return to bolang life

Chapter 173 Five months of waiting, the beginning of the 'dazzling' ending

In a broad sense, it is believed that since Bolang launched the [Massive Value] platform, the dispute between Weibo and Xiaochengshu has entered a fierce stage.

It's not just about business interests.

It is also a matter of life and death for the platform.

This is a bit exaggerated, a more precise description is:
It is a matter of life and death for Sina Weibo.

Whether it is an industry leader or a good thing netizen, they are all aware of Xiaochengshu or Bolang's previous restraint in the advertising business.

The average monthly advertising negotiation volume is as high as 2 million yuan, but it is not easy to see advertisements displayed on the Xiaochengshu platform.

According to the online calculation based on the public data of Xiaochengshu, it is pointed out that according to the coverage and popularity of Xiaochengshu in China, theoretically, the advertising amount can be increased by 5 times.

The average monthly negotiation amount of 10 billion is not a problem.

After all, small and medium-sized advertisements on the original Xiaochengshu self-built Internet advertising trading platform often need to queue up.

In order to achieve a satisfactory delivery effect for all parties, both brand partners and advertisers can wait.

The only one whose interests are damaged is the Xiaochengshu platform.

Now, Xiao Orange Book has relaxed the restrictions on advertising, and clearly intends to get involved in large-scale advertisements that occupy 90% of the entertainment star circle.

People who pay attention to this matter can understand that this is to take away the last bit of commercial value of Weibo.

Throughout the month of May, Weibo relied on pan-verbal cooperation with entertainment stars to push up the commercial value of the platform.

After all, entertainment stars are the basis for Sina Weibo to get rid of other Weibo platforms, which is also reasonable.

And now...

However, netizens who eat melons failed to wait for that instant intensification.

Although after the [Massive Value] platform and Xiaochengshu launched the early adopter app, Weibo made various reactions in an instant.

From public opinion to the product itself to the publicity and promotion strategy, there are big moves.

For example, the official announced that 69 Xiaochengshu brand partners have entered the Weibo platform and so on.

However, Little Orange Book didn't even deal with it passively.

For the next two days on the 7th and 8th, there was no movement from Xiaochengshu, letting Weibo do a one-man show.

This time, neither the netizen nor Mr. Jia and other fellow "enemies" panicked.

Reasons are easy to find.

The National College Entrance Examination will be held on the 7th and 8th.

Nine out of 10 of the hot spots that received the most attention on the entire network were related to the college entrance examination, and among them, there were five or six hot spots on the composition of the college entrance examination on the 9th.

In fact, Bo Lang has not been idle these two days.

For example, at 8:[-] pm on Friday the [-]th, Guofeng Studio launched the beta version of "Journey of Glory" without deleting files in a low-key manner.

Also no promotional resources were released.

The reason why it was chosen at 4 o'clock was that Bolang got off work an hour earlier that day, giving employees who had younger siblings, sons and daughters taking the college entrance examination a chance to prepare small surprises in advance.

The importance of the college entrance examination can be seen from the word "top secret" in the secret level of the college entrance examination paper.

The number of Bolang employees has exceeded 850. There are always some people who have taken the college entrance examination at home, and it happens to be Friday, and they can't do big things for an hour. Everyone is happy with this arrangement.

……

Some people are happy and some are sad.

On Weibo, Big Brother No. 1 couldn't help but beep again.

No. 1: "Fuck, there is no harm if there is no comparison. Companies like Bolang should be promoted in an all-round way. Today, all employees of their company leave work an hour earlier, saying that they are giving everyone a chance to celebrate the college entrance examination for family and friends."

number 2:"……"

number 3:"……"

number 4:"……"

No. 5: "...they won't work overtime tomorrow, right?"

No. 6: "Add a hammer, today is an hour earlier, and tomorrow is Saturday!"

No. 1: "Oh, I feel that Bolang doesn't pay much attention to Weibo now. I have carefully observed the new version of Xiaochengshu's app and the massive value website. There is a lot of pressure on Weibo.”

No. 19: "It's really a lot of pressure. The big boss has been angry for several days, and two boxes of watermelon cream a day."

No. 3: "Little Orange Book doesn't seem to be doing much, but its advantages are too great, and it has completely hollowed out Weibo. If entertainment stars are brought in this time, the value of Weibo will be lost."

No. 1: "In fact, Weibo has already lost. The 2 million incubation fund was spent with real money, but it couldn't stop the decline. Although Goose Factory Weibo is also helping out, it's useless. These two Weibo It is impossible for gambling platforms to merge.”

"Ah? Not so much, the number of users is more than [-] million!"

"Not so fast!"

"At most, Weibo needs to invest more energy in improving its business model."

No. 2: "I think Big Brother is right, because now many official organizations have settled in Xiaochengshu, and they are more active, because Xiaochengshu's platform is more...clean, and the dissemination efficiency is higher."

No. 1: "Actually, if WeChat didn't have the resources of Goose Factory, it would have lost this round. Haven't you noticed that Xiaochengshu has completely broken the gap between public social and communication?"

"If that's the case, then we..."

"Bo Lang is really too cruel..."

"The name Bo Lang is a bit cruel."

"..."

No. 1: "Wait and see. Next week is probably the 'decisive battle'. We should think about where to go. After all, people like us who discuss the company behind our backs will not have good results."

"what?"

"No one knows!"

"..."

No. 1: "If you want people not to know, you have to do nothing. Our small group was originally 5 people, and now it is 19 people. We understand everything."

As this No. 1 said, Weibo has already lost.

However, as long as the Internet platform does not close its website, it can be understood that it still has vitality, and the current traffic of Weibo is still the front row of domestic social platforms.

It's just... At this stage, there are a large number of employees like No. 1 in Weibo, and it's as if the building is about to collapse.

…………

In fact, Bolang's managers in some important positions are not idle.

For example, Li Ze and Lin Hong went to visit some professionals with the right to speak.

Xin Dai and the others are also busy.

But Wen Liang is really preparing for the final exam.

The final exam for Huagong this semester starts on the 11th next Monday and ends on the 29th.

There are only 5 homework for Wen Liang to take the exam, and the last one is scheduled on the 19th, 9 days before and after, which is quite lenient.

……

On Sunday afternoon, Li Ze, who also lives in Xinyu Garden, invited Wen Liang to drink tea.

Li Rang was a little busy recently, so he didn't go with him.

I made arrangements to go to the primary school attached to China Normal University last year, and now I have to prepare for all kinds of messy things that will enroll in September.

Although it was Wang Wanyu who really needed to run around, Li Rang, who went to school, had to follow.

This kind of thing is definitely not troublesome for Wang Wanyu.

It's just a little wordy.

It's nothing more than taking Li Rang through a process.

Wen Liang went to the opposite street and found a place to drink tea casually, Wen Liang asked with a smile: "It's been almost half a year since you lived here, did you just remember to buy me a tea today?"

"Isn't it busy?" Li Ze said casually.

Seeing this, Wen Liang immediately said: "That's all right, I'm relieved, it's nothing serious."

Li Ze has long been accustomed to a gentle and gentle style, so he is not surprised: "It should be considered a business, but it is not a business."

Seeing Wen Liang raised his eyebrows, Li Ze hurriedly said, "Just chat for a while."

Wen Liang patiently waited for the next article.

He was taking the time to scan his surroundings, and he rarely had this opportunity to look around on weekdays. At any rate, he was now a billionaire boss.

Li Ze brought up the conversation in a leisurely manner: "The school arranged this year's graduation ceremony on the 26th, and Lao Yin declined to be the representative of undergraduate graduates. How are you preparing?"

Wen Liang said casually: "Let's improvise, I don't like reading manuscripts very much, whether I wrote it myself or not."

"That's right, I was just worrying about it." Li Ze smiled.

"..."

Gradually, Wen Liang felt the taste.

This is Li Ze chatting with himself to relax on the eve of the 'war'.

After all, Bolang's executives knew that Wen Liang's decision was to make Weibo obviously decline.

Weibo, a platform that has been in full swing since its launch in 09, a platform that once overwhelmed Xiaochengshu, is the first "enemy of life and death" of Xiaochengshu.

Li Ze believes that this is also a ladder for him to accumulate internal reputation and be directly promoted to vice president.

From Wen Liang's point of view, Li Ze was too worried.

His achievements are long enough for a vice president position, and besides, he is still a co-founder and a founding shareholder.

Wen Liang didn't pour chicken soup into Li Ze either, he just acted as half of the audience, interjecting a few words from time to time.

'Come on, you can only rely on yourself. '

…………

…………

Monday, November 6th.

Wen Liang took the official exam for the first course in the second semester of his sophomore year, which started at 9 o'clock and ended at 11 o'clock.

At the same time, Li Ze, who had no exam arrangements today, walked into Bolang.

Unlike usual, Li Ze dressed very casually today.

Throwing into the crowd, he was just a pure kid who didn't even graduate from college.

It's just that there are people shouting 'Ze Zong' all the way in the office area, so you know that this thing is an important high-level executive of this company.

A young man pushed open the door before Li Ze walked into the office, and greeted him with a smile: "Mr. Ze, the documents are all coded, coffee or tea?"

"Tea." Li Ze nodded slightly.

The young man is President Ze's secretary. It has been the second month since he joined the job, and his professional ability is not bad.

Now Bolang has several busy executive positions with administrative secretaries. Li Ze is one, as are Sun Baoyin, Wang Wanyu, and Xin Dai.

In other words, Wang Wanyu's secretary is a woman, and even Xin Dai has a male secretary who is more resistant to stress.

However, Mr. Wen not only has a female secretary, but also a female assistant.

What is not known is that the secretary can still do it.

……

Unlike usual, Li Ze sorted out all his affairs leisurely.

There is no such rush.

And so, at 9:55, Li Zecai finally took action.

All the heads of the operation department were recruited.

"Everything is ready."

Li Ze used a declarative tone, obviously not wanting to hear everyone's answers.

"I have slightly adjusted the plan, and the electronic version has been sent to your mailbox, and it will be implemented now."

"..."

Several leaders, including Po Wan, quickly responded: "Understood."

Li Ze glanced at the crowd, paused on the broken bowl, and said calmly, "Stir up the public knowledge on Weibo."

"it is good!"

"Xiao Wu, release the advantages of Xiaochengshu to the entertainment industry."

"it is good!"

"Small Duan, you organize personnel to contact some Internet celebrity entertainment star brokerage companies that you have contacted, and focus on contacting some celebrity personal studios."

"it is good!"

"..."

Li Ze subdivided the various tasks according to the new plan.

In the end, I clapped my hands and cheered myself up, as well as others: "Some of us joined early and some joined late, but we all know about the entanglement between Xiaochengshu and Weibo in January this year. We waited for 1 months!"

"I have only one request for you, to give Weibo the most 'dazzling' ending!"

Everyone nodded: "Understood!"

Very quickly, the whole internet saw Xiao Chengshu's determination and ruthlessness!
-
(End of this chapter)