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Chapter 329 Xinghai 1 VS iPhone5 Front Bar Sales!
Under the outdoor parasol of the beverage shop, Wen Liang put on his suit jacket, looking a little "wavey". ① Merry, that is, to let the waves go.

There are two cups of drinks on the small round table, one is milk tea and the other is also milk tea.

Wen Liang casually took a photo and clicked to send it.

Soon a message pops up.

Thrifty doesn’t give in: “Okay, okay, just pretend I’m drinking with you / curl your lips”

Gentle, courteous and frugal: "What's yours is mine. If I drink it, it's like you drink it. Isn't it good~"

Jian refused to let go: "Why do you suddenly want to go home?"

Su Jian simply ignored the quarrel and turned back to the previous topic. Although she was often absent, she was sweet with classmate Wen Liang online.

Wen Liang, who was tired from walking just now, found a place to sit down, and the two chatted online, and Wen Liang mentioned that he would go to Jiangxia on the weekend.

Gentle, courteous and thrifty: "Do you believe me when I say I miss you?"

Thrifty: "Trust."

Gentle, courteous and frugal: "That's fine. We'll go for alms together when the time comes. We're too poor to get rid of the pot."

Jian refused to let go: "Okay~"

After chatting for a few more words, Wen Liang put down his phone, took a cup of milk tea in one hand and drank each of them. By the way, he glanced at the huge billboard that appeared across the street:
【iPhone5 opens immediately】

Although Apple did not complete the construction plan for the flagship store in the Chinese market at the beginning of the year, the launch of iPhone5 this year is still different from the past, and the sales channels are more diversified.

In the past, domestic debuts could only be purchased at official flagship stores in Beijing and Shanghai. This year, some purchase channels have been added, such as Unicom Telecom's business hall and Gome Suning store.

More ads are being served than ever before.

Judging from the current situation, the popularity of Xinghai 1 has not brought much impact on the launch of iPhone 5 in China.

In Yangcheng, there are some business halls, shops, and electronic cities in the streets and alleys that advertise that the iPhone 5 will be sold for the first time at midnight on the 21st.

On the contrary, due to Bolang's intervention, the launch time of iPhone 5 in China was a week later than Apple planned;
In addition, it may feel the pressure from Xinghai 1. In addition to the contracted iPhone 5 this time, the supply of non-contracted iPhones on the official website and directly-operated stores is relatively sufficient, so there is no need to lottery.

The WCDMA version is also well stocked.

Today, the whole network has started to promote the publicity, and various network media have written articles saying that the iPhone5 will be released for the first time, and the nightly queuing and snapping up fever will reappear.

All kinds of voices are saying that the sales of iPhone 5 in the first week of its domestic launch will reach a peak.

Of course, these voices pay more attention to arching fire.

Basically, you will bring the Bolang terminal Xinghai 1.

The media are looking forward to a "Mars hitting the earth" battle to gain traffic, and they don't care about other things.

In contrast, Bolang Terminal has not established an offline sales channel for the time being, nor has it placed many offline advertisements, let alone put in spontaneous advertisements, which seems to have no momentum.

In the context of the general direction of cyberspace, Bolang terminals also responded.

…………

…………

Little Orange Book, the largest Chinese social media platform with the weakest influence of various online media.

Li Ze went online again and released related news.

Li Ze: "Xinghai 1 has been sold out for four consecutive days since it went on sale. Thank you for your love for Xinghai 1. I also know that many people really want to see us compete head-on with Apple in the domestic market;

I saw some news on the Internet about "the competition between domestic mobile phone brands and the iPhone in the true sense". I really hope that friends from the media know how to write the word media; finally, as everyone wants to see, we will change the opening time of the sale on the 21st to 0:[-] in the morning. "

"Hey guy, I didn't even snatch the phone, how dare you speak here? Don't screw the screws?"

"What nonsense are you talking about here? I'm afraid you don't know how hard it is to grab Xinghai 1, so hurry up and sell it!"

"You need to manage the rhythm of the media? Do you know who you are? The Bolang terminal is your focus!"

"Don't talk if you don't have any goods, thank you."

Li Ze: "In order to avoid screwing the screws on Friday, and to avoid being called petty, this week, Zhouyi Group made some arrangements and invested funds, and the production line of the foundry is replicable. After adaptation, we can achieve what we need tomorrow. 66 daily production capacity... So, we have 21 million units in stock as of midnight on the 128st."

The sales on Monday are the production capacity of Saturday and Sunday. Only 40 units were released on Tuesday and Wednesday, and only 20 units are planned to be released tomorrow and Thursday morning.

The total production capacity from Monday to Thursday is 188 million units. The previously planned limit daily production capacity is 30 units, and 4 million units can be provided in 120 days. In the process of duplicating the production capacity, 32 more units were produced. Taking into account the daily production capacity of 66 units that will reach the highest standard tomorrow, it is exactly 188 million units. (90+32+66)
When netizens saw the news released by Li Ze, they immediately became overwhelmed.

"It turns out that you, a big-eyed brow, dare to lie to our God, you should be hit!"

"If you want to screw 128 million units without live streaming? Who are you underestimating? Please take a look, the current number of reservations is more than 1500 million, and the sales volume is only 166 million+. How big is the gap?"

"Don't think that if you don't advertise offline, we won't promote it!"

"In a word, how do you say it's still sold out at zero o'clock on the 21st?"

The sales volume of Xinghai 1 finally only shows rough data after breaking one million, in units of tens of thousands.

Li Ze: "Everyone misunderstood. In order to let everyone watch the show, the pre-sale will be at midnight on the 21st, and it will be converted to the official sale at 21:8 am on the [-]st, which will be the same time as the offline sales of Apple's direct sales stores. "

"Buying an Apple is an offline queue, and buying a Xinghai 1 is an online queue, right?"

"Is it really going to be a hard fight to the end?"

"Don't go so far, just ask you, if it is sold out in a short period of time, when will you turn the screws live?"

Li Ze: "If the 21 million units in stock before 128:10 am on the 01st do not meet everyone's purchase needs, I will start the live broadcast immediately at [-]:[-] am. I will go to the nearest foundry to screw the screws for the whole live broadcast~"

"Come and see, come and see, this comparison actually looks down on the purchasing power of the brothers!"

"I think he probably doesn't understand how good the Xinghai 1 experience is. The iPhone 5 has been sold in other regions for three months. It can only be said that there is no harm if there is no comparison."

"Let me put it here, if this inventory can last for 20 minutes, I will lose!"

"Be bold, as long as your hot sale mall can hold on, if you can last for 3 minutes, I'm familiar with it!"

Li Ze: "Why do you want to watch me screw the screws? If you have the ability to make Wen Liang apologize, he is the big boss!"

"Wen Liang! Wen Liang! Ah~ my Mr. Wen!"

"Here it comes, it comes again, my middle school two DNA has changed when I was a child, I want to make a list for Mr. Wen!"

"Why isn't Mr. Wen a celebrity~"

"Mr. Wen, Mr. Wen, you are my god!"

Li Ze: "..."

…………

…………

After Li Ze appeared in Xiaochengshu and chatted cordially with netizens, it didn't matter what the various media thought, almost all the traffic on the Internet was attracted to Xiaochengshu.

The focus of sand sculpture netizens has been completely fixed.

One is why doesn't Li Ze just turn the screws?
The second is to wait for the full PK between Xinghai 1 and iPhone5
The third is how long it will take for Xinghai 1 to be sold out after it officially goes on sale on the 21st

Four is gentle
The reports that the editors make here and there need to be filtered first by Xiaochengshu’s citation standards, and the remaining part of the attention is also concentrated on the platform of Xiaochengshu, commonly known as the meat rotten in the pot.

……

At ten o'clock on Thursday morning, the 1 Xinghai 20 released only lasted for one minute and 20 seconds to complete all settlements.

With the optimization of the targeted shopping process, the concurrent demand processing capacity of the hot sale mall has increased significantly, reaching the level of 1 million submissions per minute.

After the news broke, I don’t know how it happened, but there was a good thing that netizen @12306 asked them to hand over the webpage to Bolang, so that the upcoming Spring Festival travel would not be so annoying.

After Li Ze found out, he really wanted to say: Thank you, don't cue.

That thing is not easy to do. What needs to be optimized is not a single background, but the entire railway ticketing networking system. It took many years for 12306 to be scolded to make it barely satisfactory.

…………

In the anticipation of everyone, the time finally came after 20 o'clock in the evening on the 11th.

Several active IDs cameo as the OB of this PK.

Jiu Ai: "I just got the latest news from the front-end of some good news media and some friends. There are no queues in the business halls of several major operators in Beijing. There are a few staff members wandering around in the Apple Wangfujing Direct Store. , there is no sign of queuing up overnight."

The machine circle is holding the handle: "There is no movement in Shencheng. As far as I know, the reservations on Apple's official website are not very enthusiastic. There is only one 16G version that will be out of stock and will be available."

"There is a telecommunications business hall here with a sign that the province's first iPhone 5 is sold at zero o'clock, and there is no movement."

"I'm pretty much the same here."

Yihai Sand Sculpture also mixed in the excitement: "Actually, it's really not worth queuing up overnight for a mobile phone offline this season. In my opinion, Xinghai 1 won before it even started. Bolang is really good at playing. Then The logistics network has been rolled out early, and we have also cooperated with JD Logistics, so the best service is to save trouble these days.”

Time passed quickly in the discussions among netizens.

The clock quickly pointed to zero on the 21st.

Jiu Ai: "Come here, come here, there is a telecommunications business hall here in the capital, one after another, there are 20 people queuing up, and the first customer walks in."

The machine circle is carrying the handle: "There are 80 or [-] people queuing at the telecom business office on Caoxi North Road in Shencheng."

Jiu Ai: "It has been reported by the media that the first telecom iPhone 5 has been sold here in Beijing."

The machine circle is holding the handle: "...It's boring, it's boring, the Bolang terminal is really on the go, what the hell, the 1 o'clock pre-sale of Xinghai 0 is really a mode for people who have made an appointment to prepay 100 yuan to enter the queue When the first telecom iPhone 5 was sold just now, the pre-sale number of Xinghai 1 has reached 35...36."

"Don't worry, it will be official tomorrow. After all, the advance payment of [-] yuan can be refunded, and some people may give up. Fortunately, it is only locked for one hour, otherwise I thought Li Ze would renege on his debt."

Wanfeng Xiangyun: "The latest news, according to incomplete statistics, iPhone5 contract versions have sold more than 400 units."

Yihai Sand Sculpture: "It's just right, 400 to 128 million..."

"It's broken, so I can't sleep tonight, I really want to know the final result."

"Yeah, yeah, I can't sleep anymore, when will I be there at eight o'clock tomorrow~"

"..."

Amidst the chirping, the night passed by in a blink of an eye.

……

It was around 21:7 am on the [-]st.

At the entrance of the Apple Store in Shencheng, there was a large group of staff busy pulling partitions to maintain order, and then raised their eyes, facing... a sparse crowd of 40 people.

Until eight o'clock, the number of people in line did not exceed two hundred.

It is completely incomparable with last year's grand occasion.

The weather is a bit colder, and the snowy Wangfujing Apple Direct Store in the capital city is even deserted, with only some good news media watching in the snow and a few scattered consumers.

Of course, this is related to the staggered peak pick-up performed by the official website.

However, this deserted scene still forms a very sharp contrast with the overwhelming advertising.

However, the answer can be found in Jobs' related views on advertising when he was interviewed when he was young.

他 说:

"There is a very interesting phenomenon. Xiaori never advertises product quality in advertisements. Ami likes to promote product quality in advertisements. However, if you interview passers-by which country has the best product quality, the answer is probably Xiaori;
Why is this so?
The main reason is that consumers do not judge product quality through advertisements. In their hearts, winning various quality awards does not equate with the real quality of products. They will personally experience the quality of products through their own experience of use and product services. , it doesn't matter how many advertising awards or quality awards you win.

Consumers have a short memory for such advertising campaigns.

So I see the importance of product and service departments, and we should start with the most basic products and services. 』

The "Xinghai 1 experience" and "no comparison, no harm" mentioned by sand sculpture netizens are important reasons why consumers are not as enthusiastic about iPhone 5 as they used to be.

So even though the Bolang terminal has almost no offline advertisements, its influence still spreads to offline sales.

After all, Apple's current offline channels are generally in important stores in big cities.

At 8 o'clock, Xinghai 1 will go on sale according to the order of pre-sale.

Three minutes later, only the last 3 units were sold out of the 128 million units in stock.

At 9:01, the inventory was completely sold out.

Almost at this very second, the camera yelled on Xiaochengshu: "Brothers, let's do a big job!"
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(End of this chapter)