return to bolang life

Chapter 20 For Bolang!

"why me?!"

"Is it that easy to make money?"

"No, no, it just sounds simple, but it's hard to find someone to pay for it!"

"Then, will anyone really pay for it?"

"..."

There were several doubtful voices in the office.

Everyone's doubts are different.

Li Ze's two thick eyebrows directly frowned into brackets, and he wondered how it could be him.

Wen Liang didn't rush to respond to Li Ze, but first explained briefly to other people who were puzzled: "We have also found some websites to place advertisements before, and it is inevitable that someone will pay for it."

"For an open and free website, there are generally two profit routes: advertising and value-added services."

"At this stage, Xiaochengshu only has the profit route of advertising. It has an average of 3 visitors, 10 users, and 100 million page views per day. It already has the confidence to negotiate with customers."

After listening to Wen Liang's explanation, Chen Jiaxin understood a little bit, but also sighed a little: "I didn't expect that the website we built would receive advertisements one day."

His focus drew echoes from the crowd.

"Thinking about it, we spent a full [-] yuan on advertising, just to get a few more visitors to the website, and almost no new users."

"Yes, but now that we have built our own website, we have the confidence to negotiate with customers about advertising!"

Even Sun Baoyin, who has always been quiet and looks like a veteran cadre, sighed: "It seems like a lifetime away!"

Even Zhao Mingjie and Tang Pu who joined later had their own sighs.

"..."

"I can only say that Old Wen's potential is endless, just like at that time, there will always be some talent popping out after being squeezed."

Originally, Li Ze should have said such things.

However, at this moment, everyone was sighing and sighing, only Li Ze froze there either scratching his head, standing or sitting.

"If... I heard correctly, Lao Wen asked me to talk about clients?"

"I... Li Ze, a dignified outstanding student of information engineering, who can still get a scholarship from time to time, is actually going to be a salesman?"

"No! Can I actually be a salesperson?"

Li Ze's heart was very turbulent.

He thought of a lot of messy things.

Wen Liang asked him to do what he was good at, to manipulate public opinion. He went, and he did a good job. He contributed a lot to Xiaochengshu's development to its current scale in such a short period of time.

Li Ze remembered the last time when Wen Liang suddenly changed his address and called him 'Ze', that time he was tricked by a dog!
Actually went to tease Chen Jiaxin's women's clothing!

Pooh!
shameless!
Now Wen Liang is using the same kind tone again, and he is really uneasy... No, this time the matter is very serious...

Li Ze didn't even sort out his messy thoughts, and a gentle voice came into his ears again: "Ah Ze, why are you in a daze."

"Ah?" Li Ze hadn't fully recovered yet, and only had time to respond.

Then, Wen Liang looked frank and said: "You know, I'm shy, this is the first small step in the first step of our official commercialization of Bolang, I'm afraid I'll mess it up... Actually, you are better at following Communicate with outsiders, try it."

Hearing this, Li Ze frowned: "But this beginning should be started by you. We can accept that you messed up. I messed up, and even I can't accept it."

I saw Wen Liang waved his hand: "Ah Ze, don't shirk anymore."

"Oh……"

Before Li Ze finished speaking, he heard Wen Liang shout: "For Bo Lang!"

"Well, for Bo Lang!" Li Ze took it decisively.

That's how things settled.

Afterwards, Wen Liang quickly said: "After testing, the average daily display volume of Xiaochengshu's homepage is as high as 35 times. Among the 15 cards on the homepage list, the third one in the first row is the best display position. This time, we will only talk about the advertisement in this position. cooperate."

"CPC (cost per click) and CPM (cost per thousand impressions) are professional terms we have come into contact with when advertising before, and we can release this advertising position at this stage. In theory, we should choose CPM. For us It is more beneficial, but even if it comes to 30 yuan, the daily advertising fee is only 1..."

"However, the average daily hits of this best location are 24% of the home page display volume, as high as 8 hits, so the most beneficial is CPC, which is calculated according to the click standard of graphic display in the industry, even if only When it comes to 0.4 yuan, there are more than 3 advertising fees per day."

Seeing that several people looked happy and moved each other, Wen Liang made a gesture to stop everyone's conversation: "Don't look at this income is very considerable, and the risk is not small at all. Advertising has always been the most resistant thing to the user group. It is in the early stages of development. The Little Orange Book may not be able to bear it, so the intentional advertisements are mainly carefully selected, focusing on word of mouth..."

After saying this, Wen Liang looked at Li Ze: "This is the reason for entrusting the matter to you. Once an unknown crisis breaks out, I have to solve it."

Seeing that Li Ze had nothing to say, Wen Liang waved his hand, "Okay, that's it."

After a short pause, Wen Liang emphasized his tone: "Get through now, the next step is to prepare for the formalization of the company. My goal is to make an official debut on December 12, just in time to look forward to 31 at the same time!"

As soon as the words fell, Zhao Mingjie suddenly shouted: "For Bo Lang, come on!"

Wen Liang was taken aback.

Then the whole office was full of chicken blood:

"come on!"

"..."

…………

Li Ze, who was entrusted with a heavy responsibility, did not fight alone. He was uncertain, and he took Tang Pu as his companion.

Although Sun Baoyin is the oldest, Lao Yin has always been a veteran cadre. He only has technical problems in his eyes, and he can't handle it externally.

The others... are pretty much the same anyway.

Everyone in the small team, including Li Ze, still couldn't figure out why Wen Liang didn't take the lead, because the so-called risk crisis... would only happen if an advertisement was placed! ! !
As for what Wen Liang said about being 'shy', if they believed it, they would be really stupid!
The initial 8-person team spanned four or five majors. At that time, there were freshmen, sophomores, and juniors. The only difference was the seniors who were about to graduate. Hold Xiao Chen, and then put together this and that together.

shy?

Where's your gentle, self-confident younger brother who didn't even finish his freshman year?
In fact, Wen Liang's idea is simple.

On the one hand, he has confidence in Li Ze. Although A Ze is tall and mighty, with rough lines, he actually has a tiger in his heart and sniffs roses carefully. He is the best leader in the team's external business in Wen Liang's mind.

Wen Liang never thought that he would pull a group of people to work hard to revive the dying company, and let outsiders take charge of important positions. Unless there is really no match, they may be outsiders, even if it is finance... there have been people select.

Besides, Wen Liang never thought of fighting alone in modern society, and always needs people who are dedicated to the company to work together.

Therefore, Wen Liang will naturally allocate some energy and use resources to feed the little friends out.

Especially Chen Jiaxin, Li Ze and the others, who had been friends for more than ten years in the previous life, had so many ups and downs in life that they couldn't see through their character, so they were gentle and admitted.

In short, Wen Liang always believes that no one is born knowing, and those big bosses are nothing more than self-effort and chance.

Others can do it, so Director Wen can do it even better, and so can his friends!
On the other hand, Mr. Wen believes that energy should be spent on more important areas, including but not limited to 'fighting fires' and solving risks at any time in this business cooperation.

Although it is said that this is an important start for Bolang Company, in fact, there are infinite mistakes in this business cooperation.

It's just that family A can't agree on it and then they talk about family B.

Wen Liang did not take part in the first commercial cooperation of 'Bolang' company.

In addition to giving pricing standards and negotiation methods, it also gives the direction of customer screening areas, etc.

In Wen Liang's view, the most suitable place to place click-through ads on Xiaochengshu at this stage is the online store for female users, especially the online store that missed the Double Eleven.

With the draft plan given by Wen Liang, Li Ze quickly started working.

At first, Li Ze was not in a hurry to 'attack'.

Instead, he and Tang Pu collected various materials in various ways and made preliminary preparations.

For example, in-depth and detailed screening of suitable targets.

For example, pay attention to some news on public platforms such as Weibo.

For example, manually writing a crawler program to collect the recent performance of girls' stores on various e-commerce platforms...

To be honest, Wen Liang is really a bit 'overqualified'.

In the ten-person team of 'Bolang', except for him, Wen Liang, everyone has two talents in information technology, um... the former classmate Wen Liang also has.

The key is whether there is a brush or not, let’s not talk about it. Everyone is very passionate about starting a business. They are more active, active, and eager to study various information technologies to serve products than ever before.

For example, Wang Zhiyi has plunged into the recommendation algorithm these days.

His mind is full of how to create the simplest and most effective practical solution to Wen Liang's problems.

It took two full days of collecting, organizing, and analyzing before Li Ze made a draft plan...
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(End of this chapter)