return to bolang life

Chapter 347 Withering!

Bolang Collaborative Office Center, various public opinion monitoring feedbacks in overseas markets and domestic markets are displayed on the big screen in front of the program in an orderly manner.

The office staff performed their own duties and collected and organized all the information in an orderly manner.

It can be said that the ultimate source of the global network turmoil on the first day of 2013 in the Gregorian calendar came from this office.

This office brings together the most capable people in the Bolang Group at the operational level, as well as Wen Liang, who can take shortcuts anytime and anywhere and is unreasonable. He has achieved great results.

At this moment, looking at the latest trend analysis report on global cyberspace, Li Ze made a decision almost immediately.

"Because of XingHai1 being sold out in many regional markets, the sea-going plan has opened up an effective opening. The next focus is to stabilize the position, establish a platform to spread credibility, and focus on the international edition of Xiaochengshu to convey the voice of the East. This will expand the market in depth.”

"Overall, the foundation for promotion has been preliminarily established, and we can proceed step by step along the established multi-point flower ring America-style development plan."

Speaking of this, Li Ze looked at the other executives who were in charge of the work: "I have decided that the next overseas plan will be mainly in charge of Mr. Xin, Mr. Tang, and Manager Zhou, and Mr. Zhong, who supervises the related business of Bolang Terminal in London. cooperate overseas."

"Coordinating Weibo and White Goose is mainly to coordinate with White Goose to promote their business products more vigorously, maintain a situation of advancing and retreating together, and ask White Goose to devote more resources to vigorously expand territory, bloom more, and help each other!"

Xin Dai, Tang Pu, and Zhou Hongming nodded one after another: "Understood!"

Then Li Ze looked at Chen Jiaxin: "I am in charge of the domestic market with Mr. Chen, and Mr. Wen will lead it personally. From now on, everyone will perform their duties!"

Everyone nodded again: "OK."

After making the arrangements, Li Ze waved to Xin Dai: "Tell me a few words."

Several people left the collaborative office center and came to Li Ze's office. Li Ze didn't hesitate, and said directly: "The plan to go overseas has not yet reached the formal implementation stage, pay attention to the operation of range, and use this opportunity to push the total number of range users to 1!"

"In other aspects, White Goose and Sina have contributed. One of them needs to find new growth, and the other needs to be listed on Nasdaq. They have been enjoying the benefits for more than a month, and now it is our turn."

Xin Dai thought for a while and asked, "What about the international edition of Little Orange Book?"

Li Ze replied: "It's enough to eat this wave of traffic caused by XingHai1 first. The focus is on the range. When the range stabilizes its position, the two sides can strengthen each other through the Pingci model."

"Don't underestimate the white geese, give them a chance to perform."

As soon as these words came out, Xin Dai fully understood the overall plan.

With the help of XingHai1's hunger marketing, Bolang's social networking and White Goose Entertainment have been fully promoted, which reflects Bolang's sincerity.

This chaotic situation will not end easily until Bolang's marketing resources for XingHai1 are exhausted.

The price Bo Lang paid was high enough.

Naturally, it was the turn of White Goose, the top giant in the domestic Internet industry. Anyway, he can get on the house, and he can get on if he doesn’t. In the range of more than [-] million or even [-] million users.

It is the mode of Mingxiu plank road and dark Chencang.

As a result, the collaborative office was temporarily changed from the original co-office mode to a co-office but divided into domestic and foreign markets.

It seems that the most manpower is allocated to the overseas market, but the actual focus has shifted to the domestic market.

Wen Liang's meaning is very clear, the hunting plan has been going on for so long, and all aspects of preparations have been in place, and now it's time for the phased end.

The goal is very clear, to kill the declining mobile phone business.

As for the overseas market, Bolang has prepared a set of XingHai1 product power early in the morning, using the power of the most extensive social entertainment business in the domestic market, to disgust the operation of the only rival Apple.

Hunger marketing is only part of it.

The biggest marketing resources are placed on the momentum of public opinion. realGM can drive such a big rhythm, not all because of the large number of fans of this ID, but because the whole Bolang is supporting the marketing resources behind it.

In short, in the next period of time, overseas networks and overseas markets will not be clean.

In addition to Bo Lang, the white goose will inevitably be coerced into it.

As for Weibo, it can’t escape at all. It is now in the stage where it needs to be sought after by capital, and it can’t wait to squeeze out every penny of value in order to obtain a more gratifying IPO price.

…………

After Li Ze finished arranging the co-working affairs, he went to the general manager's office, where there was a person who also stayed in the company to 'work overtime'.

"Boss Wen."

Li Ze greeted cheerfully.

Then I heard... "unbelievable!"

Looking carefully, Mr. Wen is slumped on the slump and holding the mobile phone with both hands to play games. The beautiful female voice just now comes from the sound effects of the game.

Wen Liang said without raising his head, "How did you arrange it?"

Li Ze was not surprised by this situation, and briefly talked about the arrangement: "...The focus now is on the domestic market, and you will take care of it?"

Wen Liang sat up from the soft couch, exited the game that just happened to be GG, and commented: "White Goose, Tianmei Studio is not good at making purely original games. It is not bad from copycat to optimization. This small game is well optimized."

"Let them contribute more in overseas markets, and use diversified mobile games to promote the wider acceptance of our definition of the next era of smartphones."

Li Ze deeply agrees.

Then Wen Liangcai answered Li Ze's question: "The goal of the domestic market is clear, but it's a bit troublesome to set up, and now I don't know what's behind the decline, but no matter what, the decline in the mobile phone business must be ended for me! "

"Take two steps to further squeeze the living space of shrinking non-operator mobile phones. In this regard, ZTE's new mobile phones are the first, and the combination of OV and Juchang's capabilities in online and offline channels will allow shrinking to actively shrink its business line as soon as possible. "

"The second step is more complicated. Let's see what we can do in the two days during the New Year's Day holiday, so that I can arrange the itinerary to the capital."

Li Ze nodded again and again: "Understood, I understand."

Seeing this, Wen Liang greeted: "Then I'll go home first."

Of course Li Ze had no objection.

Tonight is not like the previous nights when we had to deal with the East American market. The most lively scenes have passed, and now there are only aftermath.

After arranging the important affairs, some of Li Ze and the others will go to rest.

After all, the office staff in the collaborative office center have changed twice today. They originally arranged their working hours according to three shifts. On the contrary, Li Ze and the others work harder, and they usually work continuously.

…………

…………

Of course, this night will not be quiet.

The Xinghai 1 on the Best Selling Mall is out of stock again. Although this time only less than 20 units were actually sold, consumers' enthusiasm for buying has returned.

in business.

At present, in the domestic market environment, there is still a potential idea that the foreign moon is more round, and overseas brands are more likely to be more popular.

Of course, this wave of Bolang made special use of this emotion.

The overseas version of Xinghai 1 sold out quickly to show the popularity of mobile phones around the world, and reversely promote the enthusiasm of consumers in the domestic market.

When the enthusiasm for consumption was not satisfied again, and faced with the possibility of being out of stock for a longer period of time, the Internet naturally exploded.

It must be known that Xinghai 1 is only sold through the hot sale mall, no matter who the user is, at least the consumer who buys it must first be a netizen.

The scope of the explosion was naturally concentrated on the mainstream social platform Xiaochengshu.

"@博浪设备@李泽@BoLang Device, can you send an explanation and tell us the future replenishment plan. I am not worried about the shortage before. Now that the sales in overseas markets are so good, I am a little worried with your production capacity. "

Genius girl Xiaoqi: "This Hubei netizen adds one point. Although I have fulfilled my promise to buy 100 units, it is indeed better to have a statement in this situation."

Jiu Ai: "There was no shortage of goods yesterday and today. I thought everyone had bought enough. To be honest, I want to know how far Xinghai 1 can go in overseas markets."

The machine circle is holding the handle: "Indeed, I also really want to know how far I can go!!!

According to incomplete statistics from Western media, Apple’s global sales last year (2012) were about 1.2 million units, of which the sales volume in the Chinese market was more than 1700 million units. According to this data, the stage of Xinghai 1 is not in the domestic market, but in In overseas markets, according to incomplete statistics, the total sales of smartphones in my country last year was only 1.7 million units... Speaking of which, let me insert a sentence~
(Bolang terminal does not regard Samsung as an opponent, but Samsung was the first in my country's smartphone market last year, with 3000 million units in sales, and the second is the sales of more than 2100 million units of shrinking mobile phones-although they are basically customized by operators. Bolang terminal is only a little ahead of Xiaosaoliang, ahead of Zhonghua Kulian and Apple Samsung.)
Given the initial popularity of Xinghai 1 in the domestic market and overseas markets, I think Xinghai 1 should go a little further.

So in addition to wondering how far Xinghai 1 can go in the overseas market, I also want to know how the Bolang terminal will choose! "

Netizens from all walks of life also came out:
"Yes, yes, don't worry about allocating production capacity to overseas markets. The number of reservations is almost 500 million, and the sales volume is only 844 million. It is still far away. Satisfy domestic consumers first!"

"That's right, don't worry overseas!"

Yihai Sand Sculpture: "These two Shencheng netizens calm down, first deduct two points for Shencheng, don't forget that the price of Xinghai 1 in China has been despised by you! To satisfy domestic consumers, you place an order to buy it Ah, if it weren't for Bolang's official announcement that overseas markets are sold out, Xinghai 1 will never be out of stock~"

In this way, the melee became a group.

There is also an interesting thing here. After Xiaochengshu innovatively and fully covered the display of IP territories, after dinner, everyone gradually came up with a meme: entertainingly deducting and adding points to the IP territories of the speaking ID.

After Wen Liang accidentally heard Su Jian mention it, he felt a little... helpless.

He can only say that whether it is in later generations or now, this kind of function can be broken by netizens. The situation of public opinion in 2022 will become more and more serious, so the social platforms of the whole network will promote the display of IP territories, and then this kind of function will also be derived. entertainment meme...

Such a big discussion on Xiaochengshu is a hot spot on the whole network, and of course Bolang's public opinion monitoring system has relevant alarms.

This kind of expected discussion among netizens naturally has a plan to deal with it.

It's just that the response plan for this phenomenon is to deal with it coldly for the time being.

For the time being, Bolang has no plan to issue an announcement specifically for this matter, because there is no intention to change the stocking plan.

The stocking plan of Bolang Terminal is in order and will not suddenly increase production capacity.

On the one hand, it will increase costs and reduce profits.

On the other hand, Bolang Terminal's overseas sales strategy is to carry out hunger marketing to the end, at least until March.

There is of course a basis for such a decision.

Various departments of the company have made one model analysis after another according to various detailed data, and judged that the buying enthusiasm in the domestic market will be satisfied in March, and the market tends to be saturated.

Therefore, the sales list and batches for overseas markets were planned accordingly, and the last batch of sales will be arranged in March.

The total production capacity will not decrease or increase, but the model equipment will be slightly changed, that is, the production capacity of mobile phones with 4G baseband series will be increased.

Taking into account the full enthusiasm of netizens for discussion, Li Ze made another arrangement instead.

…………

Another small thing actually happened in the mobile phone market on New Year's Day.

Two low-end smartphones jointly developed by Bolang Terminal and ZTE were officially distributed.

These two phones are almost zero-tested. ZTE directly invested resources in trial production and then began to ramp up production capacity.

Simple reason.

The hardware solution is provided by Bolang, in a quick way similar to the MTK solution. It is also the supply chain controlled by the Bolang terminal, and the software solution is also the finished product after the Bolang terminal is adjusted. As for the product model...ZTE This is the top four mobile phone manufacturers in China, and there are not too many ready-made solutions.

Almost a month is not too fast.

Of course, this is also the reason why Bolang must cooperate with big mobile phone manufacturers, because only they have such a quick way.

There is no Bolang terminal.

The models of these two phones are relatively simple, called V1 and C1.

An obvious low-end volume machine.

Therefore, ZTE didn't even hold a press conference - at this time, many mobile phones don't hold such things as press conferences.

So many people don't know that there are these two phones.

However, this is a pawn that Bolang Terminal has prepared for a long time, so naturally it will not be idle all the time.

When everyone was obsessed with discussing Xinghai 1, and discussing that it was unexpected that the sales volume of the declining mobile phone was so high, the teardown videos of C1 and V1 appeared.

Soon there was a lot of discussion.

"Holy shit, is this the level of a thousand yuan smartphone? Don't lie to me! Can you actually afford "Journey of Glory"? There is something, and the material cost is not low! The internal industrial design is not bad."

"This horse is an Android system? MIUI is not so easy to use, right? When did ZTE become so powerful, and can it be so awesome?"

The handset of the machine circle: "I don't know if you still remember the cooperation between Bolang Terminal and ZTE? Well... I just learned that these two mobile phones are the solution of Bolang Terminal. It is not surprising that there is such a performance on the hardware. Xinghai 1 is there, and the lower limit is also there, I am rather surprised that this customized Android can be so smooth, according to the previous public information, the Xingchen system is not Android, but a Unix-like modification."

Jiu Ai: "So, who can tell me on the horse, why is the withering mobile phone so unreasonably low-end and high-priced?!!! Fuck!"

"I really can't afford the Mi 2, let alone the Xinghai 1. I had no choice but to choose the Xingluo mobile phone recommended by the clerk. I just bought it this morning. Now I just want to return it! I want to return the product, so go to Nima's Xingluo!"
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(End of this chapter)