return to bolang life

Chapter 38 Why am I so hot?
In the corner of the office desk in Room 716 of the Yinhui Building, a monitor stand was newly installed, with four spliced ​​display screens hanging on it.

At this time, different screens are presented:
There is a website real-time traffic monitoring matrix.

There is a background server real-time pressure monitoring matrix.

These two unshakeable each occupy a screen.

The remaining two screens are now being moved to display the real-time changes of various data of the account 'Yaqi' latest updates, and the outbound dynamic details of the website traffic jumping to the page designated by the advertiser.

There is something new happening every second on every screen these days.

Although he has heard a little about the real-time popularity of the account 'Ya Qi', Wen Liang is still surprised at this moment.

It was also the first time for him to see the madness of an Internet celebrity's various statistics so intuitively.

Of course, it's not just these things that make Wen Liang lose his mind, but also the latest online communication records between Li Ze and the two advertisers...

Li Ze and the others did not slack off in the process of launching the platform cooperative advertising demonstration sample from the project establishment, and strived for perfection in every link.

The first is to select two cooperative advertisements based on the overall style of the previous releases of "Ya Qi", and present them in a similar way to carry goods.

They are a pair of neutral metal frame glasses with a certain sense of design, and a black casual suit jacket.

Of course, the same product of the two advertisers has other matching options such as other colors.

The glasses are flat mirrors by default, and the price is 109 yuan with free shipping.

The suit jacket price is 218 yuan free shipping.

Obviously, the product price is also part of the careful selection, unlike the first self-operated advertisement, which is a full-store advertisement.

It’s quick to say, but it’s actually been an hour since the ad was launched, and the advertiser has also promptly reported the sales situation to the platform for an hour...

At this moment, Wen Liang was looking at the first data feedback given by the two advertisers on Li Ze's computer screen:
172 glasses were ordered in one hour.

85 suits were ordered in one hour.

It is a semi-customized cooperative advertisement, and it is also a delivery model selected through negotiation. By default, all orders are from this cooperative advertisement of 'Ya Qi'.

Then Li Ze interrupted Wen Liang's absent-mindedness: "The total sales of advertising in one hour is 37278 yuan!"

It also interrupted the moment of surprise of everyone present.

Sun Baoyin almost murmured: "Strong."

"Sister Yameng really..." Zhao Mingjie was so surprised that his mouth was dry, "It's too strong."

"More than 3..."

"In the next few days, these two items may become popular items in the stores of two advertisers..."

"No, no, no, it's a hot item now, and glasses can be regarded as an unpopular product. The advertiser's brand building is good, and the word of mouth is also good. The monthly sales are only 200+! Now the monthly sales record will be broken in an hour. !"

"I think it is likely to form a small Internet celebrity trend."

"..."

As an online celebrity with goods, Liang Yameng was also frightened, her small eyes almost stared at the lenses of the glasses, and she murmured with emotion: "Little Orange Book's ability to monetize user traffic is really terrifying! One advertisement probably costs Worth all the consumption of my four years of university!"

Afterwards, amidst the admiration, seeing Wen Liang's already calm face, with Liang Yameng's insight, she finally realized some of the deep meaning that Wen Liang emphasized during the whole process of advertising production.

Liang Yameng did not hesitate, and sincerely expressed her thanks: "Mr. Wen, thank you."

Then he sighed and said: "If you hadn't been emphasizing that I should participate in the whole process of product selection, let me actually experience the advertised products in my daily life, and let everyone carefully sort out the past word-of-mouth of the advertisers, and even invited seniors from the law school to do legal work. Consultant, I will finally decide to launch the advertisement; with this level of popularity, if there is a quality problem with the advertised product, I will definitely not be able to withstand the anger of netizens as an internet celebrity!"

Wen Liang was not surprised by Liang Yameng's reaction at this moment. He waved his hand and intentionally characterized the matter as a business matter, and his tone was also business-like: "Mutual benefit, if something goes wrong, Xiao Chengshu is also jointly and severally responsible, unless it is to run away after earning a lot of money." , otherwise businessmen are also very particular about goodwill.”

Liang Yameng shook her head and laughed, and changed the subject: "I'm so lucky, a single advertisement has developed my commercial value on the Internet, and the harvest is much, much greater than I imagined!"

She now understands her gains and losses in the process.

The first 'crab' she ate brought her unimaginable huge commercial value.

The huge amount of risk that should have been borne was also minimized under Wen Liang's full control.

In addition to the equality and mutual benefit based on the cooperation agreement, Liang Yameng also knew that she should thank Wen Liang.

Now even if these two advertisers deliberately shoddy because of the hot money, with the strictness of the contract, 'Ya Seven' will not lose much of its online reputation.

"..."

When Liang Yameng was feeling emotional, Wen Liang finally commented on the business: "Five days of preparation were not wasted, and the demonstration role will be overfulfilled. Yes, everyone is happy."

After finishing speaking, Wen Liang turned back to look at Liang Yameng again, his eyes fixed on her: "You have to be mentally prepared, the attention around you will be higher this time, and it will be sharper than before."

Hearing this, Liang Yameng smiled easily: "I understand, I am mentally prepared for this."

Speaking of this, Liang Yameng muttered again: "Until now, I still don't understand why I became popular."

"..."

It is not yet the time for Xiaocheng Shu to relax and express emotion.

Wen Liang talked patiently with Liang Yameng, and arranged for her to go to Bolang's new office in Yinhui Building.

Afterwards, Wen Liang stared at the four display screens, and calmly arranged: "The initial effect has exceeded expectations, and the effect of the demonstration sample can be displayed to the outside world in advance."

"Old Tang, you pay close attention to the influx of background server traffic, and add backup server resources to the cluster at any time to prevent traffic overload from affecting the growth of platform users."

"Aze, pay close attention to the display effect of advertisements and pay attention to the public opinion of external displays."

"..."

After arranging them one by one, Wen Liang clapped his hands to cheer him up: "Get moving, the last brilliance of Xiaochengshu in November is right now!"

"..."

Everyone responded one after another and returned to their workstations.

Wen Liang stood in front of the display rack without moving, and the content on one of the display screens had been replaced with a public opinion monitoring system matrix.

Real-time display of network dynamics.

Everything is in order in the small office.

Fortunately, Liang Yameng has left 716, otherwise she would be more surprised than when she first saw Wen Liang roughly enter the working state.

It was also in this cooperative advertisement that Liang Yameng was deeply touched, why the entire Bolang company would be gentle.

Wen Liang standing there in an ordinary way will allow the entire team to operate stably without panic.

In the scenes Liang Yameng has seen, she can only give the following adjectives:

Calm, commanding, well-arranged, and thoughtful.

…………

Soon, the small orange book platform 'Yaqi' became the first user-cooperative media owner, and the news of the online advertisement and its unprecedented success was specially spread on Weibo and other social platforms.

Countless netizens with various purposes frantically flocked to the Xiaochengshu platform.

I also went to the product details page of the cooperative advertising of the two advertisers through the advertising link.

All parties are pursuing their own methods to obtain more data.

Of course, with the current size of Xiaochengshu, it is obvious that only some individual users with a lot of attention and some groups such as MCN organizations are moved by the news at this time;
And some small and medium-sized enterprises with promotion needs, namely: potential advertisers of the Xiaochengshu platform.

Of course, related discussions about the operation of Xiaochengshu soon appeared on various social platforms.

"The advertising effect of 'Ya Seven' is too exaggerated! This time, a private advertising model was adopted, which clearly showed the advertising value of 'Ya Seven'! An unpopular online glasses sales increased by two in such a short period of time. Hundreds of orders! Even the sales of women's casual suits that are much higher than the usual market price are so strong! The traffic value of 'Ya Qi' is really scary, really!"

"The upstairs is a little bit one-sided. The traffic value of 'Ya Qi' is terrifying, and what is even more frightening is the ability of Xiaochengshu to operate users to monetize traffic through advertisements! 'Ya Qi' does not have other platform accounts, so this advertisement is It is only displayed on the Xiaochengshu platform, which is enough to show the operating ability of the Xiaochengshu platform, and of course, it is also related to the high quality and spending power of platform users!"

"..."

"Little Orange Book has really come up with a way to quantify the value of individuals in the online society. I have a hunch that as long as Little Orange Book can withstand the external pressure at this stage, it will become a new outlet."

"It's only been 9 days since Xiaochengshu announced the 'Everyone is a media owner' advertising exploration plan, and the first sister of the platform 'Yaqi' has demonstrated the value of the advertising effect, which is amazing."

"..."

"Speaking of which, Xiaochengshu didn't surprise everyone at all, and directly chose the platform 'Yaqi' as a platform to test the cooperative advertising, but I really didn't expect the effect to be so terrifying!"

"I just don't know how much money was signed for this ad."

"Then who knows, it can't be more expensive than the small orange book platform's own advertisement."

"..."

"My heart is moved, and I have taken action. I have decided to develop on the Xiaochengshu platform with all my strength. I hope to become a cooperative personal media owner as soon as possible."

"The test results are so gratifying, when will Little Orange Book launch a cooperation zone!"

"can not wait anymore!"

"I'm so envious of 'Ya Qi'. Why did she settle in Xiaochengshu so early? She can be regarded as the most loyal user of Xiaochengshu. It's no wonder that she has such a big harvest."

"The value of this advertisement is so great, it is estimated that the advertising fee will not be cheap. Even if this one is cheap, it will not be cheaper in the future! One word: Mu, two words: Mu!"

"..."

In the large-scale discussions among the corresponding groups on various social platforms about the effect of Xiaochengshu×'Yaqi' cooperative advertising, Xiaochengshu's platform traffic once again ushered in a rather exaggerated peak.

The number of simultaneous visitors is as high as 210 million!
More than the total number of platform users!

There should not be too many people who mainly visit the Little Orange Book website as tourists.

Not only that, but the number of registered users has once again ushered in crazy growth.

Many netizens are so active in watching the show not only for the show, but also for the intention of entering Xiaochengshu.

And at this time, the proportion of high-quality users among the users who choose to register will be considerable.

all in all.

This evening, Little Orange Book became very popular again.

What is even more eye-catching is the commercial value of the account 'Ya Qi', which has made countless netizens envious.

As Liang Yameng herself said, her commercial value on the Internet has been fully developed with this advertisement.

…………

At ten o'clock in the middle of the night, a group of 11 people walked out of the Yinhui Building.

I went to the food street near Huashi Ximen.

Wen Liang greeted Liang Yameng with a smile: "I'm in a hurry today, let's deal with it briefly."

"..."

"First of all, I would like to thank Lao Liang for his trust and dedication to our platform. It is beyond my expectation to achieve such a result."

"I have to say an ugly word. Although Lao Liang's commercial value on the Internet is far beyond imagination, all your advertising endorsements in the future must still be treated with caution. We will intervene in the whole process. It is not easy to build word of mouth, but it is easy to destroy it..."

Liang Yameng just looked up at Wen Liang, taking it seriously.

In the end, Wen Liang made a brief summary: "Let's go and see, anyway, I'm not in a hurry to say too much now."

"Okay." So Liang Yameng smiled at everyone, and then buried herself in the fried chicken that was just delivered. She liked the taste of the fried chicken from this small restaurant.

Wen Liang laughed.

"..."

At 35:25, [-] minutes before the lights of all undergraduate dormitory buildings were turned off, everyone rode their bicycles and rushed back to the campus.

Because of the addition of Liang Yameng, the atmosphere is not so relaxed.

Arriving at a fork in the campus, Liang Yameng tightened the handbrake of her bicycle with her left hand, tapped her toes, and said goodbye to everyone with a smile.

Then pedaled again, the bicycle went to the fork in the road, and went to the dormitory where she was.

The evening wind blew away her murmur to herself: "I'm going to live to become the rich person I hated the most... ah."
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(End of this chapter)