return to bolang life

Chapter 349

"There may be a wave of returns in the open market, and it's not complicated to solve." Yang Dong did not agree with the secretary's opinion, and turned the topic back, "Since the boss is emphasizing that there must be articles in "Amei's Conscience", even if it is just different now. The issue of different market pricing must also be taken seriously, and must be paid attention to at the bottom of it!!"

The secretary looked straight, and said seriously: "Understood, I will have someone carefully collect relevant information, and check the articles inside to get to the bottom of it!"

After talking about the arrangement, the secretary tactfully excused himself: "This kind of thing should be Bo Lang's handwriting. They may still be thinking the same way and want to stigmatize us!"

"The relevant comments that can be found now are all based on the different prices in the domestic and foreign markets. We can't explain this matter. The more we explain, the more confusing it becomes. For example, different production places, market competition, including taxation in our country. The price of these things, explaining the understanding of consumers for a long time, still feel that it is expensive to buy.”

"So this may be one reason Liu Dong paid attention to this matter."

"The reason why Bolang dared to bring up this topic is because the only Xinghai mobile phone they sell in overseas markets is priced much higher abroad than in China, and the foreign pricing does not include tax, so it is impossible to talk about it."

"The current domestic social network is basically in the hands of Bolang, and they have a lot of ways to prevent netizens from seeing the real content;

Netizens are a mob. It is difficult for us to listen to our reasoning. We are afraid that some people will spread some specious content, which will be regarded as truth by netizens, and they feel that they have learned knowledge!
From the difficulty of blogging, we have seen the changes in the mode of public opinion in the mobile era. The content is no longer so important, but whether it can be disseminated is important. Therefore, the core point has changed, and it is a bit of an upside-down to entangle the theory of communication. It is useful to send the message out to enough people to know. "

Having said so much, the secretary finally concluded: "That's why I said this matter is not important. If it becomes important at our level, it will be more troublesome."

It seems that the secretary is talking nonsense, as if he can't straighten out his train of thought, but in fact this is the cleverness of the secretary.

"Serving" Mr. Yang, who occasionally gets "stuck for seven seconds", he has to behave a little more frustrated.

And leaving some openings for the boss to correct and criticize is also a must-have for many people in the workplace.

Of course, Director Yang grasped the point: "Don't scare people, it must become important, otherwise it will not be just a troublesome thing."

The secretary nodded again and again: "Understood, then can we respond to relevant parties, should we take care of Bolang who abuses his dominant position?"

Yang Dong nodded slowly: "It's a way."

"Okay, you go to work first."

Director Yang fell into thinking again.

He knew that what the secretary said just now had a deep meaning, and he was able to sit firmly in the position of the chairman of the board. Except for the special problem of 'seven seconds stuck', he has good abilities in all aspects.

The secretary just said so much, the core meaning is that there is a big problem with Boss Liu's previous decision to launch a battle of honor on the Internet.

This old-fashioned method of communication is outdated.

Now it depends on the face of the communication platform, if he is willing to give you traffic, you can spread the news.

No amount of theoretical knowledge is meaningful until it cannot be disseminated.

Thinking of these, Yang Dong silently sighed in his heart: "Oh..."

In fact, this is also the basis of Wen Liang's plan to promote overseas travel, with range as the hidden line and Xiaochengshu, QQ, and Weibo as the bright line.

Not to mention too much, do Western social platforms rarely restrict the flow of content from the East?
Are you still missing accounts?

Wen Liang never thought it necessary to worry about the competition in the field of public opinion communication content. Some people can play with this thing, and the spring and autumn brushwork of those imperial pens can really kill people.

He has always believed that whether there is a controlled communication platform is the core issue.

Modern society is no longer a model of posting big-character posters. Whether you can speak out depends on whether various social platforms are willing to push your content out.

For the domestic market, Bolang's style is actually very, very tolerant. Let alone handles, Bolang always takes the initiative to walk in front of the supervision.

Wen Liang really wants to be happy, so that there is only one voice on the domestic network.

As for the fact that the secretary mentioned that he was afraid that netizens would take specious things as truth, this matter is actually quite interesting.

What the secretary wants to express is that no one can control the thinking of all people by himself, and it can also guarantee that the thinking of these people will never change.

Director Yang can see this clearly, he is a person who knows how strange a creature like a human is.

The outside is not as good as the inside, pretending, agreeing with the news that is useful now, and immediately treating it as garbage when it is useless, a saint in language, wishing to grab the No. , 1 monthly salary for the anchor to pay 2850, the pure young gentleman on the bright side, but he doesn’t know how dirty he is secretly, he is like a devil before masturbating, and he is like a Buddha after masturbating, he speaks better than he sings...

Director Yang knew that withered, if he defended his honor and debated with the public according to the old ways, he would definitely be miserable.

But Director Yang also knew that he might not have a choice, because Boss Liu seemed to have this tendency now.

Pressing the many thoughts in his mind, Director Yang picked up his office phone and made a call, and the other party was a contact person from China Mobile.

"Hey... Li Chu, yes, yes, yes, yes, yes."

"Do you have time to have a meal together?"

"Hey, okay, okay."

Then continue to make calls.

After three phone calls, before Yang Dongsong could breathe a sigh of relief, the secretary came in again: "Chairman, Chrysanthemum Factory, Opal, and Vivo have expressed their resistance to low allocation and high price through different channels and methods!"

"It has further triggered conflicts between distributors' stores and consumers."

"The return wave is really coming!"

Director Yang took the case and said, "Sure enough, Bolang has won over Guangdong. You don't need to appease the distributors directly, but put pressure on them quickly!"

"I have already contacted the three major operators and asked the dealers to make a quick decision and stop swaying with me!"

The secretary nodded one by one.

Director Yang also said: "Let's not worry about public opinion, that is our weak point. Bolang Terminal has no offline channels, so we can only get it done through cooperation. As long as we hold our ground, this fragile cooperation will soon disappear. Will break!"

"In short, avoid its edge first!"

The secretary hurriedly left the office to make arrangements.

Director Yang paced back and forth for a while, then dialed out the phone: "Boss... At this point, it is difficult for us to maintain our share in the open market, and the rewards are not proportional to the effort. I think we can slowly retreat."

Boss Liu's voice came out: "What about the lost market share?"

"We were second in share last year. The brand influence is very deep, and the share will not disappear for nothing." Director Yang expressed his thoughts, "We have to find a way to put pressure on Bolang."

"My idea is, I'll go and make a phone call with Bolang's Wen Liang to see what he means."

Boss Liu was noncommittal, but said: "Mobilize our resources first, and don't ignore online public opinion at all."

"Understood." Director Yang responded first, and then put forward an idea, "This is what I think about it. First, avoid the edge, draw it slowly, and take the public relations route. After all, we don't have a platform advantage."

Boss Liu didn't say much.

Later, Director Yang contacted some withered shareholders, such as Oceanwide, which can be regarded as the second shareholder.

All resources are mobilized.

Then he went to call Wen Liang.

To Dong Yang's surprise, no one answered the call twice...

…………

The second day of the Gregorian calendar in 2013.

The commercial competition surrounding the withered mobile phone quickly entered a chaotic stage, and the people who eat melons couldn't figure out what happened, and they couldn't count how many forces ended up.

As a big V who is a good thing in the machine circle, the machine circle takes the lead to join in the excitement of OB.

"I am also in the circle, and I will briefly talk about what I can see:
The launch of ZTE C1 and V1 triggered discussions about low specs and high prices, which eventually led to large-scale returns of today's withered mobile phones;
Just now, two OVs and one Juchang have expressed their disapproval of low allocation and high price;

It is reported on the Internet that some dealers have become restless, and the pressure to return the goods is too great;
Bolang Terminal only publicized C1 and V1 from beginning to end, and did not make other statements;
There are some movements in the capital market on the Internet, which seem to be about the investment of Bolangrong;
Summary: Although Bolang Terminal did not express much opinion, the battle between Bolang Terminal and Withering Mobile has already started in all directions, and the conflict has risen to the mutual partners of Bolang Group and Withering Group. "

"..."

At the same time, resellers and distributors in the mobile phone industry are struggling.

A distributor: "Boss, what do you say about the decline? We are under too much pressure to return products. Yesterday we held an event and sold more than 100 million yuan, and today we returned more than 90 yuan. What kind of place can stand such a big toss?" ! If you don’t say anything, you have to pay for it!”

A dealer: "Willing is not a son of man, let us make a choice quickly, saying that we can't bear the pressure of this batch of goods, and we will reduce or even cancel our share in the future, including authorization."

A distributor: "This horse can be threatened by the decline? They haven't paid attention to the market for too long. Now the decline of the mobile phone is synonymous with garbage. If it is not for the activities, it will not sell a few units in a few days. You can’t tell the difference between big and small, right? I’m going to withdraw from the cabinet now! I won’t sell shriveled mobile phones anymore!”

A dealer: "I don't like this shit anymore. Just now ZTE made a promise to increase the supply of C1 and V1. There is no tie-in sale yet. Opal is also a little bit relieved and withered this hot chicken thing. No matter how much profit you make, you can’t sell it for a bird, and you have to put money into it.”

A distributor: "Actually, we should have done this a long time ago. In the past, we made some money on withering mobile phones, but now the pressure is too great, and tens of millions of turbulences are at every turn. I really don't have a good heart, no For example, a mobile phone store just opened by a friend of mine only sells ZTE’s C1 and V1, and the price is increased, so don’t worry about it…”

As a result, a store that sold the most withered mobile phones on New Year's Day announced that it would withdraw its cabinets at noon on the second day of New Year's Day, and would no longer sell withered mobile phones. If consumers have any questions, they must return the products within 5 days!
The news spread quickly online.

A stone stirred up a thousand waves.

…………

At this moment, Mr. Wen Liang and Mr. Wen still don't know that the shriveled Director Yang has called him. It's not that the business private mobile phone is not with him, but Mr. Wen is a little busy at the moment...
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(End of this chapter)