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Chapter 172 Launch of Massive Value Platform, Full Commercialization (3 more to order)
In the evening, an article titled "The 101 Big V Users of Weibo who Can Leave at Last" was frantically reposted by netizens to major social networking sites.

She tore off Weibo's mask pants.

It's a good thing that netizens immediately understood the true intention of Xiaochengshu to officially announce the entry of 101 big Vs.

After all, big Vs with a high number of Weibo fans have been very active on the Xiaochengshu platform in the past few months, and everyone has long been accustomed to it.

Previously, even bloggers like "Evening Wind Like Clouds" didn't understand the reason why Xiaochengshu's special official Weibo big V joined.

This frantically reprinted article points out a few key points:
1. According to incomplete statistics, the total number of non-entertainment star users on the Weibo platform with more than 20 followers is about 1300 accounts. Including these 101 new big Vs, the Xiaochengshu platform has 1024 accounts.

2. The non-entertainment star on Weibo has the most followers with 690 million users, and Xiaocheng Shu's first sister "Ya Qi" has nearly 5000 million followers, and currently ranks first in the whole network.

3. Since 2012, Xiaochengshu has built an Internet advertising trading platform with an average monthly negotiation volume of 2 million yuan, and it is expected that the average monthly negotiation volume will exceed 5 million yuan in the second half of the year.

4,……

This article provides detailed data support for some previous radical views.

Netizens expressed their opinions one after another.

"The total number is about 1300, and there are 1024 people who left and settled in Xiaochengshu? No wonder Xiaochengshu wants to make an official announcement, and the non-star big V users on Weibo have been completely hollowed out."

"I know someone will ask, there are more than 200 left... This can only be said to understand everything. If you don't leave now, either you can't leave, or you can't leave."

"I understand, some users are not easy to pick and pull, and some users are basically equivalent to Jia Zong."

"This time Xiaochengshu didn't seem to do anything, but it made me experience Bolang's sharpness more deeply than ever before."

"..."

In addition to focusing on the main points of the article, netizens also paid attention to some other things.

"I used to think that some views were quite radical, but now it seems that the dominance of the domestic social platform advertising business market has long been controlled by Xiaochengshu."

"There is a gossip that 85% of the online small and medium-sized advertising business takes place on the Xiaochengshu advertising trading platform!"

"Because of Xiaochengshu's relatively restrained advertising strategy and the return on advertising far exceeding that of its peers, many small and medium-sized advertisers in need would rather queue up than place advertisements on other platforms."

"What about the big online ads?"

"The current large-scale online advertisements rely on popularity, and most of them are concentrated in the entertainment industry, which can basically be equated with endorsement paintings. Most of the fees are brokerage brokers, which are not very profitable for social platforms."

"..."

In short, the outside world really felt that Xiaochengshu's seemingly calm appearance already has such a strong background.

As for the activity of Xiaochengshu's content ecology, it can be felt in the daily use process.

Everyone also felt the dominance of Xiao Orange Shu's quiet actions.

The active users on Xiaochengshu began to watch from the sidelines instead.

They are all waiting for an opportunity.

After sorting out the information more fully, some people realized that perhaps this is the last battle for the emerging social methods in China.

Whoever wins will leave a heavy mark in the history of domestic Internet development.

They believe that even if Weibo's shame pants are ripped off, it can only be regarded as a prelude.

…………

It is already past eight o'clock in the evening, and the various office areas of Weibo are still brightly lit.

The phone rings from time to time, the messy keyboard tapping, and the hurried footsteps.

'Busy' is the theme here.

Whether it was really busy or fake busy, the atmosphere was so intense that it was visible to the naked eye.

Mr. Jia didn't even go out to eat all day today, it was all packed by his assistant.

In less than 30 hours, Xiaochengshu showed its sharpness in an understatement.

Weibo... The pressure is huge.

Mr. Jia moved his mouth, endured the ulcers in his mouth, and said in a low voice: "Our seven-day average DAU is 3650 million, and Xiaochengshu's seven-day average DAU is 6600 million, and our total number of users is more than Xiaochengshu's." 1 million!"

"The situation is more serious than expected."

"The help from the goose factory may not be of much use, and a way to break the situation needs to be found."

In the past day and night, Mr. Jia quickly got angry and developed mouth ulcers.

Not to mention opening your mouth, as long as you move your tongue, you will feel a burning pain.

However, even so, Jia can't rest, and can't enter a rest state at all.

'This is just a prelude, Bo Lang's background is so strong unconsciously! '

'Yesterday I received a call from Bo Lang and Li Ze, and now I have a headache, and the next step is not easy. '

Several people next to each other have their own opinions: "It doesn't make much sense to pay attention to the total number of users now. What we need to pay attention to are core users, non-star core users."

Someone else said: "It is necessary to rob people. If the 2 million incubation fund is spent in the shortest possible time, the effect will definitely be good."

"..."

Listening to the words of the people under his command, Jia always felt that his mouth was exploding.

These are the common methods over and over again.

Undoubtedly, under the pressure of Xiaochengshu, Weibo is at the end of its rope.

However, the most effective behavior of throwing money may not be effective.

The so-called short-term spending of 2 million incubation funds is nothing more than a signing fee for some big V users.

It's sure to work.

But it can also be a very bad start.

You can only spend money to keep people, which means that the platform itself is unattractive.

Moreover, if a super-high default clause is signed, it will not be too attractive to some big V users with high fan stickiness, especially when there is the option of Xiaochengshu.

You should know that the brand partners of Xiaochengshu have no restrictions on users.

Of course, it has long been interpreted by the outside world as the full confidence of Xiaochengshu.

……

Mr. Jia and the others are discussing countermeasures, and there is a small group in Weibo who are secretly communicating.

No. 1: "Brothers, I feel that the future is not very clear. We are just working overtime pretending. We know better than anyone else whether it will work or not."

No. 2: "Indeed, what do you think, big brother?"

No. 3: "Oh, I started working overtime last Friday. I said before that there will be a single holiday every week this month. Now there is a ghost. I didn't work overtime until 10 o'clock yesterday."

number 4:"……"

No. 1: "I can't talk about the idea, but I just heard something from a friend. After comparing it, I feel even more unbalanced."

"whats the matter?"

"Brother, tell us quickly."

"..."

No. 1: "Bolang didn't work overtime yesterday, and he left work at five o'clock today, and the employees in charge of Xiaochengshu's social business at Bolang will get extra money because of the good work results during the day;
It is said that it is a unique salary system formulated by President Wen. Outstanding performance in the stipulated 5 days and 8 hours of working time will be rewarded with corresponding performance. At most, some have received double salary. "

"Damn it? Can you get double salary for outstanding work performance within the specified time? Is Bolang's salary very low?"

No. 1: "The same position is 15% higher than ours. This is only the basic salary. Bolang's salary consists of several parts, such as salary, performance, year-end bonus, bonus, quarterly project bonus, etc. It is said that the first day of the month is the last day of the month. Salary, and then performance before the 5th of next month, etc."

"Damn it? You're not afraid of going bankrupt after paying so much money?"

"Are you kidding? Bolang's monthly revenue is several hundred million yuan, and the salary expenditure is only a little more."

No. 1: "Besides, Bolang advocates not to work overtime if it is not necessary. It is said that Bolang employees still despise the person who works the most overtime in private, thinking that he is not capable of working;
However, Bolang’s overtime wages are also very high. Overtime work at night is generally 2 times the hourly wage, emergency situations are 3 times the hourly wage, and emergencies are 4 times the hourly wage in the early morning. More than 30 minutes are counted as 1 hour of overtime. "

"Damn it, why isn't Bo Lang in the capital!"

"Why do you know so much all of a sudden?"

"Yup?"

No. 1: "Someone told me on purpose, but it's really hard for me to balance my mind."

"I really hope that Weibo will be acquired by Bolang."

"You think too much, with the general style, it won't be bought by Bo Lang if it's bad."

"Let's hear what Big Brother thinks."

No. 1: "I really have no idea. Bolang is in Yangcheng, and he can't go if he wants to. This is one aspect. In addition, there is no need to do something at this time. It is already like this. Be patient, we can also see it , according to the current situation, it is estimated that we will see the results soon.”

"..."

This kind of exchange is happening quietly inside Weibo.

As the saying goes, Rome wasn't built in a day, and the empire didn't collapse in a day.

…………

…………

On the 6th, the day before the annual college entrance examination.

Weibo officially started the landing of the 2 million incubation fund, that is, to attract people to pay the signing fee.

And the pertinence is very obvious, directly targeting the small orange book brand partners.

Especially for those less active brand partners.

Its purpose is self-evident, to gain an advantage in the momentum of public opinion.

As the news spread, all parties were discussing heatedly while waiting for Xiaochengshu's response.

Good thing netizens also gave Weibo this action a name, called:

"The Battle Between Little Orange Books and Weibo"

Referred to as the small battle.

Xiaochengshu didn't disappoint the expectations of Haoshi netizens, and gave a response on the same day.

The first is to promote a brand new platform through official channels.

Call:
massive value.

The keynote of the promotion is: We are committed to mining massive value for each user.

This platform integrates a number of modules such as Xiaochengshu's cooperation zone and Xiaochengshu's self-built Internet advertising trading platform. It is a comprehensive digital marketing platform affiliated to Bolang.

The platform is well established.

Divided into multiple vertical categories.

Integrate all the existing advertising resources of Xiaochengshu and list them as marketing products.

Marketing products are divided into two blocks.

The first piece is the Little Orange Book, and the marketing products include:
[Enterprise]
[Open screen advertisement]
[Information flow advertisement]
[Search Ads]
[orange+]
Some original marketing and promotion methods have been integrated, and some new marketing methods have also been introduced.

The official account is upgraded to an enterprise account.

Search Ads and Orange+ are newly launched ad types.

The former is searched in Xiaochengshu, and the advertisement information is displayed in the search results.

The latter is a content heating and promotion tool for Xiaochengshu, which can be used by oneself or other users, with a minimum investment of 19.9 yuan.

The second piece is mobile games. The list of marketing products is very simple:
[Game content title]
The marketing tools are then listed:

[Massive star road]
[Mass observation]
[Massive creativity]
[Massive insights]
[Flow monetization]
Massive Star Road integrates the original Xiaochengshu user cooperation, brand partners, etc., and is fully aggregated here, showing the best value for each brand partner and special partner.

It also lists past successful cases, consultation methods and so on.

Observation, creativity, insight, and realization are all kinds of auxiliary marketing promotion measures, including cases and so on.

In the true sense, it can dig out the massive value of each user in an all-round way.

In addition, this new platform also lists solution reference templates for various industries and more.

In a word, Bolang is based on the existing social advantages, fully open advertising products, and fully enter commercialization.

Provide the most complete digital marketing solutions for the whole industry.

Many people can see the commercial value of this at a glance, and they all think that Bolang is starting by increasing the original monthly average advertising consultation amount by ten times.

Of course, Bo Lang's actions are not limited to this.

It also launched some new things based on Xiaochengshu, and there are new features that can be experienced without upgrading the version.

For example: orange +.

For example: certification system including enterprise number.

It is divided into two large modules, one is user membership, and the other is the V certification system, which is oriented to enterprise users, celebrity users, industry users, Internet celebrity users, etc.

Of course, both cost money, the former is not cheap, and the latter is even more expensive.

There are also new features that need to be upgraded to the early adopter version to experience:
For example: work group.

For example: fan group.

The former is completely based on the Xiaochengshu communication and social module, which is integrated in the Xiaochengshu App [Homepage] column;
The latter is based on the public social networking of Xiaochengshu, which is naturally integrated in the [Chat] column.

These are two completely separate products.

Moreover, the functions of these products are good, but they have personally tested them.

[Fan group] is only open to specific groups of people, such as entertainment stars, such as users with more than 50 followers.

[Work group] is open to early adopters.

These new features undoubtedly directly indicate that Xiao Orange Book will involve entertainment star resources.

It also shows from the positive side that Xiaochengshu is clearly taking up the challenge, and is further robbing the core value of Weibo! -
3 more, good night, readers, grandpa~
(End of this chapter)