return to bolang life

Chapter 39 The wind is coming, so it will take advantage of the trend! (3 more)
The first day of December.

Sunny weather.

There are 5 levels of breeze.

The little tree swayed.

It was Thursday, and the first class was not that important, so...Wen Liang, who was going out with Chen Jiaxin, Zhao Mingjie, and Tang Pu, was blown by the breeze, and the bicycle slipped out of the school accidentally.

I don't know why, but I can't control it.

Seeing Wen Liang's back slipping away, Chen Jiaxin raised her delicate eyebrows, and said through her teeth: "I really don't envy you at all."

Zhao Mingjie held back for a long time, and said, "Me too."

"Well, I'm not envious!" Tang Pu replied heavily.

Chen Jiaxin, who was standing on a bicycle with one foot on the ground, squeezed out another sentence: "Old Wen is really talented in learning..."

"yes……"

"I thought Old Wen would finish the first class."

"..."

Not to mention the sour words of Xiao Chen, Xiao Zhao, and Old Tang who were suppressed by envy, Wen Liang held the handlebar of the bicycle with one hand, took two bites of buns in the breeze, and quickly turned into the bicycle shed downstairs of the Yinhui Building .

Walking into Room 716, Wen Liang saw Li Ze, Sun Baoyin, and Zhang Yulin who had come over earlier.

Li Ze and Zhang Yulin don't have many courses in their junior year, and the semester will be over in ten and a half months.

My own people don't pay attention to the set of going to work at 9 o'clock and leaving work at 5 o'clock.

Unlike Wu Mingxiao who has been working for more than a week, he will not come until around 8:50.

Li Ze looked back and saw Wen Liang, who was Shi Shiran walking into the office, and smiled immediately: "Hehe, Mr. Wen was blown here by accident today, right?"

"Yes, yes, the wind is really strong this morning, whistling." Wen Liang replied solemnly without changing his face.

Sun Baoyin, who was holding a thermos, showed a smile.

Even the melancholy Zhang Yulin next to him had a smile on his face.

Walking to his seat and sitting down, Wen Liang reached out to turn on the computer, and asked casually, "Have you exceeded 200 million users?"

"Coincidentally, it's 200 million." Speaking of this, Li Ze couldn't help but laugh.

It happened that Wen Liang was just one step away from catching up to this node.

Wen Liang didn't care, but said leisurely: "It's fine if you don't miss ten million users. Anyway, after ten million, even if Xiaochengshu has a firm foothold, it doesn't need to find a way to recruit new users every three days."

"Indeed." Li Zeshen agreed, "You're still right. We have to make steady progress step by step. There have been too many user surges recently, so we have to find a way to guide the user community to create high-quality original content."

Wen Liang didn't say much about this, but asked again: "How many advertising spots did you get on today?"

"The homepage and two first-level categories, the prepayment is 67 yuan." Speaking of this, Li Ze was a little happy, "On the first day, I completed 300% of the total revenue task of 22 million yuan for this month. I still haven't started yet. Talk to those advertisers who take the initiative to come to the door, this month's revenue target is a bit simple."

But Li Ze didn't dare to add a target.

Now, Xiaochengshu has set the standard for external advertising fees:

首页0.6元/CPC、其它6个一级分类0.4元/CPC、20个次级页面0.25元/CPC。

Based on the current data, the minimum total clicks for the corresponding advertising slots are estimated to be 500 million, 1200 million, and 1800 million.

Even after a simple calculation, if the 27 self-operated advertising spaces on the webpage are full of advertisements for a whole month, the estimated monthly revenue can reach as low as 1200 million, and he dare not add targets casually; Advertisements are served in every ad position in one second.

However, the actual advertising revenue for the entire month of November was 11 of the total advertising revenue of the second order that ended yesterday + 69 of the first order, for a total of 38 million.

The final payment of 33 yuan and the advance payment of 67 yuan mentioned by Li Ze just now will enter Bolang's public account at about ten o'clock...

Wen Liang didn't follow Li Ze's lead, and brought up something new: "How is the effect of the 'Ya Qi' advertisement?"

The regular style of 716 is like this, things are said one after another without repeating them many times.

Li Ze quickly gave the statistics: "More than 600 orders of glasses were sold, and more than 400 orders of suits were sold. The sales volume of suits seems to be coming from behind."

As he said that, Li Ze did not forget to tease: "Just talking about Yangcheng, the wind is blowing just right today."

Then he went on to say: "Because we made a certain inclination and factored in public opinion, the total number of advertisements displayed has exceeded 2000 times, which is almost equal to the number of views of the most popular content on the 'Ya Qi' account... "

After a pause, Li Ze sighed slightly: "To be honest, how come you have such a vision, Old Wen? Xiao Chen went out and worked for a long time before finding three suitable platforms to cooperate with the big V. I heard Xiao Chen say that 'Ya Qi' was just you pointing at me." Yes, it turned out to be like this in just a month, and her online business value is higher than those of us who are platforms."

Wen Liang looked at the computer screen and clicked the mouse, and replied: "I explained the reason before, but there is also the reason why Liang Yameng is suitable for the job of an Internet celebrity, just like a natural Internet celebrity, I am quite surprised anyway, maybe this is fate ?”

"Maybe." Li Ze also shook his head, not knowing what to say, "The income from her first commercial advertisement cooperation will be quite considerable. If the data is released to the public, it will probably drive many bloggers like Weibo Big V crazy." .”

Wen Liang just smiled this time and didn't answer any more.

As Li Ze said, the wind in Yangcheng is blowing just right today, and all the data show that Xiaochengshu is being swept up and is moving forward.

…………

Let's talk about 'Ya Qi' first.

The terms of the first commercial advertising cooperation contract were finalized by Wen Liang.

It is different from the unified CPC settlement method for self-operated advertisements on the Xiaochengshu platform.

It is a win-win model, which actually maximizes the interests of the platform, Liang Yameng, and advertisers.

A more complex method is used to calculate advertising costs.

Approximately equal to CPM + CPA.

The first thing to talk about is 5 yuan/CPM.

The price is not high, and 1000 impressions, or 100 impressions is only 5 yuan. If there is no influence of public opinion, the current 2000 impressions is already close to the average display threshold of the account 'Ya Qi' in the past.

The slight difference is that both advertisers need to pay for the ad display fee separately, one for each.

However, in order to show sincerity and for the friendly cooperation of the three parties, the CPM charge additionally restricts the time period of 24 hours after the news goes online; and within 24 months after 3 hours, 'Yaqi' cannot delete this advertisement news.

If you only sign according to this clause, even if this advertisement can be displayed to the fullest, there will only be 24 million impressions in 500 hours, and the pre-tax advertising fee is only 2.5 × 2 = 5 yuan.

Therefore, Wen Liang specifically proposed supplementary clauses.

That is: divided into.

Merchandise sales are inherently profitable.

There are discounts for bulk purchases.

Therefore, Li Ze persuaded the advertiser with such reasons and signed the relevant supplementary terms.

It is agreed that the sales volume in 24 hours exceeds 500 pieces, and 'Ya Qi' will get a rated share from each product, and the share amount will be approved according to the advertiser's pricing for bulk buyers.

The unit price of the bulk purchase of glasses negotiated is 94 yuan, that is, 15 yuan per piece belongs to 'Yaqi'.

The unit price of the bulk purchase of suits negotiated is 193 yuan, that is, 25 yuan per piece belongs to 'Ya Qi'.

So this advertising revenue is divided into two parts.

Within 24 hours (RMB 5/CPM + product sales quantity > 500 pieces, each piece is divided into total number of sales pieces) × 1.3.

The latter × 1.3 is 24 times the total cost within 24 hours after the ad goes online.

The whole is similar to the model of pit fee + product sales share for later generations of anchors with goods.

This plan can be said to be happy for everyone, or it can be said to love each other and kill each other.

Cooperation, Wen Liang knows, is to find a balance between each other.

According to the current data, the cost of the "Ya Qi" dynamic advertisement with goods that shares a few pictures with text is about 10 before tax.

Don't underestimate 10 yuan!

It is still 2011, which is much higher than the single commercial promotion contract of many Weibo big Vs and big bloggers!

We must know that the endorsement fee of some third- and fourth-tier stars is less than one million. That is the overall advertising fee of one to two or three years, and it also needs to cooperate with the shooting of promotional videos, print advertisements, and so on.

If Liang Yameng chooses to fish in the dry lake, receiving one such advertisement in two days may make more money than the endorsement of a first-line star-because manufacturers that can afford to hire a first-line star to advertise, even ten of the total number of small and medium-sized enterprises that need promotion Not one ten thousandth or even one millionth.

Of course, after being busy for so many days, Bo Lang will definitely take away a certain percentage of the share, and the one negotiated with Liang Yameng is 15%.

Apparently, Liang Yameng and a few other people can only get one-person contracts. After the launch of the cooperation zone, a large number of users can only get a uniform proportion of sharing contracts.

This cooperation zone is also another model of Xiaochengshu in terms of advertising profit:
Provide management services and draw a certain percentage of shares.

"..."

Let's talk about the Little Orange Book.

A large number of high-quality users of other social platforms frantically poured into the Xiaochengshu platform as early as last night, and registered users.

Hundreds of thousands of users surged in one night.

The cooperative advertising demonstration sample was an unprecedented success, triggering high Internet popularity that continues to this day!

Xiaochengshu's own traffic performance ability and operational traffic monetization ability have been directly recognized by many elite Internet users!
Business revenue already has the basis to support the regular operation of Bolang.

It is close at hand to Bolang completely getting rid of the dying stage!

Yes, Xiaochengshu, an Internet business platform, has been developing so far, and it is still in a state of walking on thin ice. It has to be prepared for the slightest disturbance;

But now everything is fine.

As soon as the strong wind comes, it will take advantage of the trend and skyrocket!
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The third update, and the fourth update in a while, today's update is a little earlier, and there is another round of new recommendations (just the castrated version), so I'll make some more while I have time on weekends.

(End of this chapter)