return to bolang life

Chapter 431
Regardless of the domestic market, the overseas market is quite lively.

First of all, the completion of the official website of Bolang Communication is beyond imagination, classified and meticulous.

The business scope and product display are particularly complete.

Let all visitors who transfer to this website through any channel can quickly know what website it is, at a glance.

Among them, there are naturally competing products that Qualcomm cares about:

Baseband
There are also surprising product types:
Base station
On the contrary, it is generally the main communication business in China. For example, the more well-known switching and routing products of ZTE Chrysanthemum Factory are not many, and the applicable scenarios are not core-targeted.

There are also quite targeted vision language:
【Build a private, safe and stable global communication world】

Specifically put the word 'privacy' at the front.

Of course, the focus of the publicity is on the introduction of the official account of the social media platform in the overseas market.

"To create a better communication experience, to create a better communication environment, for privacy, for security, for stability..."

"...From the most upstream communication base station to communication relays, connectors, and then to the most downstream baseband chip, we will be committed to building a mobile communication network covering all areas..."

"...Smooth every link..."

"...improve communication efficiency..."

"..."

The introduction is comprehensive and pertinent.

It mentioned the specific business direction that Bolang Communication will operate, and also mentioned some purposes for doing so.

First of all, it is true for a better experience.

After all, Bolang's most well-known and common product in the world is the smartphone Xinghai 1, which basically requires communication conditions.

The Apple iPhone series of similar products are often criticized for their communication quality.

Such as the antenna door on the iPhone4.

Although mobile phones have entered the smart age, there are mobile communication applications all over the world to meet people's ever-exploding instant messaging needs, and there are very rich social media platforms to meet people's online social needs;
The frequency of the most basic calls and text messages is gradually reduced;

However, outdoors, the communication needs of mobile phones still require an excellent baseband and as many base stations as possible to establish online communication.

The need for signals is always there.

It is certainly appropriate for Bolang Communication to position the primary purpose of its establishment as a sense of experience.

Secondly, improving efficiency, etc., is also the starting point.

The higher the degree of integration of the entire communication system, the lower the transit loss in the intermediate link, including but not limited to signal attenuation, and the docking processing loss of the communication branch system with not completely unified standards.

Clear differences in efficiency naturally arise.

After all, the entire link is composed of various electronic components, each link may have signal processing and conversion, and any link has a performance bottleneck of the electronic components itself, which causes the entire communication system to be delayed.

Although the duration of this delay is very, very, very short.

But in today's era, every delayed improvement is a must for businesses to promote.

This is really not an exaggeration. After the full development of new energy vehicles in later generations, all new energy manufacturers have focused their publicity on the car-machine system that has become increasingly irrelevant to the car itself... let’s say a screen that cannot be moved, Come to improve the driving experience, do you believe it?

Because those important parameters, such as a little more safety factor, such as driving stability, have developed to a bottleneck and become invisible aspects, which have no marketing value.

Those general marketing programs will be placed where they can be seen.

The solutions corresponding to these general marketing solutions will focus on the sense of experience, so that it is possible to form user loyalty.

And improving efficiency is actually very simple in terms of communication. I have a signal in the same environment, but you don’t, or my signal is good in the same environment, but your signal is poor.

Finally, privacy and security, the two key marketing goals, are very clear.

After all, the turmoil brought about by Prism is still one of the hottest in the world.

nothing else.

After Snow Light went to Russia, he would appear in the media from time to time to release some key information, and friction between various regions will inevitably continue, which will bring a lot of attention.

Moreover, since Prism, Bolang has repeatedly expressed views on protecting user privacy and maintaining the principle of freedom of information interaction on overseas social media platforms.

This direction is very clear.

Our communication business at Bolang is not for making money, not for anything else, but for experience, and to provide a comprehensive global communication environment where there are no communication barriers and privacy is collected.

As for whether it can be used in some areas... that's not Bolang's problem~
Bolang Communication's lengthy publicity seems to have turned all overseas netizens into giants in the communication industry, and it seems to have raised the importance of communication to the limit.

Countless people are talking about Bolang Communication.

"It's a new dawn."

"What forces a mobile phone manufacturer to engage in communication business? Apple's poor signal experience has not been developed."

"Yeah yeah."

"..."

Ah San: "I don't know if this is the largest communication company newly established in the world since Prism, but it must be a company that publicly stated that it wants to protect privacy and take action. It's very good."

Tuji: "No one can stop using communication services in modern times, but privacy has become a decoration since Prism, alas..."

Xiao Xiba: "I think...Bolang Communication..."

Xiaori: "Don't think so, the universe is yours."

Monkey: "I didn't notice it before. Xinghai 1's communication quality is quite good. I didn't expect Bolang to be dissatisfied. It is rumored that the registered capital of this communication company exceeds 100 billion yuan."

Of course, realGM won't miss this excitement.

realGM: "The idea is very good, but the development is not optimistic. At present, America is the hardest-hit area in the world. This market is very unfriendly to Bolang. It is estimated that this type of industry will not be admitted."

realGM: "Actually, I just want to have a communication environment without worrying about it. I can't use the dedicated satellite every day."

It is not surprising that public opinion has been pushed to a higher peak.

then……

In the overseas cyberspace, the meaning of the establishment of Bolang Communication is completely bound to the prism, and all popular opinions believe that the establishment of Bolang Communication Company is due to the adverse effects of the prism.

Further created privacy trust anxiety.

In fact, this is the consistent style of Bolang overseas. It creates some user anxiety through high-intensity public opinion dissemination, and repeatedly exaggerates it until it launches products that solve anxiety.

This set is very common in various industries in later generations.

The convenience of the Internet has been exploited to the extreme.

It seems that every domestic company is rendering marketing in one way or another.

However, Bolang only implements this set of very effective routines in overseas markets.

…………

…………

After nearly a day of repeated renderings in the US Western Time, the abbreviated company name BLTE appeared on some people's desks.

Apple headquarters
An unnecessary high-level meeting is taking place.

During the chattering discussions, someone finally mentioned: "Should we pay more attention to the baseband... 4G deployment is accelerating around the world, and the advantages of mobile communication are taking shape."

Someone soon stated: "From this point of view, we should have come forward to acquire Infineon's wireless department at that time, instead of waiting until now to consider."

As a result, the noise in the conference room became intense.

"At that time there was no Bolang, and there was no damn XingHai 1!!"

"We can't get bogged down with the new generation of iPhones. The total sales volume of iPhone 5 has fallen far below expectations, so far less than 5000 million units!"

"Yes, if the antenna door appears again, if there is a big gap in user experience again, if..."

Tim: "..."

He has been silent.

The iPhone series has become Apple's most important revenue pillar and source of profit, accounting for more than 50% of the company's total revenue, sometimes even approaching 60%, and the profit margin is also very impressive.

The serious Waterloo on the iPhone5 series, and even being surpassed by a new Chinese company's flagship product, is something that Apple has never been able to avoid.

Therefore, when the company refines more details about the smartphone experience again, the relevant details will become an internal topic within Apple.

Mainly everyone is a little bit guilty of this crazy company.

There is one more little thing in this discussion.

As early as 2010, Infineon sold its unprofitable wireless division, and Intel eventually bought it for $14 billion.

Compared with the baseband departments of some other big companies, this ending is not bad.

Because no one bought their baseband department and they couldn't make a profit, they had to close it.

At that time, the deal of Intel's acquisition of Infineon's wireless division was concluded, and Jobs expressed his position on this, saying that he was very happy.

He is happy that Apple knows it internally, but the outside world does not.

Because after Intel acquired Infineon Wireless, Apple, once the largest customer, immediately abandoned the products of the former Infineon Wireless Department.

Because of the great advantages of Qualcomm CDMA 3 in the 2000G era, Apple has already used the Qualcomm solution while using the WCDMA solution of Infineon's wireless department.

So after this deal, Apple accelerated its shift to the Qualcomm platform.

At that time, many technology media commented that Apple should acquire Infineon's wireless department by itself, but now, because Bolang established a communication company with great fanfare and stated that it would unblock the entire domain, this old matter has been raised within Apple.

In the end, Tim still expressed his attitude on this matter: "We may develop baseband research and development, but not now. Intel's acquisition of Infineon's wireless department should have the capital to develop a good baseband chip."

That's why Jobs was happy.

Because only a rich dad like Intel can survive the loss of tens of billions of dollars for several years and still be unable to keep up with Qualcomm, but can continue to invest.

In fact, the story of Intel’s acquisition of Infineon’s wireless division, which suffered a loss of tens of billions of dollars in six or seven years, has a follow-up.

In 2019, Apple acquired the baseband business from Intel for only $10 billion.

Then Apple announced the start of independent research and development of baseband chips.

Speaking of the present, there is a company that is more daring to criticize and invest more than Intel: Bolang.

Become Apple's new trouble.

So, after Tim made his statement, some people expressed opposing opinions: "Compared with Intel, we have stronger capital, at least we are richer than Bolang."

"According to the currently available information, BLTE has only acquired the business departments of some small-scale communication companies and obtained some important patent authorizations. It may even be inferior to Infineon's wireless department. The follow-up investment is also exaggerated. We are now entering , can take the lead very quickly.”

Tim said lightly: "Have you already decided in your heart that the iPhone series is not as good as the XingHai series?"

"..."

The meeting room was quiet for a while.

Then, this topic was skipped, and someone turned back to the most important topic: "Should the iPhone 5S conference be brought forward?"

"..."

…………

Qualcomm headquarters
The topic that was discussed only yesterday was put on the conference table again.

And the atmosphere is more serious than yesterday.

Yesterday they were worried that Bolang would make a large-scale crazy investment in baseband, which would affect Qualcomm's interests in Greater China and the world.

It is possible.

Because the prism makes everyone panic, they don't really believe in the existing communication network, etc., and Bolang's appearance as a "savior" will bring very complicated comprehensive consequences.

The current impact on Qualcomm is already there.

Qualcomm's best partner in China, MI, has already turned to Bolang. If the business of "buy a baseband and get a chip" cannot continue, it will be very difficult for Qualcomm in the field of mobile communications.

can never...

Like Nokia, live on patent licensing.

In fact, in the past two years, the mobile business of established business empires such as Nokia and Motorcycle have been under pressure to go bankrupt if they go bankrupt.

Qualcomm is also worried that it will be swept away in the tide of the times.

Licensing alone can make a lot of money.

Qualcomm's dominance in the baseband business has allowed them to develop a charging method that dissatisfies industry users: 5% of the price of mobile phones.

This aspect can be regarded as the bulk of Qualcomm's revenue.

The main thing is that this thing is worth nothing.

When the meeting started, it was straight to the point.

"Tell me about the specific situation."

"The baseband chip of the Redmi mobile phone does not use our products, and the solution is provided by Bolang Terminal."

"The business scope of Bolang Communication has a high degree of overlap with our company in terms of baseband. If Galaxy chips are added, it will become a competitor."

"Secondly, the number of patents held by Bolang Communication is quite a lot. According to preliminary statistics, there are more than 6000. Although more than 75% are acquired, about 20% of them are self-developed patents, and there are many patents in 4G LTE. And they have obtained a large part of 2 and 3G patents.”

"Judging from the current situation, if Broadcom's investment is large enough, then we may soon lose the vast majority of the Chinese market."

"Because Bolang Communication has good public relations."

The person who presided over the meeting spoke again: "What is the solution?"

Soon someone gave a simple answer: "Cooperation and dumping."

"..."

The final decision: "Try it first."

Cooperation is well understood, in order to avoid damage to one's own interests, it is a last resort.

Dumping is better understood, and it is the most commonly used method in Western Europe and the United States. It dominates the market with a leading advantage and a big sale at a loss.
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(End of this chapter)