return to bolang life

Chapter 217 Unexpected Developments

In late July, the Internet industry experienced a sudden change, and finally a super explosion occurred in the mobile game industry.

The time also came to August in this sudden change.

Netizens of good things have completely ignored the cause of this sudden change in the industry, and their eyes only stayed on the current bustle.

The gradual shift of the Internet to the mobile terminal has obviously brought more serious fragmentation and fragmentation.

Discussions and disputes in various game forums also appear frequently.

All kinds of netizen analysis and speculation posts can be seen everywhere.

In the end, everything ended up on Xiaochengshu, the most popular social platform.

As a result, the popularity of topics on the Xiaocheng Book Hot List remains high.

"I'm tired of asking questions these days. One fun new mobile game after another is launched. I just want to indulge in the game world. Do you think I still care about what happened?"

"Yes, my heart has been warmed by these games, I don't care about anything else anymore!"

"That's right, losing the game won't hurt me anymore. My bloody experience in the Glory Journey is just like the phone in my hand. It's hot!"

"My heart is hot, and my phone is also hot! Hot chicken!"

"..."

Some well-known IDs are also playing tricks.

Yihai Sand Sculpture: "Do you think I still care about the heat? I have been killing fish at RT-Mart for 10 years, and my hands are already colder than knives. No matter how hot the phone is!"

Jiu Ai: "Do you think I care? I have practiced swords in Kunlun Mountains for six years, and my heart is as cold as the snow in Kunlun Mountains. No matter how hot my phone is, it won't affect my speed of playing games!"

Genius girl Xiaoqi: "...you are all amazing."

"..."

The main purpose of some netizens participating in this excitement is to play memes.

No way, for such a long time, there is no one on the Internet who can clearly explain all this. In addition, these manufacturers are as silent as if they have negotiated, so it is enough to participate in the excitement.

Especially now that there are indeed high-quality mobile games with high playability.

for example:
Compared with early July, there are some new faces in the top ten of Apple's App Store game best-selling list.

The first place is "Chasing Me" under Bolang, because Tianmei launched "Daily Cool Running" to push it up.

In addition, there are two new models of Tianmei under Tianmei.

A match-[-] game released by Radiance.

There is also a new game directly released by Bolang.

Among them, a new game represented by Shanda is also on the list.

Guofeng Studio's new hairstyle "Water in Liangshan" ranked last.

As for the masterpiece "Journey to Glory", it is still not on the list.

The former closed beta with deleted files only took a few days before turning into a closed beta without deleted files. The skins and card draws that require krypton gold were launched, and it was on the list in just 12 hours.

On the Android side, the distribution channel "App King" can be compared with the App Store.

Referring to the market rules, the operation team sorted out the display page of "App King", among which the ranking system is the most formal among the current Android distribution channels.

The disadvantage is that the installed capacity of "Application King" is not enough, and it is not as good as several other famous distribution channels.

With regard to games, "Application King" made a total of four lists, including new games, best-selling games, free games, and hottest games this week.

"Water in Liangshan" was on four charts, and it was number one on two of them.

The hottest number one this week is "Journey to Glory".

Because of its authority in game distribution, many mobile game developers don't mind putting it on the "App King" distribution channel more often.

Naturally, there are also many games from other manufacturers on the list.

In short, it is such a lively situation, netizens can't find the answer, and there is nothing wrong with playing games and eating melons.

…………

On the 2nd, a start-up game manufacturer that started as a studio and just registered launched its blockbuster mobile game that has not yet been fully completed, and finally ignited the passion of the last group of elite netizens.

Nobody cares about this company.

Few people even paid attention to the company's new game that was launched in closed beta before it was fully completed.

The reason for igniting the passion is that the current situation of the domestic mobile game market is obviously unusual.

It's almost obvious that everyone is crazy.

This group of elite netizens is a real source of information, and indeed they have a lot of information.

For example, among them is Wang Xing, who has become familiar to many people in the past two years.

And this time, Wang Xing did not choose to speak on Fanfou, which had been closed for more than 300 days, and just held the fifth anniversary celebration, but came to Xiaochengshu.

"In fact, the mobile game industry is so hot now, which reflects the large-scale explosion of our demand on the mobile end. There is no doubt that the PC era is being replaced by the mobile era more and more quickly;
Moreover, in fact, although there have been news of new games being launched in the past two weeks, more people still feel that there is no game to play, which shows that everyone's needs have not been met. "

This time Wang Xing just talked a few words hastily.

There is a certain conclusion, and the meaning conveyed is relatively euphemistic.

In essence, what Wang Xing wants to express is one point: the needs of the mobile terminal have not been met.

The popularity of the mobile game market can only be regarded as a representative event.

After that, it was Anonymous Zhang who had recently emerged.

What he talked about was simpler, echoing Wang Xing's meaning, saying that after entering the era of mobile Internet, the needs have become more diversified.

The fate of the two of them, or Wang Xing, made netizens have more desire to discuss the unusual popularity of the mobile game industry recently.

Some well-known IDs who are well-informed or willing to integrate information emerged.

For example, the evening wind is like a cloud.

"It took some time to sort out some information, show your ugliness;

From the end of July to the present, a total of 7 game manufacturers have launched new mobile games, most of which are self-developed, and only one or two are agents;
Those with the highest ranking in the domestic game industry are listed, as well as new players Bolang, Leditong, and Mihayou, which launched a new game today;

New players have one thing in common, they all pay more attention to internal game development capabilities, including original design capabilities;

Through the second creation of well-known big IP and then the adaptation and design, a very good cycle has been formed;

In addition, according to gossip, Leditong and Mihayou have both accepted investment from Bolang;
However, as Wang Xing and other bigwigs said, the domestic Internet industry is accelerating from the PC era to the mobile era, and the demand for mobile terminals is exploding. Even if so many game manufacturers have launched so many new games, we still feel that it is not enough. Play;

Personally, I think the pressure is now on mobile devices and mobile networks;

According to incomplete statistics, the mobile terminals of well-known social media platforms have tried their best to compress pictures and other aspects to reduce traffic usage;
Now the demand for mobile games has also exploded, and the 4G network pilot is also being rolled out. It seems that everything is ready and only the east wind is owed. "

After Wanfeng Xiangyun's comment was posted, it attracted many praises from onlookers and netizens.

Everyone said that these active IDs are still needed to spare no effort in the analysis.

The superficial reasons for the status quo are relatively clear.

demand.

demand.

Still need.

As for the reasons behind it, people in the know kept silent, and those who didn't know couldn't guess.

This regard ID 'scourge' gives some perspective.

"The current status of the mobile game industry should be related to the competition between Bolang and White Goose. Judging from Bolang's frequent foreign investment and White Goose's integration of studio resources, it should be that the two are investing in a competition;

Perhaps it is to compete for the dominance of the mobile game market, or perhaps to compete for share;

It may also be the competition between the two companies, which makes other manufacturers unable to sit still, fearing that the market will be divided up by the two companies. After the environment is completely stable in the future, they will have to pay a price that is many times higher than the current one.

In short, there must be a bit of competition behind the unusual status quo. "

Scourge was right.

Just like Wang Xing in the end, shortly after he founded Meituan, the domestic online group buying market quickly entered an era of chaotic competition, and even staged a battle of thousands of groups at its peak.

Also unusual.

But... what happened next was a bit unexpected.

Lei Jun from Little Sorghum suddenly appeared.

"Seeing some friends mention that there are not many mobile phones that can play mobile games at this stage, I have an indescribable feeling, which makes me feel that our small sorghum business seems to have succeeded.

The explosion of such a strong demand for mobile terminals will definitely bring a lot of opportunities to all walks of life, and a beautiful era has arrived. "

The way Lei Jun speaks is no different from ordinary netizens.

At first everyone thought it was fake.

Then, many netizens raised questions one after another.

"Mr. Lei, your new mobile phone will be released soon. How about it? Tell us about it?"

"That's right, it's all here, let's make an advertisement by the way~ Can you perfectly support "Journey to Glory"?"

"Mr. Lei, don't leave, talk to us, will the new phone be a snap purchase?"

"The previous Mi 1 has been snatched for a long time and I haven't gotten it yet!"

"..."

Lei Jun also replied a few sentences, but they were all in the form of coping, without talking about anything specific.

Interestingly, following Lei Jun, Yu Dadong from Juchang also posted a comment.

Dadong said that Juchang will launch a mysterious mobile phone in the near future, which will definitely bring you the best gaming experience!

But not many followers.

Because Yu Dadong's current reputation on the Internet is not very famous, and this is even a way for him to actively transfer pressure.

Yu Dadong is under a lot of pressure now, it should be said that it is very, very heavy.

Transferred from the so-called Holy Wireless department to the consumer business department of Juchang, Yu Dadong started a fire when he took office and untied the mobile phone business from the operator. This fire cut off the annual sales of at least 3000 million mobile phones in Juchang.

In the first half of the year, two mobile phones, P1 and D1, were launched consecutively, one mid-range and one high-end, but none of them could be sold.

Now seven months have passed in 2012, and Yu Dadong is facing enormous internal pressure. It is rumored that the boss Ren frequently crashed the D7 while using it, so that he finally smashed the phone on Dadong's face in public.

Yu Dadong believed that the current boom in the mobile game market was an opportunity, so he directly decided to end the game.

At the same time, I also hope that by expressing my position on social media, I will force myself and the company internally.

In addition, even the two domestic mobile phone manufacturers of OV, whose existing product series are very confusing but are positioned as music phones, also have relevant people to comment.

It made the netizens froze for a while, and a lot of emotions flooded up.

"It feels like the whole industry is here? It's obviously only a matter of the mobile game industry. It's fine for those who play group buying, and those who don't know what to do. Why are even mobile phone players here now?"

"Even OVs are here to join in the fun, don't you guys make music phones?"

"That's right, let's talk about making a main game phone anyway."

"Hahaha, the size of Bolang and White Goose is really good. Such a rivalry between the two has stirred up the minds of the entire industry."

"..."

Such a lively development of the situation is obviously beyond the expectations of many people.
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(End of this chapter)