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Chapter 440 Xinghai New Product Launch Event (Part [-])
Today is Thursday on the 15th, and tomorrow is Friday, the CEO of China Mobile came here specially, which really puzzled Wen Liang.

After all, under normal circumstances, any communication that the mobile party needs can be done online. If it is not possible, Bolang Communication is in the capital, so it does not need to be so laborious.

Li Ze was about to explain, but Wen Liang already understood: "Want to hurry up and fill in the 3G pitfalls, and save 4G by the way?"

Li Ze nodded and smiled, "That's right."

"The sales of the last batch of Xinghai 1 mobile versions that China Mobile took away at the end of last month are in good condition, and the stock is basically about to be cleared, so China Mobile is very confident in the new product."

Wen Liang expressed his understanding.

It's not too complicated.

It is nothing more than a question of the two sides negotiating a balance of interests.

To put it more simply, it is whether Bolang Terminal is willing to sell a small part of the benefits in exchange for the "friendship" of the mobile party.

This so-called 'friendship' will naturally be reflected in the 4G communication network cooperation.

Thinking of this, Wen Liang changed his mind: "I'll meet this President Li with you."

"Okay." Li Ze had no objection, and turned to mention other matters, "Now the chip R&D and design are on the right track, and Xiao Chen, Lao Tang and I have cooperated to initially establish IPD (Integrated Product Development) process……"

"...so now it's time to start improving the end product line."

Wen Liang was not surprised. His refusal to handle company affairs did not affect the development process of Bolang Group. Li Ze and the others will implement some plans that have been set up in advance step by step. , hold a meeting to discuss at the end of the month or the beginning of next month."

"This time, try to plan the hardware-type product series as comprehensively as possible. You should also think carefully about what we can do and are not prepared at all."

Li Ze expressed his understanding: "Okay, from the initial point of view, the established scale of the factory is not enough, and it is estimated that a second phase of the sophomore will be planned."

"It shouldn't be enough." Wen Liang pondered for a while, "Let's see if this press conference can buy us some time. If we take a break until the beginning of next year, the time pressure will not be so great."

Li Ze sighed: "Our expansion is too fast, it's okay if there is no 'covetment' from all parties, otherwise it will be difficult to expand steadily... Time is our biggest enemy."

Wen Liang smiled, shook his head and said: "You can't say that, we are the biggest enemy. If we have the ability to control Bolang's internal interests, external and time are not a problem."

Li Ze hesitated, but still spit out two words: "People's hearts?"

"Benefit."

"Yes, people's hearts are uncontrollable."

"No, the human heart cannot look directly."

"understood."

It is often said that people get people's hearts. There are still "interests" in the aspects involved here. If it must be argued, how to treat the word "interests".

Simply put, if you don’t give money and want to go whoring all the time, you can see that you are unpopular.

Therefore, Wen Liang's consideration is how to distribute the benefits well, so that the top and bottom can be more united, without forming a 'natural' internal atmosphere.

Distribution according to work is a necessary prerequisite.

It must not be average.

Therefore, who is more and who is less and why is the main factor.

Sometimes it seems that the middle and upper management with great destructive power is not terrible, but the most grassroots members are more likely to be extreme. Specifically, Bolang is the distribution of benefits for factory workers.

If they participate in mobile phones that cost thousands of units, if they only get a meager salary, they will always have an unbalanced mentality.

As for middle and upper management, sometimes the more they get, the less they want to lose.

For example... ma'am, you don't want to lose your job either.

Now Bolang's main internal research and development projects are in place, so there is already a foundation for the formation of the IPD process, so it is necessary to establish a product series planning plan.

The ultimate goal is to establish a complete PLM (Product Lifecycle Management) process.

PLM is derived from CAD, and there is a similar term in China called C4P.

Namely: CAD, CAPP, CAM, CAE, PDM.

In fact, PLM is a set of non-independent solutions, including product innovation tool software, product innovation management software, process compliance, and business-oriented consulting services.

The establishment of this solution standard system is very long, and it can be said that the world is still in the groping stage.

The usefulness is to avoid product development risks as much as possible.

Risks include various costs, such as time overdue costs.

Anyway, Bolang has to have it.

If it is done well, it is not impossible for Bolang to set up a department to compete with companies like IBM for the consulting business of large domestic enterprises.

I have to emphasize again, first of all, IBM's Chinese name is 'International Business Machines Corporation', secondly, IBM has sold the personal computer production line with a large loss in 04 to the taker who is shrinking, and finally...

IBM is the world's largest information technology and business solutions company.

This description does not have one.

It contains a major category, business solutions.

Finally, IBM has a global enterprise consulting business unit, which is the world's largest consulting business organization. As early as 02, it acquired PricewaterhouseCoopers Consulting for US$35 billion.

The larger the domestic enterprises, the more willing they are to seek advice from IBM. For example, Juchang is looking for IBM, and it is rumored that it spent billions of dollars.

Hmm... Bolang also found IBM last year, and spent about seven or eight billion yuan.

Now you can start to think about 'starting out' to grab business.

…………

Friday the 16th.

At around ten o'clock in the morning, Li Yue, the current executive director and CEO of China Mobile, led a team to Bolang.

Wen Liang and Li Ze welcomed Li Yue and his party together.

Seeing that Wen Liang was also there, Li Yue immediately burst into laughter: "Mr. Wen, Mr. Wen, please take time out of your busy schedule to meet up. Sorry to bother you."

Wen Liang happily shook hands with Li Yue: "Mr. Li is too polite, it's been a hard journey."

Li Yue shook Wen Liang's right hand with both hands, and then said, "Dong Xi asked me to say hello to you on your behalf. He has been busy recently, and looks forward to meeting in Beijing next time."

"Definitely." Wen Liang nodded with a smile, "President Li, please."

During the greetings, a group of people took the elevator up to the 65th floor.

Get along very well.

Wen Liang didn't go out of his way to get involved in the business talks.

Not to mention Li Yue, even Xi Dong didn't think that Wen Liang would show up, even though Li Yue was the second player on the mobile side.

Li Yue led the team to Yangcheng at this time, of course he wanted something.

The mobile side is very enthusiastic about Xinghai's new products.

Had a preliminary consultation with Li Ze and exchanged views.

The meaning of the mobile side is that they hope that the new mobile phone can give the mobile side a priority purchase authority.

Due to the friendly and cooperative relationship between Bolang and Gongxin, the mobile side did not know how many new network access permits Bolang terminals have applied for.

After learning about the release form of this new mobile phone, Li Yue immediately expressed that he hoped that one of the new Xinghai mobile phones would be given priority to sell the mobile version on the official website of China Mobile, and hoped that the Bolang terminal could give an initial order of 1000 million units.

In this regard, Li Ze discussed with the main members of Bolang Terminal, and felt that there was no problem, and then briefly exchanged opinions with Wen Liang.

In the end, Bolang Terminal reached an interesting agreement with China Mobile.

Anyway, the mobile side purchased a total of 2000 million initial orders, and left an order opening for the 4G version.

Now the relatively upper-level personnel in the industry already know that 4G licenses will be issued by the end of this year and early next year at the latest. With the product release management of Bolang Terminal, the next big new product launch is estimated to be this time next year. When will a 4G version be left?Right.

It should be said that Xi Dong, Wen Liang, and Li Ze already know that the 4G licenses that will be issued this year are TD-LTE, which is the main standard used by mobile companies in China, and China Unicom Telecom will not invest too much resources.

For example, Wen Liang already knew from the old Miaotou that the approximate time would be around November.

The previous life was on December 13, 12.

There is a high probability that this time will change now, and it should be earlier.

The mobile side is also trying to pilot the area first, so... at least both parties know that Xinghai's new mobile phone will support 4G.

The mobile side was scared by 3G.

In fact, I have a little concern about mainly undertaking the construction of FD-LTE network.

With a mobile phone brand like Xinghai backing them up, they can at least keep fooling around on paper and on paper, without being 'frightened'.

After all, although mobile 3G has improved as a whole, it is still widely accepted on the Internet that mobile 3G mobile phones cannot fully open web pages.

If it happens again, the mobile party feels that it can't bear it.

Li Yue originally thought that it would take several days to reach a consensus, but he did not expect to sign a memorandum of cooperation that far exceeded expectations in the middle of the morning and half the afternoon. He was in a good mood and expressed his desire to treat Wen Liang and Li Ze to a light meal.

In the middle of the night, Wen Liang and Li Ze each had feelings for seeing off Li Yue, who seemed drunk but not drunk.

Li Ze didn't look back for a long time, and said in a low voice: "Dong Xi is probably worried that we won't be willing to sign a big deal in advance, so that the 3G pit will almost tremble."

Wen Liang replied: "Not all of them. I guess I still worry that if 4G is not done well, I will step down sadly."

Li Ze withdrew his gaze, glanced at the night, and said quite meaningfully: "Who would have thought that we have shipped 2000 million before the press conference, why don't you promote it?"

Wen Liang said casually: "You can get some news from overseas markets."

"..."

For such a trivial matter, the two of them will reach a conclusion once they talk about it.

Soon there was a little wind blowing in the overseas market.

Originally, the Xinghai new product launch conference was considered to have attracted much attention overseas, but now it directly exploded the atmosphere.

Ah San: "This... this, this, this, the news is a bit too exaggerated. There are already 2000 million orders for mobile phones that have not yet been released. Who else can compare with this."

Ami: "...It must be fake news."

Xiao Xiba: "Yes, yes, yes."

Xiaori: "Yes, yes, yes."

Rabbit: "I'll just ask who else?!"

Although it was a gossip that was mainly spread on overseas social media platforms, it still flowed back to China, which made domestic netizens instantly dumbfounded.

"Shipping 2000 million units even before the press conference? Why don't you do this? Is the global record so easy to break?"

"It still depends on the first week of listing."

"It's a chicken feather. You may not know the sales volume of a single model of the flagship model. The total sales of Mi 1, Mi 2, and Mi 2S have not reached 2000 million so far, you know."

"Can it compare with Xinghai?"

"..."

…………

…………

In such a super warm-up, the 21st will come in the blink of an eye.

After 9:[-] in the morning, a certain area of ​​the Pazhou Convention and Exhibition Center was already crowded with people. Although it was not a weekend, it still did not affect the enthusiasm of many people.

The order on the scene is not bad.

It can be regarded as orderly in chaos.

The venue is open at 9:35. Tickets are required for the press conference, but it is free, but you need to grab it on the Xinghai official website. Except for a few special media, a few partners, and special users and guests, all tickets are available. It's all off the official website.

It also sets some rules.

For example, one number and one electronic ticket cannot be transferred, verified on-site, and voided if purchased on behalf of others.

At that time, thousands of tickets were sold out in minutes.

At three or four minutes before ten o'clock, the light strips in the venue dimmed, an alert sounded, and at the same time, the webcast opened for video streaming.

Ten seconds before ten o'clock, the big screen began to count down.

Li Ze stepped onto the release stage stepping on the BGM.

"Good morning, good morning, good morning everyone, welcome everyone, hard work all the way."

With a smile on his face, Li Ze waved his hands to greet the audience.

"Today's new product launch will take a long time, and I hope everyone will be more patient."

"..."

Amid the applause, Li Ze officially started the press conference process: "Okay, let's get down to business, let's start with the release of the first part of the product, the Xinghai series, that is, the mobile phone series."

"Before the official release, let me just say a few gossips. The brand Xinghai started from the mobile phone business, so the mobile phone series products have a little bit of light. Xinghai and XingHai are the permanent product names in the mobile phone series."

Li Ze seems to have lost the enthusiasm of the previous two press conferences, giving everyone a sense of eloquence.

The enthusiasm of the audience was even more enthusiastic.

After a short pause, Li Ze looked towards the audience and said in a relaxed tone: "Today Xinghai 1 is officially discontinued, and the final sales volume is 7652 million units. According to media reports, it is the world's single smartphone sales champion. Thank you for your love for Xinghai 1."

With that said, Li Ze turned sideways to look at the big screen.

There is a huge red color matching number on it, surrounded by countless floating IDs, this is the user who purchased Xinghai 1 through hot sale mall and other online channels.

The applause rang out again.

7652 million.

This number is a milestone.

"Release the first one now..."

Li Ze didn't procrastinate at all, and directly pulled it to the official process: "It is almost exactly the same as Xinghai 1 in appearance, but there is an extra color."

"This is a special edition released to commemorate the youth that passed away for Xinghai 1 from last year to today, Xinghai 1 Youth Edition."

"The configuration has been slightly upgraded. The processing chip uses our Shenlong M1, which uses a type-C interface and is equipped with a higher-capacity battery..."

"Compared with Xinghai 1, the overall performance of the standard version is slightly improved, about 10%. Whoever uses it will know the experience."

"The domestic price starts at 2899 yuan, and there are three storage versions, 16G, 32G, 64G..."

The prices of the latter two versions are 3199 and 3599.

Li Ze’s introduction was as simple and direct as ever, and he finally mentioned: “The mobile contract version will be sold on the mobile official website at [-]:[-] pm, and the other versions will be available for purchase on the hot sale mall and Xinghai’s official website at [-]:[-] am tomorrow.”

"Please refer to the description on the local official website for the online sales time of each overseas site."

"Prices start at $629."

It's about 1200 yuan more expensive.

The noise at the scene became more and more enthusiastic, mainly because everyone did not expect that the Xinghai 1, which had almost no discounts until the end of production, would appear again in another form.

And the price has been reduced a lot, to the point where many people can afford it.

Someone at the scene shouted directly: "Damn it, you're crazy!"

"..."

There is no doubt that the price of 2899, coupled with the word-of-mouth of Xinghai 1, coupled with the Shenlong M1 that has already emerged from Xinghai Tablet 1, is a direct killing!

It is not an exaggeration to say that with the move of Bolang terminal, domestic mobile phone manufacturers have to give me a 'death'! !

The Internet is even more crazy.

No matter how short Li Ze's introduction is, it will not affect the bombing effect of Xinghai 1 Youth Edition.

Li Ze looked at the audience with a smile, waited patiently, and then pressed his hands: "Okay, the release of the new product in the heat show is over, and now a new product is officially released..."
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(End of this chapter)