return to bolang life

Chapter 164 Orderly while busy, new online tour (7 more)
The preparatory work for the e-commerce business is in full swing.

Based on the traffic portal of Xiaochengshu, the work of integrating and realizing information search is also in full swing.

The basic technology of these two tasks is not complicated, but to achieve ease of use and user-friendly interaction, it takes a lot of time to optimize.

And their common feature is that they need to invest a lot of manpower and material resources, and cooperate with many external personnel to complete.

The technical difficulty of the e-commerce business is not high, so it takes a little time to embed the entire payment system.

At the technical level, information search only needs to deeply optimize the very basic crawler technology.

However, the e-commerce business needs to coordinate with multiple brands to complete the editing and launching of the business page in advance.

In terms of information search, because we want to build Xiaochengshu Encyclopedia to better integrate information, a large number of people are required to write encyclopedia content, which is estimated to be the slowest business.

In addition, the game business is also in full swing.

As early as the finalization of the Three Kingdoms card mobile game, it was simultaneously finalized to develop a mobile game with radiation effects.

Wen Liang's original idea was to align with the core incubation effect of Xiaochengshu in the social ecology.

However, this is not easy to implement concretely.

The development framework planning of Xiaochengshu, the stable business model maintained through self-operated advertising and cooperative advertising, and the breadth of social networking itself all give Xiaochengshu a great expansion.

The traffic pool formed by the magnitude growth of Xiaochengshu users can easily be guided to incubate diversified businesses.

So far, communication social networking has been incubated from the public social platform, and now it is incubating e-commerce business and information search business.

Specific to the game industry, the most intuitive form is still to form a platform.

For example, make a mobile version of steam.

However, one is that the role of Xiaochengshu is highly overlapped, the other is that the platform is easy to build, and it is difficult to find games that attract players, and the third is that the domestic mobile game market is not big. Bolang has launched a casual mobile game hall, which is enough .

In the end, the problem returned to the original point, and it had to be the game itself.

So Sun Baoyin quickly proposed the development of multiplayer competitive (MOBA) mobile games through sorting out the data of the game industry and understanding the market.

It's just that the plan proposed by Sun Baoyin is a little radical, and it is a bit ahead of the current market, and it is easy to make wedding dresses for big factories.

Later facts also proved that Tianmei Yiyou was very active in Goose Factory and ended up directly.

Wen Liang also gave suggestions at the beginning, you can refer to the prototype of "My name is MT" and refer to the domestic animation of the World of Warcraft online game.

Just advice and not an opinion.

Although the popularity of the mobile game "My name is MT" has also left a mark in Wen Liang's memory, he prefers to incorporate a lot of localized elements.

So whether it's "War God", "Chasing Me", or "Hero Kill", they all incorporate a lot of Chinese style elements.

how to say.

Although Wen Liang was not an in-depth game player in his previous life, he was still a fan.

He has also seen some comments on the Internet.

For example: I hope that one day Journey to the West will be able to produce action (ACT) games.One day Shanghai Tang will be able to produce sandbox games, instead of just playing "GTA", or playing "Hot Blood Rascals" to experience the so-called Chinese culture forced by foreign countries.

Right now, this mobile game, which can be called the core project at this stage, has finally completed all the work for its official launch and internal testing.

Different from the past, this time Wen Liang showed a little seriousness.

…………

Monday the 14th.

Wen Liang skipped the morning class and came to the company early in the morning.

At 9:40, a meeting was hosted.

The main participants were Li Ze, Sun Baoyin, Li Bowen, the acting administrative manager of the R&D mobile game business group, the two R&D chief engineers, as well as the operation manager Powan, and of course Wan An who was in charge of all Wen Liang's meeting minutes.

In the big conference room, Wen Liang saw that the melancholy broken bowl was there, and greeted him with a smile: "Hey, it's the broken bowl, it looks very capable!"

Hearing this, Li Ze quickly defended his subordinates: "Mr. Wen, he has a name."

Po Wan didn't care, and said with a smile: "It's all right, everyone calls me that, Po Wan sounds very kind."

He also said: "Mr. Wen is over the award, in fact, I just did some unremarkable work."

Li Ze explained from the side why he brought a broken bowl to the meeting.

It's not complicated either. The game background of this blockbuster mobile game is written in broken bowls, which can well show the main elements of the game.

It can be said that Li Ze really understood the specialty of the broken bowl.

A street writer who writes online articles and stories is not particularly good at this kind of imaginary copywriting.

Although this thing is a bit of a rush to write online articles, it is quite powerful in copywriting planning, mainly because it is more imaginative than some advertising ideas.

In fact, Wen Liang could tell that Li Ze brought Po Wan to this meeting mainly because he wanted Po Wan to show his face in front of him.

Not many of the first batch of employees who joined the company in December last year survived the initial stage.

Wen Liang advocated the behavior of cultivating cadres internally.

The more executives a company parachutes in, the harder it is to lead the team.

How should I put it, there is nothing wrong with Li Ze's approach. Although Wen Liang knows Po Wan, in fact, out of so many people present at the meeting, he only knows Li Ze, Li Bowen, Sun Baoyin and Po Wan.

Because Bolang grew too fast, Wen Liang was only familiar with some people in key positions, as well as old employees.

Wen Liang just said a few words aside.

It quickly got to the point: "I pay more attention to the game business, mainly in terms of revenue contribution and cultural orientation."

As he said that, Wen Liang looked at everyone: "There will be two key points in this meeting, one is the adjustment of the game's online operation strategy, and the other is the establishment of a game studio."

As soon as the words fell, Li Ze and the others had their own surprises.

The first thing is basically clear to everyone. So many games have been released in more than two months, all of which are just bad money to pave the way for the current game.

The second thing they did not know in advance.

Before waiting for everyone to speak, Wen Liang continued directly: "The two things complement each other and have the same meaning. Starting today, the company's game business will officially go on the right track."

Everyone was stunned.

Seeing this, Wen Liang continued to say: "My imagination is rather limited. I want to name the studio "Guofeng", which is simple and straightforward."

Next to him, Li Ze's thoughts turned, and he answered, "Do you use this name both internally and externally?"

Wen Liang nodded slightly.

Li Ze arranged directly: "It just so happens that the broken bowl is also there. I will leave it to you to dig out the meaning of the word Guofeng in all aspects. I remember that Guofeng is a part of the Book of Songs. You can dig deeper in this aspect."

After briefly finalizing the establishment of Guofeng Game Studio, Sun Baoyin said a few words and handed over the main summary report of Xinyou to the mobile game business team.

"Xinyou is an in-depth development based on the big IP of Journey to the West."

"The core gameplay mainly refers to the framework of the animation "My name is MT", and the end game works "DotA", "LOL", "World of Warcraft" and other works."

"It is still presented in the form of cards, and the type is mainly ARPG, similar to MOBA."

"Players have a lot of options."

"..."

Several people from the mobile game business team were introduced, and some tried to play through screen projection.

In the middle, the game background planned and written by Powan is introduced. After all, it is only based on Journey to the West, not a complete transfer.

Meticulous, yet efficient.

The core gameplay is still in the form of some classic games. Players can recruit and play different roles to participate in some classic battles of Journey to the West.

Attack or defend.

For example, the battle of Huaguoshan, the battle of Tiangong, and the battle of Xiaoxitian.

There are Monkey King, the battle of the Bull Demon King and so on.

This time the picture is quite exquisite, and the art resources are also made by Bolang himself.

Players will feel that it is a big production at a glance.

It is indeed a big production.

The development cycle experienced at this stage is two months. Although it is not long, the investment is not low.

After the project was established, Sun Baoyin was the first to lead the development. More than 50 development engineers participated in the whole process, and more than 200 outsourced part-time developers successively participated.

Moreover, it took two months to develop to the stage of inviting internal testing, and it has not yet reached the internal testing without deleting files. You must know that this is not a 3D card mobile game, and there is no modeling and other work.

Let's put it this way, the king's non-deleting file test started in August 15. The total development cycle is only more than one year. The development team has only 8 people, and 30D modeling is required. The initial development cost including R&D salary is said to be only 3 How much.

Now this new game has burned 600 million in two months, excluding development salary costs.

……

After everything was introduced, Sun Baoyin made a summary: "Xinyou is initially named "Journey of Glory"."

"We will adjust the development progress of the main line of the game according to the upgrade of mobile phone hardware resources in the market and the needs of game players, and release game resources step by step."

After understanding the process, Wen Liang said bluntly: "This happens to be produced and operated in the name of Guofeng Studio, and to a certain extent strips off the connection with Bolang."

Then Wen Liang looked at Li Ze: "Mr. Ze, the specific operation plan has come out."

Li Ze reported unhurriedly: "According to the relevant requirements, we will adopt a new operating method this time."

"The main reason is to pursue high daily activities, high retention, strengthen IP, and not pursue turnover in the early stage."

After listening to Li Ze's clear report, Wen Liang made a final decision: "Submit for review and go online."

This concludes the meeting.

Wen Liang stopped Li Ze, Li Bowen, and Sun Baoyin.

He said directly: "The establishment of a studio has another meaning. From now on, we will build a game platform. At this stage, we will focus on mobile games. In the future, it is not impossible to develop into a terminal game platform and develop several 3A masterpieces."

The three of them responded one after another: "Understood."

…………

On the 15th, "Journey of Glory" launched a low-key internal beta version with invitations to delete files.

Few promotional resources are scheduled.

As Li Ze said, the gameplay this time is to pursue high daily life, high retention, and not rush to pursue turnover in the early stage.

Of course, it is impossible without promotion at all.

A special user advertising cooperation framework has been reached with several brand partners of Xiaochengshu#游戏#手游label.

It's an advertisement.

It's just a well-crafted soft broadcast.

This is also the reason why there is a game background.

The background of the game is actually not complicated, the main thing is to make a game CG.

A line was spoken in that loud voice.

[Pangu opened the sky... The heaven and the earth are divided into three realms, and the spiritual energy of the heaven and the earth gave birth to a stone monkey after the year before last...

One day, the golden cudgel was like a rainbow piercing the sun, and the Three Realms fell into turmoil in an instant, and the peace was broken in an instant. ]
"..."

Under the soft guidance of brand partners, players gradually downloaded and tried it.

Some player comments also appeared in the comment areas of several brand partners.

Netizen A: "After more than two months of turmoil in the mobile game market, an interesting game finally came out, but I didn't expect it to be produced by a small studio. The key is that there is no place for consumption."

Genius girl Xiaoqi: "Although it's still a card mobile game, and it's still an old-fashioned background like Journey to the West, and it's still a closed beta with deleted files, but it's really exquisite and satisfies the old man's girlish heart!"

Netizen B: "I played for three hours in a row before I stopped. I really didn't expect that a Westward Journey theme that was played badly by the end game can be presented as a card in a mobile game. The action special effects are well made. Although it is a Q print style, but the design is really sophisticated, if it is made into a PC game, it will probably be even more exciting!"

Wanfeng Xiangyun: "After playing for a long time, there are advantages and disadvantages. Relying on the traditional card collection and card battle mode, we made innovations and showed good results;

To be honest, I think this game has great potential. In fact, if you are willing to spend the cost, it will be better to make a 3A masterpiece of terminal games.

I can't imagine that it's just a game studio's product, but it's worthy of the name Guofeng. "
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(End of this chapter)