return to bolang life

Chapter 348 The Dispute Begins
If you say you want to wither, then of course you won't keep the matter of launching an offensive overnight!

The market dispute started directly.

A few simple teardown and use evaluation videos, at a time when Internet hotspots are mainly focused on the mobile phone business, suddenly ignited the anger of some real consumers, and also ignited the inexplicable anxiety of the people who eat melons for others.

Subsequently, Bolang Terminal made a move to fuel the flames.

With an afterthought, the C1 and V1 mobile phones of a certain product line of ZTE were promoted in an all-round way on the official channel of Bolang Terminal.

"The two mobile phones C1 and V1 jointly launched by Bolang Terminal and ZTE have been officially launched. They have excellent software and hardware platforms, and they are the choice of quality. 』

That's it for the pitch, which looks a lot like the work of a haste.

The kind of posture shown should be as much tea as there is tea.

This time, I also deliberately transferred the Orange Scholar from Chacha before to 'answer questions'.

Immediately after the publicity, Orange Shuniang came forward with the ID of 'Orange Shuniang' and explained: "Hello everyone, I am the online customer service of Bolang Terminal who is a temporary guest, ah... I am sorry to disturb everyone at night, it is ours. Wrong, we didn't arrange the work well, and we didn't do things properly."

The first one to come up is to admit mistakes actively.

He tried his best not to speak in the same tone as before, but he didn't use the familiar 'woo woo woo'.

But the taste of tea has not diminished at all.

Soon came the second article: "ZTE did not ask us to help promote these two phones, because they are not sold online, they are mobile phones for offline channels, but seeing everyone's attention to these two phones, we think we should let More people know."

Then there is the third article: "I hope you like it, and I don't know anything about the Bolang terminal. I can't answer it. I'm sorry. I just happened to work overtime, so I was pulled over to make up for it~ "

A few pieces of news made sand sculpture netizens even more excited.

"Do you think there is a possibility that you will not need to answer this information until we ask questions. You will finish talking as soon as you come up, and you will be criticized."

"Someone is stupid, I won't say who it is."

"In fact, we can understand that Bolang is the company with the least amount of overtime. It's already ten o'clock in the evening, and even you, Orange Scholar, have been pulled out to make up the numbers. It's normal for some news to be delivered late. After all, an inventory involves things. Not a lot."

"The C1 and V1 are really worth buying as backup phones or for the elders in the family to adapt to smartphones. I watched the evaluation video of dismantling and using them. It's good, and it's time to promote them."

"Xinghai 1 is going straight to the high end, but not everyone can afford it~ This cooperation is very good, so that everyone can feel the strength of the Bolang terminal."

Orange Scholar: "Yes."

"..."

Orange Shuniang's effect is not bad, and everyone gradually loses interest in how the Xinghai 1's stocking will be arranged.

The official publicity of the Bolang terminal also completely ignited the enthusiasm of netizens.

Passion is naturally mixed with many emotions.

Like... rage over a shriveled phone.

As a result, a scene of unexpected events occurred in the cyberspace. In the case of XingHai1, which was sold out overseas when it was launched, the 'Going Withering Phone' parachuted into the number one hotspot on the entire network!

It was originally just the spontaneous anger of netizens, but the popularity was not too high.

The peak point of the first stage is actually the period when Bolang Terminal officially promoted C1 and V1, and Orange Shuniang took the initiative to leave.

Orange Shuniang's influence is very limited, although Chacha's understanding is admirable.

What really made this thing airborne to Hot #[-] so quickly has to do with Active ID's discussion of wilting.

Of course, the bigger reason is that Li Ze has arranged a large amount of marketing resources on the entire network, and directly ranked first in the pile except for the Xiaochengshu platform. On the contrary, the Xiaochengshu platform was really ranked first in the hot list by netizens.

Active ID's statement is actually nothing.

It is:

"Xinghai 1 used its excellent product strength and competitiveness to top the global mass-produced smartphones in overseas markets, and made consumers in overseas markets scramble to pay the bill, while shrinking domestic low-end high-priced and foreign high-end low-priced ones. strategy, and standing directly on Apple's side in America's headquarters, I really can only give him the title of 'America's conscience'."

Different backgrounds, different events, the same appellation still appeared.

Prior to this, the title was hardly circulated in cyberspace. ①
With the popularity of No. [-] on the entire network, countless information is aggregated, exposed, sorted out, and displayed, which will undoubtedly trigger a serious public relations crisis.

How should I put it, comparison is a very interesting thing.

In this era, almost all well-known domestic information and communication companies have a poor reputation, and they are not very good, and they look like black crows in the world.

Including the chrysanthemum plant.

Just talking about mobile phones, because of the use of K3V2, it is now being sprayed very badly.

There are more black spots in other aspects. To be fair, this can better show that the Chrysanthemum Factory has put a lot of effort in research and development.

If we talk about Bolang as a whole, its reputation will not be very good. Bolang Group has developed so fast, and it has been stepping on others all the way to the top.

But if you want to talk about the co-founders of Bolang who have made public appearances, their reputations are actually not bad, such as Wen Liang and Li Ze.

In addition, the reputation of Bolang terminal is not bad.

In the eyes of the public, after taking over Xingchen Studio, they have repeatedly created unexpected results. The release of Xinghai 1 has pushed this achievement to the peak.

Then, all the comparisons were focused on this New Year's Eve.

Xinghai 1 is very strong, and everyone already knows it.

It was sold at a high price at sea and was robbed like crazy. Many people know this.

But what everyone didn't expect was that Bolang terminals were just two low-end smartphones launched in cooperation with ZTE, and they were so capable of playing.

C1 and V1 use the evaluation video to see the actual effect. It is hard to imagine that this is a low-end smartphone with a price of [-] yuan.

Even more amazing is the teardown.

Xinghai 1's industrial design jewels are the first, so everyone will not be surprised, but this kind of product with a neat internal industrial design will appear on a thousand yuan machine, which is beyond everyone's imagination.

In particular, there are too many dismantling videos of dismantled mobile phones on the Internet. As long as you are not stupid, you will know the rough workmanship and the essence of low configuration and high price, as well as the high-quality experience of exquisite workmanship and the same price. How perfunctory to drop the phone!
…………

The next morning.

Most of the people who will definitely sleep a little longer during the holidays have not gotten up yet, lying under the covers and playing with their mobile phones, and then came across some 'interesting' reports.

"A long line of returns has already formed in front of a mobile phone store in a certain place. They are all consumers who bought a certain model of mobile phone during yesterday's New Year's Day event;
The reporter learned that some emotional consumers said that they must return the product even if it is damaged. He believes that the price of this mobile phone is seriously inconsistent with the quality. Fortunately, this mobile phone sales store has enough options;
Among them, a mobile phone named ZTE C1 and a mobile phone named ZTE V1 were looted by everyone. The store manager had to ask someone to maintain order. He had urgently called out the inventory, which was said to be sufficient. "

If the strict requirements of Xinghai 1 can only be produced by mature production lines, and the current production capacity of 66 is already the limit, then as long as ZTE is willing, the daily production capacity of C1 and V1 can easily exceed one million units. Because there are indeed significant gaps in terms of the number of parts, assembly requirements, templates, and processes.

Moreover, C1 and V1 are volume machines in the first place, and a batch of goods must be at least several million.

The ZTE brand can still guarantee such sales.

Moreover, the efficiency of offline purchases is actually limited, so there is generally no shortage of goods. There is only one possibility, the store did not get the goods.

Netizens who saw this message burst out laughing.

"Bolang can't wait for a whole night here. He would rather be in a hurry than step on it. Those of you who bought mobile phones are afraid to return them without even having breakfast."

"I just saw the latest news. ZTE has promoted both C1 and V1 online and offline. ZTE has joined the battlefield."

"Nonsense, this is ZTE's mobile phone. Bolang terminal can at most provide a solution. It means that Mi 2 uses Qualcomm's solution. It is ZTE who earns the most. If he doesn't promote it, who will promote it?"

"By the way, have you noticed many specially marked chips in the teardown video?"

"'Designed by BLD', I know, BLD is an abbreviation of BoLang Device, the general name of BoLang Device in the global market. It is not surprising. The processing SoC of Xinghai 1 also has the BLD mark. Even the processing chip can be designed. Some It is also reasonable that the non-processing chip comes from Bolang Terminal."

"Is this really reasonable?"

"It's reasonable. After all, Bolang Terminal has shown its corresponding strength. They are even building a fab. What do you think? I am more concerned about whether the current situation means that Bolang Terminal will compete with the withering mobile phone. Are you dead or alive?"

"..."

…………

Director Yang, who was on vacation, hurried to Shultuo, feeling very unhappy.

During the New Year's Day holiday, such a mess happened!

What a ride!

Dong Yang didn't even drink his saliva, and asked with a cold face: "How is the specific situation!"

The secretary replied: "The dealers are under a lot of pressure, and all the distributors said they want to return the products. The agreement we signed has back-and-forth clauses."

"That's not what I asked!" Yang Dong frowned, "The boss just called me and asked me what happened to 'Amei's conscience'!"

The secretary hesitated for a moment before answering: "I don't know, there's actually not much relevant information on the Internet, and the main trend is still the old problems before, such as low allocation and high price."

Seeing that Director Yang didn't answer, the secretary said: "The main pressure now is that in the open market, ZTE's two new phones have had a very serious impact on our mobile phone sales, and I'm afraid there will be a wave of returns."

Director Yang said casually: "I remember that there are less than 200 million machines in stock in the open market."

"More than 182 million." The secretary gave a relatively accurate figure and added, "The total cost is about 9.5 million."

Director Yang thought for a while, and waved his hand: "Let me think about it, you first collect information about 'Ami's Conscience'."

The secretary nodded and left.

The inventory of around 200 million is not an exaggeration.

The traditional mobile phone industry has a very wide range of products. Cities with better sales can have as many as tens of thousands of units in stock, and cities with average sales can have hundreds of thousands of units.

Attention, this is a city!
This is one of the reasons why Boss Lei has always said that Xiaosaoliang is an Internet company. He not only uses the Internet model, but also dislikes the traditional sales model. His favorite is Costco's inventory model, so he was hungry when he came up. Marketing played out.

The traditional mobile phone sales model has a huge inventory.

At the same time, this is also the threshold for entering the mobile phone industry.

What's more interesting is that, from the perspective of 2022, not to mention abroad, there is only one mobile phone manufacturer in the Chinese market that is a rising star, and that is Xiaosaoliang. In addition, they are all established mobile phone manufacturers since the era of feature phones.

Even Meizu, which has been reduced to 'other', made electronic products before making mobile phones.

As for OV, let alone, they all originated from backgammon very early.

Chrysanthemum Factory is a member of China Cool Alliance, needless to say.

Even if it is enlarged to the global market, only the Xiaosaoliang family is a rising star among the top ten in terms of sales.

There were some 'flash in the pan' new brands in the middle of the Chinese market, but they all disappeared in the end. It can be said that the Mi brand is not good, but there is still something about Mr. Lei's business skills.
In fact, many problems can be seen from this perspective. Traditional mobile phone manufacturers are really hard to beat, especially the rich and powerful such as withering.

Because even in 2022, the four China Cool Alliances have not disappeared.

Withered is still in the mobile phone business, and it is also divided into the main brand withered legion, and the acquired brand Motorola.

However, it is one thing to be difficult, and another to be able to do so.

……

Director Yang sat behind his desk and pondered: "Bolang is determined to do a game with us, and ZTE is also standing on Bolang's side. What about those mobile phone manufacturers in Guangdong?"

"Why should the boss pay attention to something that I have never heard of before."

"A little trouble, it doesn't matter, the total amount of 9.5 million is a bit troublesome."

He didn't pay attention to so many attacks against Bo Lang by Wei Luo.

Anyway, half a word is not mentioned.

Not long after, the secretary returned to the office and made a simple report: "The main problem is that the prices in different markets are different. I don't think it's very important."

"Now it's mainly about the wave of returned goods."

Director Yang already had an idea: "Present it first, if you have to follow the terms of the contract, then explain it to them, the next time we will cancel the distribution qualification, we have set aside such a large profit margin, they don't know how to make less money Some money?"

"If it really doesn't work, we can accept the return, and at worst, sell the goods to the operator."

The secretary nodded again and again, he felt that this time was really good, at least Director Yang didn't appear "seven seconds stuck"! -
①: According to investigations, the earliest time point of appearance should be the second half of 13 when the word "think" was not included, and it officially became a sung noun in the second half of 14.

(End of this chapter)