return to bolang life

Chapter 163 I just don't want to play anymore (6 more)
In the past few days, Bolang's "abnormal" behavior has greatly puzzled the Weibo side and the goose factory, which are in a clear state of competition.

The main reason is that in the past 2012 months of 4, there was a lot of movement due to Bolang.

Have:
New Year's Day Weibo and Xiaochengshu's public social dispute.

It mainly competes with Goose Factory Games in the mobile game business.

The competition between Xiaochengshu and WeChat in the field of communication and social networking.

Regardless of whether Bolang is passive or not, anyway, these competitions make all parties think that Wen Liangwen, the helm of Bolang, is always "young and vigorous", acting decisively and ruthlessly.

It doesn't make sense to passively back down step by step when Weibo is making a comeback.

We must know that at the end of March, a private equity valuation of Bolang was only 3 million U.S. dollars or 3.5 billion yuan.

And just on May 5th, a relatively authoritative capital institution in the international capital market gave a professional report that Bolang's valuation was in the range of 10 to 17 billion US dollars.

Even with a valuation of US$17 billion, Wen Liang's personal worth is as high as RMB 68 billion!

Moreover, if Bolang really starts financing and enters the capital market, the value will definitely go up all the way!
According to the normal development, the listed market value will definitely exceed [-] billion yuan within two years!
All these, some people think that Bolang, under the helm of Wen Liang, will take a tougher stance to deal with the competition.

You know, before Bolang swords picking Goose Factory made a lot of noise, and Goose Factory made it clear that it wanted to acquire Bolang, so that most of the venture capital and private equity sold Goose Factory in April, and few came close. Bo waves.

On the morning of the 10th, when the valuation was substantially raised by the international capital market, the Xiaochengshu platform updated its community management measures to completely eliminate the influence of public knowledge.

This makes many parties think that this will be the beginning of Bolang's comprehensive "revenge".

As a result, Bo Lang didn't move at all.

At any rate, there was some movement a few days ago, there were means to deal with Weibo's obvious situation, and there were also normal ways to win over Weibo's core users.

So, after a few days, the bigwigs from all sides were more confused than the netizens.

Especially the group of people who belong to the tacit understanding behind Weibo, they have put in a lot of effort, Weibo can stir up such a big movement, it is not unrelated to them.

At least the goose factory has contributed to the flames many times.

……

No, Mr. Jia called several people in charge to hold a meeting in his office.

First, it briefly summarizes the achievements of Weibo since the re-launch of the Starlight Project, and summarizes the development of Weibo's self-built advertising trading platform.

In all aspects, it is passable in terms of data.

However, the biggest difference between entertainment stars and ordinary big V users is that entertainment stars have brokerage companies and even capital behind them. The data is good, but the reality is not ideal.

Fortunately, Weibo is all about data.

After all, the mobile Internet era can also be called the digital era, and numbers can be roughly equal to data. If you use data to tell a good story, you can get listed one after another, and then everyone will be happy to cut leeks.

The summary discussion ended with bursts of laughter.

Mr. Jia took the initiative to mention Bo Lang: "Half a month has passed, and Xiao Chengshu and even Bo Lang's movements are getting more and more strange. This is not like Bo Lang's gentle style. What do you think?"

Then he emphasized: "Although there is no need to grow other people's ambitions, neither the company Bo Lang nor Wen Liang should be underestimated."

Others echoed: "Indeed, Bolang before November last year and Bolang after November are two completely different companies. Bolang's development is faster than that of our Weibo. Wen Liang is indeed capable. "

Another person said: "I asked relevant departments and third-party companies to collect a lot of information. After analysis, I believe that Bolang should be deliberately giving in at this stage."

"It's very simple. If Bolang really didn't care, he wouldn't update the community management method to target public knowledge."

Mr. Jia agreed with this: "That's for sure, but what is the purpose of deliberately giving in?"

"It may be an intentional show of weakness." Others guessed, "After all, this is the old tradition of Bo Lang."

Mr. Jia was still a little annoyed: "Wen Liang is too young. We may not be able to guess what he thinks at his age. Many business rules cannot be applied to him, but he is quite good at using business rules to achieve his goals. It is very difficult. Entangled."

A man who hadn't spoken all the time interjected: "I heard an unconfirmed gossip that Bolang is preparing for the Xiaochengshu e-commerce platform. I don't know if it's because of this reason that Bolang chose to back down temporarily."

"E-commerce platform?" Mr. Jia frowned, "There are not many more e-commerce platforms in the domestic market, and one less is quite a lot. There is no reason to give in because of this."

"Indeed, according to the common practice of Internet business, if Xiaochengshu wants to develop e-commerce business, it should build momentum, rather than actively let the Internet popularity disappear as it is now."

"I think that Bolang is just trying to be comprehensive."

Mr. Jia frowned: "Do you know what you're talking about?"

"Do you know that the operating model of Xiaochengshu is a model for subverting traditional Internet business?!"

The man flattered and slapped the horse's leg, and quickly admitted his mistake tremblingly.

Now bigwigs in the Internet industry still despise the Xiaochengshu model, either stupid or bad, or even stupid and bad.

Afterwards, Mr. Jia waved his hand impatiently: "No matter what Bo Lang thinks now, we have to make further moves."

Others looked at Mr. Jia's face, and said deliberately, "Then... is it possible to have some in-depth communication with the goose factory?"

Mr. Jia pondered for a moment, but still slowly shook his head: "It's hard to say, the word subversion is not used casually, and no one has the final say now, and there must be a complicated and intersecting form behind the final situation becoming clear."

"However, it is uncertain now. It is reported that Wen Liang's backside is not that simple, and it's not just Huagong University."

Others catered to him and said, "Even if only Huagong University is the backer, it's not easy to deal with it. Although Wen Liang has exhausted all unconventional methods, his status as a college student is valid for at least two years, so other methods cannot be used. In the past two years, who knows how far he can develop Bolang."

Mr. Jia sighed: "It's hard to say, but if we lose again this time, the pressure will be on our side. I don't think Wen Liang will understand the art of compromise."

So someone immediately said: "We just formed a new plan."

Mr. Jia raised his spirits a bit: "Let me see."

……

When Jia Zong and others on Weibo were troubled by Bolang's 'abnormal' behavior, some people on the Goose Factory were not much better.

On the surface, Bolang is a thorn in the side of Goose Factory, which is true.

But from another point of view, as long as Bolang's current arrogance is suppressed and the business model is hit hard, the size and strength of the goose factory are eligible to occupy a "share" seat.

At that time, it was hello, me, hello, everyone.

After all, this is how the Goose Factory came to be, and Ma Poli himself holds less than 10% of the shares of the Goose Factory.

The people at the bottom struggled their brains for a long time, and barely formed a new analysis report, which was submitted to Ma Poli and others.

This naturally includes the fact that Bolang will develop the Xiaochengshu e-commerce platform.

This kind of movement is actually not a small matter. Netizens are not easy to get news, and industry leaders always have channels to know.

However, it is generally believed that the domestic e-commerce industry has formed an inherent pattern.

Ali Department has perfected the establishment of Ali, Taobao, Tmall and other multi-level subdivided online shopping malls.

JD.com has gone through the crisis in 08 and is unique in 3C and other categories with its self-built warehouse and fast delivery.

Ali and JD.com themselves don’t think Xiaochengshu can challenge their status.

So what about entering social communication?

Goose Factory holds QQ and has also developed e-commerce. Isn't it very miserable now?

Even Bingxixi, which was not launched until the second half of 15, was not taken seriously at first.

Who would have thought that in 18, the active users of Bingxixi surpassed JD.com and became the second largest e-commerce company in China. The market value briefly reached more than 2500 billion U.S. dollars, and the founder's personal net worth briefly exceeded 3200 billion yuan.

In short, the focus of the Goose Factory's analysis is also on the possibility of Bolang's abnormality.

Several senior executives of the goose factory looked at the analysis report, and some people shook their heads with a smile: "Young man will really have problems, and everyone can see that he is deliberately giving in, but no one can guess what he is going to do."

There are also people who are helpless: "Young people have a lot of ideas, and Xiaochengshu is developing well. Who would have thought that he would make mobile games. The mobile game business is booming. Who would have thought that he would launch a new version of Xiaochengshu's app with communication and social networking? "

"Let's say there are no traces to be found. I understand business rules very well. Say that there are traces to follow. It's a powerful and unconstrained style!"

"There is news from Weibo, and we will step up efforts to push forward and erode the main interests of Xiaochengshu's existing system."

"I am determined to give in deliberately, and I will not be reluctant to part with this benefit."

"That's true, as long as the interests are big enough, everyone knows how to choose."

"The WeChat project has a hard nail to hit."

"..."

……

Fortunately, Wen Liang didn't know that there were so many discussions about him and so much 'grievance'.

If you know.

Classmate Wen Liang can probably only think of——

"About me just don't want to play now, adjust the company's development strategy normally, industry bosses are inexplicably trying to analyze my behavior pattern, and think I'm holding back bad"

Of course, these bigwigs with resources are not reconciled to Bo Lang's vague behavior.

Not only Weibo is developing various businesses with greater momentum, focusing on the development of Weibo's exclusive advertising trading platform, continuously releasing preferential policies, and attracting countless advertisers to settle in;

There is also the accelerated development and iteration of WeChat in all aspects;

They also arranged for some good things to happen. The Internet media Jiantian called Bo Lang, wishing to write [-] self-edited news articles a day.

Let go of all kinds of speculation.

Because of Bolang's past style of pursuing responsibility for certain situations to the end, he still knows how to add a sentence: "As of the time of publishing, Bolang has not made any response."

Finally, there are some analysis of well-known bigwigs on the Internet.

"Bolang's behavior this time is a bit difficult to distinguish. Let's analyze one or two. I think any behavior of a commercial company is profit-oriented, so Bolang is likely to focus on communication and social networking."

"..."

"If you want to analyze Bo Lang, you have to analyze Wen Liang. He is born in the 90s, and his thinking is different from that of many people. Not every decision will be made from the perspective of interests. My opinion is that Bo Lang is showing weakness and has greater intentions. benefit harvest."

"..."

……

In short, apart from updating the community management measures on the Xiaochengshu platform on the morning of the 11th, Bolang did not respond to any news from the outside world.

All online discussions are treated coldly.

Mr. Ze is so busy that his head is smoking, so he has no time to deal with this and that, and Xin Dai, who is in public relations, is not much better.

There are so many things to be implemented, and some obviously boring things, how can the public relations have the mind to deal with them.

With that time, it is better to effectively maintain media relations.

Besides, Bolang now needs to take advantage of all kinds of suspicions from the outside world to quickly implement all necessary tasks!
-
(End of this chapter)