return to bolang life

Chapter 45 This blows well, I'm very happy

Overnight, Xiaochengshu's second cooperative advertisement also aroused heated discussions among netizens.

Also boarded Weibo hot search.

The short interval between the two cooperative advertisements has made many netizens who wait and see, watch movies, and eat melons realize something.

The discussion among netizens was very heated.

"It's only been four days since we've gone all out, and the Xiaochengshu platform has launched the second user advertisement!"

"Yeah, yeah, it looks like the 'everyone is a media owner' cooperation zone that Xiaochengshu promoted before is about to go online~"

"Although Xiaochengshu has not been online for a long time and has developed rapidly, in fact, every step of Xiaochengshu is very planned, which actually gives me a feeling of being steady and steady, which is a bit strong."

"..."

"I'm so envious~ Others can earn money by doing hair, beauty, makeup and skin care~"

"+1!"

"..."

"It's only been trending on Weibo today, so it seems that the user advertisement is less effective this time?"

"Not bad, not bad at all, you have to look at the person, not everyone is a big V like 'Yaqi', she is the first sister of Xiaochengshu!"

"I'm just curious why I chose 'Sister Xixi' this time. Her attention is not very eye-catching. There should be some better than her. Except for the undisputed identity of 'Ya Qi', Others don’t seem so obvious, and the main Little Orange Book doesn’t have a ranking list or anything like that.”

"..."

"I heard that some users with high attention have already taken the initiative to consult Xiaochengshu about the advertising business. I don't know what will happen next."

"The main reason is that Xiaochengshu's traffic is very powerful, so many people can't hold back. After all, few people will be troubled by money."

"..."

After the first class on Monday, Wen Liang looked through the relevant discussions on the mobile version of Sina Weibo under the reminder of Chen Jiaxin.

He said casually: "Weibo users are still almost meaningless, and they can't blow it properly."

Chen Jiaxin: "That's right..."

After greeting Chen Jiaxin, Wen Liang left the school.

When they walked into Room 716, Li Ze and the others were also reading online comments.

Seeing Wen Liang, Li Ze said with a smile on his face: "Old Wen, this discussion is very popular. As of now, more than 20 registered users have been added. Today is expected to usher in a big increase, and the distance to 300 million is not far away." gone."

Then he said: "Two users who ranked among the top ten in terms of followership just contacted us to inquire about cooperation in the advertising business. This is up to you to decide."

Hearing this, Wen Liang pondered for a while: "Tell them to be safe and not to be impatient. The platform is stepping up testing the cooperation zone and contacting advertisers. There is no need to say too much about the rest."

Li Ze responded, and said, "What if they want to know the exact time? After all, some people on the Internet now think that we are exploring step by step, and it shouldn't be too far from the launch of the cooperation zone."

Wen Liang laughed: "Someone guessed and guessed and just contributed to Xiaochengshu's Internet popularity, which is very good."

As he said that, Wen Liang glanced at Li Ze: "Before, everyone thought that Zhihu did a good job in holding the pipa half-hidden, but now it's not."

Cuntou Aze was suddenly stunned, and said again and again: "Oh, oh oh, I understand, I understand."

"..."

Among the top [-] users of Xiaochengshu, there are people who actively consult the platform about advertising business cooperation, which has already shown that the development strategy of Xiaochengshu has achieved initial results.

Gradually formed the 'tap water' heat.

Of course, such a platform will not miss this discussion.

Wen Liang just finished speaking, and Wang Zhiyi pushed his glasses next to him: "I happened to be reading Zhihu's Q&A, this one is very interesting."

As he spoke, Wang Zhiyi began to retell the story vividly.

Someone was very curious about Xiaochengshu, and asked a question: [Xiaochengshu platform has been frequently searched on Weibo, and the development situation is gratifying. What kind of development strategy is this?How to evaluate? 】

'Evening Wind Like Clouds': "Thank you for the invitation. Since last month, some friends have asked me to study Xiaochengshu. I took the time to learn about this rookie platform;

(The following are all my humble opinion, please bear with me if there are any mistakes or omissions.)
Since the launch of the Xiaochengshu website in October, I personally think that the development of Xiaochengshu is divided into three stages:
The first stage: Obtain the first batch of users through a certain method to form the basic activity of the website;
The second stage: promotion;
The third stage: the development of advertising business profit.

The time interval between the first, second and third stages is very short. In fact, it is still in the third stage of development, that is, as long as Xiaochengshu does not develop the second profitable business, it will always be in the third stage.

One thing to say: Xiaochengshu is the most smoothly developed business website I have ever seen. Although its development route does not deviate from the main direction of the business website, it is still amazing!
The first and second stages are actually nothing to talk about. Under the control of the operation team behind Xiaochengshu, the progress of these two stages is rapid, effective and stable; but these two stages can actually reflect the superb methods of the operation team!
From the third stage, the operation context of Xiaochengshu is relatively clear. Obviously, before the online advertisement, Xiaochengshu has fully considered the challenges it will face, so it will use another rough method. After the plagiarized competing products appeared, the opponents were wiped out so quickly;

Afterwards, it seemed a bit hasty, but it was logical to launch the king-level cooperative advertising business plan of 'everyone is a media owner', just as a bigwig said: Dare to be the first in the world!
Now Xiaochengshu is only testing the actual effect of the cooperative advertising business, grasping the first-hand data, and carefully allocating corresponding resources according to this data.

The above is a personal analysis.

Finally, I would like to say a few words about my personal feelings.

The operation team of Xiaochengshu is very powerful, it should be said to be very powerful; with precise vision, delicate entry point, calm and calm, sharp and precise!

I briefly browsed the users with a large number of followers on the Xiaochengshu platform, and I also read the update time of the first content of the two cooperative advertising business bloggers. The 'Everyone is a Media Owner' plan has been considered! "

"..."

Listen to Wang Zhiyi finish reading.

Wen Liang said with a smile: "It's better to be a Zhihu user. It's a good blow after reading this. I'm very happy."

"It's really good." Li Ze agreed, "If I hadn't known about it, I probably wouldn't have felt that Old Wen had such a long-term plan in mind from the very beginning."

Tang Pu, who came to 716 with Wen Liang, shook his head and said with a look of disdain: "I didn't expect this, let's quit the group. Old Wen has already warned about the risks, and obviously he has a plan!"

Sun Baoyin interjected: "This boss is quite powerful, he can analyze so many things, but Old Wen certainly has more than so many plans."

"..."

After joking around, Li Ze added: "The situation is serious now. Netizens will discuss Xiaochengshu every few days. Excluding the user growth brought about by special events, the Xiaochengshu platform has an average of seven new registered users every day. [-], I plan to refine the external operation in the near future, so that the average daily new registered users will break through [-] as soon as possible.”

The actual daily average far exceeds this data, but some occasional mass user additions are not universal.

It's just that the internal statistics are generally not like this. Bolang is not prepared to raise funds, so of course he will not deceive himself.

Just after Li Ze finished speaking, Li Bowen, who also played a guest role in platform content maintenance, went on to say: "Then we will try our best to let users update more non-homogeneous original content."

"Add me."

"..."

Everyone's plans for their goals were heard in the office soon.

Now, 12 days have passed in the blink of an eye in December, the cooperation zone has not yet been launched, and the day when the company is formalized is getting closer and closer, everyone is holding their breath.

Seeing this, Wen Liang joked with a smile: "I think that trick and that Duan came in really well. He worked overtime until 9 o'clock yesterday, which directly made you roll up too."

"Ha ha……"

This made everyone laugh out loud.

Although Duan Yi is still familiar with the materials, he is full of energy, and he can't say that he will be able to officially start tomorrow or the day after tomorrow.

It's only been a little over two days, and Li Ze and the others started to roll up.

…………

It's Wednesday in the blink of an eye.

The first class is Mathematical Analysis ([-]), and Wen Liang is rarely absent from this class.

As usual, step on and enter the classroom.

As usual, sit in the window seat in the back row.

As soon as he was seated, Wen Liang took out his mobile phone and looked at the text message he just received, full of expectations and surprises.

It was sent by Huang Xixi.

The content is not complicated.

Wen Liang quickly replied with a few words: "Yes."

Then he put away his phone, and muttered with satisfaction in his heart: "The people who have been to class and can be admitted to 211 graduate students are as expected, they are thoughtful..."
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Broken bowl asks for a recommendation ticket
(End of this chapter)