return to bolang life

Chapter 359 Aiming at the Withering World Alone

This afternoon, various media are eagerly reporting the operator's reduction of marketing expenses.

Newsletters and press releases follow one after another.

Some side-by-side explanations are made from multiple perspectives such as historical background, significance of the times, and tax reform.

It can't be said to be gimmicky, but it can also be said to be a few nonsense.

It seems that the whole network is paying attention to this matter that does not know whether it has anything to do with people.

but……

The entire cyberspace is surprisingly 'quiet'.

Those heated discussions in the past few days seem to have ceased to be 'baby' all of a sudden, and 'netizens' suddenly stopped paying attention.

Those..."Withering!Victim of vicious competition! "

"The Unavoidable Tragedy in a Relational Society——The Withered and Attacked Mobile Phone Business!" "

"National Brand·The Tragedy of Withering"

"..."

All these kinds of drafts are gone in one go.

Not only did the original manuscript suddenly disappear in cyberspace, but even a large part of the later reports that quoted the original manuscript also disappeared suddenly.

Like it never happened.

Except... There are still traces left on Xiaocheng's book, this is the most ghostly place.

That's right, on the contrary, the current real-time related discussions on Xiaochengshu still have a little trace of the previous draft.

After a busy day, Wen Liang sat on the sofa in the living room of the hotel room, listening to Wan An's report on these little things.

"The public opinion has basically disappeared, including the snapshots of Baidu search are gradually disappearing."

Wan An said carefully.

"Whether it's a discussion about the human factors of the continuous sharp drop in stock prices, or a speculation draft about the unimaginable and unspeakable blow to the shrinking mobile phone business, etc., it's gone."

"There is no discussion on large social platforms including Weibo platforms and Tieba."

"Only our little orange book still has some related discussions, and the conclusions given by the main active IDs are similar, saying "it seems to be over."

"Including some relevant rumors on overseas social platforms, they have basically been deleted. The new discussions are much more normal, and the rhythm is basically invisible."

"Probably so."

As a gentle secretary, Wan An already possessed basic qualities, and what she has learned over the past year, is actually capable of being an ordinary assistant.

Of course, in comparison, as an assistant, Li Xia's job responsibilities and scope are very extensive, which is equivalent to the form of the group's chief steward. Li Xia herself has an increasingly large team of secretaries to provide her with support.

After listening to the small matter reported by Wan An, Wen Liang muttered sarcastically: "So you can do it."

How could he still not know the meaning of Zhang Sanshi's previous phone call.

But Wen Liang didn't really feel much.

The vast majority of businessmen have such dispositions, otherwise there would be no such sentence as "the prosperity of the world is for profit, and the hustle and bustle of the world is for profit".

It wasn't that they couldn't do this before, but some people, including Zhang Sanshi, still had a 'taboo' towards Boss Liu, the godfather of business.

Is the declining mobile phone business strong?
From a market point of view, it is still quite strong.

Domestic brands rank first in market share, second in the domestic market, second only to Samsung, and more than Apple.

It is also much stronger than the new Bolang terminal.

But from the perspective of product power and brand power, the declining mobile phone is just like that. In the second half of last year, it was weaker than Xiaosaoliang and Juchang, let alone the world-famous Bolang terminal.

However, the withering mobile phone does not exist independently of the main body of the withering, so the attack on the withering mobile phone can be equivalent to the attack on the company, and Yang Dong, Liu Boss and others behind the withering will all work hard.

It cannot be said that the goal of Bolang Terminal is just to end the declining mobile phone business, and the declining aspect will develop according to Bolang Terminal's expectations, and only use the mobile phone business to deal with it.

This is not realistic.

Nor is it possible.

Business is dead, people are alive.

If the scope of the arena was limited, Wen Liang would not have come to the capital at all, and the declining mobile phone business had basically died before Bolang Terminal launched Xinghai 1.

However, the fact is that the forces behind the decline have always been infinitely supportive.

It's the same as Wen Liang is also infinitely supporting the Bolang terminal.

Boss Liu already has a lot of resources in the shopping malls. Not to mention the direct major shareholders of pan-occupied financial giants like Oceanwide, there are quite a few other related private financial giants.

Including Ali and Baidu, who are almost irrelevant in this matter, have been involved.

the reason is simple.

Their bosses are all Taishanhui.

And Boss Liu is now the core figure of this association. This association can be traced back to 1993. It was first called Taishan Industrial Research Institute, and the core figures at that time were quite well-known.

Some have compared this meeting to Skull and Bones of the West.

There are too many sensational things to enumerate, such as saving Yuzhu, trying to protect that bull in the Sanmou incident...

This meeting is just one of the important resources of Boss Liu.

Attention, only one of them!

How can Bo Lang wither after starting a fight?Even if Bolang Terminal has repeatedly limited its attack scope to the mobile phone business, so what!

Would any person sit back and watch his own interests be attacked without using his own resources?

will not!

To put it bluntly, if Wen Liang hadn't had a fiancée named Su Jian who was the granddaughter of Lao Li, many things would have been overturned long ago.

Because many people are very, very taboo about Boss Liu's withering at the helm and some specious relationship chains!

In Wen Liang's previous life, the declining mobile phone business became something else because the state-owned assets cut the marketing expenses of the three major operators.

In the previous 13 years, including 14 years, even though the decline has been labeled as "Ami's conscience" by the public opinion, the decline in the mobile phone business is still a very, very large market share.

And the mobile phone business has never collapsed.

After the operator cuts business, the decline can also spend 29 billion US dollars to acquire Motorola Mobility!

Don't talk about Bolang terminal, let's talk about Bolang Group. How many US$29 billion funds are there?

but……

Now all will be a thing of the past.

In the past few days, Wen Liang has never paid attention to the competition under the water, and all his actions are swaggering.

It doesn't make much sense either.

If you use methods other than those on the board, I will crush them through official channels anyway.

If you smash the plate, you can't save it, and no matter how many resources and relationships you have, you can only sit and watch.

…………

At this moment, compared with the "quietness" of cyberspace, the circle of domestic mobile phone manufacturers is turning upside down.

In the group chat that included all brands, countless messages swiped the screen.

"What a mess..."

A Coolpad: "The boots fell, I didn't expect it to be so fast!"

"Now it depends on the reduction plan. The main reason is that the reduction in mobile is very strong. I heard that the proposal this time was proposed by the mobile side."

A Tianyu: "This news is already confirmed."

"Why did China Mobile ruin its own job?"

"This question is a bit out of level. The real job of an operator cannot be to recharge the phone bill and give away a mobile phone."

Anonymous: "Sorry, I'm going anonymous, the inside story of this matter is neither simple nor simple.

How should I put it, the appearance of the mobile version of Xinghai 1 is a very important opportunity. I believe everyone knows about the things in China Mobile's 3G, and everyone has probably heard of the protracted and invalid negotiations between China Mobile and Apple;
The price and popularity of Xinghai 1 can allow China Mobile to smooth out the big hole of 3G in name. The market size of 2500 billion only needs to sell about 1 million units of Xinghai 4 mobile version in name. According to rumors, Bolang Terminal also promised Subsequent models will give priority to covering the TD-LTE [-]G standard, which is the simple reason for the mobile initiative.

The complex inside story is actually a sentence. This is a necessary political requirement. Mobile has no choice, and TD must be pushed to the end.

Therefore, China Mobile took the initiative to propose this plan to reduce unnecessary marketing expenses and use it to fill 3G pits, and the vast majority of the share will be evenly distributed to Xinghai 1 and subsequent series.

According to reliable sources, China Mobile first purchased 500 million units of Xinghai 1 mobile version, involving a contract order value of 200 billion, so...

Don't talk about us, let's talk about the decline of the frontal battle. So many resources have been used, and there is no way to play Bolang.

Wen Liang's wrist is such an aboveboard conspiracy. He may not need to move, but it is very difficult for Mobile to not need the Bolang terminal at this stage, and even for a long time in the future, Mobile and Bolang terminal will be the best for honey. good partner.

As for China Unicom and China Telecom... do you think they have a choice?The tone of state-owned assets is not advisable for this kind of prodigal behavior!Even if they don't want to stand on the side of Bolang Terminal, they can only cut marketing expenses according to the notice! "

Yu Dadong: "The anonymous friend basically made it clear. I have reminded everyone many times since July last year that this market is not conducive to brand building and will not last long, so we will resolutely cut it off!"

Lei Jun: "Building a brand is the only possibility. Relying on centralized procurement will have to bear this unexpected factor. In fact, this is beneficial to the orderly development of the domestic market. White-brand mobile phones and counterfeit mobile phones will inevitably disappear."

Businessmen like Yu Dadong and Lei Jun, of course, can see it clearly.

Not to mention the question of whether the business will last long or not.

With the development of the times, the final route that can be taken is the brand route. This is how PCs came here, and smartphones are no exception.

Otherwise, Yu Dadong would not have to cut off the white card machine and establish a sub-series Glory.

When the notice from state-owned assets came down, the three major operators followed suit to adjust their strategies. Among the four China Cool Alliance, the one that was really affected, apart from the decline, was Coolpad.

but……

Judging from everyone's known point of view, Coolpad still has room for recovery, withering...it really is gone.

…………

…………

In the past few days since last Friday, the production capacity of the foundry of Bolang Terminal is also mainly for the 500 production of the mobile 320 million unit order gap. The production line does not need to be adjusted, but a small part is added.

However, the current daily production capacity has only increased by about 6% because of practice makes perfect, and it can reach almost 70 units, which has not changed much.

And because it is necessary to ensure the basic amount of 50 units of online daily stocking and overseas supply, it is a process that will take a certain amount of time.

Anyway, because of the order of 500 million units, Bolang Group's system has benefited slightly, such as orange logistics.

All the Xinghai 1 allocated to each mobile business hall are efficiently transported by orange logistics.

……

In the evening, the main business halls of China Mobile were still orderly selling the mobile version of Xinghai 1, which seemed to be in short supply forever.

In some relatively large business halls, there are occasional queues.

Very orderly.

Then, during the orderly shopping in a large business hall in Shanghai, a little noisy sound appeared.

The shopping guide in the business hall explained to several people in a friendly manner: "This is a mobile phone that comes with a recharge. You can return it, but the consumption of the package usage cannot be refunded."

"Indeed, please forgive me, there are some terms in the charge of phone charges."

The attitude of consumers is very firm: "Return! I will return even if I lose money! The quality is too bad!"

Then the little episode attracted shoppers, and it spread.

"It's a withered cell phone... no wonder."

"I just returned one yesterday, and I can replace it with a 3G package to use Xinghai 1. Everyone is saying that this phone is very good, so I just try it. I didn't expect to be in line today."

"When you get old, you should use your mobile phone well, keep up with the times."

"Indeed, there are several mobile phones in my family that are charged for airtime. The quality of the shriveled ones is the worst. It's very confusing. I didn't know it before. Later, someone disassembled it on the Internet. The cost is very low, and I wasted a total price of 599. package."

"Buy Xinghai 1 cruelly. Originally, I wanted to buy Mi 2. It's a bit annoying to have to rush to buy it all the time. I didn't think about buying Xinghai 1, but suddenly I bought the contract version."

"..."

However, this time was different, and things gradually fermented in this business hall.

In the end, the business hall made a decisive decision and made a decision to remove the display cabinets for the withered mobile phones and open the return of the withered mobile phones.

The business hall also quickly fed back the news layer by layer.

Then all the mobile business halls in Shanghai announced to remove the display cabinets for the withered mobile phones at the same time.

When the news came out, there was an uproar.

Soon there were media reports and commented: "Third hours after China Mobile announced the adjustment of its marketing strategy, the dropped mobile phone was withdrawn from the showcase due to quality problems, and a return recall was initiated. The strategy went from sending out to landing so quickly!"
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(End of this chapter)