return to bolang life

Chapter 370 Open a New Vest and Build a Thief Ship
Originally, Wen Liang thought that the regulations for selling chips to the outside world should be tentatively set to only sell low-end chips, and temporarily solve this problem.

After all, the most important sales business of Bolang Terminal is mobile phones.

Regardless of the high-end mobile phone SoC, it must be manufactured with the most advanced nanotechnology process, but the cost of a single chip is not high.

Take the A5 chip on Apple's iPhone 6 as an example, its ex-factory price is only $17.5.

Far less than the $4 factory price of the 34G LTE baseband on it.

In fact, even the ex-factory price of the 4G baseband on the iPhone 3S is 24 US dollars, so Qualcomm was able to buy the baseband and send the chip before.

All in all, it is not very profitable to only sell chips, because the total price is there. At this stage, the external quotation of RMB [-] to [-] is beyond the limit.

The key is that there are other players in the market. For example, Qualcomm’s SoC with the highest external price is only a little over 100 yuan, and it can also come with some comprehensive preferential quotation solutions for baseband + other chips.

Therefore, Wen Liang didn't really want to develop this business, even though ZTE had tactfully signaled it a few times.

If it weren't for promoting the self-developed new instruction set ecosystem, Li Ze would not have proposed such an idea.

Now considering that the main supplier of low-end chips is actually MediaTek instead of Qualcomm, and considering various matters, Wen Liang proposed a new idea.

"Since I feel that the chip market can make money, can do it, and will inevitably become competitors with existing market players, I think it should be planned systematically."

As he said that, Wen Liang gave his opinion: "The final price of a single-chip chip is not high, so I was not interested in this business before, because the total amount is there, and the domestic market is only 500 to [-] million smart devices a year. Even if the market share is all ours, the annual revenue is only [-] billion."

"However, there is no problem with Aze's starting point. The construction of the overall new ecology cannot only rely on the Xinghai series, but also requires the addition of other domestic mobile phone brands. Furthermore, our application Internet ecosystem has dominated the domestic mobile market to a certain extent. From the current point of view, the prosperity and development form is still a few years away from the peak of development, and there is time to cover the whole people."

"So, I think we can't just sell low-end chips."

Li Ze thought about it carefully, and agreed: "High-end chips are generally used in the flagship machines of various brands. Some application software, including system version updates, generally cover high-end first, and then consider decentralization for adaptation."

In other words, the current ecological adaptation starts from the high end.

The needs of the low-end series will not be prioritized.

This is related to the tolerance of the low-end series audience to the product.

Li Ze further stated: "It is no problem to start selling externally at the low end. Once it starts, it should establish a product line systematically, so as not to go through the detour of marketization first."

"Set up a new product line?"

Wen Liang shook his head: "No, we should get a new vest. Bo Langzhu has attracted enough hatred at the stage of performance, so he has to spread out and engage in cooperation. This will also make it easier for the Xinghai series to always maintain the top-end leadership."

"Understood, I will distribute the business to a new cooperative company, and I will make arrangements for it." Li Ze understood clearly, "How can I discuss with Mr. Lei?"

Wen Liang smiled and took a sip of tea: "It's simple, don't worry about it."

At this point, the initial plan for the chip's external sales is officially settled.

It will be up to Li Ze to arrange a new vest, which is related to but not directly related to Bolang. Anyway, all the ongoing chip design and development tasks are carried out in a way of pairwise comparison and multiple groups.

It is not a big problem to decentralize the failed products of that generation of internal horse racing to vest companies.

In fact, Samsung also has similar behaviors. Their screens are high-end for their own use, and the high-end ones are covered by Apple, and the third is to supply other mobile phone manufacturers.

For example, the same OLED screen, Samsung's best is always the one on Samsung's flagship model.

As for Wen Liang's desire to create a vest, he wanted to disperse the pressure on Bo Lang and open up to foreign cooperation to a certain extent.

Just selling chips does not necessarily promote ecology.

After all, Qualcomm and MediaTek do not need to consider ecology. Almost all smartphone applications on the market are based on the ARM instruction set system.

If not only selling chips, but also joining the cooperation queue and becoming a community of interests to a certain extent, mobile phone manufacturers will be more motivated.

profitable.

It is also beneficial to the national independent technology system.

Balancing public and private interests~
Anyway, when it can be sold to the outside world in the future, it means that the self-developed chip system has gone through, and it doesn't matter whether it is kept secret at that time.

Even the instruction set, instruction set architecture, and microarchitecture are not worried about being widely used by other manufacturers.

Later, almost all chip design manufacturers used the ARM instruction set solution. Isn't it the best for Apple, and all other manufacturers?
Not to mention the later, but now, both Intel and AMD are using the X86 instruction set system. It’s not that Intel is far ahead. AMD’s YES is only a YES to a certain extent, and it has never been able to win Intel head-on.

And it's a little yes when Intel is squeezing toothpaste and the process of his fab is stuck at 14nm++++.

What's more, Bolang internally uses a multi-group horse racing mode, only the best is used, and the next one is distributed. The natural gap is already there.

…………

noon.

Wen Liang went to the cafeteria for lunch with Wang Wanyu, Li Rang and Su Jian.

At the dinner table, Wen Liang chatted with Wang Wanyu for two or three business affairs.

After the meal, Xiao Lirang, who was still mother long and mother short in the morning, followed Su Jian away.

Wang Wanyu was so angry that she looked at Li Rang's back and muttered, "Little white-eyed wolf~"

Seeing Wen Liang at the side, Wang Wanyu became even more angry, and said with a dissatisfied look: "You are not a good person, how can you encourage to give way!"

"Hahaha." Wen Liang laughed, "Auntie, Xiao Rang has already left."

"That should be scolded, I don't know where the door opens."

"is it?"

"Yes!"

"Didn't you say that small people hate dogs, whoever wants to take it away?"

"My own!"

"That's also disgusting."

"It's not like that, look at how happy she and Su Jian are~"

"Is it possible that you are too busy?"

"impossible!"

"Why are you still jealous?"

"You don't understand, you will know when you have a child later."

"I haven't seen you usually..."

Wen Liang swallowed the second half of the sentence decisively, and pretended to look at the scenery.

Wang Wanyu didn't say any more.

How can she admit that she is very 'tempered' when teaching Li Rang's homework, and she 'dislikes' Li Rang's occasional noise.

No matter what, Rang Rang is my mother's good daughter, I can't bear it~
Although Li Rang was ninth in the class in the final exam,...it doesn't mean that Li Rang's carelessness has been corrected, and it doesn't mean that her homework can make people worry-free.

Occasionally, there will be teary eyes, haha~
…………

…………

In the afternoon, Wen Liang, Li Ze, Chen Jiaxin and Li Xia and their secretary assistants greeted Lei Jun and his party downstairs from the IFC together.

When it comes to business etiquette, you can't go wrong.

"Mr. Lei has come from a long way, but we are welcome from afar."

"Boss Wen is too polite."

"..."

After exchanging unavoidable greetings, Wen Liang led a group of people into the office building area, all the way to the 65th floor.

Lin Bing and other familiar faces came with Lei Jun.

Still, a friendly and harmonious exchange was held in the conference room according to the procedure.

The two teams exchanged views again.

After Lei Jun took the initiative to visit Wen Liang in Beijing last week, Xiao Gaoliang sent a team to Yangcheng to start a demand consultation with the Bolang terminal.

At that time, Li Ze personally received him.

Afterwards, the relevant team of Bolang Terminal will take care of various needs.

According to Little Sorghum's plan for Red Rice, and the need for a certain degree of brand power, etc., Bolang Terminal will then refer to the established domestic supply chain system to finalize a suitable solution.

Because the supply chain system is not perfect, and Xiaosaoliang will not be willing to use the Bolang terminal to provide a complete solution, there are still many things that can be discussed.

Lei Jun said that he hopes to solve the problem of Redmi's supply chain through the Bolang terminal, but he can't really supply all the parts through the Bolang terminal.

Then it is not Redmi, it is Bolang terminal-Redmi.

Little sorghum can basically be regarded as a name only.

One day the Bolang terminal is unhappy, and the red rice will be gone.

The best solution Xiaosorghum wants to achieve is a Qualcomm-like solution, which is to provide a large number of chip supporting solutions like Qualcomm, and then other components are solved by other suppliers.

Same as rice series.

It just so happens that the Bolang terminal can only provide cooperative solutions for most parts, and the two parties hit it off.

So the consultation process is not very long.

Last Friday, a consensus on cooperation was basically reached, and yesterday Monday we had another round of talks, and the terms were basically finalized, so Lei Jun said that he would come to sign the cooperation memorandum in person.

This can be regarded as the meaning of the title.

After all... Little Sorghum is still a 'small company', and its annual revenue in 2012 just exceeded 10 billion US dollars, totaling more than 60 billion RMB.

That is, more than double the registration of Bolang terminal.

And Bolang Terminal's revenue in half a month last year was four or five times that of his family's annual revenue...

In fact, for the strong rise of Bolang terminal, Lei Jun is the saddest in his heart.

He has been working on software for a year with a group of people, and finally launched a mobile phone after another year. It is the third year in 12 years, and the revenue has finally exceeded 10 billion US dollars. A pair of mobile phones is about to lead the trend of domestic mobile phones. , the Bolang terminal popped up.

The Xinghai 1, which further subverted the smartphone industry, was launched with lightning speed.

How can I go on a horse?

To be honest, in his previous life, Wen Liang saw discussions about small sorghum on the Internet, and he somewhat agreed that it would be difficult for small sorghum to develop if he did not follow the route of trade, industry and technology.

After all, it really takes investment and is really difficult to get the core chip and core software.

But when Wen Liang returned to 2011, pulled Bolang up, and then pulled out the Bolang terminal, he found that this thing is really not as difficult as laymen think.

First of all, neither the core chip nor the core software is innovation! !

For example, the system is really just going through the successful route that the West has taken. At most, it is a little innovation on the basis of the existing system, avoiding patents and intellectual property rights.

On the other hand, the core chip of Xinghai 1 uses the ARM solution.

This thing can be done with money.

Even if Bolang didn't have the idea of ​​self-development, it wouldn't need such a high R&D investment.

Buy core IP from ARM and buy supporting IP from other companies. If you can’t find a capable IC design company in China, you can find one overseas, and the design will be handed over to TSMC, Samsung and other fabs for OEM production. You don’t have to worry about the whole process.

Even if you can afford the price, the performance will be better than the chip on Xinghai 1.

In name, this is something designed by Bolang independently. The big deal is to buy an IC design company and reorganize it into its own laboratory team... Anyway, it's not like no one has done this before.

If Boss Lei brags in public that his own name can be worth 10 billion U.S. dollars when he started his business, then he only needs to use his own name to raise 10 billion U.S. dollars if he wants to start a R&D-oriented technology industry. , There is still a lot of money left, and there is no need to play hunger marketing.

Of course...Of course, what needs to be admitted is that Bolang has application vertical advantages.

And it's a premium app.

Bolang can do vertical optimization around its own application and Internet ecology. For example, Xinghai 1 directly defines a next-generation entertainment center for smartphones through "Journey of Glory" as a link.

This can greatly avoid the potential risk of initial cost investment.

…………

After the process was over, Wen Liang and Li Ze invited Lei Jun and Lin Bing into the general manager's office.

After drinking the tea, Wen Liang put forward his ideas straight to the point: "Mr. Lei, does your company have any opinions on the SoC on our Xinghai 1?"

"Of course." Lei Jun did not deny it, "We have done some tests, and it is a very good chip."

Looking at Wen Liang, Lei Jun simply said straightforwardly: "I heard that ZTE intends to import this chip from your company?"

Wen Liang smiled lightly and shook his head: "It should be a misinformation."

"It's just a slightly processed chip. We don't have the idea of ​​selling it to the outside world. We really can't sell it."

Lei Jun just listened and didn't interrupt in a hurry.

Sure enough, Wen Liang quickly said: "However, we have a cooperative team that intends to carry out a facelift on this basis, targeting the low-end market, and has done a lot of work. Now we are connecting with Huali Micro for the tape-out OEM business. "

"I don't know if Mr. Lei is interested in carrying out some cooperation in this regard."

Lei Jun was slightly surprised, and exchanged glances with Lin Bing from the corner of the eye.

"I would also like to ask Mr. Wen to explain in detail what kind of cooperation method it is."

Wen Liang simply explained: "It is difficult to rely on this team alone to support some subsequent R&D cost investment. We have no intention of eating all the investment, which can be regarded as a matchmaker."

The meaning is very clear.

Of course Lei Jun was moved.

He also knows that Bolang obviously has considerations such as risk diversification.

After all, Bolang itself does not need this product line, and if SoC is added, the cooperative supply chain system of Bolang terminals will be more complete, which is more complete than Qualcomm's solution.

If Xiao Sorghum joins the investment and becomes a shareholder, then with Redmi’s plan, the problem of initial shipments can also be solved.

There are pros and cons to both parties.

Lei Jun's thoughts turned sharply. He couldn't find a reason to reject such an olive branch, which would also be beneficial to the brand building of their company. He thought that if it wasn't for the problem of initial shipments, Bolang would not have released it so easily.

And this way of investing in the supply chain in order to avoid supply chain risks is not uncommon in the world.

Just as Apple invested in ARM, TSMC invested in ASML.

Therefore, Lei Jun quickly made a decision: "Thank you, Mr. Wen, for giving us priority. We have a happy cooperation."

Wen Liang stretched out his hand: "Happy cooperation."

So far, the first domestic mobile phone brand has been thrown by Wen Liang.
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PS: To explain a little thing, the update is not good these days because my right hand is finished. I have been suffering from severe tenosynovitis. Two days ago, the tenosynovitis in my right hand spread from the thumb to the five fingers of the right hand. The pain was so painful that I couldn’t sleep. I went to the hospital , there is no good solution, alas...

(End of this chapter)