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Chapter 37 Is the advertising effect so outrageous?
"Aze, tell me first."

In Room 716, Wen Liang, who was leaning on the table, called the names directly.

"Let's talk about the rules and regulations, hidden rules, etc. mentioned earlier, including the idea of ​​​​the operation mode of the cooperation zone."

Li Ze was not surprised to be named by Wen Liang, and quickly picked up the notepad on the table in front of him and opened it: "Let me first talk about some thoughts on the position of the advertisement:
The navigation bar of the Xiaochengshu homepage will be updated to [Home], [Cooperation Zone], [Six Categories], and [More], a total of 9 vertical categories, of which [Cooperation Zone] and [More] will remain. Advertising, that is, only 7 self-operated advertising spaces are placed on the first-level page. "

"However, we will launch the App soon, and the App also has advertising space for self-operating."

"..."

After briefly mentioning his thoughts on self-operated advertising positions, Li Ze turned to talking about advertising rules: "The plan of 'everyone is a media owner' is very good, but as Lao Wen said, it is very easy. Breeding all kinds of problems, it is very important to establish explicit rules and unspoken rules;
I think this type of rules is actually our idea of ​​the advertising business model of Xiaochengshu. "

Glancing at the notepad, Li Ze continued to say, "I think about this in a relatively simple way..."

"Since the focus is on maintaining the reputation of the platform and even the goodwill of the company, I think we should pay attention to the differentiation of the advertising business. In other words, we can encourage the big V-type users of the platform to accept advertisements, but we should control the right to screen and control word of mouth. angle to prevent flooding of advertisements!"

"..."

Li Ze finished everything he thought of in one go.

No one interrupted, nor answered immediately.

Wen Liang also didn't say anything, just swept the crowd with a smile on his face.

Then Tang Pu stepped forward in a hurry, and also expressed his thoughts: "...The advertising business model is actually mainly about advertising in the cooperation zone."

"The model here can be summed up in one word: relying on partnerships to make money."

"..."

Then Chen Jiaxin, Qin Zheng and even the least talkative Zhang Yulin all expressed their thoughts.

The internal atmosphere of the entrepreneurial team brought up by Wen Liang is still very good, even Zhao Mingjie and Tang Pu who joined later.

On key issues, we will not pick and choose casually.

After listening to everyone expressing their opinions and ideas one by one, Wen Liang first said: "This kind of discussion atmosphere must be maintained. You can basically think about all the details in place."

Then he said unhurriedly: "You have made it very clear about the position of self-operated advertisements. I think it is enough. Seven first-level positions, comment advertisements in the classified comment area and related notes. The first advertisement, so that only the webpage That's 27 slots."

"Aze, you are responsible for how different positions should discuss advertising cooperation."

After saying this, Wen Liang continued without a pause, "You have also said a lot about the advertising business model of the cooperation zone, so let me sum it up."

Looking at several people, Wen Liangfu gestured: "First of all, this 'relying on partnerships for profit' can actually be understood as a B2B model in a simpler way. In other words, we have to give priority to advertisers who want to place ads on Xiaochengshu." Contact the platform, and then we will match the original author according to the advertiser's advertising budget, content direction, etc..."

"We charge a certain amount of commission and management service fee for the overall advertising fee. How to determine the standard will be determined through a comprehensive analysis of the big data model."

"The platform guides and restricts both original creators and advertisers, and prevents flooding by marking advertisement labels, and at the same time ensures that it is more influential than native advertisements!"

"It's a model that has more content to dig into."

As he spoke, Wen Liangbi pointed out a finger: "Another dimension of this model: specially invited partners of the platform, such as 'Ya Qi', they will all be promoted as exemplary original creators and media owners."

He gestured with another finger: "There is a word called bringing goods. At this stage, I think they can be developed into big Vs who carry goods advertisements. In this regard, we need to further explore such things as benefits, partnerships, advertising quality, etc."

Wen Liangbi showed his third finger: "There is another simple model: users pay to promote advertisements;

In fact, it is still a kind of B2B model. We will widely invite brands with promotion needs to settle in Xiaochengshu, and allow them to pay to promote their own advertisements, and allow other users who want to promote their own content to pay for promotion. "

"..."

"In addition, the advertising in the cooperation zone also involves entry barriers. This aspect involves an actual amount of attention. How to show the amount of dehydration attention, Laoyin, you take the lead in solving it from the technical level."

"..."

"Finally, we need to continue to explore how to make ads less disruptive to the user experience, and ... allow users to actively choose to limit the display of ads."

"Although it is our initiative to launch a plan to popularize the advertising business, it is not a contradictory relationship with us to restrict the display of advertisements through technology."

"The former helps us attract a large number of user groups with fans, and the latter helps us establish the external image of Xiaochengshu."

After speaking one by one, Wen Liang picked up the water glass and took a sip of water.

He has no more brains than others.

Being able to refine all aspects in this way is not because of how frequently he had been in contact with the advertising business in his previous life.

Instead, he will copy excellent homework.

He just moved the Douyin advertising model that the later generations have done well in advertising to Xiaochengshu, and refined the parts in a targeted manner, which can be regarded as a form of learning from each other.

Director Wen is not a start-up entrepreneur from scratch.

How to learn from each other is very simple for him.

The office building is relatively quiet at night, and it is even quieter in the small office where 10 people sit.

Chen Jiaxin, Li Ze, Tang Pu and others were all writing hard, writing down all the rules and regulations that Wen Liang concluded.

Only then did he have time to admire: "It has to be Old Wen!"

"Let go of me, don't stop me from worshiping Mr. Wen!" Zhao Mingjie was the most outrageous.

"..."

Wen Liang just smiled and didn't care about everyone's jokes and flattery.

After laughing, Wen Liangcai made arrangements to promote the cooperative advertising business of 'Ya Qi': "Ah Ze, you are mainly responsible for creating the first advertisement content for 'Ya Qi'."

Li Ze nodded seriously: "Okay."

…………

Three days later, on the 29th, Li Zecai carefully selected suitable advertisers.

Then comes the refinement of the details.

How to produce more refined content with advertisements under the premise of maintaining a unified style with the original content before "Yaqi";
And how to ensure that the advertising product does not destroy the overall style;

Also make sure the ad is effective;

In the end, you have to satisfy the advertiser...etc.

After all, this is still very different from direct advertising.

In order to complete these contents, Li Ze, Tang Pu, and Chen Jiaxin all joined in. Not to mention, Chen Jiaxin even asked some female classmates he knew to help.

Including those three cooperating big Vs.

They are also looking forward to the very good display effect of this advertisement, after all, it is related to their respective interests in the future.

And so, more than a day passed.

It's November 11th, the last day of November.

It took a group of people 30 hours to create a few pictures and write accompanying texts for excellence. The content of the advertisement was finally approved by Wen Liang, and then it was officially launched.

……

At 30:[-] p.m. on the [-]th, under the witness of Wen Liang and others, Liang Yameng logged into her 'Ya Qi' account through the computer to update the news.

In this news, Liang Yameng appeared with an almost brand new external image.

Dressed in a black casual women's suit, wearing a pair of big glasses, combined with a well-behaved appearance, with a particularly lively imaging style.

Views appear within the first second of a content update.

The first approval appeared in the first minute.

The first comment appeared at the first minute and 17 seconds...

Everything is the same as usual, it's just that the inexplicably popular 'Ya Qi' immediately gained a lot of attention from users as soon as it was updated.

The comment area soon has more and more content.

"Wow, my sister is my sister, I can actually wear a suit like a royal sister's style with a lively feeling, I love it, love it, these glasses look so good!"

"Sure enough, Ya Qi is able to complete everything in her own style."

"Today is Ya Qi's business day again~"

"I just found out that this is actually an advertisement? Sure enough, Ya Qi, as the first sister of Xiaochengshu, is really the first cooperative advertisement user! Come on, Ya Qi!"

"Wow, this time I don't need to look for Ya Qi's same style of outfits. There are advertising links for clothes and glasses!"

"You guys are too slow. This girl has already found out, and she has already placed an order in the online store!"

"gogoggo..."

"..."

The popularity of the comment area and the real-time feedback of the two advertisers on the relevant data made Wen Liang, who had seen many things in the world, feel lost for a moment.

This... Could it be the commercial value of a natural Internet celebrity?
Should the advertising effect be so outrageous? !
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1 more.

PS: There are still 4 updates today, and there have been a lot of updates since the book was opened, but it is getting colder and colder. I would like to ask readers, grandpa, if you are still reading it. It feels so cold that it can’t even meet the shelf standards. I’m looking at it and pick 1, thank you~
(End of this chapter)