return to bolang life

Chapter 429 Anecdotes about the Galaxy Alliance

On Thursday, 25th, two days after its launch, the online sales of Redmi mobile phones exceeded 500 million units.

Xiao Sorghum, who knows marketing routines very well, immediately released a new battle report.

It quickly became a trending topic on Weibo.

#红米 went on sale in 47 hours and sold over 500w, the fastest in the world! ! !
Thanks to the high efficiency of orange logistics, consumers have received a large number of mobile phones since yesterday afternoon.

Not only that, Xiaochengshu also specially arranged a short video interview with Boss Lei.

On the contrary, Xiaochengshu in the domestic market has not vigorously developed short video business so far, and still opens a limited number of short video upload channels, and...

This short video is not the longest 60 seconds of the current range and xiaochengshu, but the shortest 60 seconds.

Little Orange Book has not been officially promoted, and the actual frequency of use by users is not very high.

In the words of the Internet circle, it is still in the data cold start stage...

Now I am not in a hurry to promote this business through so-and-so. The official arrangement of Xiaochengshu is purely because of the basis of cooperation between the two parties, and...

Lei Jun is in Yangcheng, which is convenient and fast.

Q: "Mr. Lei, Redmi has become the world's fastest selling 500 million units. What do you think?"

Lei Jun: "It is the most correct decision for our company to make a thousand-yuan flagship that satisfies consumers."

Q: "We have seen that the latest user reviews are very high, and some big Vs even think that they can't think of how to make the next generation of Redmi phones. What does Mr. Lei think?"

Lei Jun: "The love of users is our pressure and motivation. We will always be the most popular thousand-yuan flagship."

"..."

Q: "The last question, Redmi has become the fastest mobile phone in the world to sell 500 million units. Do you have any expectations for the total sales of Lei?"

Lei Jun smiled: "Of course, I hope that the sales of Redmi will catch up with the Xinghai 1 and become the highest-selling single smartphone in the world!"

Boss Lei will still serve water.

In one sentence, two products are praised.

That's right, the Xinghai 1 is officially considered the best-selling smartphone in the world to date after selling more than 7000 million units.

Of course, as long as there are enough adjectives, everything is the first or the only one.

After all, if you count the history of mobile phones, it is not Xinghai or Apple that sells first, but Nokia and Moto. Among them, the Nokia 1100 mobile phone was launched in 03, and its sales soon exceeded 2 million units.

Even if it is considered a "smart machine", Nokia has a 5230, which is also very popular, far surpassing the Xinghai 1 or any current Apple mobile phone.

Although, Xinghai 1 is the best seller, recognized by the global media.

After all, if Apple uses the iPhone to redefine mobile phones, Xinghai 1's 7000 million units is indeed the first, which is more than Apple's classic iPhone 4S with more than 6000 million units, and it is much more than the iPhone 5 that has been completely suppressed. .

If there is no Xinghai 1, iPhone 5100 can 7000% sell 5 million units...Wen Liang certified, because he has seen the sales of iPhone models in the past, iPhone 7000 is [-] million units.

Boss Lei put forward this statement, which can be said to have high hopes for the Redmi mobile phone.

It is not easy to sell 7000 million units of a single model, even at the price of Redmi, unless you find a way to open up overseas markets.

In the domestic market alone, in the life cycle of a mobile phone, it is difficult to support such a large sales volume in the era when 4G is about to be released.

Both Xinghai 1 and iPhone 5 are sold globally, so they are different.

At present, small sorghum does not have the background to fully open up overseas markets. At most, it has plans to enter a single market in a certain region.

For example Ah San.

In short, with this short video interview, coupled with the battle report and other factors, the discussion about Redmi mobile phone is as hot as ever.

"Boss Lei is really confident, but I don't think the Redmi phone really doesn't have the potential. It sold 500 million units in less than two days, and it also cooperated with China Mobile to open offline channels. It's scary."

"It's not the scariest thing. The scariest thing is that Boss Lei is really capable. The Pengpai S1 chip is actually qualified for the Fangmi series, not to mention the thousand-yuan flagship."

"Yes, yes, I originally bought the Redmi phone just to use it as a backup phone, but I received it the afternoon before yesterday and have played with it until now, and I am really more and more satisfied, unlike the 700 yuan phone, which is too strong Yes, the adjustment is very good, if I change the appearance and screen, I think it is Mi 2S, and the castration version of Shenlong M1 is really good.”

"Speaking of which, this is the last time that Boss Lei's development conference did not boast about the parameters, but it is the one where the parameter experience is the most worthy of the audience. I can only say that Bolang is really strong. The 40nm has lagged behind by almost two generations. The process can actually produce a chip with such a low power consumption ratio, which is really strong!!!”

Today I have a fever again: "Bo Lang: Am I envious of how well I have adjusted the mobile phone supply chain? It was made with money!"

"..."

From the beginning to the end, Bolang and Bolang Terminal did not deliberately market their own supply performance in Redmi mobile phones. Even if its subsidiary Xiaochengshu cooperated with Redmi mobile phones, Redmi mobile phones could not resist the initiative to stand out.

It can’t stand the fact that the 1nm process of Shenlong M40 is still widely acclaimed, even if the castrated version is distributed to the red rice mobile phone that sells for only 699 yuan, it also performs very well.

Therefore, users who have actually experienced it in their hands will naturally give word of mouth.

A 700 yuan smartphone can almost have the experience of MI2S, and what kind of bicycle do you want?

In short, no matter from which angle you look at it, Bolang really won this wave.

First of all, the excellent experience of Redmi mobile phone and the very low price make users feel the supply adjustment ability, integration ability and control ability of Bolang terminal.

Then, the overall performance of the Redmi mobile phone actually makes people think that it can be compared to the MI2S. Users can only focus on the CPU, and the excellence of the Shenlong M1 rubs the Qualcomm Snapdragon on the ground.

Secondly, a large part of users are looking forward to vaguely and vaguely hearing that at the Xinghai new product launch conference held in August, the next-generation product of Shenlong M8 will be launched on Xinghai mobile phone.

This is not counting the 699 yuan price of the red rice mobile phone, of which 480 yuan of revenue is counted by Bolang Group.

What a win.

On the other hand, Little Sorghum cannot be said to have lost, but from a commercial point of view, they have more choices. The full-chip solution provided by Qualcomm may not be as good as the basic solution of Bolang Terminal.

It is nothing more than two days since the Redmi mobile phone was launched, the status of MI2 and MI2S has become a bit embarrassing.

Of course, the cost gap is there, and there is still a gap.

It can only be said... the MI series... The test is the ability of Xiaosorghum to adjust and integrate supply chain technology. In this regard, Xiaosorghum is not very prominent now, and even became less prominent later.

As for the Redmi mobile phone, we would like to thank Bolang Terminal for its ability to adjust, integrate and control its own supply chain technology to the extreme.

In addition, there is a well-known thing that the core hardware parameters of the MI series perform very well... Note that it is not that the core hardware configuration is very good, but some parameters perform very well.

And it may save costs in some places, regardless of past, present, and future operations.

Although the supply chain of Bolang terminal is divided into high, middle and low end, the boundaries and balance of each series are clearly defined, so...

Let me put it this way, when I manually assemble a computer by myself, I use an Intel i7 processor, then a 1G memory, a 3600-rpm mechanical hard drive, and a graphics card with a 32M video memory...

Or use the simplest barrel theory to explain that the water holding capacity depends on the shortest wooden board.

The experience of a mobile phone depends on the performance of the most garbage components.

The supply chain integration capability of Bolang terminal is to make the boundaries of high, middle and low terminals clear, to keep the excellence of each series of components basically consistent, and then to ensure the best results as much as possible through software-level adjustments.

That's why some users feel that the Redmi phone is better than the MI2S.

Because the components of the Redmi mobile phone are basically solved by the Bolang terminal supply chain, it may only need to ensure that the components that are balanced are better than the worst component of MI2S, and there may be a phenomenon of similar experience.

To put it even more clearly, the reason why the surging S1 will have two processor cores castrated is also because of balance considerations.

More cores will not necessarily perform better, but may be dragged down by other components that are not good enough, showing a very hip comprehensive processing performance, heat dissipation, and so on.

Emerging mobile phone manufacturers like Xiaosaoliang understand the twists and turns, and established manufacturers like China Kulian also understand it. However, so far, the world has similar integration and control capabilities, except for Apple and Xinghai.

Samsung is even worse.

The reason is very simple, money.

There is no high-tech that is particularly powerful or explosive, and there is no aerospace technology that breaks through the earth. It is just countless attempts, matching, and adjustments.

To be honest, there is still a problem with the development of small sorghum in the later stage. In the supply chain selection of flagship models, there is almost no consideration of balance, only one is considered, and the main components must have the most beautiful parameters.

Then it is euphemistically called, stacking materials.

On the other hand, some manufacturers such as HOV, including OV that has not yet been sprayed as a factory sister machine by their peers, will also have a choice. They will position and distinguish products to a certain extent, clarify the main direction of the product, and then choose as much as possible based on this. Taste.

…………

…………

When the popularity on the Internet exploded, Li Ze, Lei Jun, Juchang Yu Dadong, Meizu Huang Xiuzhang, Zhongxing Yin Zeng, and OV comers from the step-by-step series gathered together.

Except for Boss Lei's small sorghum, which is "crossing the river", the headquarters of other manufacturers are all in Guangdong.

Boss Lei and some of them exchanged pleasantries first.

Everyone is congratulating Boss Lei.

After they were seated separately, there was still an unavoidable exchange of pleasantries.
"Bosses have worked hard all the way."

"Boss Ze is polite."

"Mr. Wen asked me to say hello to everyone. It's a pity that I couldn't come back in time."

"Mr. Wen is polite."

"..."

Then Li Zecai got straight to the point: "Galaxy chips have basically taken shape nowadays. Our company now holds 90% of the shares of Galaxy chips, and the remaining 10% is held by the core team. This time I invite you to come together to further promote the development of the domestic IC industry. , to carry out deeper cooperation in the field of IC design."

"Of course, there are already samples of cooperation."

"For example, everyone should have heard of the surging S1. This is actually a cooperative product between Galaxy Chip and Xiaosaoliang. Galaxy Chip does not hold the trademark of the 'Paper' brand."

Lei Jun took the conversation and said with a smile: "At the invitation of Mr. Wen at the beginning of the year, we launched a preliminary cooperation with Galaxy Chip, and The Paper S1 is the product of this cooperation..."

Li Ze and Lei Jun didn't talk nonsense, and every sentence was on point.

The key point is the cooperation sample of The Paper S1.

And this sample also clearly shows the operation mechanism of the Galaxy chip.

1. The prototype of the Xinghe chip is indeed a cooperative team of Bolang, and its core team members are mainly from Huagong's extremely large-scale IC design and exploration laboratory.

Its members are diverse, some belonged to Bolang Group and were willing to go to Galaxy chip development, and some were Huagong students who originally joined the laboratory and were interested in their own research.

Of course, Bolang is very supportive. It cannot be said that you have learned technology from Bolang, and you are completely sold to Bolang. That's not the case.

At most, there is a non-compete agreement, but... Wen Liang was not willing to engage in this non-competition restriction at first, and was not afraid at all that everyone would leave Bolang and compete with Bolang instead.

Only with competition can there be greater breakthroughs.

Only the weak are afraid of competition.

Besides, the Galaxy chip is a product that everyone takes what they need. Bolang needs such a main body to accelerate the ecological coverage of the Galaxy instruction set system.

Relying on Bolang alone is not ideal.

Because that will make the form of cooperation more complicated, and big manufacturers will definitely not come, and it is estimated that there will be no such situation now.

2. The technology of Xinghe chip comes from the authorization of Bolang.

There is nothing to say, the technology learned is one thing, and the patents created by the laboratory have a very complete legal agreement to belong to the rights and interests. On average, almost 9% belong to Bolang, and 1% belong to researchers, etc. Of course, there are limitations Authorization terms, after all, the main funds are provided by Bolang.

3. Xinghe Chip and Xiaosorghum have an ODM (commonly known as OEM) cooperation sample.

That is to say, Galaxy chip provides SoC and a complete set of solutions. Manufacturers can customize the product name, but it must carry the Galaxy logo. This Galaxy chip is not a Galaxy chip, but a Galaxy instruction set.

Of course... Now to get back to some business.

Following the introduction of Li Ze and Lei Jun, ZTE and other parties also joined the topic: "At the beginning of the year, Mr. Wen also invited our company. Our company is interested in participating in Galaxy chips."

Yu Dadong did not express his opinion in a hurry.

After all, Chrysanthemum is different. His family has HiSilicon from the 2012 laboratory and K3V2.

Li Ze looked around: "I know that everyone may have some doubts in their hearts. In fact, we don't want to form an ODM model. The cooperation with Xiaosorghum is just a stopgap measure due to time constraints. We hope everyone will participate and contribute."

"To be more specific, we hold at most half of the 90% stake in Xinghe chips, which is 45% of the total."

"This is on the one hand. On the other hand, we hope that all parties can send permanent teams to participate in project research and development. There are many things that can be improved with the same underlying architecture. Just talking about the CPU, the ARM solution has derived the Apple A series, Qualcomm Snapdragon series, MediaTek series, Samsung Exynos, etc.”

"The current mobile phone SoC is an increasingly highly integrated chip product, and the current integrated categories include ISP, DSP, memory, RAM, baseband, security chip and even ROM.

There is a need to continue in-depth research in each segment;
As for the more critical CPU and GPU, of course, we need to continue to in-depth research, but at this stage, because our Bolang side is relatively advanced in development, it can only be fully authorized, and of course the Galaxy chip can also carry out secondary authorization..."

"In short, we hope to form an alliance based on Galaxy Chip to jointly promote the development of domestic IC design, allow members to develop their own chip brands, and also allow members to directly cooperate in the form of ODM."

After all, the Galaxy Alliance idea is very simple.

It means that everyone works together, and the results obtained form a patent, which is held by the main body of Galaxy Chip. Those who need the patent should buy the authorization, and only ODM is allowed if they want to ODM.

As for saying that when a research result is almost the same, the alliance manufacturer rushes to register the patent, then... technology is one thing, one is one, the other is two, who can't be fooled, right?

There is no need to worry about this kind of thing from all aspects. As for the ability to use this achievement to touch inspiration to form another type of new achievement, then... you are not skilled enough.

After Li Ze expressed all his views, Lei Jun was the first to agree to join, and ZTE quickly agreed.

Meizu and OV are a little hesitant.

Because they are so small.

Even if it is only the way of ODM, I am hesitant.

So Meizu asked if there is the most common sales cooperation possible.

This...of course there is.

Li Ze thought for a while, but he still didn't emphasize the rareness of this opportunity. Everyone is a businessman, and they all have a good ability to weigh the pros and cons.

After a little hesitation, the V family agreed to join.

The O family said it would take some time to think about it.

And Yu Dadong, who didn't make a statement before, didn't stay silent anymore, and said with a smile: "I'm very sorry, please Mr. Ze convey my apology to Mr. Wen for me. Thank you Mr. Wen for his sincere invitation before. We will not join the main body of this alliance."

With that said, Yu Dadong stood up and stretched out his hand to Li Ze: "We will meet at the summit in the future."

Li Ze shook Yu Dadong's hand with a smile, paused for a moment, and then said: "Mr. Yu is polite, I think Mr. Wen will not mind, I wish your company a long journey in the field of IC design, and look forward to your company's HiSilicon brand. Singing forward, see you at the top."

"Thank you Mr. Ze." Yu Dadong said politely.

In fact, Li Ze had previously told Wen Liang that Juchang, represented by Yu Dadong, might not join the alliance, because Juchang has accumulated a lot of overseas and domestic IC design and research institutes.

Wen Liang's attitude is very simple, you can't force it.

If there is no old sign mentioned in the phone call to delay the release of the Xinghe command set as much as possible, Wen Liang will look at Juchang's future performance and disclose relevant information in order to win over Juchang.

However, there is no if in reality.

And... In fact, Bolang has always been interested, and Juchang is ruthless.

In addition, Juchang developed IC business at the same time as ZTE. It can be traced back to the 90s. From the perspective of time, it has accumulated a lot, so it is a normal business decision not to join.

What if... Bo Lang is just a flash in the pan?

Besides, everyone is an ARM solution. Juchang already has a SoC such as K3V2 in this regard, and has invested a lot. It is not certain who will be better than who in the future.

In addition, the mobile phone business that Yu Dadong is in charge of has always had some opinions on the Bolang terminal. Not only that, but the competition between Bolang and Juchang has already formed in various industries.

In addition, there is another small factor. Juchang, like other domestic mobile phone manufacturers, has no interest in the open source star kernel and has no investment.

After all, both Bolang and Juchang are commercial companies. From the perspective of a commercial company, this is a very reasonable behavior.

In fact, sometimes the general public can't tell whether a commercial company's public statement is sincere or commercially necessary.

For example, judging from the current and past development of this time and space, Juchang's behavior cannot support the attitude of "I thought it would inevitably conflict with America since the beginning of the century".

It can't even support the marketing rhetoric of planning the Hongmeng system since 2012.

In short, Yu Dadong's refusal to join the Galaxy Alliance will obviously lead to some "interesting" things in the future.

But that's all in the future.

……

Because of this, considering that the O family needs time to think about it, the first half of the first meeting ended here.

Li Ze sent Yu Dadongli away.

After that, it was time for lunch, and Li Ze invited everyone to have a working meal at Bolang Canteen.

Enjoyed talking.

Continue to the second half in the afternoon.

The O family finally agreed to join.

Then came the confirmation of some detailed rules, and finally formed a preliminary memorandum of cooperation, and then it was announced to the public...
-
PS: It’s a little earlier today, so I’m going to push this book by the way... the title is "I really don’t want to be on the hot search with big stars", "Smelly brother, the moonlight is just right tonight, why don’t we go out together while we’re having sex, grill a skewer, drink A drink?".

(End of this chapter)