's crazy offensive.

What's more, there are Bolang and Leditong pushing (adding) Bo (oil) helping (adding) Lan (vinegar) behind them, which is naturally known to all.

Most importantly, Radiance's "Coming" has been reduced to the third place.

Although the competition was indeed beneficial to the players to some extent, when the competition intensified later, spectators including OB felt an indescribable feeling.

Because Tianmei Yiyou, which is backed by the goose factory, is really...too domineering.

Even a particularly small subdivision has to be so 'killed'.

Some netizens also guessed that the goose factory behind Tianmei Yiyou must still have some operations, and it may solve the problem through acquisitions.

However, players also know that if there is only one manufacturer in the game market, players will have no choice but to bring up the market.

So of course I hope the market will be more dynamic.

…………

After Bolang newly launched "Why Chase Me", players felt a little surprised after the trial, and the effect of this round of comprehensive promotion began to explode.

Deadline is three o'clock in the afternoon.

The various operating data of "Why Chase Me" have changed drastically.

First, the total registered users went from 3.9 to 39!
Yes, that's how terrifying it has increased by 10 times!
On the one hand, it unifies users, which greatly facilitates old users.

On the other hand, the production is indeed excellent, and it is ingeniously integrated into the national style, with gorgeous and cool skills and fairy spirit.

Second, the average game duration has gone from less than 6 minutes to 31 minutes.

The peak number of simultaneous online users is as high as 21!
In a short period of time, the turnover exceeded [-]—the game is free, and the operation of paying for items can always make people spend money.

The krypton gold options that are mainly launched are: limited-time free character skills permanent fixation and limited-time limited early adopter character skins.

Li Bai's skin is the most fairy-like, with a feeling that makes people dream back to the ancient times, which is very attractive.

That's right, Wen Liang finally turned bad. Although he arranged for mounts and other props that could be paid for, the skin business was the first to be manipulated.

In a word, I just want to ask you, do you want the immortal energy effect attached to Li Bai's time-limited skin?
This time, the most critical data is——

"Why Chase Me" reached the fifth best-selling list on iOS in half a day!
There is no doubt that this big momentum has brought a lot of impact.

Countless spectators also felt the core competitive advantage that Bolang had not revealed before.
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(End of this chapter)