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Chapter 441 Xinghai New Product Launch Conference (Part [-])
In fact, the Xinghai 1 Youth Edition is the "some extra factor" in the Xinghai 1 mobile version that has supplied millions of units to the mobile party again.

This is also the reason why Xinghai 1 plans to stop production and will use it to adapt to the production line capacity and even try to climb up.

Because the exterior design and internal industrial design almost all use the original version of Xinghai 1, the mold does not need to be changed, only some parts have been upgraded, and there is not much new cost.

It is not a waste to use it for familiarity.

Moreover, the purpose of releasing the Xinghai 1 Youth Edition is to kill randomly, not only domestically, but also overseas.

Lower pricing and almost the same hardware environment as Xinghai 1, more advanced overall performance, who else?

Since the planning of this product model, it is to create more revenue and profits, and it also takes into account the 3G pitfalls of the mobile side and so on.

Anyway, whoever is in a hurry knows.

As Li Ze's words fell, the venue gradually became quiet, and everyone seemed to be holding their breath.

…………

Li Ze paced slowly on the release platform, and the display on the big screen changed accordingly. He introduced in a relaxed tone: "As we all know, Xinghai 1 is loved by users all over the world. Its entertainment center attributes allow users to experience A rich and colorful handheld life, and the key to it is... the star system!"

The logo of Star System, the Chinese characters of Stars, and the English characters of Stars suitable for overseas markets were displayed on the screen.

Then, Li Ze continued to briefly introduce: "It brings powerful features ahead of the industry, the most convenient and easy-to-use interaction method, and rich applications beyond imagination;
In the past half a year or so, the Star application platform has leapt to the leading position in the world with an unparalleled development speed, and now it has occupied more than 30% of the application market..."

"There is no doubt that Xinghai has become a product that affects the world. Every day, people use Xinghai to handle various affairs, and mobile entertainment life has entered a new direction... This makes us constantly want to create a better Xinghai!"

"Exquisite and durable design, waterproof and dustproof, excellent endurance performance, performance beyond everyone's imagination, unparalleled camera system and image display... and so on."

"We are constantly making Xinghai better and surpassing ourselves..."

"Now, let me officially introduce the next generation of Xinghai..."

There will be screen matching for each paragraph. After everything is finished, Li Ze slowly backs away and gestures towards the big screen. Then he disappears, and a short animation is quickly connected...

With the background music, it fully shows the details of the appearance of the new generation of Xinghai, and uses the animation collision, interaction and exchange of images to present industrial aesthetics.

After the animation ended, Li Ze's voice sounded: "This is Xinghai 2."

Amidst the warm applause, Li Ze said calmly: "Next, let's further discover Xinghai 2 from the design..."

"Once again, it adopts a refined and sleek frame design that makes the experience more comfortable..."

Compared with Xinghai 1, the industrial design of Xinghai 2 has taken a step forward in terms of aesthetics. With the accumulation of resources from Bolang, Dai Li has gradually formed a design style.

Not only that, the industrial design of Xinghai 2 gradually considers the factor of ergonomics from the most detailed level, so as to allow users to obtain a better handheld experience.

"It is equipped with an ultra-durable glass panel in the industry, far exceeding the screen firmness of any existing generation of mobile phones, and an industry-leading IP68 waterproof rating!"

"And this screen is from the base material produced by the Bolang cooperative laboratory and is integrated and produced by Huaxing Optoelectronics. It has the most leading exclusive display effect in the industry..."

"..."

Each short introduction is accompanied by an animation, which shows every detail in great detail.

It is very different from domestic press conferences.

There is a sense of pioneering.

"There are four new exterior colors, brand new starlight white, black, gold, and pink."

"And a fundamental redesign of Xinghai 2..."

This time, the interior industrial design is presented, which looks a little more comfortable than Xinghai 1. It is based on the coordination of the overall space through a super-massive calculation comparison.

"In addition, we have also brought you a brand new unlocking method on Xinghai 2...you can unlock it by clicking on the Xinghai logo specially inlaid with sapphires on the back!"

"God knows how many attempts were made to achieve the perfect unlocking effect and security attributes."

Li Ze's words combined with the unlocking animation displayed on the screen, unsurprisingly ignited the first climax of the press conference.

Cheers rose to the top.

This can be said to be the biggest selling point of Xinghai's second-generation product, and there is a high probability that it will not be one of them, and... it is obviously one step ahead of Apple.

Still the same sentence, whoever is in a hurry knows.

"I want to buy!"

"Must buy!"

"!!!"

Li Ze just looked at the excitement and excitement of the audience with a smile. He had expected the sensation brought about by this selling point.

Because fingerprint unlocking is brought to mobile phones, it is a precedent known to the public.

As for whether there are others, that's another matter, because the public doesn't know or they don't.

In short, the image of Xinghai combined with fingerprint unlocking has satisfied many people's fantasies.

After the waves of cheers, Li Zecai said in a hurry: "Now let's briefly talk about the chip that drives this Xinghai 2. As we all know, even the unnamed chip is still being chased by the industry, let alone us. The Shenlong M1 manufactured with a relatively backward nanotechnology process has amazed the world."

"And now, we want to further widen the gap with Shenlong M2!!"

"Next, I would like to invite Mr. Qin Zheng to introduce you."

"..."

After the voice fell, the video began to play on the screen, Li Ze's figure disappeared, and a laboratory first appeared on the screen, followed by Qin Zheng.

Qin Zheng was sitting on a desk, moving his hands lightly: "It's my pleasure to introduce our latest Shenlong M-series processor: M2."

"Our goal is to create chips with industry-leading performance, making each of our products best-in-class through powerful custom technologies and efficient use of energy."

“以世界领先的28nm工艺制程技术，我们将多达17亿晶体管封装进了M2，比起M1芯片增加了超过100%。”

"These additional transistors provide a range of new capabilities."

"On the M2, we have made a major update to the processor. With our architecture, we can run more instructions in parallel and achieve better performance at lower power consumption. The new quad-core design improves performance compared to M1. 65%!"

"We also adopted the latest graphics processor architecture, with a new triple-core design to increase graphics processing performance by 45%!"

"At the same time, for the first time, we introduced a brand new dual-core neural network engine for the creativity of machine learning, which will enable Xinghai 2 to have machine learning technology!"

"In addition, we have realized the optimization of machine learning through the machine learning accelerator of the central processing unit, and added matrix operations commonly used in machine learning calculations. This is the first time in the industry."

"Now, the combination of the newly introduced neural network engine, processor machine learning accelerator, and graphics processor has achieved the industry's most advanced machine learning capabilities, which can elevate apps built on the Scode ML machine learning framework to a whole new level."

"M2 brings huge performance updates to processors, graphics processors, creatively introduces machine learning technology, it also has the latest image signal processing, security isolation area, this is the most advanced chip we have ever made."

In Qin Zheng's introduction, there are constantly renderings or animations.

It mainly shows the various parts of the M2 chip.

If the central processing unit is a quad-core, the configuration of 2 high-performance cores and 2 energy-efficient cores is marked.

Such as the graphics processor is an updated three-core.

And the dual-core neural network engine for machine learning is quite scary, because it is really the first in the industry, and it is much ahead of its peers.

In terms of the configuration of each component of the chip, it is already a chip specification between Apple A10~A11.

Starting from the A11 chip, Apple introduced the concept of "bionic" for the first time, and formally added the configuration of the neural network engine unit chip, 2+4 processors, 3-core graphics, and 2-core neural network.

That is: a configuration that only has 2 more energy-efficient cores on the processor than the current M2.

However, the overall performance of the M2 is only a quarter of that of the A11, or even less than that. The A11 is a 10-nanometer process.

Speaking of it, Apple's comparison method is actually quite exaggerated.

When introducing the A10 chip, it is mentioned that it is 120 times the performance of the original iPhone processor.

The A7 chip is said to be 40 times that of the first-generation chip.

In the A11 period, it seems that because of the new concept, it seems that it is no longer compared with the original iPhone, but compared with the previous generation.

…………

At this moment, Li Ze's voice appeared before the big screen video completely disappeared: "It can be seen that compared with M1, M2 has an exaggerated leap in performance."

"In addition, Xinghai 2 also has a series of amazing features, including better battery life and so on..."

"The price of Xinghai 2, which includes all these, starts at 4199 yuan."

Then announced the prices of the three storage versions.

32G 4199, 64G 4599, 128G 5099.

For this price standard, the audience was not only not disappointed, but even more excited, because it still seemed not expensive.

Then, Li Ze announced the starting price in overseas markets.

32G USD 859, 64G USD 959, 128G USD 1099.

All three prices are correct, 128G is $1099, this price is obviously more expensive than iPhone5, but it is estimated to be cheaper than iPhone5S...

After all, the iPhone 5S has not yet been released, and Apple may directly change the price for the brand tonality.

Apple's accumulation over the years is enough to allow them to have unbridled capital in their pricing strategies.

When the overseas mobile phone was announced, the comparison made the audience further accept the new pricing, because the starting price of the overseas version is at least 1500 yuan more expensive than the domestic version.

There is contrast to produce happiness.

In the past, when comparing various versions of Apple products in the United States, you will find that wow, domestic products are much more expensive.

Now it's finally reversed, so cool! !

…………

Li Ze glanced across the audience: "It can be seen that everyone is very satisfied with Xinghai 2, and hope to get Xinghai 2 sooner to experience all this and play, but...it's not over yet."

"Today we're bringing you a brand new series... Pro."

"Pro stands for professionalism, performance, breakthrough, advanced technology, wider vision and... the best!"

Yet another animated video showing off the great design of the first phone in the Pro series, and its larger size.

Compared with the screen size of Xinghai 2 and Xinghai 1, the size of the Pro series has made a breakthrough, and some borders have been further reduced.

The same coordinated beauty shows a more amazing world.

After the video finished playing, Li Ze's voice sounded: "This is Xinghai 2 Pro."

"I don't want to use too many words to describe the efforts we have made for this mobile phone, how excellent every detail is, I believe..."

Speaking of which, Li Ze took out a Xinghai 2 Pro: "Look."

A bright light appeared in the sight range of all audiences.

"We overcame the production difficulty of the bright silver color scheme, so that this special color scheme has finally changed from the experimental level to the commercial level. It is more difficult than carbon fiber black, and it is also more eye-catching~"

"So Xinghai 2Pro has five colors, Carbon Black, Starlight White, Rose Gold, Elegant Pink, Bright Silver."

"As for the details of the interior and exterior, just look at the big screen."

"...In addition, we used the more powerful M2 on Xinghai 2Pro!"

Then Li Ze stepped aside slightly, allowing everyone to focus on the big screen: "As Qin Zheng introduced, the M2's CPU uses..."

"On our Pro series, M2 has the strongest graphics processing capability so far, driven by a new 4-core GPU, and the leading edge in graphics processing performance can reach up to 65%!!"

"There is no doubt that Xinghai 2 Pro has the fastest and fastest graphics processing performance in smartphones, and it is far ahead of its peers."

"Let's take a look at the powerful performance that our developers can achieve with the new Xinghai 2Pro!!"

As soon as the voice fell, there was another new video.

"Hi, I'm Xiao Ming, one of the developers of the "Master of Glory" mobile game. The M2 chip finally allows us to move the console-level game quality to the mobile phone. It can run this MOBA real-time multiplayer game very well... ..."

The exquisite display of the game screen surprised everyone.

"Compared to before, this is simply unimaginable."

"Not only that, but we also achieved detailed textures, vivid shadows, and real reflections through this chip, which is incredible!!!"

"..."

In addition to Xiao Ming within the Bolang Group, there are two other registered members of the Star Platform developer who appear in the next two short videos with their works, one for the domestic market and one for the overseas market.

The former is introduced in Chinese, while the latter is introduced in English.

A total of three videos show the graphics performance of different apps on Xinghai 2 Pro and the super dazzling game performance from different angles.

no doubt.

Xinghai 2 Pro has brought mobile games to another level in a real sense! ! !
In the past few months, the game "Master of Glory" has replaced LOL as the top 5V5 multiplayer real-time game through multi-party cooperation. The coverage is not only limited to the domestic market, but also covers most of the world. market.

Including South Korea, Japan and the United States.

No one thought that such a console game could be brought to mobile phones at this stage, but it came so unexpectedly.

Xiao Ming's demonstration, more than any words, can explain the fact that the M2 chip is much, much ahead of the industry!
In fact, compared to M2's research and development costs, M1's 40nm water-testing chip cost a total of 40 billion, which seems a bit 'not worth mentioning'.

Because of the introduction of machine learning and other aspects in the true sense, the investment in training including software algorithms and other aspects, the research and development funds are as high as 89 billion! !

This stepping horse has the accumulation of M1, and many materials and results are reusable.

The difficulty this time is not about ecology, or even the architecture and performance of the CPU, but the difficulty of the neural network engine, which is used for machine learning, is really a bit too big for the current Bolang.

And time is tight and tasks are heavy.

Therefore, it can only be spent crazily, and there will be a lot more software tuning after tape-out and mass production. After all, the hardware needs to be driven by software after all, and it can still be adjusted after the performance indicators are reached.

Otherwise, Li Ze and the others would not have started to establish the IPD process recently.

As for the fineness of the picture shown in the video, everyone can see how amazing that exclusive screen is.

After all, it is the screen that finally realized commercial mass production with a cost of more than 53 billion yuan!
Finally, the price is announced.

32G 5299元、1199美元；64G 5699、1299美元；128G 6199元、1459美元。

Compared with the domestic price, the overseas version is ridiculously expensive, with a minimum price difference of more than 2500 yuan.

额外的，移动方的2000万台订单组成部分是1200万台星海1青春移动版、650万台星海2移动版、150万台星海2Pro移动版。

The total cost is 740.7 billion, and there is no discount for a dime.

因为三个型号的平均售价是3079元、4434元、5534元，比起售价高是因为不同存储版本的出货配比是6：2.5：1.5这个尝试出来的黄金比例。

Anyway, if the transaction with China Mobile is only counted, the net profit of Bolang Terminal is estimated not to be too high, even less than 15%.

Because the upfront investment is too high.

However, the comprehensive cost per 2 million units is actually not high. The cost of the most expensive Xinghai 2600Pro is less than half of the selling price, which is [-] yuan.

However, the after-tax price of Xinghai 2Pro is actually only 4529 yuan, and the other 770 yuan is value-added tax, so the overall cost ratio is actually high, reaching 57%.

In general, if the shipment volume is not very high, the net profit per [-] million units is expected to be only a little more than VAT.

For consumer electronics, the cost is greatly reduced.

It should be said that for any product, a large quantity will reduce the cost. After all, a large quantity means an infinite dilution of the initial investment...

At this moment, Li Ze looked at the audience and said with a smile: "At this point, the release of the mobile phone has come to an end. Let's take a break and introduce a concept product..."
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PS: Don’t scold me, don’t scold me, I will post it next time after writing it... So the end of the month is coming soon, can I vote for the monthly ticket~ There should be another chapter today, and I will finish writing this press conference.

(End of this chapter)