return to bolang life

Chapter 21 We... Finally made money!
Monday the 14th.

Not surprisingly, the total number of users of Xiaochengshu has exceeded 10.

Although the plan was drafted, neither Li Ze nor Tang Pu skipped the first class this morning, so they finished it with peace of mind.

Then they rushed to the company and started soliciting customers online together.

"Hello, Little Orange Book..."

"..."

"I've never heard of it... I'm sorry to bother you."

"..."

The 'tick-tick' message prompts of several instant messaging software came one after another.

Dialog boxes of different instant messaging software are displayed on the computer desktop.

"Hello……"

"..."

"It's just customer service, I can't make a decision, right? Okay, please ask."

"..."

"There is no need to advertise at the moment."

"..."

"How could it be a fake?"

"You can ask for proof at any time."

"..."

Li Ze and Tang Pu were almost knocking out the keyboards of their laptops.

Contacted various e-commerce stores on the screening list through various channels, and actively sent cooperation invitations to these possible interested customers.

First of all, not every list user can find contact information, this step blocked many ideas of Li Ze and Tang Pu.

Secondly, the store merchant users that can be contacted are basically received by customer service, and they have no decision-making authority at all.

In the end, there were finally a few people who seemed to be able to communicate with them, but they either had no needs, or they still doubted the real identities of Li Ze and Tang Pu.

After all, online fraud has existed since the Internet age.

After two days of preparation and half a morning of hard work, it was all in vain after all.

It is far more difficult than what everyone thought at the beginning that family A cannot talk about family B.

At noon, Wen Liang, Chen Jiaxin, who finished the morning class, and four others who also attended the class all gathered in the company office.

When Wen Liang walked into 716 of Yinhui Building with a packed lunch box, he felt something was wrong with the atmosphere.

Sun Baoyin and Wang Zhiyi looked worried.

Li Ze and Tang Pu are obviously a little frustrated.

Wen Liang glanced lightly, and there was a smile on his face, he probably knew what happened.

Zhao Mingjie couldn't hold back, seeing that the situation was not right, he quickly asked: "What's the matter?"

"It's nothing..." Li Ze answered with a forced smile, his thick eyebrows frowned.

He said, "Let's eat first."

Zhao Mingjie was waiting to ask again, but Chen Jiaxin quickly pulled it off and stopped the conversation.

After everyone got their lunch boxes, the gentle tone who was still standing said casually: "Eat well, don't worry, I'll tell you to solve it after eating."

Upon hearing this, the four eyes of Li Ze and Tang Pu lit up.

Stared at the boss.

The two of them were honest, they really didn't worry about asking, and started to eat with peace of mind.

The atmosphere in the office is also relaxed.

After eating and digesting food, after Li Ze and Tang Pu looked over eagerly several times, and hesitated to speak, Wen Liang put down his phone and said unhurriedly: "I didn't come this morning, did you take the initiative to find me?" potential customers?"

"Yes, yes, yes." Tang Pu nodded again and again.

Wen Liang was not surprised, and said casually: "You guys kind of wasted the preparations for the weekend."

"There is a saying that I don't know if you have heard, it's not about business."

After nearly a month, everyone in the small team has long been accustomed to Wen Liang's guided discussion mode on business matters.

Li Ze frowned again into brackets: "Hurrying up... Yes, we are indeed rushing to find potential customers, but we don't have any other way, do we?"

"That's right, isn't the purpose of sorting out the information is to screen out potential users and then go to negotiate?" Tang Pu patted his big back again and again, and continued.

Wen Liang broke the stereotypes of the two of them step by step: "Ah Ze, can you recall how we advertised in the first place?"

Hearing this, Li Ze hastily answered: "Find a suitable website, invest money to choose a suitable advertising position according to the plan, and then take the initiative..."

Having said that, Li Ze suddenly stopped talking.

Then he blurted out almost instantly: "We are the media side that took the initiative to find it! But now we are the media side, but we are actively looking for advertisers!"

Wen Liang nodded lightly: "Yes, let's think about what you are best at."

"Public opinion! I understand!" Li Ze stood up abruptly, "We must learn to use public opinion to release the news that Xiaochengshu will launch an advertisement to attract investment!"

"Xiao Wang, Xiao Wang, do me a favor."

Seeing this, Wen Liang beckoned: "Don't be so anxious, think about it further."

"Oh." Li Ze quickly suppressed his excitement, and his face was thoughtful, "What is rushing is not business, so we should find a better way to reach a consensus through negotiation."

"Mutual benefit can last forever." Trump added from the sidelines.

After waiting for a while, Wen Liang finally explained patiently: "In everything, the party that holds the initiative will always get the most benefits; in terms of business, no matter whether we are the seller or the buyer, we must find a way to become the party that holds the initiative. "

"Currently, Xiaochengshu only releases the only advertising space, which will naturally lead to competition. Whether it is through gossip or other forms, there will definitely be interested users; not one-to-one, but one-to-many, This will create a bidding environment, and the initiative will be in our hands.”

"You don't even need to present detailed data, you just need to tell the advertiser that there is one and only one ad space, or the standard large image + text information, and only accept the form of CPC, that's enough."

"They will raise the price by themselves."

"And you have collected data, as long as you don't bring together stores operated by the same company on different platforms, or similar dog blood phenomena, competition will inevitably arise."

"The current audience and user groups of Xiaochengshu are very high-quality for e-commerce stores!"

After listening to Wen Liang's patient explanation, Li Ze, Tang Pu, and the others who were listening were all stunned.

Needless to say, I admire Wen Liang.

Li Ze quickly asked Wang Zhiyi for help, and used technical means to conduct a preliminary analysis of the gossip.

Although Wang Zhiyi has not been able to complete the recommendation algorithm requested by Wen Liang, it is not in vain these days, and he has learned a lot about the corresponding technology.

Li Ze couldn't help but sigh with emotion: "Old Mrs. Wen is planning ahead. If Xiao Wang can thoroughly understand the mechanism of the recommendation algorithm, there won't be too many places to use it in the future."

Wang Zhiyi was deeply convinced: "Indeed."

Taking advantage of this time, Wang Zhiyi looked at Zhao Mingjie: "I am struggling alone, and Xiao Zhao is also very interested in algorithms, why don't you do it with me."

"Okay." Zhao Mingjie was very happy.

"..."

…………

The method, process operation, and scale control are all preset, and Li Ze and Tang Pu quickly pushed the matter to completion.

After two days of hard work on the 14th and 15th, the e-commerce flagship store of a domestic cosmetics brand finally won the advertisement position.

The price was actually raised to 0.6 yuan/CPC.

With Wen Liang on the sidelines, a friendly cooperation agreement was reached, and the advertiser prepaid 40% of the estimated cost based on the expected launch time.

即：3万(估算每日点击数5万次)×7天(投放时间)×40%＝8.4万。

Because it is the first cooperation, there is a supplementary clause: the contract will be continued after the effective click-through and pageview volume of the next day is calculated, and then 70% of the total cost will be consolidated and settled, and the remaining 30% will be paid after the cooperation ends.

The concept of CPA (cost per action) is actually used here.

It's just that the terms and standards are relatively loose, and the accounting standard is the inflow of pageviews through advertising links = total number of clicks × 2%.

Advertisers want Lions to open their mouths and set the standards at 5.00% or [-]%. With gentleness, of course it is impossible for the other party to succeed.

He gave the other party a word, if the cooperation is based on CPA, the minimum cooperation price is: 50 yuan/CPA.

The implication is: the first time you cooperate, you can get a little light.

After all, even if it is calculated based on 2% of the total number of clicks, it still requires a minimum of 5 a day's advertising costs.

In addition, there is another important reason: Wen Liang does not allow advertisers to place jump hyperlinks on the first-level advertising pages to transfer to the advertiser's store.

If a hyperlink is placed on the first-level page, each click will directly jump to the advertiser’s store, and the price of 0.6 yuan/CPC is too cabbage.

In short, advertisers and media owners generally fall in love and kill each other, and in the end they are willing to fight and suffer.

On a certain basis, no matter how the contract is signed, both parties will feel that they are at a loss...

At 17:9 am on the [-]th, after preliminary preparations, the advertisement was officially launched, and at [-]:[-] pm, the advertisement has reached the contract standard.

On the morning of the 18th, the advertiser made the second payment.

As early as the 15th, the first payment to the account of the 'Bolang' company was 8.4, and the second payment on the 18th became 15.12.

因为17号当天发生的实际有效点击次数是8万次，核算下来的7日广告成本是33.6万，结算70%是23.52，减去第一笔的8.4万，广告主结算了15.12万。

The main reason is that the number of incoming pageviews reached 2250, which is better than the standard, and the conversion effect is quite good, much better than the advertiser expected, so naturally there is no more fuss.

It is also because Wen Liang does not allow hyperlinks to be directly placed on the first-level page, but is transferred to the second-level page, and with the help of the template on Xiaochengshu, the advertisement display effect is very delicate, and the advertisers who participate in the bidding are also screened , The word-of-mouth of the product is not bad. The advertisement has been released for more than a day, and no user group has been found to express dissatisfaction. On the contrary, there are some positive comments in the advertisement notes.

The second payment came to the account, and the cooperation was announced to be settled.

At noon that day, after Wen Liang finished his class, he came to the office and looked at the crowd. He smiled happily and said, "The money is well earned. Let's celebrate this Friday night."

"yeah!"

"Great!"

"Ok, Ok!"

"Finally, the day has finally come!"

After holding back for a whole morning, the air in the office was full of enthusiasm, and everyone was shouting.

After the commotion, Li Ze let out a long sigh, and said with infinite emotion: "We... finally saw the dawn, and our company finally survived until tomorrow before the funds ran out!"

"Ah Ze is still literary and artistic, we finally earn money and we're done!"

"Ha ha……"
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