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Chapter 321 The Most Impeccable Xinghai 2012 in 1 (800 monthly pass + more)
It is another perfect application of Brother Xun to open the skylight and open the roof first.

First release an overseas price of the international version, as if the roof is about to be lifted, and then quickly propose a reasonable and real price, so everyone is willing to accept the opening of the skylight.

The starting price of 3799 is actually not very appropriate, because at this price, even if the sales volume of Xinghai 1 reaches 200 million units, it will not make much money.

Because the 1GB version of Xinghai 32 is close to 2000 yuan in material costs alone.

This does not include the assumption that the shipment volume is 200 million units, the total R&D cost of over 300 yuan per chip, and the R&D cost of over 200 yuan per system allocated to 200 million units, etc.

However, 3799% of the 17 yuan totaled more than 500 yuan in value-added tax, which needs to be paid to the tax bureau.

That is, the actual price excluding tax is a little more than 3247 yuan.

In fact, the 3247 yuan includes corporate income tax and other taxes and fees. In short, when there are 200 million units, the comprehensive cost of each unit is close to 3000 yuan, and the final profit is about 7%.

Correspondingly, Apple's gross profit on the iPhone series is basically around 50%.

However, when 1000 million units are sold, the overall cost per unit will drop a lot, and the profit will rise to about 20%.

At the same time, if the sales volume is less than 50 units, the loss may be nearly [-] million.

However, unlike Boss Lei who was worried for several days when he released the Mi 1, he finally had to increase the price by 500 yuan. Bolang Terminal started from planning the Xinghai 1 phone, and the planned starting price is 3799 yuan.

In other words, Bolang Terminal knows what level of product it wants to provide consumers with from the beginning to the end.

Although Xinghai 1 can hit this and that, pull and step on this and that, it's not that other companies can't make better ones, and it's not that Bolang Terminal can't provide better products;

But at this stage, Xinghai 1 is the solution with the most balanced user experience and commercial value.

As for the price of 3799 yuan, if the sales volume is low, there will be losses or something, Wen Liang doesn't care at all.

... The applause and cheers of the audience lasted for a long time.

Wen Liang stretched out his hand three times and tried to use the polite word "thank you" to intervene, but all failed. It lasted until the third minute, and his fourth intervention finally succeeded.

"Okay, thank you everyone."

Wen Liang stretched out his hand to press again.

"And one last little thing."

"At four o'clock this afternoon, the Xinghai mobile phone 1 will be exclusively available for pre-orders in the hot mall, and it will be officially released at ten o'clock tomorrow morning. In theory, friends who have not made an appointment will not be able to participate in the purchase tomorrow, but we have millions of units in stock."

The audience burst into low laughter.

The inventory of Xinghai 1 is indeed quite a lot, close to one million units.

In addition, in the past two days, Xinghai 1's 12 production lines at Foxconn, the main foundry, have completed the ramp-up of production capacity. Each production line assembles about 400 units per hour and operates 19 hours a day, with a production capacity of about 9 units.

There are also two other foundries with a total of 9 production lines, which can contribute a daily production capacity of 5 units.

The supply chain is not out of stock either.

If the sales volume is good, based on the initial preparations of the Bolang terminal, the production capacity can be up to 30 units a day, and there will be 900 million units in a month. The spot supply is not empty at all.

Wen Liang continued: "We have already scheduled the first batch of sales in overseas regions on January 2013, 1, and the first batch will be listed in Russia, South Korea, Japan, Australia, India, the United Arab Emirates, Britain, France, Germany, and Italy. "

After all the introductions, someone suddenly asked, "How about Hong Kong, Macau and Taiwan?"

Wen Liang looked at this person, and said in a serious tone: "Every place that belongs to our country is treated equally. Orange Logistics has the ability to deliver Xinghai 1 to any place in our country!"

There was applause again.

In the end, Wen Liang bent down to thank: "Thank you everyone, this press conference is over. There are display cabinets outside the hall for everyone to experience. Tomorrow, small experience stores in Beijing, Shanghai and Shenzhen will also open for everyone to experience on-site."

So far, the press conference is over.

More than half of the audience didn't want to leave at all, one by one excitedly shouted 'Wen Boss stay here', 'Wen Boss take a picture' and so on.

…………

…………

At this time, some relevant personnel of domestic manufacturers are talking about Xinghai 1 enthusiastically.

"Although the price of 3799 is lower than 5000 yuan, it can be regarded as a sigh of relief. We hardly have mobile phones with the same price."

"It would be fine if the price was set at 5000 yuan, then basically it will only compete with the most flagship models of Apple and Samsung, and it will not have the slightest impact on our market."

"Yes, yes, there is still room for Bolang Terminal, otherwise if it follows the cost-effective model... I am not saying that Xiaosaoliang is wrong, but according to the current information, Bolang Terminal should be able to lower the price even further. One press."

Lei Jun: "You are wrong. Xinghai 1 can be said to be the best cost-effective mobile phone in 2012. This pricing may not affect us, but it will cause a devastating blow to the flagship models of Samsung, Apple and HTC in the Chinese market! In addition Any mobile phone brand that wants to release high-end models can only stop, at least before July 2013, there is no room for competition in the Chinese market! There is no hope at all! Because Xinghai 7 defines the next direction for smartphones in a real sense! Compared with the computing center at hand, it is more difficult for most people to refuse the temptation of the handheld entertainment center. Bolang has formed a perfect closed-loop moat with Xinghai 1 through Guofeng! That is to say, the goal of Bolang terminal may not be to compete with Apple , but to subvert it!"

Lei Jun's sudden bubbling speech surprised all relevant personnel of mobile phone manufacturers. Just as he was about to speak, another message popped up.

Yu Dadong: "It's not that Bolang Terminal is incapable of lowering the price of Xinghai 1, but it needs to reserve its own profit space, and also give us a breathing space for one or two manufacturers of 3000 yuan series mobile phones. .Xinghai 1 once again redefined the mobile phone industry. In my opinion, this definition is more plastic and developable than the definition given by the iPhone in 2007. Adding an entertainment center to the computing center covers a wider group of people, while mobile games The prosperity of the industry will definitely promote the compatibility and tuning of games in the mobile phone industry, just like the development of GPUs in computers! There is a lot to do!"

The discussion group suddenly fell silent.

Everyone is paying close attention to carefully analyzing the experience and sentiments of the two big brothers.

Soon someone said: "Indeed, this is a more promising path, and the inevitable trend of the 4G era will infinitely promote its development."

"Bolang terminal is ambitious, no wonder it doesn't shrivel up."

"..."

…………

The invited media at the scene released reports frantically.

"The most shocking mobile phone conference, defining a new era! "

"Irresistible Charm, Xinghai 1! "

"The most expensive mass-produced smartphone in the global overseas market, the most attractive Chinese product!" "

"2012's Most Breakthrough, Most Fantastic, and Most Future Mobile Phone! "

"Xinghai 1 is defining a new era! "

Almost at the same time, hot topics were exposed on social media platforms such as Xiaochengshu and Weibo.

#2012 The Most Impeccable Xinghai 1
Netizens who were still unsatisfied after watching the press conference seamlessly joined the discussion.

"It's not even 4 o'clock. I must be the first one to make an appointment. There is really nothing to be picky about. The price is too delicious, and it is very top-notch domestic parity and foreign high price. I just want to ask. , Does your face hurt from the high domestic price and low foreign price? You hot chicken!"

"Withered? What kind of dog? Is this hot chicken thing worthy of being compared with the Bolang terminal?"

"Honestly speaking, although this press conference seems a little out of tune, in fact, Li Ze did use his actual actions to show the full experience of Xinghai 1 through a game. From the current point of view, it can perfectly The mobile phone that runs the official version of "Journey to Glory" is estimated to be only Xinghai 1, and its comprehensive performance is too excellent."

"The word "impeccable" is not touting Xinghai 1 at all. The price of 3799 is just right for me. The key is the high price overseas. I just don't know if anyone will pay the bill. After all, the overseas market is just like Apple. The iPhone 5 competes on the same stage, and it is even more expensive.”

Jiu Ai: "I just visited the overseas platforms of range, twitter, and facebook, and many netizens in some more active areas have expressed their desire to buy, such as Xiaoxiba, Xiaori, and Ah San. It’s the same in Australia, but it’s only 50 dollars more expensive, so the impact is not too big, of course, I think it’s mainly because the star system’s performance in overseas markets is too outstanding.”

"Indeed, I just went shopping on a few overseas platforms. Some videos on Range have gone crazy. Everyone is looking forward to Xinghai 1 now. There are also some netizens in the west of the United States who are very excited and want to own it. Xinghai 1 is not in the United States. Very dissatisfied with the listing.”

The evening wind is like a cloud: "@机圈而推拍子鸡哥 won't you come to analyze the wave? I don't know much about the mobile phone industry. I always feel that Bolang has released a blockbuster this time, but I can't get to the core. I feel that What you see now are superficial things, a little bit far from the truth?"

Yihai Sand Sculpture: "Li Ze said that after the release of the game, before Wen Liang came out, it was rumored that some people were already restless and panicked, but I don't know exactly what happened, and I'm not very good at watching. I get it, they seem to be talking about something subversive..."

The machine circle is holding the handle: "I can't fully explain this matter. First of all, what is certain is that Li Ze's proposal has been accepted by some mobile phone manufacturers. Xinghai 1 indeed defines the next direction and is a real leap forward; secondly, It is because the domestic pricing of Xinghai 1 is very conscientious and well thought out. It is expected that the iPhone 21 that will be launched on the 5st may be relatively bleak, because people who are waiting for the National Bank version should not be regarded as extreme fruit fans, and it becomes more natural to choose Xinghai 1;

Finally, let me say a few words of my guess: all Apple’s electronic products have always been regarded as a game desert. Although some series of Apple computers have strong graphics performance, the gaming experience is very poor. The mobile phone industry is not considered until the appearance of Xinghai 1 today. When it comes to the game experience officially, Apple, which is a game desert, is even less likely to work hard on the game experience;
To sum up, in the next few years, Bolang Terminal may subvert the mobile phone system established by Apple with the help of the iPhone series through the Xinghai series, and further broaden the boundaries of mobile phones.

The advantages established by Bolang have been difficult to replicate. After all, as far as I know, "Journey of Glory" is also very popular in overseas markets. Many overseas netizens are attracted by the fact that mobile games can be played in this way. "

Genius girl Xiaoqi: "Wait for the appointment to open. I like the color of rose gold so much. I will buy 100 units for the employees of my dad's company, hahaha~"

……

Less than an hour after the press conference.

At four o'clock sharp, Xinghai 1 was put on the shelves in the hot sale mall on time, and the reservation channel was opened.

The massive demand for reservations exploded in an instant, exceeding 20 in just ten seconds.

And at this time, Mr. Wen is dealing with commercial flattery...
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(End of this chapter)